<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Hybrid work is a lasting model. Employees strongly protect flexibility even if it costs pay or productivity. 90% of workers feel stressed </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/NwNg8YW_S9If5ibxaKubMCitJgE9ONv4qZeql2KypDo=441" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/65gQmp0z8utlRdL8Hf-i7RlhXWl-1rtIGoUhzBuIKEw=441" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=450f75c4-faa2-11f0-b347-a7c9904071d7%26pt=campaign%26t=1769429113%26s=0fbc2bb8f616b8aae09ddadabda2354f59c2dc776fff63ff3d021d6a3ab4041a/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/56gu163qUtIbBaysL9JJGeI3PzziQnl6rehqhreGWAI=441"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012626/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/KqxRTBfK-NOp8PhO6_Hl1iunHlta_W_xVFqDsj-Bv90=441"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-01-26</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012626/2/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/KGU9DycodXveA2sZEwW1N7mmEXhUphupq7Iup4BPTQM=441">
<span>
<strong>Asana AI handles the busywork so you can focus on creativity (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Let's face it—no one gets promoted for taking care of repetitive tasks and processes. 🙈<p></p><p>So why not spend your time on that juicy creative work that actually makes a mark? 😎</p><p>With <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012626/3/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/ITNXDSnI8Ocu503NH3rlQCvag1RUbYXy9A434_EksFY=441" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a>, built-in AI can help you handle intake, planning, and reporting so you can concentrate on blue-sky thinking and long-term strategy. </p>
<p>With no-code workflow designs and checkpoints that keep you in the loop, <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012626/4/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/DheDvlhdFGJE7a8a0lsVFfA5o61AEOY_q7IWZnOa8G4=441" rel="noopener noreferrer nofollow" target="_blank"><span>Asana increases your efficiency so your creativity can take flight</span></a>. </p>
<p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012626/5/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/cnXmn01OYrXEgMLDbNNcgjQqOuqUU0PhIsnaPAi3ipc=441" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free >></span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fowllabs.com%2Fstate-of-hybrid-work%2F2025%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/-YCOwWvF6sr40PX8S1LZNTCp3OAS9yzUQOKf6WlbmjU=441">
<span>
<strong>Owl Labs' 9th Annual State of Hybrid Work Report (18 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Hybrid work is a lasting model. Employees strongly protect flexibility even if it costs pay or productivity. 90% of workers feel stressed, and 39% say it increased year over year, while 89% say a supportive manager is one of the most important workplace factors. 69% of managers believe that working hybrid/remotely has made their team more productive. “Microshifting” is gaining traction, as 65% of workers want structured flexibility through short, non-linear work blocks. AI adoption is widespread - 80% of employees already use it at work, and 51% are open to an AI avatar attending meetings.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2F56-of-ceos-see-no-ai-impact-but-marketing-is-the-exception%2Fen-GB%2F11271%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/dwF9NTXUSRolyN1tYABtPbaBfc_BEYno0R_leiG8eEY=441">
<span>
<strong>56% of CEOs see no AI impact, but marketing is the exception (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most CEOs still see limited financial returns from AI. 56% report no impact on revenue or costs. Only 30% see revenue gains, and 26% see cost reductions. A clear internal gap is forming. 43% of C-suite leaders say AI saves them 8+ hours a week, compared with just 5% of workers. Meanwhile, 40% of employees report no time savings at all. As budgets shift from experimentation to accountability, pressure is rising for AI to prove real value. Marketing stands apart. AI is already shaping brand visibility and directing much of media spend, making it one of the few clear near-term enterprise wins.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsletter.pricingsaas.com%2Fp%2F5-ways-to-be-customer-friendly%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/sm8P-LYn7woBpCDe4gxXF5aro7IUV_NxlOLf1JGJBSM=441">
<span>
<strong>5 ways to be customer-friendly with pricing (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Remove friction in pricing access and limits. Meet customers where they already communicate. Remove pricing objections through public price-matching. Add flexible payment options and raise usage caps to levels. Make Enterprise pricing clearer by showing a “starts at” price.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Fb2b-brand-storytelling%2F%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/PpjA_4ZdFPzAaCoP97K1RXstqsyEoy_7XAMgMYI7eZs=441">
<span>
<strong>How to ace B2B brand storytelling through thought leadership (13 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
B2B brand storytelling works when you center people, not products. Treat customers as the hero and show how your solution helps solve real problems. Build credibility through thought leadership and empower employees to share authentic stories. Share value directly in feeds with zero-click content, lean into relatable and entertaining posts, and expand reach through partnerships with credible external voices.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhubs.la%2FQ03_Mzjd0%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/xr7NTBIfP5msyOuL4f3XolR59jk4GxLAWN9zPjAwfT4=441">
<span>
