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<div style="display: none; max-height: 0px; overflow: hidden;">Social commerce is growing 4x faster than traditional e-commerce, with platforms like TikTok expanding at 32% vs. 8% and projected to reach $8.5T </div>
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<h1><strong>TLDR Marketing <span id="date">2026-06-10</span></strong></h1>
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<strong>Webinar: Can I use this data? (Sponsor)</strong>
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Join CEO Ben Brook on June 16 for a practical roadmap to first-party data activation and AI governance, plus a maturity diagnostic you can apply immediately.<p></p><p>> It starts with a real-time source of truth. Transcend gives marketing teams a unified view of consent and preferences, so you can activate your full permissioned audience, move faster, and drive growth with confidence. <a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Ftranscend.io/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/HmehKx-WG6lfsiB7XDBmk9w_qcYmeHLM_5OspKYKfx8=452" rel="noopener noreferrer nofollow" target="_blank"><span><strong>See how</strong></span></a>.</p>
<p>> The CMO's data advantage: How modern marketers unlock the full value of customer data.</p>
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<strong>Social Commerce Growing 4x Faster Than E-Commerce (3 minute read)</strong>
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Social commerce is growing 4x faster than traditional e-commerce, with platforms like TikTok expanding at 32% vs. 8% and projected to reach $8.5T by 2030. Discovery and purchase are collapsing into one flow, with 49% buying monthly from creator posts and 30% purchasing directly on-platform. Brands are seeing up to 46% sales lifts by combining influencer and affiliate programs. However, many still lag in building long-term creator partnerships and full-funnel systems.
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<strong>In 2026, Less than One Third of Google Searches Still Send a Click (6 minute read)</strong>
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68.01% of Google searches ended without a click in early 2026. This is up from 60.45% in 2024 and about 45% a decade ago. AI Overviews now appear on 20%+ of queries and cut CTR by nearly 60%, accelerating a broader shift toward zero-click behavior across platforms. Google is reinforcing this through product design, boosting repeat searches and ad revenue while sending 8 points less traffic to sites YoY.
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Run LinkedIn organic and paid as a single system. Write all organic content for your ICP first, then promote it through paid regardless of organic performance. Structure distribution with awareness and engagement campaigns and tight ICP targeting. Use planned reach and frequency goals and retargeting exclusions to control exposure. Track landing page clicks, dwell time, pipeline, and CAC to see what resonates. Scale winning themes and formats and reduce or remove those that do not drive results.
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<strong>How We Grew Toro TMS's Content From 5% to 25% of Revenue (6 minute read)</strong>
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Toro grew content from 5% to more than 25% of revenue by focusing on high-intent SEO instead of chasing traffic volume. Its strategy targeted category, comparison, and template keywords that signaled buying intent, then paired them with detailed product-led content built from customer and employee interviews. The approach produced 43 first page rankings from 46 articles, a 93% success rate, and increased opportunity volume by 350% and booked revenue by 362% year over year. The content mirrored real sales conversations by addressing workflows, use cases, and product strengths in depth rather than publishing generic comparisons. The same content also improved AI discoverability, giving Toro 91% visibility in Google AI Overviews and helping it appear in AI-generated software recommendations.
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<strong>What Instagram's new “Reorder Grid” feature means for brands (3 minute read)</strong>
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Instagram's Reorder Grid turns profiles into conversion surfaces. Brands should design grids with intent around 3 goals: drive purchases, increase content views, or earn follows. Use custom thumbnails and a clear design system. Lead with strongest brand visuals rather than viral posts, and place best-selling products above the fold. Keep the grid balanced so it reads as intentional.
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Spotify will bring together marketers, creators like Rachel Lindsay and Casey Lewis, and industry leaders to unpack what fandom means for brands today and how to show up in ways audiences actually care about. They'll also share an exclusive first look at Culture Next, Spotify's youth trend report. The free virtual event is today at 10 AM PT.
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<strong>AI SEO Tip: Convert SEO keywords into relevant AI prompts directly in Google Sheets (1 minute read)</strong>
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You can use the =AI or =Gemini function in Google Sheets to convert your SEO keywords into associated ways that users might type that same question into an AI assistant. The post includes the full prompt to use.
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fraisedonsocial.substack.com%2Fp%2Fwhy-do-gen-z-only-watch-old-tv-shows%3Futm_source=tldrmarketing/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/z8uJx7BhhOnF5yTSmuRqLqK0HPkvfvPdFI00KFQpDpA=452">
<span>
<strong>My Media Diet: Why is everyone watching old TV again? (2 minute read)</strong>
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Audiences are rewatching or discovering older TV series like Mad Men, The Sopranos, and Seinfeld, turning them into shared cultural touchpoints again. This is happening alongside fatigue with reality TV saturation and fragmented streaming releases. There's also a growing preference for fictional worlds that feel emotionally predictable. Older shows offer clear stakes and resolution. They create a sense of coherence that contrasts with algorithm-driven media and constant real-world noise.
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<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Farstechnica.com%2Fapple%2F2026%2F06%2Fsay-hi-to-siri-ai-apple-announces-new-more-conversational-voice-assistant%2F%3Futm_source=tldrmarketing/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/ceVH20G2MFv6Bb4Qia05DB3vAZkr6SXhMAng7_-bnTE=452">
<span>
<strong>Say hi to “Siri AI"—Apple announces new, more “conversational” voice assistant (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Siri AI reframes Apple's voice assistant as a persistent conversational layer across apps and device data rather than a task-by-task utility, capable of chaining requests across messages, maps, calendar, and email in a single exchange. The update introduces a two-tier model structure that reserves the most capable features for newer hardware meeting specific chip and memory requirements, leaving older supported devices on a reduced version. Google's Gemini powers the underlying foundation model following a deal struck earlier this year, and some features rely on private cloud compute with daily usage limits for off-device processing.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.thestateofbrand.com%2Fnews%2Fcanva-paid-people-to-spend-a-week-learning-ai%3Futm_source=tldrmarketing/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/KAjTyS5Il475PGAIOjmFUqyILS2IddDlIMsN8AsIXA0=452">
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<strong>Canva Paid 5,000 People to Spend a Week Learning AI. They Couldn't Figure Out How to Start (4 minute read)</strong>
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Canva found that AI adoption stalled not because of tools but because people lacked the mindset to effectively use them.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F06%2F09%2Fapples-app-store-rolls-out-personalized-recommendations%2F%3Futm_source=tldrmarketing/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/ZRflGaoZeRzH6IQ4123tVw7JU2JY9iOUeYPY_ojCEkk=452">
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<strong>Apple's App Store rolls out personalized recommendations (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Apple's update reflects a maturing ecosystem where editorial features and top charts no longer reliably drive growth, pushing Apple toward algorithmic discovery to help developers reach new users.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingdive.com%2Fnews%2Fcustomer-acquisition-media-spend-accelerates-amid-rush-to-ai-gartner%2F822274%2F%3Futm_source=tldrmarketing/1/0100019eb1450a2b-b0026636-7fe7-42fd-a86f-36530f9b2d3c-000000/3SKq-Rcx0-ZD9OEnoKQonVlM9P5sGl0nXeZr2lNPLec=452">
<span>
<strong>Media spend on customer acquisition accelerates amid rush to AI (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Higher retention spend correlates with greater AI maturity, suggesting that organizations optimizing for the most measurable channels may be trading long-term capability for short-term efficiency.
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