Email: Podcast ads guide 🎙️, physical brand objects 📦, use keywords in LI posts 💡

Subject:
Podcast ads guide 🎙️, physical brand objects 📦, use keywords in LI posts 💡
Received:
9/23/2026, 11:10:05 AM
From:
"TLDR Marketing" <dan@tldrnewsletter.com>
To:
silk.theater.56@fwdnl.com
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&lt;div style="display: none; max-height: 0px; overflow: hidden;"&gt;Podcast advertising is evolving as video and creator-led formats reshape how brands reach listeners. This guide looks at how video affects&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;‌&nbsp;&lt;/div&gt;

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&lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgo.stackadapt.com%2Fq6mv7ze8/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/ZHlDkTd0r_o9dPC-L3rb7sLW4HjzEA-BxEasgsmdG3E=452"&gt;&lt;img src="https://images.tldr.tech/stackadapt2.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="StackAdapt"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;


&lt;table style="table-layout: fixed; width:100%;" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;"&gt;
&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;TLDR Marketing &lt;span id="date"&gt;2026-09-23&lt;/span&gt;&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
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&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgo.stackadapt.com%2Fq6mv7ze8/2/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/1SrSSFvQdGS00y4qNKk3uv3fPRt17VCOP0lzP-mmdI4=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;A first look at the next era of advertising with StackAdapt, OpenAI and more (Sponsor)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Advertising is evolving fast. StackAdapt's Co-Founder and CEO, OpenAI's VP of Monetization, and a leading AI/ML Computer Scientist &amp; Educator will share their insights into the future of advertising at StackAdapt's&lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgo.stackadapt.com%2Fq6mv7ze8/3/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/r9EgTrAQqgfJ9qTir4LBKGl76FuPpRSWlmI8CBkGIXk=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt; &lt;em&gt;Innovation Forum&lt;/em&gt;&lt;/span&gt;&lt;/a&gt;.

&lt;p&gt;&lt;/p&gt;

&lt;p&gt;What's on the virtual event's agenda:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;How AI is changing the way campaigns are planned, launched and optimized&lt;/li&gt;
&lt;li&gt;Gain tips from OpenAI on what's working, what's surprising and what marketers should know as of AI-native advertising evolves&lt;/li&gt;
&lt;li&gt;Learn why some teams are turning AI experimentation into real business value, while others get left behind&lt;/li&gt;
&lt;li&gt;Explore how StackAdapt is building AI solutions to help solve common marketing challenges&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Only 6 days left —&lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgo.stackadapt.com%2Fq6mv7ze8/4/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/YROG0cd7QpyjmC2Z6Yfo6hWYAPI3Kewr9698PmtZuYk=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt; save your virtual spot!&lt;/span&gt;&lt;/a&gt;


&lt;/p&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;📱&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;h1&gt;&lt;strong&gt;News &amp; Trends&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.brainlabsdigital.com%2Freddit-ads-evolving-beyond-upper-funnel-marketing%2F%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/27b66Kb3duvk-FqcaEKRdQWPxO6c8jOZTgWfdmwYdTs=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;It's Time to Rethink Reddit's Role in the Media Plan (3 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Reddit can now play a broader role in media plans because its users already show strong purchase intent across categories, not just gaming or IT. New bidding options, lead generation, and age targeting give advertisers more control, and early tests of the new bidding structures showed a 15% reduction in CPA. Brands can treat Reddit as a performance channel when they have a strong measurement framework, rather than limiting it to experimental or upper funnel spend. Reddit still needs to preserve the authenticity that creates its value, since making ads too intrusive could undermine the user behavior that generates purchase intent in the first place.
                                &lt;/span&gt;
&lt;/span&gt;
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&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchenginewatch.com%2Fgoogles-own-notebooklm-becomes-a-target-for-parasite-seo%2F%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/N8F9he90LqZPGoaXYdUqLQkB1SYXR-VcFdJUg8ECLjw=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Google's own NotebookLM becomes a target for parasite SEO (2 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    A public Google NotebookLM report was cited as an AI Overview source within 24 hours of being published. Public notebooks promoting e-bike and peptide coupon codes, crypto refunds, backlink tools, and Instagram-engagement services are now showing up indexed on Google's own domain, borrowing ranking trust that a standalone site wouldn't have. Blocking crawler access and adding noindex work differently, too, and applying either broadly would also remove the legitimate study guides and business manuals the feature was built for.
                                &lt;/span&gt;
&lt;/span&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🚀&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;Strategies &amp; Tactics&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
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&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcarterwirig_this-is-the-craziest-seo-opportunity-ive-share-7507871339580583937-s8hd%2F%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/8Hb15HoK8abo9lZeHm9U1OvmSm1GCx0qFHm-PUZHWZk=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Add target keywords in the first lines of LinkedIn posts (1 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Put target keywords in the first 1-2 lines of LinkedIn posts because LinkedIn uses the opening text in the post URL slug. This can create a public connection between your name and the terms you want to rank for, helping Google surface your LinkedIn content for relevant searches.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;

