<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Trust-building advertising drives business growth and brand performance for campaigns. The strongest trust-building campaigns use more channels </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/BpBX4JXkKr-pG8aevdqm4oZ-d2chUOasNMbuvC8dNf4=442" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/XLlZ8d_CSga8AzfgySn23RdpvGF3SmuNgG3Kn7XpZHs=442" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=369bfafe-fd99-11f0-b52a-ebf9495093f8%26pt=campaign%26t=1769775774%26s=63490af8cec196b35d91219b2c98c6e736e00988dc1a4c503228ed3618e85b05/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/wPdip3UgYO_L3pFdTgq6S_kSXPSwEnXplhCC9GGqQ90=442"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-013026/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/81IruDHz16KS6HExaE6HsQQQrVMSP2UqxkNhPVT-qks=442"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-01-30</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-013026/2/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/djduPiYPSpU6coEeKVO_Ei6fvrsnB5Svwxep9T5Io-M=442">
<span>
<strong>More time, more creativity, more impact—with Asana, you can have all three (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketing moves too fast to get bogged down by spreadsheets, email threads, and approvals. Your team deserves a work management platform built for the way marketers get things done: <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-013026/3/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/Ri03iICdEPEuODsEpFFQvTctcrhG1jQXL9yGo2Ut41A=442" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a>.
<p></p>
<p>Asana gives marketers a single source of truth where you can connect work to goals (hi, leadership!), standardize processes (your producers will thank you), and automate workflows (a godsend for stakeholders).
<br>Plus, your team can:</p>
<p>🥳 Increase campaign production</p>
<p>😎 Scale content with agencies</p>
<p>🤑 Easily pivot priorities </p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-013026/4/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/oygMWh-ej83sVpJBTBxHfZ010L8P66ccWb5qjXRf_7I=442" rel="noopener noreferrer nofollow" target="_blank"><span>➡️Try Asana free — no credit card required</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.socialmediatoday.com%2Fnews%2Fare-social-platform-subscriptions-becoming-more-accepted%2F810538%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/n0HLorKHjHGsAoV4WD5JnLfiQq5J17Md4lxPgSLXTlk=442">
<span>
<strong>Are Social Platform Subscriptions Becoming More Accepted? (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Social platforms are moving toward paid add-ons, not full subscriptions. Meta Verified, LinkedIn Premium, and YouTube Premium all gate extra features while keeping core access free. Ads still drive most revenue, so platforms cannot force everyone to pay. Instead, they push optional upgrades for new income and bot control. As AI tools normalize subscriptions, users may accept paying for extras. However, reach still matters most, so social apps stick to hybrid models rather than fully paid access.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.exchangewire.com%2Fblog%2F2026%2F01%2F29%2Ftaboola-columbia-university-research-shows-genai-ads-perform-just-as-well-as-human-made-content%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/DiZJEKKwxg2dHdLrXlMLxOZaunNOC79xMVvipJvFGIQ=442">
<span>
<strong>Research Shows GenAI Ads Perform Just as Well as Human-Made Content (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A large-scale field study of more than 500 million impressions found AI-generated ads deliver click-through rates comparable to human-made creative when performance variables are controlled. Ads performed best when AI visuals avoided obvious synthetic cues and instead emphasized human elements, particularly clear human faces. AI creative maintained downstream conversion performance while dramatically improving speed and scale of production.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.revenuecat.com%2Fblog%2Fgrowth%2Factivation-metrics%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/BmMjqRXoalqqlu5krmoDfvkFiX46gQC9yiL-hQUOQWk=442">
<span>
<strong>Why most activation metrics don't predict who will stay (11 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most activation metrics fail because they track steps or engagement, not whether users reach meaningful value. Signups, onboarding, or session length can look good while users drop off or never convert. True activation happens when users experience early and sustained value. Measuring first value and core value moments shows who is likely to stay. Focus on behaviors that drive long-term subscribers.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.productledseo.com%2Fp%2Faeo-means-optimize-for-the-follow%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/gVwCv20VIpBQ8f5vzszbDFhGG4zNFt4aIRyEI9YFYHs=442">
<span>
<strong>AEO: Optimize for the follow up (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Traditional SEO optimized for single queries and single clicks, but AI search turns discovery into a multi-step dialogue driven by follow-up questions. In this environment, content that answers only the first question quickly loses relevance as the model pulls subsequent answers from competitors. The recommendation is to design content around full question sequences, using customer support data and behavioral signals to predict what users ask next. Internal linking should guide that flow so both humans and LLMs see your site as complete across the journey.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwrite.gomodulr.com%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/WuMjDnWK3Tm0uxbJl2EEIl4t7YPftkHZxBeRfdHsK_A=442">
<span>
