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<div style="display: none; max-height: 0px; overflow: hidden;">The Year of the Fire Horse signals boldness. Brands need to move beyond literal zodiac motifs. Capsules should be positioned as collectible talismans </div>
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<h1><strong>TLDR Marketing <span id="date">2026-02-17</span></strong></h1>
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Delve generated $1M in pipeline from TLDR ads. That's what happens when your ad reaches 6M+ tech professionals inside content they actually trust. We even write the copy for you. Ready to get started? <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Faudiences%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=primary02172026/3/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/mc4gCMNjGlFENlPPOvlmuwIqpsZjxdAxMSAJqWMjjQg=444" rel="noopener noreferrer nofollow" target="_blank"><span>See who you can reach.</span></a>
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<strong>The Red Thread: Why Precision and Heritage Drive Luxury Gains for Lunar New Year (3 minute read)</strong>
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The Year of the Fire Horse signals boldness. Brands need to move beyond literal zodiac motifs. Capsules should be positioned as collectible, high-value talismans tied to heritage and success. Spending occurs in 3 waves. Early January targets high net worth and diaspora clients, mid-January focuses on tradition-driven apparel, and February sees a gifting surge. The optimal launch window is the first week of January. Focus on diaspora storytelling, premium festive packaging, and white-glove fulfillment.
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Young Americans are turning to the stock market as homeownership becomes increasingly unaffordable. Between 2013 and 2023, the share of 25-39 year olds transferring funds to investment accounts more than tripled. 26-year-olds now invest at much higher rates than a decade ago. High rent, rising home prices, and limited supply have pushed Gen Z and younger millennials to prioritize financial flexibility and long-term growth through ETFs and index funds. Disciplined investing can outpace homeownership in wealth accumulation over decades.
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Merchants need to enable the ChatGPT sales channel in Shopify Admin, which makes their catalog discoverable through the Agentic Commerce Protocol, and opt into Instant Checkout if they want an in-chat Buy button. Shopify handles the data feed automatically, so no custom integration is required. Visibility is organic and ranked by relevance, price, availability, and quality rather than paid placement. Write product titles and descriptions in natural language, and keep pricing and inventory accurate in real time. Maintain clean variant data, add structured reviews and rich media, and enable Shop Pay to reduce checkout friction.
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Lovable found that forcing a subscription-only model hurt retention because user demand was irregular and many users rejected ongoing commitments. It introduced credit top-ups instead and A/B tested pricing, and a 20% premium over subscription credit prices performed best while a 40% premium reduced adoption. The 20% markup increased engagement and bookings, and paid plan retention rose by 7%, even though upgrades to higher plans dropped by nearly half. Within one week, 20%+ of bookings came from top-ups, and subscription revenue still grew. Flexible pay-as-you-go options matched real usage patterns better and drove stronger long-term value than subscription-only billing.
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Query AI visibility, SEO, and content performance directly in Claude with the <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.airops.com%2Fblog%2Fhow-to-use-airops-claude-connector%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=NA_en_ProdMkt_TOF_BA_MCP-Launch_Q1-2026/2/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/xqSfkVuFUBb3ABG4krW6-2TUM5oOLRPW7uAEY84bdo0=444" rel="noopener noreferrer nofollow" target="_blank"><span>AirOps Claude Connector.</span></a> Generate executive-ready reports in Google Slides or Notion in minutes.
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Learn how to use AI to define what actually matters, so you can trust your metrics to guide real product decisions. The hosts will cover how to distinguish vanity metrics from decision metrics and validate metric quality. The free event will take place on February 18 at 10:30 AM PT.
