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<div style="display: none; max-height: 0px; overflow: hidden;">Pinterest predicts next year’s trends across home, fashion, beauty, food, and travel will be nostalgic and sensory-driven </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-11</span></strong></h1>
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<strong>You should be selling on the Contentful Marketplace (Sponsor)</strong>
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Building an integration that reaches the right audience is hard. What if you had a way to reach thousands of global brands, at the moment they're looking for solutions?<p></p><p>The <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fter.li%2Fisv-guide/3/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/tnwezJrtPvQcXVKTmNl3AIwmsUeQW6UZb_5xZMqAj1Y=435" rel="noopener noreferrer nofollow" target="_blank"><span>Contentful Marketplace</span></a> puts your app in front of customers who have a problem to solve right now. Plus, gain instant credibility by being listed in the most robust ecosystem in the headless composable space alongside popular solutions like Vercel, OpenAI, and Shopify.</p>
<p>👉 In this guide, you'll learn about the success other ISVs have seen, how easy it is to build with the AI app builder, and follow a simple three‑step path from idea to live listing. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fter.li%2Fcreate-login/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/DzaUPD5iv05jL6eXo8Fr5xqZNpuf_3hC8sME2TWjRAk=435" rel="noopener noreferrer nofollow" target="_blank"><span>Create a free login</span></a> and <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fter.li%2Fisv-guide/4/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/KbVolgLzfFZ9rLg6vhgjeBRiVp6eVurlgFSEMzkyETk=435" rel="noopener noreferrer nofollow" target="_blank"><span>download the guide</span></a> to get started.
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbusiness.pinterest.com%2Fen-au%2Fpdf%2Fpinterest-predicts%2F2026-trend-report%2F%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/CAa7JgQPzdTH3Fc91H0IMQpwT0dXmYpuMWJnt1MjqSM=435">
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<strong>Pinterest Predicts 2026: 21 Trends (11 minute read)</strong>
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Pinterest predicts next year's trends across home, fashion, beauty, food, and travel will be nostalgic and sensory-driven. Afrobohemian home decor searches are up 220% and adire fabric 130%, while men's maximalist accessories rise 105%. Cabbage-based dishes are gaining popularity, with cabbage dumplings up 110% and golumpki soup 95%. Gen Z and Millennials are driving alien-inspired makeup up 140% and avant-garde beauty up 270%, alongside adventure travel up 75% and whimsical destinations like the Scottish Highlands up 465%.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.404media.co%2Finstagram-is-generating-inaccurate-seo-bait-for-your-posts%2F%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/WqJjUwWQ083gqToSf1WK4nB7Zzq3dDn0NFRJYBkw1FU=435">
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<strong>Instagram Is Generating Inaccurate SEO Bait for Your Posts (3 minute read)</strong>
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Instagram is producing search-optimized headlines and descriptions for public posts that appear in Google results without notifying users. These headlines are created by Instagram and served only to search bots, not to regular visitors. The practice has triggered backlash from creators who say the tone and messaging contradict their personal or brand identity. The generated content is distinct from Instagram's accessibility-focused alt text and appears to be created by a separate automated system.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>The most ignored data in marketing (sales calls!) (4 minute read)</strong>
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Most marketers ignore sales call transcripts even though about 75% of startups record them, which makes this data a major untapped advantage. This article shows how meeting transcripts paired with a custom GPT create a qualitative engine that reveals intent patterns, repeated questions, emotional shifts, and messaging gaps that SQL data cannot surface. The setup requires collecting transcripts into a single file, uploading it into a custom GPT, and adding detailed behavior rules so the model can extract patterns and answer strategic questions. This system becomes a long-term asset that can inform messaging, coach sales teams, train AI tools, and scale qualitative analysis without manual work.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.trendwatching.com%2Finnovations%2Fstella-artois-turns-google-maps-reviewers-into-brand-ambassadors%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/Iew5tP2xu9NNscHGeNxOppoNlQc9ZE20oSya4fU4Py4=435">
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<strong>Stella Artois turns Google Maps reviewers into brand ambassadors (1 minute read)</strong>
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Stella Artois activated an unconventional campaign by targeting Google Maps' Local Guides. The brand hosted top restaurant reviewers at over 40 dining locations where Stella was served as part of the meal. These guests organically posted photos and reviews, integrating the beer into discovery experiences for future diners. With no option for traditional ads on Google Maps, the strategy ensured Stella appeared in highly trusted, user-generated content at key decision points.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121125/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/zb7JvQ6_ihkMPfardr3AJkeclZ43NTg87fyH2quwk-I=435">
