Email: AI-assisted spend rises 🛍️, turn statics into video ads ⚙️, human stories for PR 📢

Subject:
AI-assisted spend rises 🛍️, turn statics into video ads ⚙️, human stories for PR 📢
Received:
9/25/2026, 11:11:02 AM
From:
"TLDR Marketing" <dan@tldrnewsletter.com>
To:
silk.theater.56@fwdnl.com
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&lt;div style="display: none; max-height: 0px; overflow: hidden;"&gt;23% of U.S. consumers, or roughly 61 million people, now start retail research with AI. Average AI-assisted spending rose 17% from $889 in&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;&lt;/div&gt;

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&lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgrowthx.ai%2F%3Futm_source=tldr%26utm_medium=directbuy%26utm_campaign=Q4FY26_primary_1_mkting_newsletter%26utm_content=oct-ai-workshop_header_ai_visibility_score%26utm_term=2026-09-25_tldr_marketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/GbHwBzhGoLxhTtjA3Yx0887W-B83vQ4zDXYpvPh7Sms=452"&gt;&lt;img src="https://images.tldr.tech/growthx.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="GrowthX"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;


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&lt;h1&gt;&lt;strong&gt;TLDR Marketing &lt;span id="date"&gt;2026-09-25&lt;/span&gt;&lt;/strong&gt;&lt;/h1&gt;
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgrowthx.ai%2F%3Futm_source=tldr%26utm_medium=directbuy%26utm_campaign=Q4FY26_primary_1_mkting_newsletter%26utm_content=oct-ai-workshop_header_ai_visibility_score%26utm_term=2026-09-25_tldr_marketing/2/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/DatryJ-DI_PrL5gZTURXl5RAz3NCDzJz2s5TSyWRCO0=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Your AI visibility score went up. Your website traffic didn't. (Sponsor)&lt;/strong&gt;
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&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    94% of B2B buyers now use AI somewhere in their buying journey, so prompt tracking was a reasonable first move. Build a prompt list, get a score. Ask the same question twice and the answer comes back different. It tells you that you dropped. Not why, not which page, not what to fix.&lt;p&gt;&lt;/p&gt;&lt;p&gt;Join GrowthX CEO Marcel Santilli on Oct 22: &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgrowthx.ai%2F%3Futm_source=tldr%26utm_medium=directbuy%26utm_campaign=Q4FY26_primary_1_mkting_newsletter%26utm_content=oct-ai-workshop_body_what_10_000_ai%26utm_term=2026-09-25_tldr_marketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/Z87rNEuafiPrSasjTRtMrWurQSXaJd1ktHqeUNtwN_M=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt;&lt;strong&gt;What 10,000 hours of AI visibility taught us&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;strong&gt;.&lt;/strong&gt; Five lessons from 2.6 million AI responses, plus the playbook.&lt;/p&gt;

&lt;p&gt;Free, virtual, replay for everyone who registers!&lt;/p&gt;

&lt;p&gt;&lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fluma.com%2Fgrowthx-ai-workshop%3Futm_source=tldr%26utm_medium=directbuy%26utm_campaign=Q4FY26_primary_1_mkting_newsletter%26utm_content=oct-ai-workshop_cta_register_workshop%26utm_term=2026-09-25_tldr_marketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/IeWvcACVspXJkLZnxZySwAD4hvI_o87LDZDCsDyPYd0=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt;&lt;strong&gt;Register for the workshop&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;


