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<div style="display: none; max-height: 0px; overflow: hidden;">Pioneers often fail, while early leaders who enter during the growth phase tend to win. Companies with low scores are too early and burn out </div>
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<h1><strong>TLDR Marketing <span id="date">2025-12-01</span></strong></h1>
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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Marketers everywhere are feeling the pressure: launch more campaigns, ship them faster, and do it all with fewer resources. <br><br>If you need a moment for a primal scream, we understand. But here's the good news: There's a way to do more with less, and it's Asana. <br><br>Asana is the work platform where human + AI collaboration comes together, helping marketing teams to plan more smoothly, speed up campaign production, and reduce busywork—without adding headcount. <br><br><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1long_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-primary-120125/3/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/eSmBLJuXi1JkuZ8JpcuJ6NhZzLbQbCaA9-aTVGgzMxc=433" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more about how your team can boost productivity and scale campaign workflows with Asana. </span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.retaildive.com%2Fnews%2Fwinners-losers-black-friday-2025%2F806610%2F%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/EKaETrGMHzXOXbym_90lOquUG7eMRvG6lf1Fbe_mDcg=433">
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<strong>Winners and losers of Black Friday 2025 (4 minute read)</strong>
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US shoppers spent more on Black Friday but faced higher prices and flat discounts. E-commerce sales rose to $11.8-$18 billion, yet online order volume fell 1% as average selling prices increased 7%. AI was a major winner as traffic to retail sites from AI sources grew 805% and shoppers arriving from AI were 38% more likely to convert. Retailers offering exclusive in store perks also saw gains, while buy now pay later usage increased 8.9% and helped drive $747.5 million in spending.
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<strong>How big tech is creating its own friendly media bubble to ‘win the narrative battle online' (6 minute read)</strong>
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Silicon Valley is building a friendly media ecosystem that lets tech leaders shape their image at a time when public distrust is high. CEOs now favor in-house outlets, pro-tech podcasts, and influencer-style hosts who avoid tough questions. Firms like Andreessen Horowitz and Palantir have launched their own publications and shows, while creators like TBPN and Dwarkesh Patel offer upbeat platforms that attract top executives. The result is less scrutiny and a curated public image for tech elites.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fkyle-morley_most-people-still-use-chatgpt-to-write-blog-activity-7400153344389849088-8dKH%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/w61dq9Ye3ULH9ziqQKfiwTHEx8w1vpa6wv00hDvQHNo=433">
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<strong>How to use ChatGPT for SEO (2 minute read)</strong>
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Most still use ChatGPT to write blog posts, but it can replace tasks that once required entire SEO teams. Prompt it to find blogs, directories, and organizations for link-building, then generate outreach templates in a brand's voice. Feed it reviews to create on-brand, empathetic responses automatically. Import Search Console data for plain-English performance summaries and suggested fixes. Analyze competitors to map content gaps, create keyword clusters, and build an E-E-A-T checklist.
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<strong>How Clio's SEO Dominance Translates into AI Visibility (10 minute read)</strong>
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Clio achieved AI search dominance through a decade of structured, authoritative content targeting informational queries. Its approach includes long-form blogs, detailed resources, and localized pages that answer “what”, “how”, and “why” questions, with clear formatting that AI can parse. It increases visibility with high-quality backlinks from reputable organizations and builds trust signals across the web.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Give campaigns more bang for your buck with Asana (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Asana helps you keep your campaigns on track and on message for better results. <p></p><p>With Asana, you can:</p><ul><li>See the full picture across campaigns</li><li>Review and approve assets</li><li>Keep stakeholders informed</li></ul><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fuses%2Fcampaign-management%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v2short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-120125/2/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/69rIdZekH0Ty_PZ6EDYNoUz1tfjd6MvUDoEzN49LfsQ=433" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
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<strong>Black Friday Archive (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This archive contains over 1,400 historical Black Friday ads and 250,000 message board posts dating back to 2000. It offers insights into promotional patterns, category performance, and consumer sentiment.
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<span>
<strong>Query Fanout Generator (Tool)</strong>
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</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The Query Fan Out Extractor allows you to generate fan-out queries directly from Google's Gemini API based on an inputted prompt. The tool provides actual fan-out queries from Google's own database, which can then be used to optimize for key prompts or keywords.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2Fthe-market-entry-timing-equation%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/CZqYSfmwu_AEZE0oV5ppJ0qAZ3nJGAfmNrP22K1bk4E=433">
<span>
<strong>The Market Entry Timing Equation: When Being Early Wins and When It Kills You (25 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pioneers often fail, while early leaders who enter during the growth phase tend to win. The T-Score framework turns timing into a measurable decision by combining market readiness, defensibility, and CAC volatility. Companies with low scores are too early and burn out, mid-range scores rely on perfect execution, and high scores lead to fast-follower dominance with efficient growth. The framework helps founders cut guesswork and validate timing with data.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmediacat.uk%2Fsubverting-the-autonomous-image%2F%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/CSORTL2sWkrNLBFdLmBjzZzHG28wQNl0hKcQpZF-5tE=433">
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<strong>Subverting the autonomous image (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI has created autonomous images that operate independently from reality and human creative processes. Drawing on Debord's concept of the Spectacle, these visuals reinforce existing social and economic structures while presenting themselves as unquestionable and complete. The black-box nature of the systems, the speed and scale of production, and the resulting alienation from creation highlight the shift in image autonomy. Techniques now exist to subvert or critically engage with AI, using its mechanisms to expose biases and underlying material and social conditions.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbusiness.adobe.com%2Fresources%2Fholiday-shopping-report.html%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/qi9Jta6mII-7RyR3OZKsg_xw0iC8LwbdCmbGTSM8IY0=433">
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<strong>Adobe's 2025 Holiday Shopping Trends (2 minute read)</strong>
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Data highlighting top-line holiday spend, the days with the highest sales, and the growth of mobile shopping.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.digitaltrends.com%2Fcomputing%2Fus-patent-office-says-ai-can-make-inventions-but-you-will-get-the-credit%2F%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/gQ6Oz3MJ5Y8W_jYqqfYSDLYJHSqOGxYIdg0EFnBhEnU=433">
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<strong>US Patent Office says AI can make inventions, but you will get the credit (2 minute read)</strong>
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AI tools are treated like any other software, so only humans can be inventors.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2025%2F11%2F29%2Fnew-york-state-law-takes-aim-at-personalized-pricing%2F%3Futm_source=tldrmarketing/1/0100019ad9ce87f4-fdd50c67-e489-4476-8c79-112743f01179-000000/eXpvA8oKSLHhGt2LaaH-wL8fgXMUCMkqXqmA6GW23X4=433">
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<strong>New York state law takes aim at personalized pricing (1 minute read)</strong>
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New York now requires companies to disclose when algorithms use personal data to set prices.
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