<strong>MODULR Email Writer (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This tool scores email copy and shows how to improve it so messages are more engaging and conversion‑focused. It helps you check whether your emails are “boring” and suggests fixes based on the MODULR Method.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fblog.google%2Fproducts%2Fads-commerce%2Flaunching-ads-decoded-podcast%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/54s7QVdo7z9p14jFRj1WJG6D18Cb9tvB7DNGQddSAgo=442">
<span>
<strong>Ads Decoded Podcast by Google Ads (YouTube Playlist)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The Ads Decoded Podcast connects advertisers with the teams building Google Ads. Hosted by Ginny Marvin, it delivers candid conversations that answer marketers' top questions.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fipa.co.uk%2Fknowledge%2Fdocuments%2Ftrust-building-advertising-works%2F%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/8X8At7Prt4tDvjfIYcqhhZOgmkd-a7PDHMkRfrDDxuk=442">
<span>
<strong>Trust-building advertising works (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Trust-building advertising strongly drives business growth and brand performance for for-profit campaigns. New research from the IPA Effectiveness Databank shows that 93% of for-profit campaigns that deliver very large trust gains also deliver very large business effects, and top trust-building campaigns are 41% more likely to generate major commercial results than the average. These top campaigns are more than twice as likely to drive large gains in brand quality and loyalty and report +65% more very large business effects overall. Effectiveness increases when trust is a formal objective. The strongest trust-building campaigns typically use more channels at 10.7 versus 9.9, and split budgets 60% brand and 40% activation.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdev.to%2Fleigh_k_valentine%2Fwhy-ai-output-fails-before-generation-ever-begins-2pj7%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/a_JROZRjHzm_IyIMULCmlVxBctmIAtMVQa6-9KRoiUw=442">
<span>
<strong>Why AI Output Fails Before Generation Ever Begins (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI content fails upstream, before generation begins. When buyer understanding lives in loose notes or long documents or generic problem lists, the system has nothing stable to reason against. So it averages vague inputs and produces fluent but unfocused output that drifts over time. Better prompts do not fix this. Stronger models only hide it. The real solution is structured context plus clear buyer narratives and defined constraints, so AI has a reference point instead of guessing.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.therevenuearchitect.com%2Fp%2F4-gtm-trends-for-ai-startups-to-watch-in-2026%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/5ubfRfAlhGPJO4MqSGiHODYTybB_ZYLPaHKoR4AuO5o=442">
<span>
<strong>4 GTM trends for AI startups to watch in 2026 (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI startups are redesigning GTM around proof, not promise, with pre-sales teams responsible for demonstrating value through structured pilots and ROI reporting. Buyers increasingly reject vague productivity claims in favor of cost-based savings that justify spend against headcount. With low barriers to product entry, early brand authority is becoming a primary growth lever through founder-led visibility and education. Discovery is shifting toward conversational AI, requiring content built for LLM prompts and neutral explanations rather than traditional SEO tactics.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.edo.com%2Fresources%2Fwhat-zero-click-search-means-for-advertising-measurement%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/z_lirnUNF4qTql_nuTKQHlJ6YTMvaRLOxZ9-RdVgAnk=442">
<span>
<strong>Zero‑Click Search Is Here — What It Means for Ad Measurement (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Zero-click search is weakening site visits as a measurement signal, while organic branded search still signals consumer intent.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2Fmeta-posts-25-revenue-growth-quarter-in-2025-as-impressions-and-ad-prices-surge%2Fen-GB%2F11288%3Futm_source=tldrmarketing/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/jaNwqgLAwBQIp_ezyQsVcqKjEyK5BpwAxXL1iRdKIVc=442">
<span>
<strong>Meta posts 25% revenue growth quarter in 2025, as impressions and ad prices surge (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Meta delivered strong revenue growth by using AI to drive higher ad impressions and prices across its massive user base.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/3OdqeCizpbK4MLAPS9aYlxlaL6rmvzjLc6kLKF6gktM=442" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/u1NXPgmWAoAS8OI3ROQzAsCJ2OFfY5vZ4ZLgb7UjP7Q=442" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/XE5fLXSugGvn8SGWAICyjZQYRr0oVcjFruNhhTGuypg=442"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/snukzRsctemaJ6S5ozTLFHcUCaxnd5T7DK40v-cq7Yc=442" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/NOY_DBYBblkkS54z_P_-vM7kXF1plG10hMbslxpNhAo=442" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/_JQShs_9LUznuXKWTGA6DtQDi02Gw7Z4P7t2gwCO6oQ=442" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/dZt-t9Kdt3lxJHNoJ9qb-POL5Ias6UdTJ6SXC3Pc28Q=442"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/PA36KnEcK5RjOHWaC72mRUwk83AXz9jSCgNz7put78c=442"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/dJt_SGSVQsE6rBW-mnsBqIxP5DZw6t5UT3Db6mh9LCE=442">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=369bfafe-fd99-11f0-b52a-ebf9495093f8%26pt=campaign%26pv=4%26spa=1769774483%26t=1769775774%26s=db9d33747af739c845cc7467966b6a8baa51e28a11efd5c76944fccbe2d8f923/1/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/06kJT6sSIG9KULA3nfZDyWQKTYykyVEwRel7EcylGGY=442">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019c0edb3c2e-d3520097-6980-4849-a158-467bad093bf1-000000/Vm_8XJlIwhGDd2WRzgB8r6S6MahTp3eXtY5WLpE2kYQ=442" style="display: none; width: 1px; height: 1px;">
</body></html>