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<div style="display: none; max-height: 0px; overflow: hidden;">Digital PR is more effective in 2026 but also more difficult due to AI search and rising demand for brand authority and mentions </div>
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<h1><strong>TLDR Marketing <span id="date">2026-02-11</span></strong></h1>
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<strong>State of Digital PR Report (2026) (38 minute read)</strong>
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Digital PR is more effective in 2026 but also more difficult due to AI search and rising demand for brand authority and mentions. 68.2% of professionals say it is more effective than last year, yet 75% say it is more challenging, and 60.8% say finding relevant journalists has become harder. Data-led content remains the top tactic at 95.9%, press release pitching rose to 85.1%, and 66.2% now list AI citations as a key outcome, while backlinks still lead at 85.8%. Budgets are rising, as 8.8% now spend over $20,000 per month, and cost per link above $750 grew from 3% to 10.2%, while 60% still spend under $10,000. AI now shapes daily work, as 76.4% say it changed their process, 78.4% track AI visibility, and only about 40% have a repeatable method to earn AI citations.
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<strong>Valentine's Day shopping is becoming a customer relationship test (4 minute read)</strong>
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Valentine's Day has evolved into a multi-week revenue cycle driven by relationship signals rather than a single promotional spike. Brands began referencing the holiday in early January, with messaging volume steadily increasing and accelerating nearly 3 weeks before February 14, mirroring shopper behavior that favors early exploration and delayed commitment. The strongest performers used early engagement to gather intent data, then converted that accumulated interest closer to the holiday without relying on aggressive discounts.
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<strong>Designing for the AI Inbox: Why HTML Emails Will Win the Next Era of E-commerce (6 minute read)</strong>
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AI is summarizing emails before recipients open them. Image-only emails risk having offers misrepresented or ignored. HTML emails with live text and dynamic content improve visibility and deliverability. They load faster and provide data for optimization. Front-loading key offers, using headings, balancing text and images, and sticking to email-safe fonts ensures both people and AI can interpret messages. Well-coded HTML turns AI summarization into an advantage.
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<strong>How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play (4 minute read)</strong>
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The Clubhouse strategy reflects a broader shift in Super Bowl marketing toward giving control to creators and meeting Gen Z where attention already lives. Doritos' prior Super Bowl activations drove 35% year-over-year growth in brand mentions and added more than 200,000 TikTok followers, reinforcing the business case for creator-led second-screen investment. While TV ads still anchor mass reach, TikTok Clubhouse shows how brands are using real-time, off-broadcast experiences to influence discovery and brand perception outside of game day and the traditional channels.
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<strong>How to Optimize Your Owned Content for AI Search (11 minute read)</strong>
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LinkedIn outlines a practical framework that balances AI optimization with core SEO fundamentals to avoid ranking losses. Key tactics include disciplined heading hierarchies, internal linking through hub-and-spoke models, schema markup such as FAQPage and Product, and consistent recency signals like visible “last updated” dates. Visuals, video transcripts, and optimized PDFs act as additional discovery signals, while early testing shows month-over-month gains in brand mentions and citations, reinforcing that AI visibility is now a measurable extension of owned-content performance.
