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<div style="display: none; max-height: 0px; overflow: hidden;">Adding structured tables to content can help improve visibility in ChatGPT. Pages that use clear table structures rank highly </div>
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<h1><strong>TLDR Marketing <span id="date">2025-11-21</span></strong></h1>
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<strong>Get AEO ready for 2026 with 30% off Peec AI (Sponsor)</strong>
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Your customers have moved to AI search. Are they finding your brand in ChatGPT, Gemini, and Perplexity? And what are these AIs saying about you behind your back?!<p></p><p>Most businesses are still guessing.</p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fpeec.ai%2Fblack-friday%3Futm_source=substack_scalestrategy%26utm_medium=newsletter_ad%26utm_campaign=Black_Friday_2025%26utm_content=banner3/3/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/Xo8-rIhvTahOFwHJyjnO4MG7iMt3jtFc3O5ALU1heYM=432" rel="noopener noreferrer nofollow" target="_blank"><span>Peec AI</span></a> just raised a $21M Series A to give you data-driven answers - and they've got a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fpeec.ai%2Fblack-friday%3Futm_source=substack_scalestrategy%26utm_medium=newsletter_ad%26utm_campaign=Black_Friday_2025%26utm_content=banner3/4/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/ojzpC0pblmBUitMATrs4FQVGMn8JSmkYV1eoLn2Qtgc=432" rel="noopener noreferrer nofollow" target="_blank"><span>Black Friday offer you don't want to miss</span></a>.</p>
<p>Until Nov. 30, you can get <strong>30% off annual plans</strong> to:</p>
<p>>> See how often your brand gets mentioned vs. your competitors</p>
<p>>> Find the prompts that matter</p>
<p>>> Track AI sentiment</p>
<p>Make 2026 your year of AI visibility. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fpeec.ai%2Fblack-friday%3Futm_source=substack_scalestrategy%26utm_medium=newsletter_ad%26utm_campaign=Black_Friday_2025%26utm_content=banner3/5/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/aCIorKIfo7DWthPII21QexD5eP22X6uDivpeGxiMPS0=432" rel="noopener noreferrer nofollow" target="_blank"><span>Claim your offer</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnectivdigital.com%2Fnew-data-study-chatgpt-citations-are-2-3x-more-likely-to-include-a-table-than-google-search%2F%3Futm_source=tldrmarketing/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/QeGXPjNa0NK83t0hdzszWoPvii0Blyfb3GLdEN85suE=432">
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<strong>New Data Study: ChatGPT Citations Are 2.3x More Likely To Include A Table Than Google Search (3 minute read)</strong>
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Adding structured tables to content can help improve visibility in ChatGPT and other LLM-driven experiences. The study found that ChatGPT citations are 2.3x more likely to include a page that has a table than Google search results. 13% of the analyzed 25K Google URLs contained a table, while 30% of ChatGPT citations included one. Pages that use clear table structures rank highly in ChatGPT citations, including sites that rely on basic HTML and simple formatting.
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<strong>It's cool to have no followers now (5 minute read)</strong>
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As social media has matured and become more automated, large follower counts have lost appeal, while modest accounts have gained status. High followings often signal bots, whereas small audiences suggest authenticity and the ability to succeed without performing online. Post-pandemic algorithmic feeds and alternative platforms have made audience growth easier to game, increasing the cachet of low-follower profiles. Many creators now embrace unpolished, personal content that reflects real interests rather than chasing metrics.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>5 marketing planning thought experiments (10 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Using thought experiments can shake up defaults and spark fresh ideas. Teams can explore growing with existing content and driving growth from current leads without adding new accounts. They can test differentiation if a competitor copied the product or if it went free. Binary choices reveal true priorities, and imagining a dream speaker clarifies brand narrative. These exercises can help reveal blind spots.
