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<div style="display: none; max-height: 0px; overflow: hidden;">ChatGPT’s first wave of advertisers indicates how OpenAI defines its core user and monetization strategy. Early brands include Adobe </div>
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<h1><strong>TLDR Marketing <span id="date">2026-02-16</span></strong></h1>
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Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, do it all with fewer resources—and prove that you're actually moving the needle on revenue.<p></p><p>If you need a moment for a primal scream, that's understandable. But here's the good news: There's a way to do more with less, and it's <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-021626/3/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/AJygilsWIEP9rzsuEWHxtmyLXyZWGxHitlroQ9btxVo=444" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a>. </p>
<p>Asana is the <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-021626/4/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/jbt_Z-Vm7PkQLSPttfpP2rJ2W79nqPr7tfpOsoXt6eg=444" rel="noopener noreferrer nofollow" target="_blank"><span>work platform where human + AI collaboration comes together</span></a>, helping marketing teams mobilize around clear goals, drive impact, and scale campaign workflows.</p>
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<strong>Could OpenAI do a Facebook? (2 minute read)</strong>
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Early ad testing at OpenAI has drawn direct comparisons to Facebook, where early user-friendly ad promises later weakened under revenue pressure. OpenAI says ads in ChatGPT fund free access and appear only for Free and Go users, while paid tiers will stay ad-free. It claims strict rules protect trust, keep ads separate from model answers, and block personalization for sensitive topics. A former researcher warned that similar guardrails at Facebook faded as business incentives grew. Research shows 80% of consumers accept chatbot ads for free access.
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<strong>The first brands advertising in ChatGPT reveal exactly who OpenAI thinks you are (5 minute read)</strong>
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ChatGPT's first wave of advertisers indicates how OpenAI defines its core user and monetization strategy. Early brands include Adobe, Audible, Target, and Audemars Piguet, all positioned around mass-premium, design-forward, self-improvement categories rather than discount or shock-driven products. The lineup targets college-educated, upper-middle-income, and productivity-focused consumers.
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<strong>11 Super Bowl 2026 Ads That Actually Mattered (5 minute read)</strong>
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Super Bowl advertisers spent about $7M per 30 seconds to signal cultural relevance. The most effective ads tied celebrity and humor to a clear product message or strong positioning. Many brands played it safe, but the standout spots connected to existing memes, social tensions, and user behavior instead of chasing spectacle alone. Tech and B2B advertisers used the stage to signal category leadership and push product trial through demos and direct calls to action. Ads built for social sharing and tied to a concrete benefit or value promise were more likely to matter after game day.
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<strong>7 Marketing Mistakes Hurting Your 2026 Growth (4 minute read)</strong>
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Most growth constraints are caused by the lack of execution discipline, not strategy. Visibility suffers when companies rely on low-reach brand accounts instead of activating internal voices, and ROI suffers when content is not repurposed across formats and channels. Outbound remains ineffective without signal-based targeting, while inconsistent messaging and poor sales alignment reduce conversion from engaged prospects. Expanding multiple offers without concentrated distribution further dilutes results.
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Claude Skills lets Claude act like a multi-role marketing team through small task agents. Skills are markdown files that store instructions, inputs, and output formats for repeat tasks like campaign briefs and reports. Loading 5 to 10 skills at once produces more detailed and task-specific responses instead of generic output. Setup requires creating plain-text md files and adding them to the desktop app settings.
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Exporting GA4 data to BigQuery gives full access to raw analytics data and removes major GA4 interface limits. Setup is free and storage cost is very low, and a site with about 30,000 sessions per month can store data at no cost. Raw exports avoid sampling that starts when requests exceed 10 million events and avoid cardinality limits that group values under Other. Data retention is unlimited in BigQuery, while GA4 interface user and event data can be limited to 14 months in segmented reports and explorations. The export also allows deep customization, custom sessions and attribution models, and easy joins with ad, search, and CRM data, but it only collects data from the day the link is created.
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fthink.resoneo.com%2Fchatgpt%2F%3Futm_source=tldrmarketing/1/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/q5nnqvVKPi9UbMB1PQy2PvR0efQFSfDIVnwDFWFUWGU=444">
<span>
<strong>ChatGPT is NOT a search engine (18 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
ChatGPT Search acts as an orchestrator that runs many parallel searches and merges them into one synthesized answer instead of returning a list of links from a single query. A Sonic classifier decides if a query needs fresh web data, and it triggers search when probability passes a threshold, with decisions made in about 196 ms. The system expands one prompt into multiple fan out queries across web, shopping, images, news, and local sources, then combines results using Reciprocal Rank Fusion and recency filters like 7 days, 30 days, or 365 days. The infrastructure relies heavily on third party providers and scraped sources.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadamgoyette.substack.com%2Fp%2Fpaid-ads-arent-the-problem%3Futm_source=tldrmarketing/1/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/F0_YVSKpKvFSUPwtGXXnczKoQrqZv8l_pHAkjSAHxSw=444">
<span>
<strong>Paid Ads Aren't the Problem (4 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Paid ads account for only 2% of primary consideration drivers among B2B SaaS CMOs, while word of mouth leads at 42%. The problem is brand credibility, not ad spend efficiency. Buyers filter vendors through familiarity and reputational proof before engaging with campaigns, meaning distribution tactics cannot compensate for weak brand signals. Consideration compounds through a loop of peer mentions, reviews, and repeated exposure, which AI systems now synthesize into recommendations. Structured advocacy programs and public customer signals increase the surface area for both human and AI-driven endorsement, making paid amplification more efficient once trust thresholds are met.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.milkkarten.net%2Fp%2Fmore-perfect-union-social-strategy%3Futm_source=tldrmarketing/1/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/4Uq8Q9T6z64Pvo4jzvKquNuAFGqmis1EGtkuRd5OLq4=444">
<span>
<strong>How to create posts that move people (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
More Perfect Union demonstrates that substance and distribution discipline can outperform trend-driven social tactics. Its YouTube-first model, now at nearly 3M subscribers with over half added in the past year, combines high-volume long-form production with a Shorts program that generates comparable viewership. Instagram carousels tied to live news moments accelerate follower growth, and video cut-downs are structured as complete stories rather than traffic funnels. The team publishes natively instead of relying on outbound links and invests heavily in titles and thumbnails to compete in crowded feeds. The core differentiator is pairing sharp framing with actionable solutions, positioning content to inform and mobilize rather than simply provoke reaction.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_technical-seos-webmcp-will-become-the-new-activity-7427703157264199680-jq2M%3Futm_source=tldrmarketing/1/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/yA6O3RNDGec9J8BQOp6sq2zAOcvvJtLkEDrA7r7z3-M=444">
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<strong>Technical SEOs: WebMCP will become the new structured data (1 minute read)</strong>
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Google's WebMCP, which provides two APIs (Declarative, Imperative) that allow users to "mark up" where on your webpages AI-agents should be taking actions, is now in early access.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2026%2F02%2F13%2Fanthropics-super-bowl-ads-mocking-ai-with-ads-helped-push-claudes-app-into-the-top-10%2F%3Futm_source=tldrmarketing/1/0100019c66613005-edb50a62-514c-4b0a-a50b-4508abfac5bb-000000/l8D00ZdYmLjBrPtnVbCZXzivFRk2k0S9ewkNqrgjK_k=444">
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<strong>Anthropic's Super Bowl ads helped push Claude's app into the top 10 (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Anthropic's Super Bowl push drove Claude from 41st to 7th in the US App Store, lifting downloads 32% to 148,000 in 3 days as its ad-free positioning contrasted with ChatGPT's.
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