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<div style="display: none; max-height: 0px; overflow: hidden;">Short-form video dominates social media. Overall video volume is up 71% and accounts publishing is up 51% YoY. TikTok leads growth </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fvideo-repurposing-cookbook%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/W9MYKs1oLphB7TpDrET5GHZ7THTU4JIIXhfwQvL3Mps=432"><img src="https://images.tldr.tech/wistia.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Wistia"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-11-24</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fvideo-repurposing-cookbook%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/2/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/mzXIIKQsdQlTTYnGgeLA8chS6p8gRQyUkD1Wga074uw=432">
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<strong>🥘 8 recipes for repurposing videos into a content buffet (Sponsor)</strong>
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Fresh content is always in short supply. Are you making the most of what's already in your pantry? Wistia has assembled the <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fvideo-repurposing-cookbook%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/3/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/m6gfATGnp_hYzXlLAiYKM6uwpKOG3seQBzMINRLlzas=432" rel="noopener noreferrer nofollow" target="_blank"><span>Guide to Repurposing</span></a> to help you turn every creative into a month's worth of content.
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<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fvideo-repurposing-cookbook%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/4/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/ss0HhdP6yEEn_ia133nFMZNOmpXCWd6C4rsoBVF8AsA=432" rel="noopener noreferrer nofollow" target="_blank"><span>In this cookbook</span></a>, you'll get 8 recipes, including:</p>
<p>🧑💻Planning webinars for easy repurposing</p>
<p>🎙️Turning podcasts and panels into fresh content with AI</p>
<p>📊Using data to spot the most ad-worthy moments in your product videos.</p>
<p>Wistia's recipes will keep your audience hungry for more — without burning out the chef!</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwistia.com%2Fexplore%2Fvideo-repurposing-cookbook%3Futm_source=TLDR%26utm_medium=newsletter%26utm_campaign=webinarlive/5/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/E6saZPk5jipHND8ZL42T7c0nTvxprwaYnKXPLA5CGGs=432" rel="noopener noreferrer nofollow" target="_blank"><span>Get the cookbook</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmetricool.com%2Fwp-content%2Fuploads%2FThe-State-of-Short-Video-Report-2025-EN.pdf%3Futm_source=tldrmarketing/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/rGy062Vq8iD7Acqj4-QHN6HT1Q8j2jDlWRLifDhPEus=432">
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<strong>The State of Short-Form Video in 2025 (10 minute read)</strong>
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Short-form video dominates social media. Overall video volume is up 71% and accounts publishing is up 51% YoY. TikTok leads growth - video is up 156% and engagement is up 35% despite lower reach. Instagram has seen modest growth but declining Reels metrics, except for small accounts, which gained 30% engagement. YouTube Shorts volume is up 61% but engagement dropped 36%. Facebook favors large accounts, boosting reach and views. Average TikTok view time fell 20% to 3.75 seconds.
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<strong>Why South Korea's Gen Z want American brands (4 minute read)</strong>
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Over 60% of South Koreans in their twenties use an iPhone, compared with 86% of those in their fifties and sixties who own a Samsung Galaxy. Younger consumers favor American brands due to cultural influence, social media, and the sense of style and freedom associated with California. This shows that cultural narratives and aspirational values strongly influence buying decisions, and that US-linked branding can resonate even amid political or economic tensions. Family influence and study abroad experiences further shape these preferences.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketergems.com%2Fp%2Fsuperhuman-marketing-strategy-product-led-growth%3Futm_source=tldrmarketing/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/IGz8FLxRDh-T1TnZmi-UjmhJgG_z1t6Rbj3v7gQfYu8=432">
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<strong>The Psychology Behind Superhuman's Email Marketing Success and Product-Led Growth (3 minute read)</strong>
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Superhuman turned email into a premium productivity tool by reframing it as a status product for high performers. It targeted founders, executives, and professionals who get 100+ emails a day and who value speed and signaling as much as functionality. Superhuman fueled growth through an exclusive waitlist, one-on-one onboarding, and features that create natural visibility, such as read receipts and built-in referral loops. Its $30 monthly price reinforces its premium positioning and helps it build a loyal base that sees the product as part of their professional identity.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fdarrenmckeesales_dont-normally-share-email-outreach-advice-activity-7398330535065899008-6s_h%3Futm_source=tldrmarketing/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/gDRyTR04RIsCfx_PeeLaQAd_URSjiJfGr8eZKLxmHZk=432">
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<strong>Long cold emails that works (1 minute read)</strong>
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Craft cold emails that lead with insights about recipients' roles and challenges. Include concrete numbers or scenarios that show potential impact, reference relevant examples or case studies, and end with actionable next steps.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-112425/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/UIOZ0EgAwJuVT7X1DqJOqNiVOB0VtFUXW6DWDEMtX_Y=432">
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketers are feeling the pressure: launch more campaigns with fewer resources. If you need to do more with less, the answer is Asana. Asana helps marketers plan better, accelerate campaign production, and reduce busywork—without adding headcount. <p></p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-112425/2/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/ruOE5uSVxjS9j1sZLqPtGHcZEYg7_G-bDsA-Zxh2AjU=432" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Freactbits.dev%3Futm_source=tldrmarketing/1/0100019ab5c133ca-e0fe6887-c4ac-4e20-b02b-fd2315d7c3f7-000000/ZtfDdI_sdjDVcVbAqG2MA8NwYXKeNoT_1zbxBUHFBas=432">
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<strong>React Bits (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
React Bits is an open-source collection of carefully designed UI components that aim to enhance React web applications. It is free to use and is a quick way to implement visually appealing elements that are not found in generic libraries.
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<strong>The Modern Marketer's Guide to Measurement Strategy in 2026 (Webinar)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Fusepoint is hosting a webinar on marketing measurement in the age of tariffs, AI hype cycles, and economic uncertainty. The panel will cover what worked and didn't in 2025, building testing budgets that include both experimentation and interpretation, and how to capitalize on trends that will shape measurement in 2026. The event will take place on December 9 at 12 PM PST.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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Reddit moderators' control determines whether brand content survives. They're unpaid volunteers who act as gatekeepers and enforce rules through tools such as AutoMod, moderation queues, and user activity reviews. The platform uses extensive metadata and AI systems to detect spam, manipulation, and ban evasion. Moderator power has created tension across the platform: there was a period when five users controlled 92 of the top 500 subreddits, and the 2023 blackout led Reddit to impose new limits on moderator authority.
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Early confidence in performance marketing grew from clean models, sharp targeting, and data that looked definitive. Over time, those signals proved misleading because they measured only what was easy to track and ignored business fundamentals. Hyper optimization created smaller and smaller pools of buyers and slowed growth. Lasting scale comes from reach, memory, and broad availability. Performance still matters, but it works only when paired with steady brand investment from the start.
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Buffer added ‘Share to ChatGPT' and ‘Share to Claude' buttons to its blog, and they drove more interactions than LinkedIn, Reddit, and Threads.
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Include native text blocks and a clear CTA in emails, so key content and links display even if images don't.
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