<strong>Data chaos kills your speed. Insights take weeks, not minutes. (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A.Team builds <strong>marketing intelligence</strong> systems that unify your fragmented brand and consumer data, learn over time, and compress <strong>insight-to-action</strong> for faster, more confident decisions. <strong>90 days</strong> to value. You own the IP. Turn chaos into speed. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhubs.la%2FQ03_Mzjd0/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/jaqWFFVd66VUy3vph7qCLH8s48SZp8V9GsfscPBCMII=441" rel="noopener noreferrer nofollow" target="_blank"><span>Talk to A.Team</span></a>.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmaven.com%2Fp%2Fa2aef3%2Fbuild-a-repeatable-linked-in-post-to-newsletter-workflow%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/izuneT--YwxIJVd9x-TAK_f-R7WROaTkFwP2Ifi2-uw=441">
<span>
<strong>Build a Repeatable LinkedIn Post to Newsletter Workflow (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The panelists will walk through how to choose newsletter topics by analyzing LinkedIn data and in turn use LinkedIn posts to grow your newsletter subscribers. This idea is to build one system where each feeds the other. The free event will take place on January 28 at 9:30 AM PT.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.klaviyo.com%2Fblog%2Fwhatsapp-vs-sms-messaging%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/BvZ2MKXCLJxqC9-FmyXxOiqymyfsYxfpKz2J2Ceel6w=441">
<span>
<strong>WhatsApp vs. SMS: what global brands really need to know (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Choosing between WhatsApp and SMS should start with regional user behavior, not pricing. SMS performs best in North America, while WhatsApp drives stronger engagement across much of Europe and Latin America, where it is the default messaging app. Cost only becomes relevant after channel fit, shaping how frequently brands send messages and which moments truly justify mobile interruptions.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcommoncrawl.org%2Fblog%2Fhow-seos-are-using-common-crawls-web-graph-data-for-ai-ranking-signals%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/6nDJRTxWI0sWm48qVH_L1stYCKUhtCwTqbeBcurLtG8=441">
<span>
<strong>How SEOs Are Using Common Crawl's Web Graph Data for AI Ranking Signals (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI visibility is increasingly tied to how often a site appears in Common Crawl data, and that frequency is influenced by link-based authority metrics like Harmonic Centrality (HC) and PageRank. Common Crawl uses HC to determine crawl priority, and sites with higher HC scores are crawled more frequently. More frequent crawling means more appearances in monthly archives, which means greater representation in AI training data. Research also shows that traditional Google rank still matters. Position 1 pages have a 46-48% chance of AI citation versus about 19-20% at position 10.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.elenaverna.com%2Fp%2Fits-time-to-start-your-content-creator%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/UR-YTDMEig5GE9FJcGpFPC_Kk4EIPE7MgdS2qi70lsQ=441">
<span>
<strong>It's time to start your content creator era (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Building and growing a personal audience is becoming a major advantage for hiring and company growth. Creator skills translate directly to marketing and distribution, and an existing audience acts as a built-in trust signal and channel. Startups increasingly treat employee social followings as assets, while employees who publish consistently can stand out in hiring. The practical path is to focus on one platform, speak in your own voice, stay in a clear niche, engage heavily in comments, and commit to the long term.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwersm.com%2Fapple-is-reportedly-turning-siri-into-a-full-ai-chatbot%2F%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/YhMUBSpan7i4D_cwo58N5vhrrcZ-N6AUSs3uL3rbCHg=441">
<span>
<strong>Apple Is Reportedly Turning Siri Into a Full AI Chatbot (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Apple is redesigning Siri into a conversational, text-and-voice AI.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.executivebrand.org%2Fp%2Fmarketing-lessons-from-the-cmo-of%3Futm_source=tldrmarketing/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/ZX6rWyb23Dnzokc26RLZhKXrxmQ9LYbynubIxinJQQg=441">
<span>
<strong>Marketing Lessons from the CMO of G2, Salesloft & Drata (52 minute video)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
An interview with Sydney Sloan on what the 2026 marketing playbook actually looks like.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/qi_w0EyLkrTe4Fgy0VdQVR_bkdeVk93t8oLKIWcMHfo=441" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/iB4pj_65rlGvEv0PFv9O3e3_ryB04GKd0CBGRHziGFc=441" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/HaeCd8IpYjxultlzOHXXMWXf_xzFsWgnIA7p2tbam_4=441"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/G22A6oyaHE4X2PCeK99IdbSyDtq9KHXVdtvxYazdOmw=441" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/xWk3puzxaNLaJj_ycJtcagrh7jA81NXvQew79qorz6M=441" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/ZbEQ6d_UxUxiXOcJDvOmeTvEv6CLGr1TahmODawpMc4=441" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/CQQ_F0CjOFx9oZ1GNCyPJdOof99KpgMqBdWqgQmUS7s=441"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/v6dEP_TfnlWaSXy2iAjqhPlVohXhTCLtwfGHWZPHFFw=441"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/QeU5bXK6K-guIceE-M29uoHTN9lcdBXEHKjDuSeePeM=441">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=450f75c4-faa2-11f0-b347-a7c9904071d7%26pt=campaign%26pv=4%26spa=1769428874%26t=1769429113%26s=298b22493f473bf33b20abcf1a595674cf96415fb99119507a5b572138734d4d/1/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/vAbNiu1idZUJJSSUeVqvzQXyPpzRtUwiTy12CGJBZoY=441">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019bfa3199b3-d5eb70d1-aba4-42a7-b683-765acc9acf52-000000/b2-9Pq0JubBUj-mxHqkFE6wA1d1FoVt-th-f-YaMXOs=441" style="display: none; width: 1px; height: 1px;">
</body></html>