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<strong>Speak loudly to close more sales (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A loud tone increases sales and speeds decisions for both new and returning customers. New customers respond best to a loud, energetic voice, which raises purchase likelihood by up to 8% and makes the salesperson seem 26.7% more excited. Returning customers respond best to a loud but calm tone, which raises purchase likelihood by 5.4% and boosts perceived competence by 4.8%. Energetic tones reduce purchase likelihood for returning customers by 3%.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-112125/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/HboMuxzq5NYXWw8DKBK0Q45-6O0eue0gpsfYJdYjXZw=432">
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<strong>Conquer the Q4 campaign chaos with Asana (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Marketers are feeling the pressure: launch more campaigns with fewer resources. If you need to do more with less, the answer is Asana. Asana helps marketers plan better, accelerate campaign production, and reduce busywork—without adding headcount. <p></p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fasana.com%2Fcampaign%2Fmarketing%3Futm_source=tldr%26utm_medium=pd_newsletter_cev%26utm_campaign=namer_us_en_cev_signup_nltrtxt_tldr_newslettertxt-conversion_icp-pub%26utm_term=en_marketing_0_lp_mkgq3_v1short_cstm_cstm_tryfree_0x0_0_us-tldr-corp-ent-vert%26utm_content=namer_us_en_cev_signup_nltrtxt_dir_tldr_prsp_3p_icp-marketing-subscribers_all_0x0_newslettertxt-secondary-112125/2/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/_0SuJCs80GqXc4HfYWcbrjw9qNhBNvKMRX0ACs1Moh4=432" rel="noopener noreferrer nofollow" target="_blank"><span>Try Asana for free →</span></a>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.guideflow.com%2F%3Futm_source=tldrmarketing/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/cnTDKoZXGQ61qGgWGhtoKjnO4rhMkFy9dvZPRhq6-xU=432">
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<strong>Guideflow (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Guideflow is a demo automation platform that helps teams build product walkthroughs in minutes using a no-code builder. It captures apps or sites, generates step-by-step guides, adds personalization, and applies AI for polishing, translations, and voiceovers. Demos can be embedded or shared across channels and tracked through analytics.
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<strong>The Great LinkedIn Reach Drop: What Changed and How to Fix It (Webinar)</strong>
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This webinar explains the recent drop in LinkedIn reach and how the algorithm has shifted. Ex-LinkedIn insider Alicia Teltz shares data from platform reports and top creators, covering what the algorithm now prioritizes, which post formats perform, and which habits reduce visibility.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>A/B Testing: The Science of Not Fooling Yourself (6 minute read)</strong>
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Most reported results in research are unreliable because many claims come from weak observational studies and fail to replicate in controlled experiments. For example, a Yahoo study predicted an 871% lift from display ads when the true effect was 5.4%. A/B tests remain the most trustworthy way to establish causality, yet even statistically significant results can be false when success rates sit near 10% and multiple testing inflates false positives. Small effects require huge samples - more than 240,000 users - to detect a 5% relative lift on a 5% conversion rate. Extreme results from small studies often collapse under replication, so strong claims demand strong evidence.
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<strong>'Mindshare' Is the Most Important B2B Metric You're Not Tracking (3 minute read)</strong>
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In B2B sales, most decisions are made before the first sales call. Research shows that 94% of buyers purchase from the brand they thought of first. Mindshare refers to the mental presence a brand holds in the minds of ideal customers. It is built through consistent, relevant exposure across content, thought leadership, and PR. A recent campaign by a SaaS company that increased visibility through executive LinkedIn content and industry publications resulted in a 38% rise in branded search and a 19% reduction in sales cycle length.
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<strong>‘We pour gas on what works': Chipotle CBO on his recipe for rebellious marketing (5 minute read)</strong>
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Chipotle's marketing uses its real-ingredient positioning to justify creative campaigns across unexpected cultural spaces. A spelling bee activation contrasted its simple ingredients with complex competitor terms, while a temporary tattoo offer tied to an internet trend drove record off-peak sales and over 9 billion PR impressions. The approach focuses on early testing in highly relevant communities and scaling ideas that show performance. Each campaign is measured with attention to cost and outcome, with longer-term initiatives in sustainability and food sourcing balancing the short-term activations.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fschwedelson_subject-line-tests-you-have-not-tried-emailmarketing-activity-7397270333113708544-ZKzZ%3Futm_source=tldrmarketing/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/G5z6kq6663O5GuM_dWdv79uNgZJYGDHpCKkJQRHfeyk=432">
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<strong>7 Subject Lines Tests You Haven't Tried (1 minute read)</strong>
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Tests include using assertive power verbs, mid-subject line capital words, and negative emojis.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchrishalaska_one-of-the-tricks-i-picked-up-from-working-activity-7397178150604005376-VeNe%3Futm_source=tldrmarketing/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/Kdax7vyrazEEtdCGkNKkfrkh5rDKlX0lBB4vC4kCD8g=432">
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<strong>Tip to make your interface feel on-brand (1 minute read)</strong>
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Apply light and dark tints of the brand color across the UI to create a cohesive feel.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fmarketings-obsession-with-the-10-comes-at-the-expense-of-the-other-90%2F%3Futm_source=tldrmarketing/1/0100019aa64ddfca-8da207fe-2346-4ddb-85b8-a887351a5cbd-000000/JvuOaLKZ96JN1kWcwamDaZGlSXHeFW8VZ9oU67X0Ka8=432">
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<strong>Marketing's Obsession With the 10% Comes at the Expense of the Other 90% (3 minute read)</strong>
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Brands that limit their targeting to high-income segments miss growth opportunities and risk alienating large, underserved communities.
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