<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Using the VIT framework, brands now prioritize relevance over raw numbers. Beauty stood out with a 22% VIT increase by focusing on retention </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/hSuf5BQo0aiDJPHR27BBMK_Lrnjl32GGjHdkOjj3cWI=443" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/UD_vYn3-R7rUd18wGz8M4Erqq-8JuRjIkmQctcpn7Kc=443" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=c8f0406e-0194-11f1-9dfc-fb2f6c0259c7%26pt=campaign%26t=1770206748%26s=59127f6d05bac80eba57e1da9d25bdd8e3903a0c2ad0e8a8a6d247faf97f6ee0/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/7KIWuh_Dse5ZRx7djNhN6LsHg0USqvU0O0Gpj7Fu-tI=443"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fowy.mn%2F4kdg27x/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/_oBc5XOOfYrg1d8vNgCGlsMba3RMEO9SpXSObn73xqE=443"><img src="https://images.tldr.tech/oliverwyman.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Oliver Wyman"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-02-04</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fowy.mn%2F4kdg27x/2/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/BpknfXXq42B95XQ4HPjGWF9_arfQm0s0ISQgsA23sLw=443">
<span>
<strong>69% of your best customers are one mistake away from leaving (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The era of "brand forgiveness" is over, especially for the customers you can't afford to lose. New global research from the Oliver Wyman Forum shows 69% of high-income consumers will switch brands after a single bad experience.<p></p><p>AI now shapes product discovery, and community voices shape trust more than paid campaigns. Marketing leaders who focus only on acquisition risk losing their most profitable users at the first friction point. The 300,000 Voices report reveals how to win the next generation of consumers by creating experiences they trust and value. </p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fowy.mn%2F4kdg27x/3/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/xkyOT_pF62lQRzAd6WBbp_tSaSKLkqXga9dtCPEKDfY=443" rel="noopener noreferrer nofollow" target="_blank"><span>Read the 300,000 Voices report</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 10px 10px 0px;">
<div class="text-block" style="border: 2px solid red; border-radius: 10px; padding: 0 10px;">
<p><strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/pr58jb0ZTQSd8e6D293O2QOo6wNyaGErAXK417tzoDE=443">Click here to remain a subscriber</a> </strong></p>
<p>Clicking on newsletter links is the best way for us to know you are reading TLDR Marketing.
</p>
<p>Please click <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fstay-subscribed%3Fem=silk.theater.56%2540fwdnl.com/2/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/0K2qh8YRaGSa0I-IGzhdI4FxbG2LIJFq6QAWqfKmhNI=443">this link</a> to remain a subscriber otherwise we will automatically unsubscribe you within 30 days.</p>
<p></p>
</div>
</td></tr></tbody></table></td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww2.traackr.com%2F2026-creator-advantage-report-us%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/F3X91j-o-JeL4rF-60Rk3K7QtcViDT0wx7SnHs5bKGc=443">
<span>
<strong>The Creator Advantage 2026 (19 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Using the VIT framework (Volume, Frequency, Impact, and Trust), brands now prioritize relevance over raw numbers. While most industries saw performance declines despite hiring more influencers, Beauty stood out with a 22% VIT increase by focusing on retention. Smaller voices are driving this shift. Nano-creators saw a 50% VIT surge in high-intent actions like saves. They're moving away from cookie-cutter posts toward authentic, creator-led systems that reward consistency.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2Fshort-super-bowl-ad-teasers-miss-the-emotional-mark-system1-analysis-finds%2Fen-GB%2F11303%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/kEw_vWWRTh-nldBKs8jE7EGCUu9c5pMgpknN3xvuF28=443">
<span>
<strong>Short Super Bowl ad teasers miss the emotional mark, System1 analysis finds (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Short Super Bowl ad teasers create weaker emotional impact than longer ads and reduce campaign effectiveness. Analysis across six years shows teaser spots score about 0.5 Stars lower than full length ads because viewers have less time to connect and build memory. The research finds that 20 to 40 second ads perform best, and brands should start Super Bowl campaigns in January and continue running ads after the game to extend impact. A 30 second Super Bowl ad now costs about $8 million, so it is important for a brand to run longer pre game ads and keep top performers in rotation, as seen in a 5.9 Star rated Lay's ad that still airs a year later.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.buzzstream.com%2Fblog%2Fthe-perfect-pitch-webinar%2F%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/Wd070mqzI4ay-WES00jS8HxwR6v-AEdZbc4_rqw9dPA=443">
