<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">People are far more likely to choose an uncertain discount when the guaranteed option is small. Small guaranteed discounts often feel trivial </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/PlAjnSvn6y5UDmQAPQLn8figWwpEybapXufgISM8yZw=434" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/l6cKfwmnFtLzX3KSkyXnQ3JDy7AEAsMcXB-Hxi0I9V4=434" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=0d1fe3c6-d016-11f0-8d4b-d160da1ce238%26pt=campaign%26t=1764763519%26s=5cc2ab0204a50e44a49a7bf207a64da73e50df7b89fc98550d34f65183fa9ec8/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/JWtNyel3AQvN_2fKNXh2tCQFI0GpKWTR7J1jcfZuVFc=434"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120325/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/ApMcAauQDyN76ZkY1ER_r3nGgk2Z4Ef7iXdmKlPQR6g=434"><img src="https://images.tldr.tech/asana.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Asana"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2025-12-03</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120325/2/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/XMMd69Xcnx8kvb6n85hvZ6uuqHwmfSx6pFhjzR2qg4M=434">
<span>
<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, and do it all with fewer resources. <p></p><p>If you need a moment for a primal scream, we understand. But here's the good news: There's a way to do more with less, and it's Asana. </p><p>Asana is the work platform where human + AI collaboration comes together, helping marketing teams to plan more smoothly, speed up campaign production, and reduce busywork—without adding headcount. </p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120325/3/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/1Izg1maJQfl8q0lhF8MkP7Vz01Itz2y7UroQySGiYd0=434" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more about how your team can boost productivity and scale campaign workflows with Asana. </span></a></p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120325/4/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/0aJYLbWpsOBO2Zxgcf8k94qbuYa9-scrxZJHkVKBjgk=434" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.flipsnack.com%2FA9D89AEEFB5%2Fthe-drop_october%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/U9Dbw_ZGGhHcQAMlVjSEiDMie5Vb4uVSY8MRPkbLQtY=434">
<span>
<strong>The Drop: Social Trends Report (10 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This report highlights 4 shifts shaping social performance. Saves signal real value and help boost reach. Platforms reward watch time over simple views, while feeds work best when content is tailored separately to new audiences and loyal fans. Thoughtful format choices outperform frequent posting. Together, these trends show that depth and relevance now drive stronger results than volume.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.adexchanger.com%2Fcommerce%2Fhow-americas-biggest-retailers-are-rethinking-their-businesses-and-their-stores%2F%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/DET6Cub-b9XpclMeq_IA1O94FUV5S4Xy79LoiJXfqzc=434">
<span>
<strong>How America's Biggest Retailers Are Rethinking Their Businesses And Their Stores (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Target, Walmart, and Best Buy are redesigning store operations to align more closely with ecommerce and retail media. Target is adjusting store layouts to separate fulfillment and in-person shopping. Best Buy's marketplace now offers 11 times more SKUs than physical locations and supports in-store media placements from partners like Meta and ESPN. Retail media is becoming central to these companies' strategies, not only generating ad revenue but also influencing traffic, inventory movement, and partner collaboration.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fmake-small-discounts-a-gamble%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/lH-NXNQO-PhhP4ta0oK-OZypjpx3tjKSJVuy29imvXQ=434">
<span>
<strong>Make small discounts a gamble (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
People are far more likely to choose an uncertain discount when the guaranteed option is small. Research found a 92.6% lift in choice for a 10% chance at a free stay, over a 1% guaranteed discount. The effect also appeared in other tests, including a 12.3% increase in choice for an uncertain gym offer over a guaranteed 10% discount. The impact grew when the guaranteed discount was tiny or framed as a percentage, such as a 27.3% lift when the certain option was shown as 10% off instead of a fixed amount. Small guaranteed discounts often feel trivial, so people shift toward the larger but uncertain reward.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.facebook.com%2Fbusiness%2Fnews%2Freels-creative-strategies%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/5by8SIfXwo5V1NQpLMkD9-Xq_PdtGRJOs5f4FCa0K6c=434">
<span>
<strong>Deconstructing the Power of Reels (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Success on Reels comes from using native creative cues and clear storytelling. Early brand and message placement, repeated branding, paired speech and music, and combined audio and visual cues increase brand interest and purchase intent. For direct response, show the product often, add simple brand cues, highlight features, use a clear CTA, and try native elements like emojis. A strong hook helps both brand and DR ads. The most effective approach is to test and refine based on your goals and audience.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fjay-acunzo%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/qOyUQ8QBPEdSPS4gtR7tL-BlcaSc_D6Raj_S2sNkTsE=434">
<span>
<strong>Webinars don't have to be corporate snoozefests: lessons from a public speaking expert (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
When everyone's competing for your audience's attention, another slides-and-demo webinar isn't going to stand out. Wistia has <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fjay-acunzo%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/2/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/OLpJbdBWWrgLajbb3NS4ITmasjfxFI-45hYcz5TB_2g=434" rel="noopener noreferrer nofollow" target="_blank"><span>joined forces with public speaking pro Jay Acunzo</span></a> to help you step up your webinar game. Get Jay's tried-and-true methods for keeping viewers tuned in and driving real results. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fjay-acunzo%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/3/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/WCTezmMNRCtFVw2p1v3BDgrtY91BW5lHstmaM1JBufA=434" rel="noopener noreferrer nofollow" target="_blank"><span>Level up your webinar skills in 4 free sessions</span></a>
