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<div style="display: none; max-height: 0px; overflow: hidden;">Engineers assume all salespeople are incompetent. They think about scalability, speed, and reliability, but not money so much </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcarta.com%2Fdata%2Fstate-of-private-markets-q3-2025%2F%3Futm_campaign=20251201-amer-corp-cap-sopm_founders%26utm_medium=newsletter%26utm_source=tldr/1/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/jcXWzG7NP5kEZzW6Nm9a75rS4-MCmK-D5PLlttI1KJk=433"><img src="https://images.tldr.tech/carta.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Carta"></a></td></tr></tbody></table>
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<h1><strong> TLDR Founders <span id="date">2025-12-01</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcarta.com%2Fdata%2Fstate-of-private-markets-q3-2025%2F%3Futm_campaign=20251201-amer-corp-cap-sopm_founders%26utm_medium=newsletter%26utm_source=tldr/2/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/iwaNrHMHhIAlyzaBODnpPL4WfQlkdmNdaIhpxrkRBFY=433">
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<strong>📊 Startups on Carta combined to raise over $27 billion in Q3 2025 — see what's driving growth (Sponsor)</strong>
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Startups on Carta raised the highest amount of funding in three years — up 48% over 2023. The latest <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcarta.com%2Fdata%2Fstate-of-private-markets-q3-2025%2F%3Futm_campaign=20251201-amer-corp-cap-sopm_founders%26utm_medium=newsletter%26utm_source=tldr/3/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/QbkatWffVXeOxAbp1_keiRjFq23alkkPCPCgwvpg_uY=433" rel="noopener noreferrer nofollow" target="_blank"><span>State of Private Markets</span></a> report analyzes this and other trends in the venture capital industry.
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<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcarta.com%2Fdata%2Fstate-of-private-markets-q3-2025%2F%3Futm_campaign=20251201-amer-corp-cap-sopm_founders%26utm_medium=newsletter%26utm_source=tldr/4/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/gTTDDoWro8-brQDRFQmuY7juDIJ97NidSt65kWVzUkY=433" rel="noopener noreferrer nofollow" target="_blank"><span>Read the report to learn why</span></a>:</p>
<ul>
<li>Early-stage valuations are rising</li>
<li>Down rounds are growing less frequent</li>
<li>The Bay Area still reigns supreme</li>
</ul>
<p>Although most of the market is raising at steady levels, a few mega-checks, sometimes reaching billions of dollars, are influencing Q3 totals and valuation benchmarks.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fcarta.com%2Fdata%2Fstate-of-private-markets-q3-2025%2F%3Futm_campaign=20251201-amer-corp-cap-sopm_founders%26utm_medium=newsletter%26utm_source=tldr/5/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/Sh7g7qKWV0Is_QxprF7fU--fO_evSHFSYfoxrLrdF_4=433" rel="noopener noreferrer nofollow" target="_blank"><span>Read the full findings and analysis</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📈</span></div>
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<h1><strong>Headlines & Trends</strong></h1>
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<strong>Supabase CEO on the "painful" decisions that built a $5B company (1 minute read)</strong>
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Supabase, valued at $5 billion, raised $100 million after previously raising $200 million at a $2 billion valuation. Its CEO, Paul Copplestone, prioritizes sticking to a product vision over accepting demanding enterprise contracts.
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<strong>What Does a "Healthy" Venture Market Actually Look Like? (4 minute read)</strong>
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Boutique Seed funds continue to lead the majority of sub-$10M rounds, despite mega-funds increasingly entering earlier-stage investments. Series A activity clusters around $20M, but competition intensifies above that level, with mega-funds taking a dominant role in rounds above $50M. This shift in dynamics compels investors to differentiate by emphasizing talent and innovation, as traditional stage boundaries blur and AI drives significant opportunity for reinvention.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>How to sell to engineers (9 minute read)</strong>
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Engineers assume all salespeople are incompetent. They think about scalability, speed, and reliability, but not money so much. Focus on how your product will save time and reduce effort. Don't be too loud, don't agitate them, and let them come to you.