<span>
<strong>The Perfect Pitch: What Millions of Emails Taught Us About Pitching Journalists (20 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Short email pitches drive the best journalist engagement. Emails with 100 to 300 word bodies get the highest open rates and reply rates, while emails under 300 words earn the most replies. About 50% of pitches paste a full press release into the email body, which is mainly a UK practice, while US pitches more often use short plain text. Personalization varies in depth, as 83% use the journalist's name but only 57% reference past articles, and shallow flattery often fails. Relevant connections to prior coverage work better. Strong pitches usually start with a timely stat or trend hook, give a clear headline takeaway, include about four bolded bullet points, and add expert quotes that explain why the findings matter instead of repeating the data.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsletter.mkt1.co%2Fp%2Fexecutive-dinners-are-the-new-trade-shows%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/YwmIsACeNdJwpOrszBeIcBsQgUbp9yyXWYYkAsulUrs=443">
<span>
<strong>Dinners are the new trade shows (14 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Dinners are becoming more scalable than sponsoring trade shows because they're more targeted. They should be treated as a core channel, not just a social outing. Apply the same strategic rigor and high-quality data to these events as you would to any other GTM motion.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.evertune.ai%2Flp%2Fgenerative-engine-optimization-platform%3Futm_source=tldrmarketing%26utm_medium=sponsor%26utm_campaign=febslot1/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/9Zk59KOYAT0FJN5sac1owvBPRwKM7Dyy3GDaB0eoj5k=443">
<span>
<strong>👻 Is AI search ghosting your brand? Find out how to fix it (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
ChatGPT, Gemini, and AI Overviews are where your highest-intent customers search. If your brand isn't mentioned, you're not even in the race. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.evertune.ai%2Flp%2Fgenerative-engine-optimization-platform%3Futm_source=tldrmarketing%26utm_medium=sponsor%26utm_campaign=febslot1/2/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/rbmKy6sZl6Sgi-AdcK6V0LWPyj-b7E7-S5R_50AwQH8=443" rel="noopener noreferrer nofollow" target="_blank"><span>Evertune</span></a> monitors how AI sees your brand, identifies the sites that shape AI responses, and prioritizes them for your teams to target. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.evertune.ai%2Flp%2Fgenerative-engine-optimization-platform%3Futm_source=tldrmarketing%26utm_medium=sponsor%26utm_campaign=febslot1/3/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/2nK6l3V0_mcWa8TclVCXZaiMu0X7i1gr64IamPDOvY8=443" rel="noopener noreferrer nofollow" target="_blank"><span>Get your site target list</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7422511162522652673%2F%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/fPaSsATKN9yO-T7BzYE8LliOFLCoLSFV__ttmdV0fw4=443">
<span>
<strong>3 tools to spy on competitors (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Set alerts for any company on CompetitorTrack. Their emails will show up to your inbox automatically. SendView tracks trends across all your competitors. It also allows you to visually analyze their programs and campaigns. Owletter archives competitor newsletters, making it easy to go back months and compare campaigns and track patterns.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fruben-hassid_how-to-use-claude-to-make-slides-activity-7422971983539355648-2Gb5%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/Gr7W61_0LwpfOIJUxPBT4coCettK0h4ajRPHFHxzvBU=443">
<span>
<strong>How to use Claude & Gamma to make a deck (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
To make slides with Claude, go to claude.ai and connect Gamma and Google Drive via "Connectors". Then prompt Claude to create a deck, pulling relevant Drive docs and web graphics. Answer a few questions about format, tone, and length, and edit heavily through Gamma if needed. For branded slides, skip Gamma's default templates, create your own style in Gamma. Save fonts, colors, and logo placement. Then prompt Claude to use that style so every deck reflects your brand.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.chiefmarketer.com%2Fwhat-makes-a-newsletter-worth-opening%2F%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/rd5JpqOI5hScMF0BjIoy-lSeH-wcOrlBt-lIW25MqVs=443">
<span>
