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<div style="display: none; max-height: 0px; overflow: hidden;">Age verification is becoming a strict requirement that changes how people experience the internet and what they can access </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-22</span></strong></h1>
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<strong>SEO is only half the picture. LLM visibility is no longer optional (Sponsor)</strong>
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Like it or not, ChatGPT and Perplexity are part of your customers' buying journey. Does SEO still matter? Sure. Is it the entire picture? No.<p></p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.semrush.com%2Flp%2Ftldr-offer%2Fen%3Futm_source=tldr_marketing%26utm_medium=email%26utm_campaign=tldr_primary_1212/3/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/n0cJa676_MKQfBI3kFILhtL07_g9kBdbFs9A_xSOk7U=436" rel="noopener noreferrer nofollow" target="_blank"><span>Semrush One</span></a> tracks brand mentions across AI search platforms (ChatGPT, Perplexity, Google AI Mode) alongside traditional SEO. You get <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.semrush.com%2Flp%2Ftldr-offer%2Fen%3Futm_source=tldr_marketing%26utm_medium=email%26utm_campaign=tldr_primary_1212/4/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/cPVYnuTTiZUpud4X-WavbBwDGy7nWU8dzpjgmdmNIJM=436" rel="noopener noreferrer nofollow" target="_blank"><span>one dashboard for everywhere customers can (or can't) find you</span></a>, tracking 213M+ prompt and 27.6B+ keywords.</p>
<p><strong>Special offer for TLDR >> </strong><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.semrush.com%2Flp%2Ftldr-offer%2Fen%3Futm_source=tldr_marketing%26utm_medium=email%26utm_campaign=tldr_primary_1212/5/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/POm-w7VjkUEpee9TlCeBCdyOO5sIm4Di2m06-Zech6I=436" rel="noopener noreferrer nofollow" target="_blank"><span>30% off through Dec 31</span></a></p>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<strong>Age Gating the Future (3 minute read)</strong>
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Age verification is becoming a strict requirement that changes how people experience the internet and what they can access. Australia now bans users under 16 from social media, and noncompliant platforms face fines up to $49.5M. Users will encounter harder identity checks and more friction, resulting in an internet where two people can have very different experiences of the same product depending on where they live, how old they are, and what their parents allow. The shift also drives verifiable anonymity, so people can prove age through encrypted systems while keeping personal identity private.
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<strong>X Shares Most Discussed Topics of 2025 (2 minute read)</strong>
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This year's X conversations centered on entertainment and sports, not politics. TV discussion was driven by Netflix hits Stranger Things and Squid Game. Sports remained the largest category overall, led by the Premier League. Cultural moments like the Met Gala also sparked attention, showing X users engaging most around pop culture and sports at scale.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>73% of your ecommerce emails are broken (and your customers can't tell you) (4 minute read)</strong>
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Most ecommerce emails are inaccessible to many shoppers. About 74% of marketing emails have no discernible link text, which forces screenreader users to guess and then leave. Accessibility also matters to a wide audience because 46% of people have at least one disability by age 60. Clear link text, short sentences, descriptive buttons, structured headings, effective ALT text, and careful emoji use reduce friction and can improve conversions.
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<strong>How to Find The Perfect Journalist For Your Story (14 minute read)</strong>
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Hyper-targeted outreach matters because most journalists do not receive relevant pitches. Over 50% rarely get useful outreach, so precise Google searches are needed to find the right authors. Strong results depend on confirming topic fit, recent activity, content format, and whether a journalist links to brands. Tools like ListIQ can cut evaluation time from about 10 minutes per journalist to under a minute.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Reach real buyers in TLDR instead of fighting for attention on social (Sponsor)</strong>
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Most channels drown your brand in clutter, but TLDR puts you in front of your target audience with almost no competition. Each issue features only three advertisers, giving your message the space it needs to stand out. Millions of developers, marketers, CEOs, and other tech decision makers actually see what you have to say. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary12222025/2/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/ob7YmGY-TPtslbjxqFp3-lRo5rRKaye94VafUdxzDOQ=436" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more</span></a> about running a test campaign.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.wikiboard.org%2F%3Futm_source=tldrmarketing/1/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/qEOSjRj18BcbBZWnSPqtbdFkkSxbHmDa3Im_feMufgI=436">
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<strong>Wikiboard (Tool)</strong>
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WikiBoard transforms Wikipedia browsing into an interactive, mind-map-like experience. Users can see connections between articles on a canvas, add notes, and explore topics like a connected web rather than a linear tab structure.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmoz.com%2Fblog%2Fgoogle-business-profile-ranking-drop-diagnosis-fix%3Futm_source=tldrmarketing/1/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/ylmGzuwwY2ciUGAXj_gvrqkYVtxOWSdy_lH1Rxvj6sQ=436">
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<strong>How to Diagnose and Fix Google Maps Ranking Drops (11 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google Maps ranking drops are frequently linked to changes in SERP layouts, profile visibility signals, or competitor improvements. Businesses can use UTM parameters in GA4 and Search Console to isolate GBP traffic and identify affected keywords. Rank tracking grids and mobile SERP screenshots help determine if AI Overviews or ads have pushed down organic placements. Visibility gaps are often caused by outdated categories, low review activity, or pin locations falling outside city boundaries.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.youtube.com%2Fwatch%3Fv=362YARqMk84%26utm_source=tldrmarketing/1/0100019b4606776b-d72c2518-9397-41aa-9231-66959b62ce24-000000/aGUFV0QWRR1TvPj0ihPphUzWMv6pz2JBDcpp9geqSpI=436">
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<strong>YouTube Expands Voice Replies, Superchat Goals and AI Creation Tools (7 minute video)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
YouTube is opening access to voice replies to millions of creators. The platform is also bringing the Create editing app to iOS and expanding Superchat Goals to vertical livestreams. Channel Guidelines are available to more channels, and new AI tools support image creation, auto dubbing controls, Shorts clip suggestions, and comment summaries. It is also testing changes to the Shorts dislike feature to better match viewer behavior.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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