<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Reach and impressions show who saw a campaign, not what they remember. 47% of industry leaders say experiential marketingβs value comes from long- β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β β </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/xYrIqaem6B9MDd_5loq9uwxy8g8OTZUMF5abkTknxL8=452" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/V21n6RbZbkRXqhPnl1_Io4eNN-Nrgz3u806kC4Dtdgk=452" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=70d8a098-ac0b-11f1-b6dc-2dd582de025e%26pt=campaign%26t=1788952258%26s=53a139d7b9645bc40f8bc300cd6fa930f736acd41a0e86f4d07daaacbbd669b0/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/Jp6mgkid8wi6qULjvVZC768924NFTkpiPg4WgjP84wo=452"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmarkup.ai%2Fguides%2Fwrite-for-humans-not-ai%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=2026-09-09_Primary_Markup%2Bai%26utm_content=header_write_humans_found/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/Ys4UiW9oV7UCYv5tSeLxEDI5XBvxdkXyJRLUq0b1V0c=452"><img src="https://images.tldr.tech/markup.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="markup.ai"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-09-09</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmarkup.ai%2Fguides%2Fwrite-for-humans-not-ai%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=2026-09-09_Primary_Markup%2Bai%26utm_content=header_write_humans_found/2/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/tyU9qu9cjKS0jtK5BvTVyCcCVjFdtYONtiVyxmNLdB8=452">
<span>
<strong>Write for humans. Get found by AI. (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
For (at least) the last two years, marketers have been told to optimize for AI: lead with answers, add FAQs, eliminate the adjectives.<p></p><p>But when machine readability comes at the expense of voice, insight, and originality, the result may be easy to parse, and easy to ignore.</p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmarkup.ai%2Fguides%2Fwrite-for-humans-not-ai%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=2026-09-09_Primary_Markup%2Bai%26utm_content=Body_write_humans_not_ai/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/8RDVKzxctzTUlmlb9rnpUgcp5jTC68jyZUzgSThSSis=452" rel="noopener noreferrer nofollow" target="_blank"><span>Write for Humans, Not AI </span></a>is Markup AI's framework for B2B marketing teams using AI to scale content production without losing what makes their brand worth reading. Learn where AI belongs in the content process, where human judgment matters most, and how to check whether a piece is genuinely ready to publish.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmarkup.ai%2Fguides%2Fwrite-for-humans-not-ai%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=2026-09-09_Primary_Markup%2Bai%26utm_content=cta_grab_copy/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/s1F7Faoth0YkhjEa9qBYqzqxWRAO9E-VoD52ks1P0_0=452" rel="noopener noreferrer nofollow" target="_blank"><span>Grab your copy</span></a>
<br>
<br>Already scaling AI content? <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmarkup.ai%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=write_for_humans%26utm_content=cta_markup_ai/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/A7lgF1K0IkWW0tyQvdVAfqgztLj08ehZZ3M67Y_qt7Y=452" rel="noopener noreferrer nofollow" target="_blank"><span>Try Markup AI free</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π±</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flbbonline.com%2Fnews%2FAttention-Is-Rented-Memory-Is-the-New-Media%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/8JNJId_vHJCL9dEf2-aSGIwHAnDTM9AJgmwxvGZK33g=452">
<span>
<strong>Attention Is Rented. Memory Is the New Media (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Reach and impressions show who saw a campaign, not what they remember. 47% of industry leaders say experiential marketing's value comes from long-term brand memory. Emotional intensity and physical presence can help brands cut through crowded digital feeds. The strongest activations create stories people keep talking about rather than generating a short-lived spike in attention. Brands are increasingly using physical experiences to turn campaigns into lasting cultural moments.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsroom.pinterest.com%2Fen-au%2Fnews%2Fteen-wellbeing-edit%2F%3F_sp=7b571d78-3f73-49e3-ad3e-a4deb121e1f1.1788819225095%26utm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/LxgBroZSGbhwjNyZXfFMugAC1W_PeS1ez6uFm3R1csU=452">
<span>
<strong>The wellbeing edit: How teens are using Pinterest differently, by design (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Teens use Pinterest more intentionally than traditional social platforms. Re-Pins per user are up 64%, searches are up 44%, and board organization is up 68%. More than 77% proactively search to explore interests, while teens use feed and settings controls nearly 2X more than other age groups. Pinterest is positioning itself around inspiration and identity exploration rather than social performance, with art searches 1.26X higher among teens.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fharsehaj.substack.com%2Fp%2Fhow-i-built-an-seoaeo-blog-engine%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/sFc7rbGM85qCdX5g3srZZJuukfUKR0vWQMnNIJTl9Uw=452">