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<strong>Introducing Lockdown mode and Elevated Risk labels in ChatGPT (3 minute read)</strong>
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Lockdown Mode is an optional security setting in ChatGPT for users at higher risk of targeted attacks. It mitigates prompt injection and data exfiltration by restricting external interactions, limiting live web access, and disabling tools that cannot meet strict data safety guarantees. This allows admins to control approved apps and actions. It is available on enterprise-focused plans, with broader rollout planned. Elevated Risk labels mark features that introduce added network or data exposure risk, giving users clearer visibility and choice when enabling them.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.bing.com%2Fwebmasters%2Fhelp%2F9f8e7d6c%3Futm_source=tldrmarketing/1/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/IWcrIbNzWBmu2rzNVbr50Yv3jUr--4-x6dvmA_SJCpk=444">
<span>
<strong>AI Performance in Bing Webmaster Tools (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Bing has launched a new AI Performance report in its Webmaster Tools. It shows how often a site's pages are cited in AI-generated answers across Microsoft Copilot, AI summaries, and partner tools. It reports total citations, unique cited pages per day, average cited pages, grounding query phrases, and page-level citation counts. It updates daily using aggregated sample data. Citation counts show how often content appears as a visible source, and they do not measure rank, traffic, clicks, or authority.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<span>
<strong>How Pinterest hacked Google Images (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pinterest captured massive traffic from Google Images by turning UGC into an SEO engine. Search crawlers read text rather than images. Pinterest structured board titles, pin descriptions, and comments into indexable pages, then built templated pin, board, and programmatic explore pages designed to match high volume queries. Each user action created a new searchable entry point, forming a self-reinforcing growth loop that drove hundreds of millions of organic visits. A login wall gated full content behind registration, converting search traffic at scale until Google's 2018 algorithm update penalized the tactic and erased millions of rankings.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growth-memo.com%2Fp%2Fthe-science-of-how-ai-pays-attention%3Futm_source=tldrmarketing/1/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/3_aWcmw9Pt-VqfrDCXr9hZA2GDmB1I2M-4n3LoTovSw=444">
<span>
<strong>The science of how AI pays attention (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI citation behavior favors front-loaded and entity-rich writing over long narrative structure. 44.2% of citations come from the first 30% of a page, while only 24.7% come from the last third. Key facts buried deep are 2.5X less likely to be cited. Citation-heavy passages use definitive statements, include questions, and show high-entity density (using specific names like Salesforce or Pipedrive). Paragraph analysis shows 53% of cited sentences sit in the middle of a paragraph, so strong facts can appear after the first sentence if the paragraph appears early on the page. Citation winners also use a balanced tone and a readability level near grade 16, similar to outlets like Harvard Business Review.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.raconteur.net%2Fmarketing-sales%2Fcontaining-a-crisis-how-to-keep-consumers-on-side%3Futm_source=tldrmarketing/1/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/r1tfdvkKM0uO5MAbh1BEgeeR90Nzs7FK1DJ7hdG_PZM=444">
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<strong>Containing a crisis: how to keep consumers on side (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Recent baby formula recalls involving Nestlé and Danone renewed scrutiny of crisis communication in consumer safety categories. Once risk is credible, containment should begin immediately through rapid recalls and transparent updates rather than fixed timelines. Nestlé leaned on clear language and visible executive leadership to signal accountability. Danone took a more formal tone and moved more slowly, which limited reassurance for consumers. In high-risk sectors, brands need prebuilt escalation plans and real-time sentiment tracking.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fnicoleleffer_heres-how-to-instantly-apply-a-fix-that-ugcPost-7429262308880625664-c5gM%3Futm_source=tldrmarketing/1/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/gelRLuapKWMOgWOPA7RIdmkBK0o__cY4CFsuxHjBvZ0=444">
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<strong>ChatGPT tip to improve results (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Set a hierarchy in ChatGPT that lets current conversation instructions override project, account, and memory settings, addressing only direct contradictions.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmajavoje_i-saw-you-liked-lennys-last-post-isnt-share-7428772173797994496-ICao%3Futm_source=tldrmarketing/1/0100019c6b7df3f9-0d13969e-c8e5-4df8-9fae-e3f98e0e64f9-000000/w4MR6kCeJ2m_NYG-jDLSpBY7u3JYBwtjWFYAV6Msavk=444">
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<strong>How to write outbound messages that don't suck (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Personalize to the prospect's situation, keep it short, and ask for validation, not a meeting.
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