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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Marketers are feeling the pressure: launch more campaigns with fewer resources. <p></p><p>Sound all too familiar? The answer is <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121125/2/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/l_HEBpJbKiS0ONtwzSTxDGyMHT1rvPp5wxOWO4mvMn4=435" rel="noopener noreferrer nofollow" target="_blank"><span>Asana</span></a>. </p>
<p>Asana helps marketers plan better, accelerate campaign production, and reduce busywork—without adding headcount. <a class="ProsemirrorEditor-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-121125/3/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/rk4LtrKh06uDgef8hYeprF4GvzBJ5QbKz1YDyycKOI8=435" rel="noopener noreferrer nofollow" target="_blank"><span><strong>Try Asana for free →</strong></span></a>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_seos-this-is-freaking-sweet-chatgpts-activity-7404512736946106368-eGRR%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/S0jGTST8rm2WYPq4ry06CkprmowCnz-on7R2llEfmUo=435">
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<strong>Use ChatGPT Agent Mode to find content gaps between your page and the AIO (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
ChatGPT's Agent Mode can automate the process of comparing a page to an AI Overview and quickly reveal content gaps. In a test on the topic of ‘payroll tax vs income tax', it identified missing topics such as flat vs. progressive rate structure, separate paycheck line items, self-employment tax obligations, filing forms and responsibilities, and coverage of income types. This helps an SEO avoid manual review and speed up optimization work.
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<span>
<strong>Marketing Leader 45 Day Plan (Google Drive)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This folder contains a worksheet and checklist guide that helps marketing leaders through their first 45 days to assess and influence the GTM strategy. It starts with understanding the product, customer needs, strengths, gaps, and competitive traps. Brand positioning, customer advocacy, budget, systems, and revenue health are reviewed to spot blockers. By day 45, findings are documented, cross-functional alignment is secured, and a 6-month GTM plan is created.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Ftheresapark9_a-lot-of-people-dont-realize-this-but-half-activity-7404203198241996801-xrle%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/I1NrenCIAnq3K3z5Ahy0UBvORPL6B5Ghk7dhaLtD1wE=435">
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<strong>Find Hidden Jobs Before They Hit LinkedIn Using ATS Searches (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Many open roles never appear on LinkedIn, especially at startups and tech companies that post first on ATS platforms like Greenhouse, Lever, Ashby, or Workable. Recruiters use X-ray searches to find candidates, and job seekers can too. For example, search Google directly: ‘site:jobs.ashbyhq.com "Growth Marketing" "Series A" "Remote"' to uncover roles before they appear on LinkedIn. Customize searches by title, location, industry, or keywords to find hidden opportunities most applicants miss.
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Your Data Isn't Personal Enough for a Wrapped Email? (8 minute read)</strong>
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Wrapped emails don't need personal data to be effective. The key is presenting surprising or shareable stats that tell a story. Highlighting top products, company milestones, and community achievements makes customers feel part of the brand's success. Simple visuals, playful comparisons, and a clear narrative keep the email engaging and memorable. When done right, these emails validate customer choices and create a sense of collective impact.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fkevinkennethlau.substack.com%2Fp%2Fissue-5-youre-running-the-wrong-type%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/JJ1tMmh77sgZtM5KRAdr2kLaEkFJ75HVlMujuC8dm58=435">
<span>
<strong>You're running the wrong type of CAB (10 minute read)</strong>
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Customer Advisory Boards are often misused when one board is expected to solve every problem for every audience. Strong CABs serve a specific purpose, such as retaining executive relationships, gathering product feedback, or hosting focused discussions. Companies should start small, build for exclusivity, measure relationship depth, and integrate CABs into a larger Customer-Led Growth system. CABs are one pillar of customer strategy, not a replacement for community, education, or lifecycle programs.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<strong>Which types of blogs are working right now (2 minute read)</strong>
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Effective blog types include pain-point content, industry-specific posts, and product-led guides.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Ftamaragrominsky_there-are-5-key-communication-moments-pmms-activity-7404173001245798401-Cls7%3Futm_source=tldrmarketing/1/0100019b0d4d33b8-711df731-7c40-4256-b8b1-a4dd2e31ce37-000000/KiE-J0N0t6Be3stVAX1rUPLsynsaBqdrrnVJx1Tiprk=435">
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<strong>How to Talk About Your Results as a PMM (1 minute read)</strong>
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Top PMMs build trust by layering updates frequently to show their impact.
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