<strong>What Makes a Newsletter Worth Opening? (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Beehiiv's State of Newsletters 2026 report highlights that 28B emails were sent in 2025, yet engagement increased, reinforcing newsletters as a reliable owned channel. Readers favor concise subject lines, straightforward “here's what you need to know” framing, and strong opening sentences that justify the click. Consistency in send time and format builds habit, while misleading urgency language and surprise paywalls actively hurt performance.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fducttapemarketing.com%2Fcampaign-to-systems%2F%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/bsABF6ofMqh5LDD5W6im9LmiIG18UyTGGc7RiDmydUA=443">
<span>
<strong>The “Moore-ish” Law of Marketing (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketing is shifting from campaign launches to continuous systems as the cost and speed of experimentation collapse. AI reduces the effort to generate and deploy variations, pushing advantage toward teams that can measure results and make fast decisions. Content moves from single assets to always-on streams built from modular components, while personalization shifts from static segments to real-time situations like objections or constraints. Winning teams focus less on producing volume and more on building pipelines that test and learn based on compounding insights.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.yahoo.com%2Fentertainment%2Farticles%2Flight-beer-flop-until-advertising-110000175.html%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/0VqgZWx0mZIGATDnlSmLZ_zx8f5FfVcuSx9IcJV9Urw=443">
<span>
<strong>Light Beer Was a Flop, Until the Right Advertising Came Along (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Early light beers failed not because of taste or formulation, but because marketing framed them around dieting rather than enjoyment. Miller Lite broke through in the 1970s by repositioning light beer as less filling with great taste, using sports figures and barroom humor instead of health language. That shift created a mass-market category that later powered brands like Bud Light and Michelob Ultra to category leadership.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fthinkingslow_in-the-last-3-months-at-ahrefs-we-analyzed-activity-7424382429542486016--OIQ%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/PsA6IaNhgOar37Q5pLoU-cwWuP-d0G4ucKncKlBh_qY=443">
<span>
<strong>What we learned about AI search optimization (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
YouTube mentions are the strongest driver of AI search visibility, outperforming backlinks and domain authority.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.rollingstone.com%2Fculture%2Fculture-features%2Fvagueposting-meme-explained-1235497077%2F%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/7IQVQxvrXhyGrIuD5rjWt3pFbvpvYgHurLkt8F4kQnE=443">
<span>
<strong>Vagueposting: Why 2026 content is all about keeping you confused (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Vagueposting uses ambiguous language for the sake of generating controversy.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fsamanthaanderl_freelance-crew-stop-the-scroll-because-share-7424500428601548801-4enb%3Futm_source=tldrmarketing/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/epfAQTPD-_AYVgqKWnxjOvLlqvoFZ4Z57WA6BmxA8KM=443">
<span>
<strong>9 resources for marketing freelancers (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A list of websites and communities where clients are actively looking to hire marketers.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/_1JM5yWCsqtVX1MZ9tiYO2wsBFUoOm9ViL2S8dVD4RM=443" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/PNZAEDboy9mCGtZXX6P3M-vCK5txt1R6OHAOFrFcYpU=443" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/kVKoCpCbp4rJ1dTBoGy19kpOSQ0AfB50fDUHS6it274=443"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/Ua_bq4gEYUdxKaOmTN7KYFNoMGbx62Fda3IsIHO0cSk=443" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/YgdN6Rri_D2SKVzxo7NOtIjIBW4ptIhhfKdS-k5bVIw=443" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/s--21u2ZXjNIG8lLNYgHBk9BrBbPrgL_cvE7iECo0S8=443" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/TjJ-rMWZ8vzM30jm78vcCT7qcbnOrKUxT2tXmXsw9kc=443"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/2RmFG5iD2oKppg5h2-qsHQb9RLKCK_1OeGWs1kvfY9k=443"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/LCDC7M1-r1w4mExzvHZ_3wLQMZcB5LFuz1-6lXSFmWA=443">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=c8f0406e-0194-11f1-9dfc-fb2f6c0259c7%26pt=campaign%26pv=4%26spa=1770206510%26t=1770206748%26s=732235d79e547417300f1774c801f12344b2e195846bc2bf8257cc308c2e56ec/1/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/C1ZftzNG2cK7zTpXT3BemwBqvciuBO9UUJoZmbDIxBQ=443">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019c288b611c-cfeccdcb-ba8f-4f5f-a91b-8f86d654eae8-000000/QpFcz5bpmfeEQZ3oJt0kJphGMyFnZHEaWtulZ7Yd7Mk=443" style="display: none; width: 1px; height: 1px;">
</body></html>