<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Music campaigns in 2026 leaned into storytelling and experiential design. Mystery-based launches turn speculation into participation </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/nJc9mzNivvkb1nwYTPFeKqyfj2Oh6nAA_aa5t-6zM2A=436" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/h1ZwqpNrpJTwynCeHzMrwDZ_lyVjFMsEqlSi-oIWmI8=436" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=920811b6-dcab-11f0-b42c-31a2faa719b4%26pt=campaign%26t=1766147037%26s=212f36d54d6d512bd41740df0fd0d0e00c7526f7c394e8b4a398d2ff1a6253c7/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/wfqrdyrysK5zzG7PdVC-OA08_XPtgvWi-NeHoPPR-h8=436"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-121925/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/x0Zuj9hgN5l5Fk6IriyHCcCSs8xQOB3Z12LsZdrdoLE=436"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2025-12-19</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-121925/2/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/_cVCBgOPmN2KlVWqucd0pIEAF5QjMGs9cNRsIIX2xXU=436">
<span>
<strong>Tame the campaign mayhem (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Every quarter, the same story: more campaigns, tighter timelines, same team. How do you make it work? With human + AI collaboration, you can.<p></p><p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-121925/3/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/hsuDqILBOrVZaRL5o2e1CRnDAen6ZSQ-e31BO28GYNk=436" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> helps marketers launch campaigns faster with no extra resources. Use workflows to automatically triage creative requests, route assets to reviewers, and draft status updates so you can stop spending half of your week on check-ins.</p>
<p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-121925/4/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/L6B-ec1IcnlBAc9UYIhmjshpUa50L_ZfLi4JcNzB0Xs=436" rel="noopener noreferrer nofollow" target="_blank"><span>Get a single source of truth for every campaign</span></a>: status, owners, deadlines, blockers. Plus integrations with Adobe Creative Cloud, Figma, HubSpot, and 270+ more tools.</p>
<p><strong>85% of Fortune 100 companies use Asana</strong>. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-121925/5/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/rQurubERm2N5cffowsjCQ7yHImxI0Mzw4Lf7VO4I7vI=436" rel="noopener noreferrer nofollow" target="_blank"><span>Try for free →</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmusically.com%2F2025%2F12%2F18%2F2026-music-marketing-trends-world-building-mystery-campaigns-irl-activations-more%2F%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/1mLdsgTXtRt62O8gNuRfe5nGLiWCAe-fjKj_M-mtqIQ=436">
<span>
<strong>2026 music marketing trends: World-building, mystery campaigns, IRL activations, and more (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Music campaigns in 2026 leaned into storytelling and experiential design. Mystery-based launches turn speculation into participation, creating momentum through secrecy and community clues. Single releases now carry full narrative arcs, using props, locations, and symbols to shape fan perception. Real-life touchpoints drive digital traction, especially when surprising or deeply personal. Revisiting past hits, visuals, or venues taps into nostalgia to boost shareability and reintroduce legacy acts to younger audiences. Cinematic formats unify content across touchpoints, making each release feel like an unfolding story with chapters, characters, and set pieces fans can return to and share.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Fpaywall%2Farticle%2FEvent-Reports%2FHow_to_maximize_retail_media_impact_beyond_ROAS%2Fen-GB%2F162037%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/GOZi1lN1IJYw9vBKF0NPnfuc44Wox9GCHKlAa_iyGv4=436">
<span>
<strong>Criteo Study: How to maximize retail media impact beyond ROAS (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Criteo's research found that retail media delivers value beyond ROAS by driving discovery, conversion, and incremental growth that last-click metrics miss. Full funnel measurement matters because paid exposure increases organic demand and purchase intent, as shown by conversion rates that are about 2x higher for shoppers who click sponsored ads and organic search clicks rising by over 50% in the Americas. Performance improves when investment and tactics scale together, since combining display and sponsored product ads lifts revenue per user by 3.2x, and increasing spend by more than 10% correlates with positive year-over-year organic sales growth.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsparktoro.com%2Fblog%2Fyour-next-launch-will-fail-without-an-amplifier-strategy%2F%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/75fXD4P-pQRLaDldW2vSZyoo28LVBRijAPxgFxGCnc8=436">
