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<div style="display: none; max-height: 0px; overflow: hidden;">Product Hunt grew by making community validation its main growth engine instead of paid or viral tactics. It focused on a curated audience of makers </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-15</span></strong></h1>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<strong>Physical Products are Back (5 minute read)</strong>
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Digital fatigue is driving a resurgence in physical products as consumers seek tangible experiences. Americans check phones over 140 times a day, and ages 8-24 spend up to 56% of waking hours on screens. Yet 96% of digital detox attempts fail within a month. In response, markets like brand gifting, vinyl records, and collectible card games are growing rapidly. Other categories, such as board games, candles, and stationery, are also seeing increased adoption.
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<a href="https://www.cnbc.com/2025/12/12/ai-chatgpt-holiday-shopping-sales-walmart-target.html?__source=sharebar|linkedin&par=sharebar&utm_source=tldrmarketing">
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<strong>AI tools could drive $263 billion in holiday sales (10 minute read)</strong>
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Walmart, Target, and Etsy are adding AI assistants to help shoppers discover products, compare prices, and complete purchases. Shoppers using AI are 30% more likely to buy and spend 14% more time on sites, increasing revenue per session by 8%. Brands are updating product listings with detailed descriptions and solution-focused content to perform better in AI searches.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>Inside Product Hunt's Community-Led Growth Strategy (3 minute read)</strong>
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Product Hunt grew by making community validation its main growth engine instead of paid or viral tactics. It focused on a curated audience of makers and early adopters, with 57% of traffic direct and most users aged 25-34, creating urgency through one-day launches and six-month relaunch limits. It scaled from 4,000 to 100,000 users by prioritizing density over scale, using invite-only access and active participation in comments. Community-led growth can outperform traditional GTM when identity and curation come first.
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<strong>Should You Pitch Journalists From an Agency or Brand Email Address? (5 minute read)</strong>
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Who a pitch is sent from changes how journalists engage. Agency addresses drive higher opens (41.5% vs. 35.7%) because agency-written subject lines are more urgent and emotionally compelling. Brand addresses drive about 60% more replies due to stronger perceived authority. The strongest results come from agencies sending pitches from brand domains, combining higher open rates with higher reply rates.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This free Chrome extension reveals the queries ChatGPT generates behind the scenes, giving SEOs insight into how AI interprets search intent. It intercepts fetch responses, extracts the hidden search_model_queries field, and displays the reformulated queries in a floating panel. It shows how ChatGPT removes filler words, adds context, and expands one prompt into multiple searches, helping SEOs match content to AI phrasing and discover new query variations. The extension runs locally, installs in about 2 minutes, and lets users copy queries or export history to CSV.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fbriangormanh_if-youre-not-using-client-notebooks-youre-activity-7404923385614401536-BMCJ%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/_7mENNcSD28CGBIZ3m6AxSejSNfnWjkD-I8MYUib2mI=435">
<span>
<strong>Create marketing client notebooks with NotebookLM (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Client notebooks in NotebookLM centralize all client context in one place. Each notebook should include sales notes, kickoff transcripts, home page copy, and the XML sitemap. It should also include materials that define the target audience, brand voice, and KPIs. Teams can use structured prompts in NotebookLM to extract goals, audience needs, and differentiators for SEO, copy, reporting, and sales.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.elenaverna.com%2Fp%2Fwhy-ai-doesnt-mean-the-end-of-freemium%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/Z2HM3vUJezfGqpaCWVrGyCkQ8SPmiYyUNTeTI_lnINQ=435">
<span>
<strong>Why AI doesn't mean the end of Freemium (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI does not kill freemium because users must experience value before paying. Freemium is the fastest way to teach new AI categories. AI products run on 20 to 40% margins versus 80% plus for traditional SaaS, so freemium should be treated as a marketing expense rather than a cost center. When the upgrade trigger happens after real value is felt, conversion follows, as shown by a 3 to 5% freemium to paid rate after users hit a clear usage limit. Freemium should continue after conversion through small free moments that sustain habits and drive word of mouth growth.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ama.org%2F2025%2F12%2F11%2Fthe-psychology-of-feedback-design-how-the-same-ratings-look-better-or-worse-depending-on-format%2F%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/0hAtdRbzNOnocmJ2xQAfVkVpU125k2gbh-OQUyS4N9I=435">
<span>
<strong>The Psychology of Feedback Design (7 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The way performance scores are displayed influences how users perceive quality. Cumulative formats reduce the impact of negative feedback and support trust, while incremental formats highlight each rating and push accountability. When both are shown, users focus on the most extreme score, usually negative. Display formats can be adjusted by user type. New users benefit from progress visibility, while experienced ones prefer consistency. This approach can shape behavior without altering the data.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.milkkarten.net%2Fp%2Fthe-future-of-social-looks-like-intimacy%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/WER2JodYrls6mNesTQlmPliq1GvkxgzCz7oKwpXEDkk=435">
<span>
<strong>The future of social looks like intimacy at scale (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Connection through storytelling defined Glossier's strongest moments this year. From GRWM routines to ASMR textures and mood-led creator content, the brand favored intimacy over polish. TikTok Shop reshaped how content supports commerce, while feedback loops with the community informed product evolution. Content was crafted to feel personal and immersive, even at scale. Glossier is now moving toward richer, serialized formats and physical experiences that build trust and reinforce the brand's cultural positioning.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fericdstark_were-in-a-new-era-of-social-media-marketing-activity-7405284367511715840-OV1C%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/gLtqGdAQ4cQBtjes0ZegB7BvPVW3wYgxfkn8Oqskkog=435">
<span>
<strong>6 trends shaping the new era of social marketing (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Social media today rewards point of view, differentiation, and community over speed and trends.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fjesscook-contentmarketing_the-best-headlines-ive-ever-written-all-activity-7404880859171975169-v3IC%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/jA0Mf7_yLL7fWbk07In2SYSreMiW17HXkVC-k1sFC5U=435">
<span>
<strong>4 tips to writing the best headlines (1 minute read)</strong>
</span>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The best headlines contradict themselves, admit fault, and flip assumptions on their head.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fhootsuite_our-top-prediction-for-2026-is-that-brands-activity-7404913334250180608-lpEC%3Futm_source=tldrmarketing/1/0100019b21e79502-a66b1c29-215a-41df-bdc8-57f360c662d3-000000/oQKR_WX3WgkJN5o_q7Sm__5bA27U-O-wn2fjweNv5oU=435">
<span>
<strong>2026's upcoming important social media role (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brands will start hiring a Culture and Social Listening Lead to stay ahead of fast-moving culture.
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