<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Analysis of 40,000 major sites shows organic search traffic declined only slightly by 2.5% YoY, with top sites and certain categories even growing </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/Slt3QSWRO21xWrVSfHcziYrlVq_qhjQiH02NighYhQA=440" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/jjE1gClcdXzb4rHehBtlT7L78D3pBAbyJGvFEE23Gsw=440" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=7b50df00-f5e9-11f0-adb0-c301e9c1e2bb%26pt=campaign%26t=1768910719%26s=3bff16cea5d4a1f6894fe5456e76682202f6441f7c3395a4e47df9e6a050b70d/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/VpFfmUVLHtM5kOZVJslmY1tvxySjosIAgFxbNsFPYws=440"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012026/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/-_0OZLFYFLYO_c2n5BBgWniz5JodzNAZ1qNoJxQ37WM=440"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2026-01-20</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012026/2/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/ktho8RAuEgKkL__59kYUbgoo9wW2dKp3VzmfXlL3gkw=440">
<span>
<strong>Stop chasing updates and start launching faster (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The spreadsheet says the launch is Thursday. The message thread says it slipped. And the brief in your inbox is from three versions ago. Sound familiar? <p></p><p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012026/3/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/Gpy0BjUBiBJPY9brcZUdyoKYZLqLOpgPn-RT3InHDJ0=440" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> puts campaign timelines, creative assets, and approvals in one place so you can stop the runaround and start shipping faster. </p>
<p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012026/4/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/jdYFjahsXLatUVh-vwaSPXQi1NDPDhQfaOrhNZQ-ZL8=440" rel="noopener noreferrer nofollow" target="_blank"><span>Built-in AI</span></a> reduces busywork, flags potential risks, and helps draft status updates for your whole team. </p>
<p>>> Over 85% of Fortune 100 companies already use Asana. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq4_janv1long_cstm_cstm_tryfree_0x0_0-us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-012026/5/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/muFqsDZxf74uIQn2z65qf2p3z_gBTrFree5b5h5uhRA=440" rel="noopener noreferrer nofollow" target="_blank"><span><strong>Try for free and get the full picture on every campaign.</strong></span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgraphite.io%2Ffive-percent%2Fdebunking-the-myth-that-seo-traffic-has-dramatically-declined%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/xHma6Tc4Zf-2GVav5TkabEt-y1ezFe_cUTyvOKU2iFo=440">
<span>
<strong>Debunking the Myth that Search is Dying (10 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Analysis of 40,000 major sites shows organic search traffic declined only slightly by 2.5% YoY, with top sites and certain categories even growing. Claims that AI or LLMs are replacing search or drastically reducing clicks are based on flawed surveys, small samples, or anecdotal evidence. Large-scale panel data confirms that Google and other search engines still drive the vast majority of traffic, and AI Overviews affect clicks less often than assumed.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.thebrandingjournal.com%2F2026%2F01%2Ftop-branding-design-trends-2026%2F%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/q9G84hbhMDF8K9OFX_vMJyrlwfk4DgrMQjlEPwY-FTo=440">
<span>
<strong>Top Branding & Design Trends For 2026 (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brands now focus on human connection. Personal branding has moved from performative visibility to unique voices and audience collaboration on owned platforms. Visual identities are becoming adaptive and sensory. They are embracing tactile textures, playful typography, and experiences that engage both feeling and sight.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsparktoro.com%2Fblog%2Fhow-to-overcome-the-link-in-comments-problem-on-linkedin-and-other-social-platforms%2F%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/aE2AflXVlygr7o04SYYfD2qZM2DG1Ldk3lof7ANdBos=440">
<span>
<strong>How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn actively demotes posts and comments that contain links, making it harder to drive traffic externally. Use implied links by creating engaging content that sparks curiosity so interested users seek out your site on their own. Another approach is placing links in comments without explicitly calling them out and pairing them with compelling, engagement-worthy text to push the comment to the top. A third tactic is having others post or amplify the comment to increase visibility.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ppcmastery.com%2Fblog%2Ftpe-141-unit-economics-the-overlooked-reason-even-perfectly-optimized-google-ads-campaigns-fail%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/QQq0mVQHQv4DGePdKK7o0-50DmTsmnpm27j3E1j1b5o=440">
<span>
<strong>Unit Economics: the overlooked reason even ‘perfectly optimized' Google Ads campaigns fail (8 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google Ads campaigns can fail even when optimized because poor unit economics make profitable scaling impossible. Strong PPC tactics cannot overcome weak margins or low LTV. Unit economics set limits on CPCs, CPA targets, auction competitiveness, and growth. One ecommerce brand saw ROAS fall from 1,000% to 700% as CPCs rose, and the fix required raising AOV and improving LTV rather than changing campaigns. In another case, a supplements brand scaled spend to £26K per month and acquired 430 subscriptions at a £123 CPA because each customer had a £309 LTV, which made aggressive bidding profitable.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary01202026/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/h1HPo4VAxvnRwe_BGh4aLoTofw5FjzOQI_n_8XVT9vg=440">
<span>
