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<h1><strong>TLDR Marketing <span id="date">2025-11-10</span></strong></h1>
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<strong>You need more than good instincts to navigate the next era of social (Sponsor)</strong>
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Your gut instinct will only get you so far in 2026. To surface in search, deliver instant service, and use high-velocity tactics, you need a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Fnext-era-of-social-strategy-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_%26utm_term=body/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/l2dGChLiAVWdwSE2PpJNhtxLp0z3OkD9lwkn7xPbySo=430" rel="noopener noreferrer nofollow" target="_blank"><span>social toolkit</span></a> — and that's what <strong>Sprout Social, Zendesk, NewsWhip, </strong>and<strong> Opal</strong> have joined forces to deliver.
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<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Fnext-era-of-social-strategy-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_%26utm_term=body/2/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/B0oQXqzL7UsyNONcDKGtrHE0yKGQuskQKEBD4olNEns=430" rel="noopener noreferrer nofollow" target="_blank"><span>Download the toolkit</span></a> to learn how to use and benefit from the same tools used by top publishers - including<strong> predictive insights, CX automations, </strong>and<strong> on-brand content workflows</strong>. </p>
<p>👀 If you want to turn casual scrolling into sales on platforms like TikTok Shop, this guide is for you.</p>
<p>Make your content easier to find when it matters most. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Fnext-era-of-social-strategy-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_%26utm_term=cta/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/XtOJTu5pw_9bpghnSJWLFXFgdwhECly4VcFP792cgg8=430" rel="noopener noreferrer nofollow" target="_blank"><span>Equip your team for the next generation of social</span></a>
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<h1><strong>News & Trends</strong></h1>
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<strong>Meta is earning a fortune on a deluge of fraudulent ads, documents show (12 minute read)</strong>
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Meta earns billions from scam ads. 10% of its 2024 revenue (about $16 billion) was tied to fraudulent or banned ads. Users see 15B high-risk scam ads daily, and many suspicious advertisers remain active unless fraud is nearly certain, sometimes paying higher rates instead of being banned. Lenient policies, algorithmic amplification, and high-value accounts worsen the problem. Meta plans to gradually reduce this through measures like penalty bids.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2F2025%2F11%2F07%2Fwhy-brands-like-gushers-pringles-and-columbia-sportswear-are-reviving-archival-campaigns%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/ehuQhM4wX4HmhyWZaEKuFtZn92xt0MZru5XRnzSOGkI=430">
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<strong>‘A safe bet': Brands are digging into their ad archives for creative inspiration (4 minute read)</strong>
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Brands are revisiting their archives to recreate past campaigns for today's audiences. They're leaning on nostalgia and existing fandoms to reconnect with consumers. Gushers turned its '90s “Fruitheads” ad into a short horror film, Pringles updated its “Once You Pop” tagline, Columbia Sportswear drew on early extreme-product-testing spots, and Acuvue partnered with a creator to revive a mid-2000s campaign. The key is modernizing the work so it feels relevant rather than dated.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>How to answer 3 big, scary annual planning questions (in days, not months) (10 minute read)</strong>
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Draft an annual marketing plan by addressing 3 core questions about growth strategy, budget, and revenue targets. Choose 3-5 strategic “big bets” and document each with a GACCS Brief for clarity. Estimate a budget range using GTM efficiency metrics such as CAC ratio, payback period, or LTV to CAC. Validate revenue targets with a bottom-up forecast using realistic conversion rates and lead or account data to ensure top-down goals are achievable.
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<strong>How to build and run a billboard campaign (16 minute read)</strong>
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For a strong OOH campaign, target locations where your customers live, work, and commute. Use multiple formats like billboards, panels, transit ads, street furniture, and digital boards. Plan 3-6 months ahead and align stakeholders. Keep the messaging simple and easy to read. Focus on peak engagement periods and map audience hotspots. Repeat consistent messaging across all placements to create a memorable brand presence.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmetehan.ai%2Fblog%2Fvisual-query-fan-out-screaming-frog%2F%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/bUVjlb4EnHBK4lrgAwLsJ2nBfur9aJ4DhZ9kRGYIJ2M=430">
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<strong>How to Run Visual Query Fan-Out Analysis in Screaming Frog Using OpenAI (5 minute read)</strong>
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Google's new “visual search fan-out” uses AI to analyze image details and generate related search queries, expanding SEO beyond keywords. A custom Screaming Frog tool powered by OpenAI's Vision API mimics this process, revealing missed optimization opportunities by detecting overlooked objects, styles, and attributes. Tests show many e-commerce images lack context for visual elements like color, material, or use case, limiting visibility. Adding these insights to alt text, descriptions, and on-page content can boost search reach.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmanuel-arrufat_googles-biggest-performance-max-update-yet-activity-7392912297654034432-LdoD%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/9lStUWGDEnKDnIg-nP_s318u506Z-3_rrb0JP5HWezc=430">
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<strong>Google's biggest Performance Max update yet (2 minute read)</strong>
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Google's PMax update introduces asset-level reporting, providing visibility into which headlines, images, and videos drive clicks and conversions. Advertisers can now identify top performers and replace underperforming creatives without resetting campaign learning. Alongside this update, built-in AI video tools allow teams to auto-generate short-form videos from existing brand assets. This allows broader reach across placements like YouTube and Display without requiring in-house production.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fpierreherubel.substack.com%2Fp%2Fevergreen-vs-launch-marketing%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/6zZXGJiD3aY2UX_QYPvpJ73JqtNeeIz9rwqjYdkPBXM=430">
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<strong>Evergreen vs. Launch Marketing (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Evergreen marketing provides steady revenue and long-term growth, while launches generate quick cash and market momentum. Evergreen works best for consistent offers like SaaS, retainers, or memberships. Launches suit timed products such as bootcamps, cohorts, or drops, offering fast visibility but higher risk. Combining both by running evergreen systems for predictable revenue and adding 3-4 launches per year creates urgency and drives new demand.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.mckinsey.com%2Findustries%2Ftechnology-media-and-telecommunications%2Four-insights%2Fa-more-accurate-way-to-measure-consumer-engagement%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/brqiCLp0d_F-gFQFyWKibTjq0YVxG0UIxe3xfbUNq4g=430">
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<strong>A more accurate way to measure consumer engagement (10 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The “attention equation” shows that monetization depends more on focus quality than time spent. Mobile games and premium video drive strong engagement but are underused due to weak ad formats. Social video on TikTok and YouTube delivers high satisfaction even when watched alone. Matching content to user intent and channel behavior leads to better results than prioritizing screen time.
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.visualcapitalist.com%2Fvisualized-u-s-inflation-by-category-in-2025%2F%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/3043OJOjbMSNgM2xTyNggN7H9xSY_Bsrh-zFdvAjze0=430">
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<strong>U.S. Inflation by Category in 2025 (1 minute read)</strong>
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A visual showing price rises in food, education, and transport from September 2024 to September 2025.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingmonk.so%2Fp%2Fmarketing-mistakes-made-by-yahoo%3Futm_source=tldrmarketing/1/0100019a6da790ba-875e4808-1ec3-4913-9aa5-17f35e211d08-000000/6PbUnVHn7OApBhqDudta_B3LUfTsaHFPP0KR3vBWJKI=430">
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<strong>Marketing Mistakes Made by Yahoo! (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Yahoo!'s decline came from failing to adapt to shifting user behavior.
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<strong>How I'm optimizing AEO with Reddit (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Spend 15 mins/week on Reddit naturally mentioning your brand and leveraging tools like Amplitude, OGTool, and SEMrush.
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