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<div style="display: none; max-height: 0px; overflow: hidden;">Amazon appears to be in a stronger position than Meta to control more of the advertising ecosystem due to its growing AI tools </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.oktopost.com%2Febooks%2Fhyman-robertson-gacs%3Futm_source=tldr%26utm_medium=email%26utm_campaign=email%25204%26utm_content=hyman_cs/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/AR7G2Xi08Rs5p9YQRhZpNiU5tK1sn5Ci-r3O6xCXiZg=431"><img src="https://images.tldr.tech/oktopost.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Oktopost"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-11-14</span></strong></h1>
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<strong>How a century-old financial services firm turned social media into a measurable business driver (Sponsor)</strong>
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In this <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.oktopost.com%2Febooks%2Fhyman-robertson-gacs%3Futm_source=tldr%26utm_medium=email%26utm_campaign=email%25204%26utm_content=hyman_cs/3/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/SCGPWsrj2xE783YrHXiYE5LEViPw4N-eejcef1u21TY=431" rel="noopener noreferrer nofollow" target="_blank"><span>Oktopost case study</span></a>, you'll learn how Hymans Robertson drove a 268% increase in website traffic from social media, while growing employee advocacy from 20 to 140. In the process, they:
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<ul>
<li>Empowered employees to become authentic, trusted voices online</li>
<li>Used AI, advanced analytics, and CRM integration to prove ROI and scale impact.</li>
<li>Unified social media management and employee advocacy under one platform</li>
</ul>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.oktopost.com%2Febooks%2Fhyman-robertson-gacs%3Futm_source=tldr%26utm_medium=email%26utm_campaign=email%25204%26utm_content=hyman_cs/4/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/IRHiIiUc8a45tuUm9FK9TtlQ0xbAJINUgjyZ4VbonTE=431" rel="noopener noreferrer nofollow" target="_blank"><span>Read the case study ></span></a></p>
<p>Looking to unlock the full potential of your organic social? Gain exclusive insights and see industry-specific benchmarks in a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.oktopost.com%2Fconsultation%3Futm_source=tldr%26utm_medium=email%26utm_campaign=email%25204%26utm_content=consultation%26utm_term=/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/Wzr6mmLHOoDdjHva-SMPtNK21xWHaoqzvEJI3Lj20U4=431" rel="noopener noreferrer nofollow" target="_blank"><span>1:1 call with an Oktopost expert</span></a>.
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmikeshields.substack.com%2Fp%2Fmark-zuckerberg-wants-all-of-advertising%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/a3MGi1FK-gk8ASfty1f0DxtvbxVAjQ2Dkh7toLuOp6U=431">
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<strong>Mark Zuckerberg Wants All of Advertising. Andy Jassy May Have a Stronger Claim (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Amazon appears to be in a stronger position than Meta to control more of the advertising ecosystem due to its growing AI tools, unmatched commerce signals, and major expansion into streaming TV. It claims it can help brands reach 90% of the streaming market through its data partnerships, and it has 80 million authenticated US households feeding its targeting systems. Its new AI tools for creative, planning, and campaign management suggest it could replace many functions handled by agencies, even as some marketers question how fast these tools will be adopted. Meta continues to push its own AI vision, but Amazon's deeper footprint in TV, ad tech, and first-party data gives it an advantage in this emerging battle.
