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<div style="display: none; max-height: 0px; overflow: hidden;">Consumers want brands to show real empathy, yet companies fall short and lose trust and loyalty. Empathy strongly influences buying decisions </div>
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<h1><strong>TLDR Marketing <span id="date">2025-11-18</span></strong></h1>
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<strong>Budgeting for 2026? Make authenticity your growth hack with Sprout Social (Sponsor)</strong>
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Start the new year off right with the software needed to make an even bigger impact in 2026. With AI-generated content flooding the zone, now is the time to invest in authentic human connection on social media.<p></p><p><a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Flp%2Fsprout-platform%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_paid_decision%26utm_content=tldr_i_us_2025-consideration_nl_nov18_trial%26utm_term=platform/1/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/XNURt3IW3aJ-EgFvID9Zo0BvYKmHHPniaJGIMSll49o=431" rel="noopener noreferrer nofollow" target="_blank"><span>Sprout Social</span></a> is how 30,000+ brands manage every aspect of their social media on one platform: from publishing and engagement to analytics and listening. 52% of customers see value on their <strong>first day</strong>.</p>
<p>Explore Sprout Social today, buy it before your 2025 budget runs out. <a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Ftrial%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_paid_decision%26utm_content=tldr_i_us_2025-consideration_nl_nov18_trial%26utm_term=trial/3/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/pu9DiZ4lhKT2Z6_fWHxxfleEkx_cpXOPkjL91K-CXEM=431" rel="noopener noreferrer nofollow" target="_blank"><span>Start a 30-day free trial</span></a> (no credit card required) or <a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Fproduct-tour%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_paid_decision%26utm_content=tldr_i_us_2025-consideration_nl_nov18_trial%26utm_term=product-tour/1/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/rsCk8COlW9Wq-pFvWWZecfz_TcyR4KiH1T-_RCia8ds=431" rel="noopener noreferrer nofollow" target="_blank"><span>take the ungated product tour</span></a>.
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<h1><strong>News & Trends</strong></h1>
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<strong>Why authentic representation matters: How brands can reach multicultural audiences (3 minute read)</strong>
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Multicultural consumers are growing in size and spending power, and they want brands to represent them accurately. They are more likely to buy from and pay more for brands that feature diverse people in ads. Partnering with creators who share their backgrounds builds trust and boosts attention and purchase intent. Supporting self-expression through AR strengthens connection because many already use AR and enjoy branded Lenses. Speaking up on social issues and showing real action increases credibility.
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<strong>Why B2B Marketing Should Be About More Than Leads (2 minute read)</strong>
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Many B2B teams fixate on lead volume, but leads mean little if a brand lacks familiarity. When prospects have never heard of a company, sales starts at a disadvantage because trust is missing. Most intent signals only show short-term behavior, not brand recognition, and many buyers are not in-market yet. Familiar brands convert more easily because familiarity creates confidence and reduces risk. Strong marketing builds that memory over time through content people actually want to engage with. The goal is not just more leads but a brand people trust before they ever enter the funnel.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>9 tips for Black Friday success (7 minute read)</strong>
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Split keyword research into 2 groups, where one covers general product or brand terms and the other captures searchers looking specifically for Black Friday deals. Keep a Black Friday tag page easy to find, run frequent keyword checks to catch rising queries, and update deal pages often with fresh prices, images, and timestamps. Link related content so navigation is simple, track product changes as they happen, promote deals across social platforms, and use channels like newsletters or messaging groups to expand reach.
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<strong>How Clarify Turned LinkedIn Into Their #1 Lead Machine (8 minute read)</strong>
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Clarify turned LinkedIn into its top lead source in six months by treating the platform as a standalone channel and posting native content that drives conversation. It built a steady content pipeline using weekly executive interviews and organized posts into clear pillars that mixed personal stories, industry insights, product education, and timely reactions. It expanded reach through creator partnerships and consistent employee advocacy. This helped it outperform what a company page can do alone. It tracked high-performing posts, reused winning angles, and steadily compounded momentum until LinkedIn became its strongest inbound engine.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Reach millions of tech professionals at scale (Sponsor)</strong>
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Over 6 million tech professionals read TLDR including developers, product managers, marketers, designers and executives. Get in front of your target audience with an ad placement just like this one! <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary11182025/2/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/X5xEhDVJTnvaCKzsJDTyUtdu2SPu7n31YGwQVbrKoGo=431" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more</span></a> about running a test campaign.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fresources.ipsos.com%2FUS-WI-2025-11-20SynthesioGEO_LPRegistration.html%3Futm_source=tldrmarketing/1/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/mtqNLBKw5V5obbMvFbBkqSNvqMMUdqMMiLUuFMwOEGE=431">
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<strong>How to Get Recommended and Reach Shoppers on AI (Webinar)</strong>
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Ipsos Synthesio is hosting a 30-minute webinar to present its framework to understand how brands are portrayed by LLMs. The panel will discuss how LLMs are changing the shopper journey, what information sources boost brand presence in chatbot conversations, and more. It takes place on November 20 at 10 am PT.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.screamingfrog.co.uk%2Flog-file-analyser%2Ftutorials%2Fmonitor-ai-bots-in-the-log-file-analyser%2F%3Futm_source=tldrmarketing/1/0100019a97a41fa2-05c9450a-169d-4ca3-ba46-7aed9fa7d04e-000000/gpbideTXLn6M0g_L3Onv3Sg_qyg_-dgAGcxFAIwmjmE=431">
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<strong>How to Monitor AI Bots in the Log File Analyser (8 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Log file analysis shows how AI bots interact with a site and delivers visibility that standard analytics tools cannot match. The Screaming Frog Log File Analyser verifies AI bots, tracks crawl patterns, compares bot types, and surfaces issues such as high 4XX or 5XX errors or aggressive crawling. It also shows which content is used for training, indexing, or real time citations and highlights bandwidth use and carbon impact from AI crawlers. Log data can be combined with crawl data to uncover orphaned pages, detect pages bots ignore, and measure how much of a site AI bots actually access.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Customers Expect Empathy (5 minute read)</strong>
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Most consumers want brands to show real empathy, yet many companies fall short and lose trust and loyalty. Empathy strongly influences buying decisions and even supports higher prices, but customers doubt most brands genuinely care. This gap grows as AI takes over more interactions.
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<strong>What is New Media? (8 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
New Media at a16z is a strategic approach to help founders control their narrative and gain influence online. It combines owned channels, high-quality in-house content, rapid launch execution, and hands-on support embedded in portfolio companies. The team trains founders and operators through a fellowship, connects them with high-signal talent, and builds an ecosystem that amplifies trust and credibility. The goal is to give startups immediate visibility, brand authority, and long-term media advantage in a fast-moving digital landscape.
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<h1><strong>Quick Links</strong></h1>
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<strong>GSC's new “Annotations” feature (1 minute read)</strong>
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Google Search Console now supports custom annotations in Performance reports to link key events with organic visibility shifts.
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<strong>Email signature do's & don'ts: from chaos to consistency and performance in every send (3 minute read)</strong>
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Best practices for credible email signatures.
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