<strong>Plaid adds $382k in pipeline with TLDR campaign (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Plaid achieved their best-performing direct buy to date, adding $382k in pipeline, earning 70 leads, and achieving 20.1x ROI. This case study breaks down their strategy, results, and example ads. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2Fcase-studies%2Fplaid-adds-382k-in-pipeline-with-tldr-campaign-their-best-direct-buy-yet%2F%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary01202026/2/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/5Od4KRH7XKbkLezeMIARf-HbUEoa-me49NbhcEIUJ-k=440" rel="noopener noreferrer nofollow" target="_blank"><span>Read the Plaid case study.</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Faggero.io%2F%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/dX6Lo7ryKUuf9bfZG7iM0xLgTzAwva6ABXVBf3_vip4=440">
<span>
<strong>Aggero (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Users can upload any video from social, ads, or influencer campaigns and receive instant insights on which visual and audio elements drive conversions. The platform predicts performance, optimizes creative, and scales analysis across thousands of videos. Brands use Aggero to reduce ad waste and improve engagement.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fluma.com%2Fne9s13fg%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/qeAiVtoZG3laS8IJEUGElhdkuTFfk5VkWCiD-cxi3Ig=440">
<span>
<strong>MVPs in 2026: What Actually Needs to Exist Before You Pitch, Ship, or Scale (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This free webinar, on January 22 at 10 AM PT, will teach attendees how to design MVPs that validate core business assumptions. It will cover how to prove a real person has a pressing problem and will change behavior, and how companies can create value faster than their competitors.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growth-memo.com%2Fp%2Fthe-great-decoupling%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/xYBeIp7rAT75hjWaQHMTFL2sU9k5WXH-S12pjxDbwxQ=440">
<span>
<strong>The Great Decoupling (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
SEO traffic no longer predicts pipeline because AI answers remove clicks while buyer intent remains. Short-head keyword volume grew only 1.2% in the last 12 months and is forecast to fall 0.74% in the next 12 months as demand shifts to long tail queries and AI interfaces. Pipeline can grow far faster than traffic, such as 32% traffic growth paired with 75% signup growth or pipeline growing 2.3x faster while traffic stays flat. SEO now drives brand influence by helping AI systems understand trust and cite a brand, which lifts demos even when site visits fall.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.carilu.com%2Fp%2Fhow-to-measure-brands-impact-on-b2b%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/HFjZrpDCVxTOu_m4pXuPgVocxpuF5r6HV-eRsXvw1Ac=440">
<span>
<strong>How to Measure Brand's Impact on B2B Pipeline (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most B2B leaders believe brand drives demand, yet few can prove its impact because traditional attribution models undervalue how brands actually work. Brands rarely create immediate clicks or conversions. It builds mental availability that later shows up through search, trust, and preference. Measuring incrementality by asking what would have happened without the investment puts brand and demand on equal footing and reveals its true impact on pipeline and efficiency.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fahrefs.com%2Fblog%2Fchatgpt-gets-googled-more-than-youtube-instagram-facebook-and-tiktok%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/hXnqxoFvZD8NstFToeVlyTo44e7OesqTqp-1VzWvp3I=440">
<span>
<strong>ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
In under two and a half years, ChatGPT matched or exceeded the search interest of platforms that took years to build their brand demand.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creativeboom.com%2Fnews%2Fyoutube-turns-20-and-unveils-a-new-global-marketing-identity%2F%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/090nUmKq4yZ0YUWAx7DPRVibOYRwESjyeGOxRy3UR6E=440">
<span>
<strong>YouTube turns 20 and unveils a new identity built for an 'alive' entertainment era (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The refreshed identity connects all products through a responsive design system that reacts to real content and culture.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmusebyclios.com%2Fmusings%2Fwhy-taste-not-talent-or-tech-offers-the-real-creative-advantage-right-now%2F%3Futm_source=tldrmarketing/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/51F0Cx1CHei37nee_T3Z_UkgybP5wzN7cEGvnJIciCQ=440">
<span>
<strong>Why Taste Offers the Real Creative Advantage Right Now (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
As tools grow more accessible, taste becomes the true differentiator over talent or technology.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/Bo_dBmNH9IrhFjqThVp7bqhUP2xj7ae9UR4XBeUNOp0=440" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/QG9vz4KL6vFh54F4-f_HA9mzdoGmSpKqglyLa-3J3kk=440" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/wqUQB4xeqx9TA1kMfv8Ud9QdKbnI88iHV_7EM2xSmZY=440"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/wlncaK_hIHoDbGnLRDDl85tBxf2-4dBjyyagElq5Sa8=440" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/-ZrflzIUvZAowZQAHwdBTApcfryErgkOufv5BFgKHPo=440" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/QO-ackJo5qdHytYs1ntKJ2R0CXuW6yUsikjuPYViQXU=440" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/s_wzxl-jvexkNk1HqnXkEurvdJTvK4l7-mMXJozrQKQ=440"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/YicVtBsI_g5ti_tkTR8gIVcTqbpzQ2PWrNE4q9NAzp0=440"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/yIzI1AS1LWYz4Shrd7KLrpbrFHSSDe7xqchHA9UrlDs=440">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=7b50df00-f5e9-11f0-adb0-c301e9c1e2bb%26pt=campaign%26pv=4%26spa=1768910498%26t=1768910719%26s=296c1bab993db6b319a5f7479b43cc22c869fdb7b709acecc4f59242893885f5/1/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/CQJ6ppNh6VPbt6N2QHXU9y4dL8MZSH0PeyJwdJ8KTGs=440">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019bdb4b8a94-b23e3b34-e183-4c88-9988-aa03fa600243-000000/feridj9Q8DWn1NlZuJESXZQHkvs45rdS3EBwdS8t49g=440" style="display: none; width: 1px; height: 1px;">
</body></html>