<span>
<strong>Your Next Launch Will Fail Without an Amplifier Strategy (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Launching without an amplifier plan makes marketing an afterthought. Product and marketing must be built together. Design for amplifiers before buyers. These include journalists, reviewers, creators, influencers, analysts, and trusted communities. Give them reasons to talk by baking hooks into the product, story, and data. Distribution now comes from people, not posts.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7407031811005943808%2F%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/Eg7PZdgfgqbPIeRHGu3QyjJQGPD5jrsWlCkkPQIeJNU=436">
<span>
<strong>How I got $120K + 12K New Followers on LinkedIn in 4 Months (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A LinkedIn account went from 0 inbound leads to 10+ per week by overhauling its content strategy. Posting 5X a week, rewriting the profile multiple times, and sharing professional wins, failures, and growth stories built authority. The 3Ps strategy guided content, with Perspective posts offering insights, Proof posts showing results, and Promo posts generating leads. Each post addressed client pain points in actionable micro-lessons, while outreach and consultative calls focused on listening and adding value. Storytelling and vulnerability turned every interaction into a data point.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121925/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/GFDe1SzQAIzsiX8R8VLC7h2EaFCOOFGi_Rz4fZKMJoQ=436">
<span>
<strong>85% of the Fortune 100 keeps work on track with Asana. See why (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketing campaigns have a lot of moving pieces: assets, approvals, stakeholders, deadlines. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121925/2/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/j_s8RJCb2hd6-uawlkJzUlVEwndBDJormrThG0HrWh8=436" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a> puts it all in one place so nothing slips through the cracks. Track every campaign's status at a glance, route creative reviews to the right people automatically, and keep stakeholders updated with real-time dashboards.
<p></p>
<p><a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121925/3/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/GIXNxN-VHXemXEBugsO-MiHcNDm5YulV2UevHdnzS8I=436" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana free →</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fexitfive.com%2Fnewsletter%2F15-ai-tools-b2b-teams-actually-use-daves-newsletter%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/W0MKgP88AiBduhnnYhjXDBEEWg5svSczDwb2S1tc1uw=436">
<span>
<strong>15 AI tools B2B teams actually use (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Scrappy B2B teams rely on AI tools ranging from widely used platforms like SurferSEO, Canva Magic Studio, and Descript to more specialized solutions. Tools like Vercel V0 build landing pages with A/B testing and smart chatbots, while Flourish creates interactive data visualizations and heat maps.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbacklinko.com%2Fbrand-subreddit%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/4D2kGn43wIGruQTx0dHhfELV2qEPVjHMtgFzP0jQSAA=436">
<span>
<strong>How to Build a Brand Subreddit: Full Setup Guide (13 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Only brands with an active Reddit audience, strong moderation, and comfort with criticism should start a subreddit. If not, alternatives like joining existing subreddits or using user accounts work better. For those who qualify, define your goal, such as support, advocacy, or awareness. Then, assign a moderator, build rules, and post conversation starters. Launch quietly with core users before scaling. Keep it active with daily check-ins, recurring threads, and transparent replies to complaints. Over time, a subreddit boosts credibility, surfaces user insights, and strengthens brand visibility across platforms and search engines.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa16z.com%2Fstate-of-consumer-ai-2025-product-hits-misses-and-whats-next%2F%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/olQqH4KvTPq1fM4fGRiydtCHCC8Byst458X_LQexRts=436">
<span>