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.b2bfullcircle.com%2F%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/n-tqW3d-49uhJ6sLV84-7OL9gifp69dk0u6yUEQtqvw=434">
<span>
<strong>Full Circle 2025 (Event)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Full Circle is a free virtual conference for small B2B marketing teams on December 9 and 10 at 9:30 am ET. It focuses on building human brands in a crowded AI-driven landscape. Speakers cover how to reach hard-to-access buyers, scale a founder's voice, and turn influencers into a reliable distribution channel. The program provides systems and frameworks to help small teams cut through the noise.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Finfo.knak.com%2Fknak-ai-2025.html%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/ZRMc9JxiFVYxiota2PIJVML6VBVKfWKMjM_iqQhlPrk=434">
<span>
<strong>The Next Era: AI Campaign Creation (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This webinar, today at 1 pm ET, explores how Knak and OpenAI are transforming campaign creation with new AI capabilities. Knak leaders will walk through upcoming features, show how AI accelerates campaign production, and reveal the latest GenAI updates. The session will focus on expanding creative possibilities and streamlining workflows.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Fgoogle-pushes-deeper-into-lifecycle-targeting-with-new-ga-audience-templates-465564%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/YqbGgcbXFR4zCLxLsAqPsBODFxUThPDZ00curn8XuYs=434">
<span>
<strong>Google pushes deeper into lifecycle targeting with new GA audience templates (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google has introduced new customer lifecycle features in Analytics that automate audience creation and dynamic remarketing. High-value and lapsed customer segments are now available as templates and integrate with Google Ads goals. Dynamic remarketing through Analytics enables personalized product ads without separate setup.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdanni763618.typeform.com%2Fto%2FbVQMGqqV%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/sVz3GPz5GwJtkfM4PT_Du8kaqLNF40XB9MmxlMTgpyY=434">
<span>
<strong>Help us improve our ads and get $20 (TLDR Survey)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The first 100 readers to complete our quick 2-minute survey about TLDR Marketing ads will receive a $20 Amazon gift card!
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.grocerydive.com%2Fnews%2Fprivate-label-grocery-alvarez-and-marsal-consumer-sentiment-survey%2F806551%2F%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/FXZI5_pmX4pA4w3ZQVolWk9LEMWjF-3cwalszOEW9UA=434">
<span>
<strong>Private label's allure transcends income levels (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Affluent consumers are driving growth in private label grocery sales, with over 82% of households earning more than $100,000 reporting increased purchases of store-brand items. This shift reflects a broader trend where brand perception is being reshaped by price sensitivity and product quality. A majority of shoppers now view private labels as equal to or better than national brands. This changing sentiment is making store-owned brands a competitive tool not only for value shoppers but also for affluent buyers, redefining how brand equity is built across income segments.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ben-evans.com%2Fbenedictevans%2F2025%2F11%2F23%2Fai-networks-and-mechanical-turks%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/0k-st1cGagk2Jo5v_hNnI17sJ6NbcAMeif0lN1DjZvE=434">
<span>
<strong>AI, networks, and Mechanical Turks (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LLMs create a major shift in how search and recommendation systems work because they can understand both what content is and why it matters, rather than relying only on correlation from large user bases. This reduces the cold start problem because a company can use an external model with broad general knowledge instead of building its own Mechanical Turk from scratch. LLMs can surface deeper inferences, such as linking a purchase of packing tape and bubble wrap to life events like moving, and then suggesting home insurance or broadband. This also reshapes how companies learn about users because LLM assistants gain their own partial view of user behavior, adding a new type of filter in a world with infinite products and media.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.youtube.com%2Ftrends%2Freport%2Ftr25-global-trends-report%2F%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/bDQAvoTr0DVJShcxzKTOvPnCGYbldFmj1170o24M7Ek=434">
<span>
<strong>YouTube's 2025 Global Culture & Trends Report (25 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A country-by-country breakdown of the topics, creators, songs, and podcasts that topped lists around the world.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fjoshlowman_companies-dont-stall-because-of-product-activity-7401633744346087424-CoRE%3Futm_source=tldrmarketing/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/tdLSy-UbWNxs_0dJ_xg3jNsAOI_LjuZlC1f59-cINKo=434">
<span>
<strong>How to write a “mic drop” strategic narrative (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
An infographic outlining the core components of a company story.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/hdxu3EQe-AWg3XAvXCd-jbLy9hmJ4OHCPsDsWSKgUe0=434" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/zAWDYfj1R9bUZQNiOQG6e2aqPUBVUiuQtgBdOYkej5Y=434" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/Uujy_wjGqHcMtJ9hnZrTjtJ3w6pP2XS9gD3XcAZHufY=434"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/8ZPbuXRVuPGNqO5XR5wI3_MbVO_H8DwQbq1DrcEenV0=434" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them!
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/DI4W9WO6vobNTNcZxiviqrTtQtqH_JgAZg0pNhZFFl4=434"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/o5QhEcBkUeRzpXDpReuzj0Ooi9RcAHa6sF0ae7xhcDw=434"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/h71LhvyTF1VaOL6NMvGEuhYJ9WGB0sjvYcO9YqT6MaU=434">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=0d1fe3c6-d016-11f0-8d4b-d160da1ce238%26pt=campaign%26pv=4%26spa=1764763287%26t=1764763519%26s=7dc886a9b480b5628ee8741ba68c45b0e458882802fb32287b4dfa2b4ce453d5/1/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/H5RJwtkzpA1PLmJgfinbMvVchKaO8bcxR10zlFvzYzs=434">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019ae41a4ba5-63b91825-ea76-47e5-b436-9d752cee82f9-000000/-e8EVBEgbaVGsz1Ap-vg1YOrWTrLNhqg-2PeI7SQW44=434" style="display: none; width: 1px; height: 1px;">
</body></html>