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<strong>Women are discussing their next car purchase on Reddit, is your brand on the shortlist? (3 minute read)</strong>
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Half of Reddit's 185M weekly US users are now women, many planning car purchases. Three in five expect to buy within two years, and one in four within 6 to 12 months. Reddit is the top platform female car buyers trust, with 68% preferring real people's insights over comparison sites. Two-thirds want brands to share product details, and many engage in auto and life-planning communities where intent is high. Providing useful content and joining discussions through AMAs and Conversation Ads helps brands connect with buyers as they decide.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fgptrends.io%2Fblog%2Fanalyze-chatgpt-user-interests-using-bot-traffic%2F%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/8O8bmAZZJSrSk33JIOX9uw-2EvIzy-3Pe9SiSCodDJ0=431">
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<strong>Analyze what ChatGPT users are asking using your website's bot traffic (4 minute read)</strong>
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Analyzing server logs for ChatGPT-User bot visits can reveal what topics real ChatGPT users are prompting about. This provides a data-driven alternative to unreliable third-party prompt volume estimates. Websites can identify which subjects attract the most AI-driven attention by filtering logs for ChatGPT-User activity and clustering pages by topic using LLMs or vector embeddings. Comparing bot visits with human referral traffic highlights whether content is informative but unengaging or blocked from bot access.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fashleylewin_80-of-our-paid-li-budget-goes-to-thought-activity-7394390065252200448-DM3q%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/OxfE7hdAAHqoCD_G97MAVqy56kN-Wkl6FSr5m7_V-nM=431">
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<strong>How Thought Leadership ads drive PLG growth on LinkedIn (2 minute read)</strong>
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About 80% of the LinkedIn budget goes to Thought Leadership ads that drive strong PLG signups with minimal CTAs. Edited posts with clear next steps and tested objectives perform best, with Engagement outperforming Reach. Diverse voices, a creator engine, and persona targeting keep content relevant, while frequent rotation prevents fatigue. Next steps include adding visuals for brand recall and featuring more employees, customers, and micro-influencers.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.socialmediaexaminer.com%2Fwinning-with-pinterest-ads-how-to-increase-your-b2c-sales%2F%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/aXIUnkFch_QAOJsCBVzvUkyrPYaNY-wyXD-SLs4M26s=431">
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<strong>Winning With Pinterest Ads: How to Increase Your B2C Sales (12 minute read)</strong>
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Pinterest advertising presents a cost-effective alternative to Meta and TikTok, especially for businesses targeting planners and DIY consumers. Its visual search structure supports long-lived campaign assets, enabling ongoing reach well beyond the paid window. Brands should lead with high-performing offers, repurpose content with Pinterest-specific formatting, and structure campaigns to guide users from discovery to purchase. Strategic use of the Pinterest tag, interest targeting, and act-alike audiences increases effectiveness and creates retargeting opportunities.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.sociable.how%2F%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/Im4np9oJ7y1pEG9JjgovPsc1YowRcnotaZnL7qtShCo=431">
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<strong>Sociable.ai (Tool)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Sociable is a social media automation tool that helps brands identify trending content, place timely top comments, and automate replies across platforms. It filters content relevant to a brand, predicts viral potential, and tracks impressions and interactions. The platform supports outbound community engagement, allows for on-brand AI-generated responses, manages DMs, and provides analytics.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fblog.google%2Fproducts%2Fshopping%2Fagentic-checkout-holiday-ai-shopping%2F%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/Ko__8GTDUDu3NOUUkIzIwHJ9crAxPiss82iRZRMfSH8=431">
<span>
<strong>Let AI do the hard parts of your holiday shopping (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google is expanding its AI-driven shopping capabilities to simplify purchase journeys and reduce friction during the holiday season. Key upgrades include conversational search in AI Mode with dynamic product comparisons, integration of shoppable insights in the Gemini app, and agentic tools that automate local inventory checks and price-based checkouts. These features leverage the Shopping Graph and Duplex technology to increase conversion, enhance user efficiency, and support both online and offline commerce.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjon4growth.substack.com%2Fp%2Fi-just-spent-20k-on-branding-because%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/IBYpbIRcfpPP7DyVfKcwr_9knEvRINVsOHvo9pvSUZo=431">
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<strong>I just spent $20k on branding because of AI (2 minute read)</strong>
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The rapid rise of AI has made it easier than ever to launch startups, creating a “sea of sameness” that makes strong branding essential for standing out. As automation takes over campaign optimization, ad creative and brand identity have become the final competitive edge. Founder-led content and authentic storytelling are now key to making brands feel alive and credible in an AI-driven market.
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<strong>Anthropomeme (5 minute read)</strong>
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@superficialsharon, a commentator on absurdist humour on TikTok, explores internet culture through deadpan observations on romance, creativity, and social media anxiety. Her work traces a path from early Instagram meme consumption to meta-ironic communities like @bileboye and @still_on_a_downward_spiral, where hyper-specific humour fosters belonging while reflecting online isolation. She shows how irony and absurdity shape digital communities and create fleeting yet meaningful connections. Her TikTok content channels this sensibility, using humour to highlight human behaviour and the logic of online spaces.
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fnoahg_box-just-opened-an-editorial-lead-role-for-activity-7394462718239449088-goX_%3Futm_source=tldrmarketing/1/0100019a8240d62d-7ec29fa9-d2db-4647-8056-8fd53e567fbc-000000/Mk_JBODHSmbLu5dn_1FkyizO1df81vDTjEwCw94jOXs=431">
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<strong>Tip: LinkedIn Job Search (1 minute read)</strong>
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Changing LinkedIn search locations can reveal hidden remote opportunities.
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<strong>You can just read 25 books (7 minute read)</strong>
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A list of books curated by a16z on innovation, culture, and marketing.
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<strong>The hidden arbitrage in Times Square billboards (4 minute read)</strong>
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Featuring others instead of promoting your own brand on a Times Square billboard can unlock high social reach at a fraction of typical ad costs.
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