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&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;📱&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;h1&gt;&lt;strong&gt;News &amp; Trends&lt;/strong&gt;&lt;/h1&gt;
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&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fforkast.news%2F61-million-consumers-ask-ai-what-to-buy-then-they-buy-it-on-amazon%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/3c-Zp8Y8HgOG_yXff8DzjFIl_g5Etp9mlIO5WBP273s=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;61 Million Consumers Ask AI What to Buy. Then They Buy It on Amazon (4 minute read)&lt;/strong&gt;
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&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    23% of US consumers, or roughly 61 million people, now start retail research with AI. Average AI-assisted spending rose 17% from $889 in June to $1,039 in August. Yet 60% of AI-assisted purchases still close on Amazon. In a controlled test, 40% of consumers chose a marketplace even when told other retailers offered the same product, price, shipping, and returns.
                                &lt;/span&gt;
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingdive.com%2Fnews%2Finside-mcdonalds-new-marketing-model-as-it-enters-media-network-fray%2F831170%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/PYNh5wY80_9B1J368npsXOpQdWnP6V21zIcZ-552QO8=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Inside McDonald's new marketing model as it enters media network fray (4 minute read)&lt;/strong&gt;
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&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    McDonald's is piloting a media network across 450 US company-owned restaurants, selling ad space on its app, kiosks, and menu boards, with the goal of building a billion-dollar business. Its marketing is shifting to fewer, bigger global campaigns built on its own IP. It is roughly doubling spending on long-running programs about its brand and food quality while cutting short-term promotions.
                                &lt;/span&gt;
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&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🚀&lt;/span&gt;&lt;/div&gt;
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&lt;h1&gt;&lt;strong&gt;Strategies &amp; Tactics&lt;/strong&gt;&lt;/h1&gt;
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2F7nOhOO/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/8HKy4eAA85J7Bn8dFTNuFsgkyQIZBvqvMNmetyxkNkc=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;How to Find Real Human Stories for PR and Journalism (14 minute read)&lt;/strong&gt;
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&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Brands can strengthen PR pitches by pairing their data or news angle with a real customer or person who has experienced the issue firsthand. A strong human story gives journalists an interviewee who can provide specific details and memorable quotes that make the story more relatable. Brands can find these people through targeted social media searches and OSINT techniques, then offer the verified source to journalists as part of the pitch. Only 5% to 10% of people contacted cold on social media may respond, so you may need to contact many potential sources and verify each person carefully.
                                &lt;/span&gt;
&lt;/span&gt;
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&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FyRfHGq/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/gtKL_YpiLWezubb6m1xOJE-zuVP-kKcvt8uDsML8uNI=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;AI Guide to Building a Top-Tier Inbound AI Agent (7 minute read)&lt;/strong&gt;
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&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    SaaStr's inbound AI agent held 17,000 conversations with prospects and booked about 600 meetings in a year. Together with a newer self-serve agent, it drove a 60% jump in new business, and three people created the whole setup. The on-site agent sits on the sponsor page, qualifies visitors on budget and goals, then books the meeting itself. For buyers who skip the chat, a second agent swaps the PDF prospectus for a page unique to each company. It checks first-party signals, then drafts a pitch that a human approves and that updates the same link in place.
                                &lt;/span&gt;
&lt;/span&gt;
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&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2F1MkYfo/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/6xmpvmigwxSYrnH6A-5Tq7-babR_pdb1tT-w-LVNsbA=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Is this the last place to automate? (8 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Use AI to research prospects, but write the outreach yourself. Find a genuine connection on LinkedIn, tie it to a specific buyer problem, and address likely objections before they come up. Write 50 emails Monday through Wednesday, send them Thursday and Friday, then follow up within 48 hours over the weekend. On intro calls, skip generic discovery questions and let the buyer talk. If someone asks to reconnect later, respect the timing and nurture them with useful insights instead of “just checking in” messages.
                                &lt;/span&gt;
&lt;/span&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🧑‍💻&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding-top: 0px; padding-bottom: 0px;"&gt;
&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;Resources &amp; Tools&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table style="table-layout: fixed; width: 100%;" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top"&gt;

