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<div style="display: none; max-height: 0px; overflow: hidden;">Focus webinars on a small set of target accounts and build the session specifically for them. Drive attendance with a structured sequence </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-08</span></strong></h1>
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, and do it all with fewer resources. <p></p><p>If you need a moment for a primal scream, we understand. But here's the good news: There's a way to do more with less, and it's Asana. </p><p>Asana brings human + AI collaboration into one powerful work platform, helping marketing teams plan seamlessly, accelerate production, and cut busywork without adding headcount.</p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120825/3/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/7v3nj86Ov1VlxfDTJEXboKRs_9xQ511difyA6fJ0fCU=434" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more about how your team can boost productivity and scale campaign workflows with Asana. </span></a></p>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.theguardian.com%2Fmedia%2F2025%2Fdec%2F06%2Fwarner-bros-discovery-netflix-deal%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/uyL_v7VvayITjM-BrGWVCVqyC5IIyAa9FQFUt5XIhyo=434">
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<strong>Warner Bros Disaster? Netflix inks deal for troubled Hollywood giant (3 minute read)</strong>
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Netflix will likely consolidate streaming inventory across HBO Max and its own ad-supported tier, expanding its footprint in premium ad formats. This move will create a new scaled challenger to Disney and Amazon for high-value video ad budgets. It also raises the bar for branded content partnerships, audience targeting, and global reach in connected TV.
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<strong>Working From Home is Harming Young Employees (6 minute read)</strong>
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Remote work can hinder younger employees' career growth by limiting training, mentorship, and advancement opportunities. Many report missing informal learning and struggling to build visibility with managers. In-person proximity improves skill development, while remote work slows career progress and increases unemployment among recent graduates. As a result, younger workers are spending more time in offices.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fnickbennett1_client-ran-12-webinars-last-year-average-activity-7401961095873122304-y4EH%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/wDfQVpq5Me2ls-PC0_T5qcaTAfxGYdExlQrsQffoRAk=434">
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<strong>3-Step Framework for Account-Focused Webinars (2 minute read)</strong>
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Focus webinars on a small set of target accounts and build the session specifically for them. Drive attendance with a structured sequence by calling top accounts 3 weeks out, involving a customer co-presenter 2 weeks out, sending the deck 1 week out, and texting key registrants the day before. Use a concise 30-minute format that shares learning, customer results, implementation, and Q&A. Then follow up within 2 hours with recordings, templates, and personalized sessions for target accounts.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmartech.org%2Fwinning-back-customers-requires-fixing-what-drove-them-away%2F%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/u8KYYrYmjDhd2VEiYcMZRwCHI7n-1QS97AIYVOhvKmA=434">
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<strong>Winning back customers requires fixing what drove them away (5 minute read)</strong>
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Winning back customers or employees is more effective than acquiring new ones. However, it requires admitting mistakes and proving real change. People leave when gaps form between expectations and experience. Most win-back attempts fail because they rely on generic messages, discounts, or incentives without addressing the root cause. Effective win-backs start by diagnosing why someone left, fixing the issue, owning the mistake, and showing concrete proof of improvement. Outreach should be personalized, returning must feel like an upgrade, rejoining should be easy, and reinforcement after the return is essential.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Give campaigns more bang for your buck with Asana (Sponsor)</strong>
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Asana helps you keep your campaigns on track and on message for better results. <p></p><p>With Asana, you can:</p><ul><li>See the full picture across campaigns</li><li>Review and approve assets</li><li>Keep stakeholders informed</li></ul><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-120825/2/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/SpQuNdoLS4mLy6_LSWdLATgjtmEfHBUUU8GtelGKrt8=434" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
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<strong>Gemini Tip: Select multiple Chrome tabs to query (1 minute read)</strong>
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The Google Chrome integration in Gemini allows you to select multiple browser tabs to query. This can be used to analyze multiple top-performing pages in search, analyze pages of YouTube comments, and more.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2025%2F12%2F07%2Fopenai-says-its-turned-off-app-suggestions-that-look-like-ads%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/3luypj36big0rlvghCQeiyHk3Uzz3IfNYs8tQtryznI=434">
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<strong>OpenAI says it's turned off app suggestions that look like ads (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
OpenAI paused app suggestions in ChatGPT after users reported that they appeared as ads. These were unpaid recommendations for platform apps, but the execution created confusion. Future brand placements in AI tools will require clear separation from promotional content and stronger user controls.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.courageous-careers.com%2Fproduct-marketing-prioritization%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/RRymIA_RRPR4ZAQThQXyiISidCq16xCYZ6aOB1HOns4=434">
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<strong>Product Marketing Prioritization: A Field Guide for Doing Less, But Better (9 minute read)</strong>
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Most PMM teams struggle to prioritize because they lack a clear strategy. A solid strategy stays simple, actionable, and flexible. This guide shows PMMs how to set goals, define their role, cut low-value work, and use an Action and Priority Matrix to rank tasks by impact and effort so they focus on quick wins.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingmonk.so%2Fp%2Fmarketing-mistakes-made-by-google%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/flfT620y5Lrx_tbHDuDo6ZJRIPx6OH9hoz80ZFkx3YA=434">
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<strong>Marketing Mistakes Made by Google+ (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google+ failed because millions of sign-ups did not turn into real use, and 90% of sessions lasted less than 5 seconds. The platform never built emotional pull or a clear identity, and users spent only about 3 minutes/month on it despite more than 200M registered accounts. Over-integration into products like YouTube and Gmail caused friction instead of adoption, and two data leaks that exposed millions of profiles damaged trust. Without creator activity or a core action that kept users returning, the platform could not build habits and ultimately shut down.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnectivdigital.com%2Fnew-research-we-analyzed-60k-google-fan-out-queries%2F%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/2Cb4PINm3rTQGU5wdXdVWwsd7LHlvWiHZAKOtzkVBeY=434">
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<strong>New Research: What We Learned From Analyzing 60K+ Google Fan-Out Queries (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google uses an average of 9.06 fan-out queries per prompt, and 59% of prompts trigger between 5 and 11 queries. Software prompts generate the most fan-outs at 11.7, while Local prompts generate the fewest at 3.79. Fan-out queries average 6.7 words, and 77% fall in the 5 to 8 word range. The most common Ngrams include 2024 or 2025 at 6.26% and reviews at 2.14%, which shows that fresh content, comparison content, and review content are major drivers of what Google chooses to surface.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fpeeplaja_what-are-mid-market-saas-marketing-leaders-activity-7401953507857027074-KFYc%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/eBt4Uw6v4q5kY5ZzJrMhQiRoIza0dKqCHfh3gWW7c_s=434">
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<strong>What are mid-market SaaS marketing leaders prioritizing? (1 minute read)</strong>
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Leaders are focused on pipeline quality, adjusting to AI search, and brand strength.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fandrewcapland_i-havent-seen-a-cancellation-experience-activity-7402387374552338432-8dgE%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/cD0FXJrMQr8jh_ipXFZ38Ap-xdRW-DEN5Y03Youb0TQ=434">
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<strong>Canva's unique cancellation flow (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
When users cancel, Canva shows the premium features they used most and how many times they used each one.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growthunhinged.com%2Fp%2Fwhy-your-marketing-isnt-working%3Futm_source=tldrmarketing/1/0100019afdda1d35-d1204b1e-2d6d-4ab4-9d39-0be072495d75-000000/lkwPJHn9L2fxZdsCZmQUpfbNKRbAZe24J9O0izYr0HM=434">
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<strong>Why your marketing isn't working (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A consistent theme is misalignment between content and distribution.
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