<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Instagram uses Reel audio as a distribution signal, so brands should monitor sounds and publish during the early adoption window before trends peak </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/2ptJVp13qJ4ot-_8gNAVVRQfad8v4IVVu6qBHssonzs=452" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/8-NxVnOLnHq4w23nYs_6HADlWgjU2otS_NTs8Lg3myQ=452" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=4f5e533a-8fd8-11f1-a62c-25d1b9ea49a5%26pt=campaign%26t=1785841619%26s=704efccecb023be966367854aa92f2e3b2158fb870179c4f192ddedeb3b5241e/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/UzOu5S50M4nZlpHmSpp1xJpq1sb82Dp-Ma_yVxisw6E=452"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-08-04</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.semrush.com%2Fblog%2Fchatgpt-topical-focus-study%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/H3AuIsX_AeKuCianQibruyksrAxzFckFviA127w2fVM=452">
<span>
<strong>How topical authority spreads (and where it doesn't) in ChatGPT (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Topical authority works best when brands build deep expertise in a core area before expanding. ChatGPT cited brands in 74% of closely related categories compared to 50% of distant ones, but overall brand mentions declined from 44% to 25%. Consistent coverage within a category drove stronger visibility than spreading content across unrelated topics. Brands should expand into adjacent areas gradually, as the impact of broader coverage varies by industry.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.facebook.com%2Fbusiness%2F2026-meta-holiday-insights-center%2Fcustomer-insights%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/cmExda6f0YcCfrwM4lBglBhJZjJCghbNEIRXY0Y0y4o=452">
<span>
<strong>What 14,473 holiday shoppers told us about how the world shops (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Social has become a core part of the holiday shopping journey, moving shoppers from discovery to purchase. 37% of shoppers use social for gift inspiration, close to search at 41%. Social also drives transactions, with 78% purchasing in-app. Creators play a central role, with 94% of social shoppers turning to them for guidance. AI is already used by 23% of shoppers, while messaging remains a key touchpoint throughout the buying process.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.standingongiants.com%2Fblog%2Fonline-community-management-services-underperforming%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/143p58LH8JU77X7z8Y_Pk6kZDgmLWnk4CmUC3uR5f2o=452">
<span>
<strong>9 Hidden Reasons Your Online Community Management Services Are Underperforming (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Online communities often underperform because teams launch them without a clear strategy for long-term engagement. The biggest issues come from unclear goals, weak internal support, and community operations that don't match member needs. Teams should define what the community is meant to achieve and invest in the right infrastructure. Members need to be given room to create valuable discussions instead of relying on heavy moderation.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flater.com%2Fblog%2Finstagram-reels-audio%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/_8uUltRAxp8_YQEXQtlbjJIVFzFiuFKBOZYWmiK-Wng=452">
<span>
<strong>Why audio matters for Instagram Reels engagement, and how scheduling it actually helps (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Instagram uses Reel audio as a distribution signal, so brands should monitor rising sounds and publish during the early adoption window before trends peak. Similar videos can see very different reach depending on the audio choice, making real-time trend tracking more effective than planning content too far in advance. Teams should leave room in their calendars to adapt as new sounds gain momentum.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.contentful.com%2Fresources%2Fmaturity-assessment%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=fy27-q2-global-feeling-so-contentful/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/eDzZ213rBP3QxyoSEi44nzpP7yIXiJ9Nrzs9NSKS79E=452">
<span>
<strong>Discover your digital maturity in minutes (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
What's holding you back from delivering standout digital experiences? <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.contentful.com%2Fresources%2Fmaturity-assessment%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=fy27-q2-global-feeling-so-contentful/2/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/ZAz0iZRojwtW3wU0nC0fa-vXo5o6DUEcBC9ndAi4GoE=452" rel="noopener noreferrer nofollow" target="_blank"><span>This 15-question benchmark</span></a> from Contentful covers your workflows, content structure, governance, and AI usage to pinpoint your bottlenecks. Discover where your biggest opportunities are, understand where to invest next, and get a practical action plan based on your results.<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.contentful.com%2Fresources%2Fmaturity-assessment%2F%3Futm_source=tldr%26utm_medium=newsletter%26utm_campaign=fy27-q2-global-feeling-so-contentful/3/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/0hjHF9o-PuXWGLHc7FDHLD2cC-eEI1436w7F6zawQh4=452" rel="noopener noreferrer nofollow" target="_blank"><span> Benchmark your team</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.hypebot.com%2F3-new-spotify-updates-that-are-changing-music-marketing%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/BzgunsnpPnEov3-2iAr6Ezrzvp9Znsk3KVPJBuzYsaA=452">
<span>