&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fusenativ.com%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=tldr_marketing%26utm_content=homepage%26sp=IKblC1EWLSMgD5fkhDSAa02A/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/JVbnmnvKhdpjy38ahiwQeov3XErnWjJTfGHiWMcEuOE=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Launch once. Reach 100+ languages &amp; markets. (Sponsor)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Global campaigns stall when translation misses the cultural context. &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fusenativ.com%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=tldr_marketing%26utm_content=homepage%26sp=IKblC1EWLSMgD5fkhDSAa02A/2/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/YcFiLOKQf81qBT1diyP8rW1MlxvYbbjS-GuqXl3xSeU=452" rel="noopener noreferrer" target="_blank"&gt;&lt;span&gt;Nativ&lt;/span&gt;&lt;/a&gt;, backed by a16z Speedrun, keeps your brand voice intact in text, image, audio, and video across 100+ languages. Works in Figma, Canva, Office, Adobe, and via MCP. Early access for TLDR readers: &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fusenativ.com%2Fvideo%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=tldr_marketing%26utm_content=nativ_video%26sp=IKblC1EWLSMgD5fkhDSAa02A/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/LplDsIVFxLCDBaLPnSu-Ub12J7cmUL6xnOtr16sLu2A=452" rel="noopener noreferrer" target="_blank"&gt;&lt;span&gt;Nativ Video&lt;/span&gt;&lt;/a&gt;, with free launch credits for the first 20 teams
&lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Fgoogle-veo-video-ads-pmax-demand-gen-490571%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/VqgxmKjsXendPlHRCB0RCf9Fs8HVH17f3O1AfHg60uU=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;How to use Google Veo to create video ads for PMax and Demand Gen (3 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Google Veo lets you turn existing static assets into 5 or 10 second video ads for Performance Max and Demand Gen campaigns. Strong, high resolution product images matter because the tool animates two images into sequential scenes and supports 16:9, 9:16, and 1:1 formats. The two 30 character headlines should focus on the ad message rather than branding since the business name already appears first. Advertisers should test Veo as a low cost way to refresh creative and evaluate clicks and website engagement alongside conversions.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcogsend.com%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/AoHQGzV1fOB0ppoSdCu2Tt_ZeA2BC3eYOJCuMztOMBg=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;CogSend (Tool)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    CogSend is a free, open-source social media scheduler that lets you manage posts across Mastodon, Bluesky, LinkedIn, Threads, and X from one place. You can write a post once, customize it for each platform, then publish or schedule it. It runs on your own Cloudflare account, so you keep control of your accounts and data without a monthly fee. The setup takes a few steps, with a demo video showing how to get it up and running.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flater-com.s3.us-east-1.amazonaws.com%2Fdownload%2FMarketer%2527s%2BGuide-%2BHow%2Bto%2BWin%2BAI%2BSearch%2Bwith%2BCreators.pdf%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/hE2PKVa3IP4_9MckFT4YhjnoJe6l9cveSVKaQfoZIFw=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;How to win AI search with creators (6 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    AI answers lean on third-party voices, so less than 10% of what they say about a brand comes from the brand's own content. 1 in 3 answers cite creators directly. Follower count barely matters, since 57% of cited YouTube videos come from channels under 100K. This playbook recommends combining SEO keyword data with real customer questions to build a shared prompt list, picking creators for authority and specificity, and reposting content stuck behind Instagram and TikTok login walls to YouTube as transcripts that AI crawlers can reach.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🎁&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;strong&gt;&lt;h1&gt;Miscellaneous&lt;/h1&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top"&gt;

&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fkarandhir.substack.com%2Fp%2Fhow-google-and-uber-measure-what%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/KDTTrsSJNqhKM4GYioo114pXZzjfUTlqFsoP_6Qaxvs=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;How Google and Uber Measure What Cannot Be Randomized (5 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Major marketing investments that can't be randomized still need causal measurement, rather than post-hoc narratives. Google's CausalImpact and Uber's synthetic control methods show how you can estimate the effect of national launches, sponsorships, and other whole market interventions by building counterfactuals from historical data or comparable markets. These methods are weaker than randomized tests, so you should preregister the analysis, establish a strong pre period, run placebo tests, and report uncertainty intervals. Synthetic control should be a last resort for spending that cannot support randomization.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.kieranflanagan.io%2Fp%2Fis-the-traditional-marketing-team%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/XIgS4PWXanYZwrnwAeGrV47GcX-O828eP_wSaiORHNA=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Is the Traditional Marketing Team Dying, Shrinking, or Turning Into Something Else? (6 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    The modern marketing team is built around three principles. 0-1 marketers use AI systems to take work from idea to shipped output with fewer handoffs. Pods replace traditional team hierarchies with small groups that share context, own a specific outcome, and ship and learn weekly. Depth of craft becomes more valuable as AI handles production, giving specialists more time to apply the judgment and expertise needed to make standout work.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;⚡&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;Quick Links&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdigital-marketing-joe_actual-hack-that-works-send-your-demo-ads-share-7502830688946278402-6eZ_%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/ZpUcfJTa1vLv81NBdMydmhVRx4JIM9m7n8nSeB3OonI=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Lead Gen Tip: Send your demo ads straight to a calendar (1 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Test sending your demo ads straight to a calendar, which raises CPL but drops cost per meeting booked.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Farstechnica.com%2Fgadgets%2F2026%2F09%2Fyoutube-promises-custom-feeds-and-a-lot-more-ai-later-this-year%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/XounkMGE_o6Zldprq0BGKw4BwmpZ62kxsZ51AwSb3Fo=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;YouTube promises custom feeds and a lot more AI later this year (3 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Users will be able to create custom feeds around specific interests, while AI will play a bigger role in search and recommendations.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F09%2F23%2Feven-americans-who-use-ai-every-day-are-worried-about-it%2F%3Futm_source=tldrmarketing/1/010001a0d842f6fa-cae81861-ca7c-4e27-ad28-11b359298e04-000000/3RbCv5_7PNU7eVVQvYLNqNUxKWCG7MYsWDFtQ_W88iE=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Even Americans who use AI every day are worried about it (3 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    In Gallup's survey of 37 countries, the US was the most anxious, with 74% worried and only 36% expecting AI to mostly help the country.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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