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&lt;div class="text-block"&gt;
&lt;span&gt;
                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fthemarketinglabuk.substack.com%2Fp%2Fyour-content-isnt-bad-but-nobody%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/Q1z11yKK3asrEOvUigW_VuBUC_futk_mnh6IwBoTn3w=452"&gt;
                                    &lt;span&gt;
                                        &lt;strong&gt;Your Content Isn't Bad, But Nobody Knows Why They Should Care (3 minute read)&lt;/strong&gt;
                                    &lt;/span&gt;
&lt;/a&gt;
&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    The clearest diagnostic is whether someone could describe what a brand talks about in one sentence when recommending them to a friend, and a vague answer usually means the positioning, not the writing, is the problem. People don't follow accounts they vaguely find interesting - they follow accounts that feel predictable in a good way, recognizable rather than random. A content pillar, a specific territory like social strategy or industry trends rather than an occasional topic, gives someone a consistent answer to that test instead of a different subject every day.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;div class="text-block"&gt;
&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🧑‍💻&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
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&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;Resources &amp; Tools&lt;/strong&gt;&lt;/h1&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="container" style="padding: 15px 15px;"&gt;
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wordstream.com%2Fblog%2Fdo-google-ads-work%3Futm_source=tldr_marketing%26utm_medium=newsletter/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/SeoBLjuVptp604tl8FxjACeHwwmhVu3D_FT8HeoDWEw=452"&gt;
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                                        &lt;strong&gt;Google Ads still work for businesses that meet 3 conditions (Sponsor)&lt;/strong&gt;
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&lt;br&gt;
&lt;br&gt;
&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Google has never seen a challenge like AI agents, and Google Ads no longer work for every business. This in-depth, ungated WordStream guide lays out what types of businesses Google Ads reliably works for, along with some &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wordstream.com%2Fblog%2Fdo-google-ads-work%3Futm_source=tldr_marketing%26utm_medium=newsletter/2/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/rIb0-nYrXqMdZtDZCCgYbldpjkdQUOqF9Vyaqf4upbc=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt;free tools and calculators&lt;/span&gt;&lt;/a&gt; to help you figure out if it's a fit for your business. &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wordstream.com%2Fblog%2Fdo-google-ads-work%3Futm_source=tldr_marketing%26utm_medium=newsletter/3/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/hwWmj_WtTOHdmcQQzViX9DiEVE1dfHwDW09Rh_EIsGA=452" rel="noopener noreferrer nofollow" target="_blank"&gt;&lt;span&gt;Read more &gt;&gt;&lt;/span&gt;&lt;/a&gt;
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                                        &lt;strong&gt;The New Rules of Podcast Advertising (32 minute read)&lt;/strong&gt;
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                                    Podcast advertising is evolving as video and creator-led formats reshape how brands reach listeners. This guide looks at how video affects podcast performance, why audiences skip fewer ads than expected, and why smaller shows can outperform larger ones.
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                                        &lt;strong&gt;Blogging Statistics 2026 (10 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Reported blog performance just hit an all-time low, with only 13.9% of respondents calling results strong, and the cause traces back to abandoned tactics rather than AI. Influencer collaboration, the single strongest predictor of success in the dataset at 2.6x the benchmark, has dropped from 25% of respondents in 2017 to 7% today, while original research, keyword research, and formal human editing have all declined too. AI use jumped from near zero to 92% in three years, yet users and non-users report strong results at the same rate, with only non-users skewing toward disappointing ones.
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fhow-to-use-ai-to-be-more-creative%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/v2EGYw5V5l0ELgUmpnzNeNXcVQAbfXyyGRNRmNjQ3_4=452"&gt;
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                                        &lt;strong&gt;How to use AI to be more creative (2 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Refining an idea with AI made it rated 30% more creative than not using AI at all, though the type of AI feedback needs to match the idea's maturity. Mature ideas refined through AI-written text came out 18% more creative than the same ideas refined through AI-generated images. Vague ideas benefited more from AI images instead. Images make an idea feel finished and discourage further refinement, while text leaves gaps that force more imaginative thinking.
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&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;🎁&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;div style="text-align: center;"&gt;&lt;strong&gt;&lt;h1&gt;Miscellaneous&lt;/h1&gt;&lt;/strong&gt;&lt;/div&gt;
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                                        &lt;strong&gt;The Best Brands Make Themselves at Home (3 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Brands are optimising for visibility when they should be building memory. As AI makes it easier to produce more content, physical brand objects can create lasting connections that digital ads often lack. The strongest objects are distinctive enough to identify without a logo, useful or emotionally meaningful enough to keep, and rooted in something the brand genuinely owns. Starting with what a brand can make rather than what content a channel needs can lead to fewer, more memorable ideas that generate organic digital content.
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                                        &lt;strong&gt;The Truth About Brain Rot: It's a Cry for Help (6 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    “Brain rot” may look like evidence of declining attention spans, but Gen Z participants describe it as a response to an attention economy that constantly demands engagement. Absurd, meaningless content can feel like a break from polished, monetized media, even as endless scrolling leaves people drained and guilty. The deeper problem is the social media infrastructure that optimizes for attention rather than users' well-being.
                                &lt;/span&gt;
&lt;/span&gt;
&lt;/div&gt;
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&lt;div style="text-align: center;"&gt;&lt;span style="font-size: 36px;"&gt;⚡&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
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&lt;div style="text-align: center;"&gt;

&lt;h1&gt;&lt;strong&gt;Quick Links&lt;/strong&gt;&lt;/h1&gt;
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                                &lt;a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fnmlakar_ive-spent-the-last-3-years-literally-studying-share-7505602919862403072-lI1v%2F%3Futm_source=tldrmarketing/1/010001a0cdf56005-977db409-5a20-4fd3-97fc-7fe121b896ea-000000/g2Y5tVqZvYbznKjNpbbdLdDncvBDWHV3WUJ9XbPyN8w=452"&gt;
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                                        &lt;strong&gt;7 content resources to add to your watch list (2 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    A list of videos and podcasts on modern copywriting, personal brand building, and cultivating curiosity.
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                                        &lt;strong&gt;AppLovin grows 60% Y/Y rounding to $20bn in annual platform ad spend (3 minute read)&lt;/strong&gt;
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&lt;span style="font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, Verdana, sans-serif;"&gt;
                                    Over a billion people play mobile games daily, and relevant in-game ads are treated as a discovery mechanism for products that those players were not already seeking.
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