<strong>State of Consumer AI 2025: Product Hits, Misses, and What's Next (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Consumer AI is trending toward a winner-take-most dynamic, with usage and spend highly concentrated around a single assistant for most users. ChatGPT leads with an estimated 800 to 900M WAUs, a 36% DAU to MAU ratio, and 50% month 12 desktop retention, while Gemini trails in scale but is growing faster at 155% YoY desktop user growth and nearly 300% YoY growth in paid subscriptions. New standalone products have mixed results, as Sora reached 12M downloads but under 8% day 30 retention, while NotebookLM doubled web users YoY and reached 8M MAUs on mobile. The biggest opportunity ahead sits outside the major labs, as focused startups continue to reach millions of users by building dedicated consumer experiences rather than general assistants.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketergems.com%2Fp%2Fcoca-cola-ai-generated-holiday-campaign-marketing-breakdown%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/Vz5P3mNz_4ucQ8_DRvjk_izaSEGDAHBCO8Mcnc809NU=436">
<span>
<strong>Coca-Cola Christmas Ad Controversy: Can AI Replace Human Creativity in Marketing? (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Coca-Cola's use of AI in its Christmas ads shows how efficiency gains can clash with emotional authenticity in brand storytelling. In November 2024, it recreated the iconic Holidays Are Coming ad using AI, which was faster and cheaper but triggered backlash as viewers called it soulless, even though impressions were high. In 2025, it released another AI holiday ad using animals and archival Santa imagery, signaling it would continue despite criticism. The move suggests it is testing how much emotional distance consumers will tolerate, especially during Christmas, while relying on deep brand loyalty to limit real sales impact.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fclemence-lepers_underrated-positioning-and-messaging-tactics-activity-7407396792096501760-GQ6_%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/dprd5mR3pMAxNhXMNKcXh6yIAdqzM6Qe8aHW680Hpdk=436">
<span>
<strong>15 Positioning and Messaging Tactics (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Win B2B by being specific, confrontational, and human, making the status quo feel embarrassing and costly.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7407420508515848192%2F%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/aDU3Ax3GSk2AUgNxyxT_Nsj2xFtY923YkRHFgLV5HI8=436">
<span>
<strong>3 Marketing Priorities in 2026 (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Create your internal AI team, personalize everything, and obsess over customers vs. clicks.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2F2025%2F12%2F17%2Fcmos-2025-s-most-overlooked-marketing-strategies%3Futm_source=tldrmarketing/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/rlHTMKdkidaKeUN7J1FJ2LN-RyPYJxSX3-WbYOuuyn0=436">
<span>
<strong>CMOs on 2025's most overlooked marketing strategies (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Underused tactics are micro-moments, community presence, and earned trust via reputation.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/GYu3TVOKW4pmNKbTeOs4EDICbX7U8oaNqhqN4e2mZ1U=436" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/MPjz7Iivkht-5tO850ZtpG-tnuq38cSapymH0T4tNu4=436" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/CwmSk2m1eYmbxW0oLBDcc2bOITNufcmx5dTfHeXSHYw=436"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/jJJnjO7TA4RQu-MlrhPQ5S96q7N3bF8B72yvDaXK_Z4=436" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a>,
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech%2Fc227b917-a6a4-40ce-8950-d3e165357871/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/7Z86QQoCOuYZiq2U127ugoTcwBz2zeZqn0eGFcZAUjA=436" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>create your own role</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them! TLDR is one of <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Ffeed%2Fupdate%2Furn:li:activity:7401699691039830016%2F/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/r07pHBY_rzmEKpGMtHulUlTrl0mqpRq-rPdo0ZRJn2c=436" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Inc.'s Best Bootstrapped businesses</strong></a> of 2025.
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/olg8kvF_6v5bViTg0A9S-syyl_klhnB4tJr6ZeQRBW0=436"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/X2sZy9t7iKNb1Lli3A5huPclaeLTXchvIo2Ngc-dfJ4=436"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/EtjO0qGDfEkRd2RFXbqsD9R1IPn828b02TCv8agbHKQ=436">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=920811b6-dcab-11f0-b42c-31a2faa719b4%26pt=campaign%26pv=4%26spa=1766145689%26t=1766147037%26s=833d3c768b4a2088ed35ffa5610eca93d433b117af956100349cb8b46b28aa7b/1/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/MhDw2TxzsdUFmXoyb8a7XUSc_eyh8SNQXfhBpjZyUWc=436">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019b3691185c-72eb7e1c-b2c6-4770-8af1-7ea81fd26075-000000/ie_7HkQWNs33YGUWPERwwaPgEDqQKwk3eh1QQ6i0_Ro=436" style="display: none; width: 1px; height: 1px;">
</body></html>