<span>
<strong>How I built an SEO/AEO blog engine (10 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A growth engineering intern at Browserbase built an AI engine to automate its SEO and AEO workflow. 53% of search traffic came from just five posts, while only 17 of 77 posts had been cited by AI engines. BlogEO audits existing content, finds search opportunities, generates drafts, and tracks AI citations. Human approval remains in the loop. After 6 weeks, search impressions grew 5.8X, page-one queries grew 9.8X, and average blog position improved from 10.9 to 6.6.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.elenaverna.com%2Fp%2Fhow-to-give-away-free-product-and%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/wRWSz5E9FEXzGXON2hpit24mcm_j1Hz4KVa729afzog=452">
<span>
<strong>How to give away free product and make money doing it (9 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Lovable treats free AI product usage as acquisition spend rather than a margin drain, measured against a 3-month payback threshold weighing conversion, retention, and expansion. That framing matters more now that AI has pushed gross margins from the SaaS era's 80-90% toward 40% or less, leading many companies to gate AI functionality behind paywalls instead of letting users experience it first. Free-to-paid conversion for Lovable runs 5-10%, and partner-driven giveaways with a strong audience match can convert at 40-60%. The realistic alternative to giving the product away is spending far more to acquire the same customers through paid channels, not keeping the money.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π§βπ»</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flitebox.ai%2F%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=2026-09-tldr/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/EY5Ga3NvWlctP4ncmonFSsA-f-Xyluykeu1K56LizVQ=452">
<span>
<strong>Engineers ignore ads. They trust docs, search results, and other developers. (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Litebox grew CopilotKit's organic traffic 3.6x in seven months. Brand, website, and SEO from one team, not four vendors. The GTM agency for DevTools. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flitebox.ai%2F%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=2026-09-tldr/2/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/4CaeyKhQQIBwlLlKV1YKp0W3YkOeX0mxyAvuxj9jLO8=452" rel="noopener noreferrer" target="_blank"><span>See how β</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgetunblocked.com%2Fevents%2Fhow-to-stop-babysitting-your-agents-sep-23%2F%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/hNHWhphK6ljXa1XFhn_hW-fCPsbKOYk4rhpQt_xQvCY=452">
<span>
<strong>How to stop babysitting your agents (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This webinar, on September 23, will explore why AI coding agents produce inconsistent work even with more tools and context. It will explain why bigger context windows, RAG, and additional rules don't fully solve the problem. It will also cover how context engines can improve output while reducing token costs and review cycles. There will be a live demo that compares agent performance with and without organizational context.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchenginewatch.com%2Fgoogle-is-coming-for-the-free-tools-small-websites-depend-on%2F%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/4raRb_F4gbrkzNxvLx-50OqDW9TLTeolVd9GYUZJbuk=452">
<span>
<strong>Google is coming for the free tools small websites depend on (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google can now generate a calculator, converter, or other interactive tool directly inside AI Overviews and AI Mode, expanded globally in English this August. Small utility sites built around one simple public formula, one input and one output, are the easiest target for a model to assemble on the spot.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">π</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Froas-account-lost-money-every-order-486999%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/AlbASU_djiEurcu_Xw1gLHFDwjtbgK3wgfeMKd6z_Cw=452">
<span>
<strong>The 11x ROAS account that lost money on every order (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
