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<div style="display: none; max-height: 0px; overflow: hidden;">Market share is a point estimate, not a scoreboard. When the iPhone launched in 2007, Apple's share was negligible next to Nokia and BlackBerry </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrfounders%26utm_medium=newsletter%26utm_campaign=primary01232026/1/0100019beaf6837e-6781e31a-01fa-40b7-a6b4-5fbfbaca72bb-000000/7IqPG7yL2zkIZXdIyHsR8HCRhW7X2kOSmcfom2rghSA=441"><img src="https://images.tldr.tech/tldr50.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="TLDR"></a></td></tr></tbody></table>
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<h1><strong> TLDR Founders <span id="date">2026-01-23</span></strong></h1>
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<strong>Plaid adds $382k in pipeline with TLDR campaign (Sponsor)</strong>
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Plaid achieved their best-performing direct buy to date, adding $382k in pipeline, earning 70 leads, and achieving 20.1x ROI. This case study breaks down their strategy, results, and example ads. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrfounders%26utm_medium=newsletter%26utm_campaign=primary01232026/3/0100019beaf6837e-6781e31a-01fa-40b7-a6b4-5fbfbaca72bb-000000/qLfG_h08LBKbiU_GAMTFR292_aU4sG4SyVnHQ0jhHu8=441" rel="noopener noreferrer nofollow" target="_blank"><span>Read the Plaid case study.</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📈</span></div>
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<h1><strong>Headlines & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.nibzard.com%2Fdisequilibrium%2F%3Futm_source=tldrfounders/1/0100019beaf6837e-6781e31a-01fa-40b7-a6b4-5fbfbaca72bb-000000/W_rvF0ZiV9zUoRiQpLWFule7NI-jXnGAM-y2G_T-bks=441">
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<strong>The Disequilibrium Advantage (6 minute read)</strong>
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Startups face two clocks: burn rate and relevance as rapid change shortens runway impact. AI acts as a multiplier, shifting bottlenecks from execution to integration, distribution, and decision-making. Success hinges on building systems that address new constraints, prioritize trust, and focus on measurable outcomes rather than mere output.
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<strong>Don't Confuse Market Share with Winning (4 minute read)</strong>
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Market share is a point estimate, not a scoreboard. When the iPhone launched in 2007, Apple's share was negligible next to Nokia and BlackBerry. Today, Apple holds less than 25% of the global smartphone share. No one questions who's winning. DoorDash entered food delivery late, after Grubhub, Seamless, and Caviar. When Uber Eats tried to buy market share with heavy subsidies, DoorDash focused on building a logistics engine for suburban markets that competitors ignored. The pattern across Sequoia's portfolio is consistent: outliers don't chase market share. They build something that the market eventually moves toward.
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<div style="text-align: center;"><span style="font-size: 36px;">🧠</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>Your problem framing is sabotaging your strategy (5 minute read)</strong>
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Poor problem framing undermines strategic efforts in tech as companies focus on outputs over customer needs. The "build to learn" approach emphasizes technologies rather than understanding user problems, leading to misguided product metrics. Successful problem design requires collaboration, clear customer-driven objectives, and a focus on solutions that users value.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flindsayamos.substack.com%2Fp%2Fpitch-your-fellow-founder%3Futm_source=tldrfounders/1/0100019beaf6837e-6781e31a-01fa-40b7-a6b4-5fbfbaca72bb-000000/650k9egKiCejOq-aCOZlttEX77CiPxiCsXepQ5AN-3M=441">
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<strong>Pitch your fellow founder (5 minute read)</strong>
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Founder-led podcasts, newsletters, and livestreams are the most underutilized channels for early-stage startups. These platforms care less about scale and more about perspective. One accounting software startup runs a weekly livestream where founders announce products, share funding news, and talk through what's actually working. The bar for getting on is different than traditional press. You need a news hook, a distinct point of view, or expertise other founders can apply. One AI startup got on with a launch, a three-month demo waitlist, and a yacht party. The pitch was a casual DM.
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<strong>On Pricing, Pilots, and Early-Stage Enterprise Startups (5 minute read)</strong>
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Early-stage enterprise AI founders should focus on the type of company they want to build rather than obsessing over specific pricing models. The key tradeoff is between high-volume growth versus high-price, low-volume niches, which shapes GTM strategy, sales motions, and churn risk. Design pilots deliberately with internal champions, scoped outcomes, and clear exit criteria, while pricing based on controllable factors like usage or memory to reduce surprises. Multiple tiers, add-ons, and explicit SLAs give startups leverage with enterprise buyers. Founders should be deliberate and flexible with pricing, as it directly impacts revenue trajectory, fundraising, and scaling speed.
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<div style="text-align: center;"><span style="font-size: 36px;">⚒️</span></div></div>
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<h1><strong>Tools & Resources</strong></h1>
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<strong>Reach real buyers in TLDR instead of fighting for attention on social (Sponsor)</strong>
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TLDR puts you in front of your target audience with almost no competition. Each issue features only three advertisers max, giving your message the space it needs to stand out. Millions of developers, product managers, CEOs, and other tech decision makers actually see what you have to say. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrfounders%26utm_medium=newsletter%26utm_campaign=secondary01232026/2/0100019beaf6837e-6781e31a-01fa-40b7-a6b4-5fbfbaca72bb-000000/kdgbkK4iYjiyItx1T83s3Ov0im-4ZMxQPZ4vtcSJn7o=441" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more</span></a> about running a test campaign.
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<strong>Blink Agent Builder (Tool)</strong>
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Blink Agent Builder is a vibe coding platform that creates AI agents capable of thinking, using tools, and completing tasks end-to-end from simple descriptions.
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<strong>Fimo (Tool)</strong>
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Fimo is a no-code AI-powered website builder that lets users create and evolve websites instantly.
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<strong>Perfectly (Tool)</strong>
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Fill startup roles with candidates 2x better, 4x faster.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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Despite unprecedented access to knowledge, tools, and capital, most people fail to act and achieve meaningful outcomes. The limiting factor today is agency, the willingness to start, iterate, and learn by doing. High-agency people close the gap between what's possible and what actually happens. Capital, AI tools, and information are abundant, but action remains rare and is the key differentiator. Stop waiting and begin building now.
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Vertical software companies have been building context graphs, crucial for autonomous agents, by capturing specific business decisions for over a decade. Unlike horizontal platforms with broad, flexible data models, vertical software uses industry-specific ontologies to record reasoning and integrate functions, making decision traces more reconstructible. As AI and embedded services grow, vertical platforms hold a strategic advantage over horizontal SaaS and agent-first startups, with their deeply established context graphs.
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<h1><strong>Quick Links</strong></h1>
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New startup opportunities have emerged in training the specialists that executives call first.
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<strong>AI's Chicken Sandwich Problem (10 minute read)</strong>
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A burger chain going all-in on chicken innovation and competition doesn't make sense unless it plans to transition to the chicken model.
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<strong>Why Self-Made Generalists Will Shape the Next Big Thing (5 minute read)</strong>
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Nad Chishtie, Head of Design at Lovable, illustrates the value of being a self-made generalist with expertise across design, coding, and systems thinking.
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<strong>Blue Ocean SEO / AEO: Original thinking wins (3 minute read)</strong>
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By the time users get to Google now, they've already asked ChatGPT the basic questions.
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