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<strong>Who is your website really for? (Sponsor)</strong>
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If AI handles discovery and research for buyers, your site needs to work for retrieval bots, not just humans. Scrunch reveals how AI agents experience your site—what gets surfaced, ignored, and why. Get a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fscrunch.com%2Ftldr/1/0100019c4c976dc0-b0525b94-df8a-4271-b123-a7fbb4fd4659-000000/2BFnWIvLkFROjtmPXsc2ir_pans36rEUtMoMZXHVEXU=444" rel="noopener noreferrer nofollow" target="_blank"><span><strong>free AI site audit</strong></span></a> to find content gaps and technical blockers.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdirectus.io%2Fblog%2Femployee-advocacy-scoreboard-directus-zapier-claude%3Futm_source=tldrmarketing/1/0100019c4c976dc0-b0525b94-df8a-4271-b123-a7fbb4fd4659-000000/dH70STkv9r-ijw55MZf9cQ2lHaFJDaUoidauaru6atQ=444">
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<strong>How I Built an Employee Advocacy Scoreboard with Directus, Zapier, and Claude Code (3 minute read)</strong>
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This guide explains how to build an automated employee advocacy scoreboard that tracks team social sharing. Links posted in Slack are detected and cleaned using AI in Zapier, then stored in Directus as a structured backend. A Claude Code–scaffolded Next.js dashboard displays the leaderboard, with monthly filtering and drill-downs. The system streamlines tracking posts on LinkedIn and X and reduces manual work.
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<strong>Popl (Tool)</strong>
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Popl captures leads at live events by replacing manual processes with an AI-powered workflow. Reps scan badges or QR codes with the mobile app, instantly enriching contact and company data, qualifying leads with custom questions, and syncing everything to the CRM. The platform also allows on-floor meeting scheduling and tracks event ROI, giving full visibility into pipeline and rep performance.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Why Digital Twins Are More Than Just a Pretty Model (4 minute read)</strong>
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Digital twins are high-fidelity 3D assets that go beyond visuals. They can be reused across marketing and ecommerce and support AR and internal workflows. This provides consistent branding and reduces the need for repeated photography or 3D builds. The assets evolve with products and save time and cost while maintaining accuracy. For marketers, digital twins offer long-term value. They enable interactive content and scalable campaigns. They also integrate across platforms and serve as a central resource for teams.
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<strong>How solos turn cheap problems into premium businesses by raising the stakes (14 minute read)</strong>
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Solos are independent consultants and agency owners running expertise driven businesses. Those who moved upmarket did so by changing their problem framing and signals. They replaced failure states like no leads or no revenue with success plus constraint, what was working but capped. They also shared methodology instead of quick tips, used diagnostics to signal rigor, and showed proof tied to scaling outcomes. This filtered for mature buyers seeking partners, not quick fixes.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.brainlabsdigital.com%2Fthe-meta-lattice-update-is-driving-real-performance-lift-across-meta%2F%3Futm_source=tldrmarketing/1/0100019c4c976dc0-b0525b94-df8a-4271-b123-a7fbb4fd4659-000000/Ddbwj734JrHrho1V-YwqgOzKsVWL_1uZOyG1lMsNUYU=444">
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<strong>The Meta Lattice update is driving real performance lift across Meta (2 minute read)</strong>
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Advertisers should improve first-party data signals and audit creative strategy to capture the potential revenue lift and conversion gains from Meta Lattice.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fyuliia-kniazieva_6-proven-strategies-that-get-your-brand-cited-ugcPost-7426340042597404674-TMNm%3Futm_source=tldrmarketing/1/0100019c4c976dc0-b0525b94-df8a-4271-b123-a7fbb4fd4659-000000/I_B_6BYEER0J0NbAmeMM7FX5XXeBCCEcAgfaF14zozE=444">
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<strong>6 AI Visibility Strategies from Ryan Law's Webinar (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Tips include filling topic gaps competitors cover, publishing honest comparison content across multiple sites, and building content clusters around recurring themes.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.thedrum.com%2Fopinion%2Fmark-ritson-the-great-stay-and-the-quiet-collapse-of-the-marketing-job-market%3Futm_source=tldrmarketing/1/0100019c4c976dc0-b0525b94-df8a-4271-b123-a7fbb4fd4659-000000/OkMPWbF7MNxBky6_RSB3hnITh_zpuZUjhfG1YnBy3Ew=444">
<span>
<strong>The Great Stay and the quiet collapse of the marketing job market (7 minute read)</strong>
</span>
</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The collapse in marketing job movement is due to AI-driven headcount reduction rather than recessionary pressure.
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