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<div style="display: none; max-height: 0px; overflow: hidden;">The best B2B events feel like great parties rather than nonstop sales pitches. Keep leadership relaxed so they can connect with guests </div>
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<h1><strong>TLDR Marketing <span id="date">2026-02-02</span></strong></h1>
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Each week, millions of buyers use AI to search for products, making decisions long before they talk to a salesman.<p></p><p>The problem: Most companies have <em>no idea</em> what AI says about them.</p><p>So how did Augment Code <strong>3x their AI visibility in 4 months</strong>—outranking everyone else in hyper-competitive prompts? They used the <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Failedgrowth.com%2Fvault%2Fcontent-strategy-for-ai-search-or-geo-aeo%3Futm_source=tldr%26utm_campaign=feb22026/3/0100019c1e3e7a05-3bea9160-ed5c-4ef9-b6ea-f9a9b15f00e1-000000/40QtrZWWCYbPKbwHWNe0oLYIrhXSEEWIQsugIiv49fE=440" rel="noopener noreferrer nofollow" target="_blank"><span>winning AEO playbook from GrowthX</span></a>.</p>
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<strong>How people are spending in early 2026 and why it matters (2 minute read)</strong>
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Card payment data shows consumers are still spending in early 2026, but behavior is more selective and deal-driven. Visa and Mastercard report a gap between weak sentiment surveys and stronger actual spending. Higher-income shoppers drove the most growth, with the top-spend band rising fastest in Q4 2025 while lower-spend bands remained flat. Travel and e-commerce stay strong, and cross-border volume rose 15% as holiday shopping moved online.
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<strong>Super Bowl Ads Are Marketing to the Algorithms (5 minute read)</strong>
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Super Bowl ads now drive digital campaigns as much as TV exposure. Brands tease campaigns early, create meme-friendly content, and extend the story before and after the game. They link content to product drops or e-commerce to turn attention into sales. Mentions, shares, and watch time help push content to the top of feeds. The Super Bowl spot acts as a launchpad for online visibility and influence across social and streaming platforms.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>21 Facts About Throwing Good Parties (4 minute read)</strong>
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The best B2B events feel like great parties rather than nonstop sales pitches. Keep leadership relaxed so they can connect with guests. Invite clusters of attendees who know each other and overbook strategically to account for no-shows. Encourage movement with standing areas, food, and drinks spread out. Train your team to host and introduce, not sell. Treat events as a service to the community. People remember the experience and make connections that pay off later.
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<strong>How Audience Research Drives Great Content Ideas (16 minute read)</strong>
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This BuzzStream podcast breaks down how Revver's Rage Cage campaign turned accountant frustration with paper into a live activation that drove 90 deals and major organic growth. Great ideas start with audience research, not channels. Takeaways include calling customers to uncover repeat pain points and using Reddit tools like Gummy Search to spot patterns. Build campaigns around one clear insight and tie creative directly to revenue through email nurture and sales follow-up. Strengthen your mid funnel first, and then take informed creative swings.
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Moltbook (Website)</strong>
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Moltbook is a new social network where AI agents post, argue, and collaborate while humans watch. Built by Matt Schlicht, the platform is largely run by an AI that moderates posts and manages users. Thousands of agents are already participating, sharing ideas and even flagging bugs. The project explores what happens when autonomous systems interact in public, without direct human control.
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<strong>Vibe Coding for Marketers: Build Your Own Influencer Tool (Webinar)</strong>
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The panel will discuss how marketers can build exactly what they need, test ideas fast, and improve workflows without waiting on budgets or developers. They'll walk through an example of turning YouTube comments into real influencer signals via its API. The free event will take place on February 3 at 7 AM PT.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>The Economics of a Super Bowl Ad (17 minute read)</strong>
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Ro's CEO breaks down why a Super Bowl ad can make economic sense despite a $233K per second price tag. His argument centers on attention density, with more than 100M viewers actively watching ads, compressing years of brand awareness into one night. He frames the risk as capped within a large marketing portfolio, while upside comes from improved CAC and downstream efficiency across search, social, TV, and OOH. The math shows that even a 1% to 3% lift in future marketing efficiency can justify an eight-figure spend over 12 months.
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<strong>ABG CMO is eating the world (3 minute read)</strong>
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In today's attention-driven market, a single viral post can outperform traditional ads. Startups like Cluely used extreme storytelling and armies of micro-creators to generate billions of views at minimal cost. Social engagement is now a form of due diligence. VCs now chase mindshare, talent flows into content-first roles, and marketing standards rise. Product quality matters, but attention drives funding and growth.
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<strong>Testing competitor sabotage in AI responses (6 minute read)</strong>
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Negative GEO is possible because some AI models will surface false negative claims if that content appears on discoverable third-party websites. In a controlled test using a fake persona and 10 established sites, only 2 of 11 models cited the planted content after several weeks. Perplexity included the negative allegations and treated site citations as enough support, even without mainstream sources. ChatGPT referenced the same sites but flagged credibility issues and noted the lack of corroboration from trusted outlets. Results show that model trust checks and source authority strongly affect whether damaging claims appear in AI answers. This tactic does not scale easily across most models.
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Finsight.kellogg.northwestern.edu%2Farticle%2Fthe-vicious-cycle-of-long-wait-times%3Futm_source=tldrmarketing/1/0100019c1e3e7a05-3bea9160-ed5c-4ef9-b6ea-f9a9b15f00e1-000000/VqRVI6CuNRiEd5RQRRj2Yp6zBnMujcsh7RNkQ3eAVzc=440">
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<strong>The Vicious Cycle of Long Wait Times (4 minute read)</strong>
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Longer wait times can lead customers to spend more time receiving a service, which can worsen congestion.
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<strong>The GEO Framework (2 minute read)</strong>
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A framework used by Ross Simmonds for his own clients.
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