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<strong>Most Common Accounting Mistakes (7 minute read)</strong>
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There are a lot of accounting mistakes that can make benchmarking an apples-to-oranges comparison. Your accounting needs to be clean, or your leaders and board won't trust you. This post discusses the most common accounting mistakes. Don't wait until you are deep in M&A diligence or prepping for an IPO before correcting these mistakes, or it may materially impact metrics.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.startuparchive.org%2Fp%2Fpeter-thiel-on-how-to-identify-great-talent-5f72%3F_bhlid=8c20e318d46101b52390616a5fcacb65707c4798%26utm_source=tldrfounders/1/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/I5WF_Q4D7NEIb7GqWnptPXurubAPQHXoafjMYdnHqUQ=433">
<span>
<strong>Peter Thiel on how to identify great talent (2 minute read)</strong>
</span>
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Peter Thiel recruited the founders of YouTube, LinkedIn, Yelp, and Affirm before any of them started those companies. When asked what he looks for in undiscovered talent, he said he wants people who are both stubborn and open-minded.
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<strong>Justworks: One Platform for Payroll, HR, and International Contractors (Sponsor)</strong>
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Scaling a team across borders? Justworks lets you pay US employees and international contractors in 60+ countries from a single dashboard - no tool-juggling required. Pay in local currency or USD, with 24/7 support when you need it. Sign up for any plan now and add on international contractors for <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.justworks.com%2Flp%2Ficp-promo%3Futm_source=tldr%26utm_medium=email%26utm_campaign=fy26_evergreen_prospecting%26utm_id=365ZVR%26utm_content=secondary_2027_ICP_Promo/2/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/PggagUxxkEM3809dLXmJ3qv11iBsb9kCV1wMlK4Ca3M=433" rel="noopener noreferrer nofollow" target="_blank"><span>free</span></a> until 2027. <a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.justworks.com%2Flp%2Ficp-promo%3Futm_source=tldr%26utm_medium=email%26utm_campaign=fy26_evergreen_prospecting%26utm_id=365ZVR%26utm_content=secondary_2027_ICP_Promo/3/0100019ada0664a3-68633c99-e7b4-42fc-85f0-b3a7515d8838-000000/fyrNbVlKqcBu1Dq-oWXB_0i67BxqNxuhpD1U4LjgU_8=433" rel="noopener noreferrer nofollow" target="_blank"><span>Get started with Justworks.</span></a>
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Turn any creative concept into an interactive, fully functional app with Replit.
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Trae is an AI IDE that collaborates like a real engineer. It plans, codes, and orchestrates your full development workflow to help you ship faster.
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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Airtable recently acquired DeepSky just four months after launch. The speed of the deal signals a shift in what enterprises value in AI. While most startups compete on the "execution layer" (writing text or code faster), DeepSky focused on the "judgment layer" - the messy research and reasoning that happens before a decision is made. Instead of instantly answering a prompt, the system pauses to plan, runs parallel research threads, and synthesizes findings into business memos. Airtable owns the workflow. By acquiring DeepSky, it now owns the thinking that feeds it.
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The current AI gold rush is built on a dangerous gamble: trading "996" work weeks (9 am to 9 pm, 6 days a week) for a future lottery ticket. While VCs risk borrowed money, employees risk borrowed time - an asset that cannot be refunded. When the bubble inevitably bursts, many will face the "9-9-6-0" outcome: years of sacrifice that yielded zero dollars.
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<strong>Your perfectionism is lying to you (4 minute read)</strong>
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We often mistake perfectionism for "high standards," but it is usually just procrastination wearing a tuxedo. The obsession with flawlessness prevents you from finishing. In creative work, completion is the only currency that matters. The most successful builders shift their goal from being "perfect" to being "prolific." You are not sculpting stone, you are planting a garden. The only way to get quality is to force yourself to ship quantity.
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<h1><strong>Quick Links</strong></h1>
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<strong>The Information Diet (3 minute read)</strong>
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Your brain evolved to seek information for survival, but the modern world hijacks this instinct with high-calorie, low-nutrient "junk food" like 24-hour news and social outrage.
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<strong>Garage studios (3 minute read)</strong>
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The "garage startup" is a Silicon Valley cliché, but the psychology behind it is real.
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<strong>Checklist for VC Due Diligence (6 minute read)</strong>
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VC due diligence involves evaluating a startup's founding team, market opportunity, financials, legal structure, and product.
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<strong>Running a Business Means Contact With Reality (8 minute read)</strong>
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Effectively selling requires active effort and understanding customer behavior, often through simple tactics that are underestimated.
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