<strong>3 New Spotify Updates That Are Changing Music Marketing (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Spotify now rewards active fan engagement over automated growth tactics. User Notes lets artists and playlist curators add context to songs, which creates new opportunities for storytelling and music discovery inside playlists. Campaign Lift provides a clearer way to measure the impact of Discovery Mode by estimating results beyond organic streams, which helps validate ROI and choose the right tracks for promotion. Spotify also now requires fans to reconnect third-party app permissions every 6 months, so artists need to build email and SMS lists and keep a steady release schedule to maintain fan connections.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F08%2F02%2Fthese-app-store-hidden-gems-prove-theres-still-room-for-great-software-in-the-ai-era%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/-XzDiTRhgOKPh0-aZDSvTFMjUyuFJbT-A3BtSAS3BIw=452">
<span>
<strong>These App Store hidden gems prove there's still room for great software in the AI era (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The App Store is seeing a resurgence of niche apps. Rather than replacing apps, AI is helping independent developers build focused tools that solve everyday problems. Apps like Albo organize saved content from across social platforms, PI.FYI brings back friend-driven recommendations, and ThingsBook offers a personal space for tracking interests and memories. Simple, human-centered experiences can still stand out in the AI era.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2Fnadya-okamoto-pie-cmo%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/SaksQuqGz0cLthldQOp3uD9vqb60ehHoaxrIDc0fc50=452">
<span>
<strong>The perks of being a creator executive (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pie named creator Nadya Okamoto as co-founder and CMO as brands lean more on individuals over traditional marketing. Okamoto built a large audience while scaling her previous company and now uses her platform to introduce Pie, gather feedback, and influence product decisions in real time. The role focuses on testing ideas publicly and iterating quickly, reflecting how marketing is becoming more creator-led and experimental.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnews.designrush.com%2Fagency-vs-in-house-marketing%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/YuzV7nvRhP7y9pWdj65MktaHBAu0Ary3MTdslxdFiWw=452">
<span>
<strong>What 18 Years in the Trenches Teaches About Agency vs. In-House Marketing (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The agency vs. in-house debate is outdated as budgets stall and AI turns execution into a commodity. Agencies still provide speed and cross-industry exposure, but their reliance on utilization and margins often leads to diluted ownership and limited visibility into real business outcomes. Freelancers offer cost-efficient execution, but are constrained by capacity and tend to diagnose problems through a narrow lens. In-house teams align deeply with product and strategy, yet can lose external perspective and default to safer decisions due to higher personal stakes.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnew.express.adobe.com%2Fid%2Furn:aaid:sc:VA6C2:e3a8a8c9-199c-5004-9591-dfb6be314469%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/57CzFR7aj0cyb3z2kDOYW8ejaQzDvGAdqt8Mkx2ylZg=452">
<span>
<strong>Social Media Case Study Template (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A 1-page case study template to document your projects and campaigns, helping you build a portfolio you can showcase.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FBo4JnY/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/hZS8NWGVMyQGpf9TZ3hAbmytn-FxYIS9C8wSVye_lnk=452">
<span>
<strong>The battery shop that beat Tesla (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
BYD reverse-engineered every production step to drive costs down, which created a price war that Tesla couldn't win.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsfstandard.com%2F2026%2F08%2F03%2Fbillboard-advertising-ai-arms-race%2F%3Futm_source=tldrmarketing/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/rJ40XICcELYmHA2oee6DYHdWaM0HeHEDT7q4Sc1UOG0=452">
<span>
<strong>One billboard, $3M a year: Welcome to AI's advertising arms race (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI startups have driven the top-tier US 101 billboard rate up 20-30% from pre-pandemic levels.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/gzHnx6hm37Gu09VhXvjtUeSkkWwo_jRcLgVXyZTHK-E=452" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/lOdRene2186uoclDRsYCPnz5ESEK1HCfcz1VyEzKcU4=452" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/80kcBGzkzO_ouBpLK4XPU54SzB-EcclDIE8GBnuNulE=452"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/zWFldBmTwLdc8KjpQiRcjobb83OICUBkBEIaE62akWs=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/gsaTOlTPwD-DA5ukZBVFVeQraCk1TPTtKqcbov8E3yE=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/KfaYEdOPYjz7Vn6JTbSTUnf3q4RWRXOwK3xbLGk8Oxs=452" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/5O6joupk3PNi08_GKlHYhQj-qWq3zwTr2h8jCmpid04=452"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/0fJPU-4qpzFk7Di7WAD_wZkOYVnf47yzJhgjjQHOpNQ=452"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/lTd5tju3z9Jew6XlyQBvTgcWqNotr5p663bTvdGICXo=452">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=4f5e533a-8fd8-11f1-a62c-25d1b9ea49a5%26pt=campaign%26pv=4%26spa=1785841224%26t=1785841619%26s=c26a06d4a0ab2786d08f3fab061c6a61bb0ce422623d1efbe879179a867339f9/1/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/FEEPHcRtts6_Gdz8qsVxv2-klJKoiq97665C0qTS5ng=452">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019fcc7490da-629d2c07-3a7a-4703-8b9e-dfd839611f00-000000/HS7sj1JxQTweiPJzbGrTufZ4d8NlBGuTi_LxUVgn_kA=452" style="display: none; width: 1px; height: 1px;">
</body></html>