An account reporting an 11x return on ad spend was losing money on every order once returns, VAT, cost of goods, and fulfillment came out of what the platform called conversion value. Much of that 11x came from brand campaigns near 18x, largely shoppers who had already decided to buy, blended with a real nonbrand return closer to 3x. Correcting for margin alone created a second problem, since bidding purely for efficiency starved an apparel SKU of volume, leaving more stock to mark down below cost at season's end. The fix was rebuilding conversion values around actual contribution and giving each SKU one deliberate job, for profit, for volume, or for cash back before the season closed.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fkonvoy.beehiiv.com%2Fp%2Fthe-aftermarket-premium%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/ofOO03_t3ex1byHoP6dUXwbP8huWlRZAsBJXgqhliBk=452">
<span>
<strong>The Aftermarket Premium (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The aftermarket can become a major source of value around durable products and platforms, so platform owners must decide whether to coexist, fight, license, or buy the businesses that emerge around them. AMG shows how licensing and acquisition can bring a successful modifier inside the brand, while Rolex's service restrictions show that fighting can leave substantial margin and customer demand to independent players. In software, platform owners control whether an aftermarket can legally form through decisions about open source, licensing, and developer tools, which helped create businesses like Counter Strike, Red Hat, and Cursor.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmikefisher.substack.com%2Fp%2Fseeing-like-a-state%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/2iJZVas6AiJ_QfgEf2sMu5EIMKY2V8kdh3uNCGtN6cU=452">
<span>
<strong>Seeing like a state (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Dashboards make marketing easier to measure, but they can also hide the work that actually drives growth. Teams may optimize for traffic or output while overlooking customer knowledge and relationship-building. These efforts are harder to quantify but can have a bigger long-term impact. Treat metrics as incomplete maps and question what each dashboard leaves out. Regularly compare the data with what customers and teams are seeing firsthand.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">β‘</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fashish-jacob_google-now-lets-people-choose-the-websites-share-7503184986120826880-YjR_%2F%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/VdUBN1dmk-2-ESgg9LQ6JHci3dnklK_D5vzJIaxpojY=452">
<span>
<strong>Preferred Sources on Google (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Getting users to select your website as a Preferred Source makes it show up for them in Google's Top Stories, AI Overviews, and AI Mode.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fexitfive.com%2Fnewsletter%2Fhow-to-turn-linkedin-into-your-best-growth-channel-in-fall-of-2026%2F%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/4iLAo4U4YrfxM3OUz1x3qv9LNXIimGGQpUdoBhXjv_Y=452">
<span>
<strong>How to Turn LinkedIn Into Your Best Growth Channel (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A guide to why LinkedIn should be the primary PR channel for a B2B startup.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmartech.org%2Fwhy-ai-hasnt-solved-marketings-time-problem%2F%3Futm_source=tldrmarketing/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/3ymAbr8k2YwFQPBvstUFBQ9N3QWw_DJUium0IZ960gM=452">
<span>
<strong>Why AI hasn't solved marketing's time problem (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Producing content faster just means reaching approval bottlenecks sooner.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/cv-Y4mNEEJW8Nrp29fBvQv4frZOMbcPs1_Alc-AlEL8=452" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/TnGjFJCLVsvcVkAEeHFy1oICibRkAb1dQIY1sDUgdXk=452" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? π°
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/MbTPMCOcOgoi1NqaNtlA3LxtI2XP1chWfh4Pfg2Wi7w=452"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? πΌ
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/qbPdB0SHmMVo83g30OwnybYmvyXBD9Z9ePhG06SwDOI=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/OyFJqebu8aGpiim3VMaHCSmQ-rqQpyEJUj1CqeRIKVM=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/733Gy-nQS1ihaCkiNWvPQ12q9QQKtBIsmwCaLNNWoek=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/Q3BdFTOuWNl5aYhGJCgrG7ZxQo3jY4TMbpHfh0V0PUY=452"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/SVd_ZD2yWSWM31_r0drGx9poETkwFzIXu_D6C6dra5Q=452"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/4HRFluqYyMjpH9teCef85m3wtPHLDjcQBaWvJ6VQnj8=452">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=70d8a098-ac0b-11f1-b6dc-2dd582de025e%26pt=campaign%26pv=5%26spa=1788951683%26t=1788952258%26s=53802cf1ae6799275ecefdcc4ad0ea4ab68305cae98f759ea691af1e4c98e7f9/1/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/qX45-gR0y-TkeUZe5FvRsDVf6ptaDE6rzxYtlWjgmps=452">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/010001a085dd2839-5d23bc98-c136-4e21-a618-57ab463c23c4-000000/Zpv23HuvxPrwjo8jP3Bm2-aXlXWox70XXTntdA9mpIE=452" style="display: none; width: 1px; height: 1px;">
</body></html>