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<div style="display: none; max-height: 0px; overflow: hidden;">AI Overviews are hard to measure because Google hides direct data. Performance must be inferred through citations, and keyword ownership </div>
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<h1><strong>TLDR Marketing <span id="date">2026-01-27</span></strong></h1>
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AI for the sake of AI gets your team nowhere—especially when you're already lost in email threads, random updates, and a sea of spreadsheets. <p></p><p>With Asana, AI is built right in where your team works—that's how things really start cooking.</p><p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012726/3/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/z5QgogfyBpr0x9qR1vrfT_OiSJld9oqFLiO3dss4oac=441" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> is where your marketing campaigns come to life—with everyone on the same page, and AI connected to your actual workflows:</p>
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<p>Experience the platform that Gartner, Forrester, and IDC recognize as a leader in work & project management. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012726/4/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/Mz7zaYIZledCNeqC8-HWzCEITgwdya3Ez4Yx2A0hvKk=441" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free >></span></a>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.webpronews.com%2Fthe-slop-invasion-how-ais-low-cost-ad-blitz-is-overwhelming-feeds-and-upending-madison-avenue%2F%3Futm_source=tldrmarketing/1/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/Nb_pk4-b_PqM8hyqbyud7-L3frWIY-5TaUSJrtnOzLM=441">
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<strong>The Slop Invasion (4 minute read)</strong>
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Low-cost AI ads now overwhelm social feeds and reshape digital advertising around speed and volume instead of brand quality. Performance marketers use AI to produce and test hundreds or thousands of ad variations in minutes and for cents. This rewards strange visuals and cheap clicks over coherence. This strategy benefits dropshippers and fast fashion firms but degrades user experience and erodes trust in ads. Meta is struggling to control the flood since Chinese advertisers spend billions on it, and most ads do not violate clear rules. Human creative work is losing value as automation outperforms it on cost and scale.
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<strong>Voters See a Middle-Class Lifestyle as Drifting Out of Reach (6 minute read)</strong>
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Most Americans feel a middle-class life is slipping out of reach. This is driven by rising costs for housing, education, health care, and retirement. While many can still cover basics, nearly 60% worry about affording essentials. Only 14% feel they are getting ahead financially. Younger adults feel the strain most. Many say they are worse off than their parents, while older Americans report far less stress. The result is widespread economic pessimism, even as consumer spending holds up and markets remain strong.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>Win Report: Six words, seven percent more leads (2 minute read)</strong>
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Adding six risk reduction words and a proof element increased sign-ups for Mobbin's free plan by 7%. The test targeted hidden objections about free trials, such as fear of credit card requirements and difficulty canceling. The variation added the line “No credit card required. Cancel anytime.” before the call to action and replaced client logos with a claim of supporting 870,000+ designers worldwide. These changes reduced perceived risk at the moment of commitment and improved conversion even though the offer already looked strong.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ppcmastery.com%2Fblog%2Ftpe-142-the-profit-to-acquisition-ratio-how-to-set-realistic-targets-when-stakeholders-have-unrealistic-expectations%3Futm_source=tldrmarketing/1/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/vwpFZqIJpHKWL2FVojZaE624FRKdehNQQlmlIkeUOZI=441">
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<strong>The Profit-to-Acquisition Ratio: how to set realistic targets when stakeholders have unrealistic expectations (5 minute read)</strong>
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The Profit-to-Acquisition Ratio helps set realistic targets based on real unit economics and clear tradeoffs. It starts by calculating breakeven ROAS or CPA from profit margin. The stakeholder or client can then choose how much profit to reinvest, which is a business decision more than a PPC decision. A 50% profit reinvestment is a good starting place for balanced growth.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.figma.com%2Fblog%2Fthink-outside-of-the-box-with-claude-and-figjam%2F%3Futm_source=tldrmarketing/1/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/W_RRJsWIgRN1ei67qa6g97b5sFeZ76iDyKpUsfUuHzU=441">
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<strong>Claude and FigJam (3 minute read)</strong>
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Teams can now turn AI conversations with Claude into editable FigJam diagrams from text, PDFs, or images. This makes it easier to visualize user journeys and project timelines while reducing back-and-forth. Diagrams become shared artifacts that help teams align, spot issues early, and refine ideas together.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fahrefs.com%2Fblog%2Fhow-to-track-ai-overviews%2F%3Futm_source=tldrmarketing/1/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/Fuz_8oc7hcA5K92lhjlE0Ax0y7fOSMryHIKLOHIb-nU=441">
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<strong>How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won't Show You (14 minute read)</strong>
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AI Overviews are hard to measure because Google hides direct data. Performance must be inferred through citations, keyword ownership, brand mentions, and indirect traffic signals. Teams can estimate click loss and visibility shifts by tracking where pages appear, spotting new and missed AIO keywords, and analyzing CTR drops without ranking changes. Combining Search Console workarounds with tools or lightweight trackers helps reveal which content still drives ROI.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fproductify.substack.com%2Fp%2Fbetter-market-intelligence-using%3Futm_source=tldrmarketing/1/0100019bff581806-44c76a38-b1d5-4278-916f-88b5d10a15a4-000000/1bEtdp4enORNit1SHNG-tVkUN0L4ouXCgjn7GfSnT9A=441">
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<strong>Better Market Intelligence using AI (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI can mislead market intelligence by inventing facts and using outdated information. The right approach is to treat AI as a grounded research assistant that works only from trusted sources and ties every claim to evidence you can inspect. Better results come from precise prompts that require sources and explicit rules against guessing. Strong workflows verify key claims and avoid decisions based on a single source.
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<h1><strong>Quick Links</strong></h1>
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