<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Webflow drives AI discovery through 3 automated tactics. It refreshes website content at 5X the normal rate, boosting traffic on updated pages by 40% </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/I0nnYGYv__WgP8nTM93QHtcnftIwFVV2P90T2h3ul7A=429" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/rgyASMiq6IeWF48QOkPGq1tVNfYtthev0-RYRLocGWo=429" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=69d03120-b86a-11f0-aaea-0195a6096241%26pt=campaign%26t=1762172398%26s=5b408ca78d90726f2be34a38184c8698dc8a1702af2bc5a5f353c87540a534f1/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/2cewWz2_qf94isveulCNRn556xKo9F0DSe-JDplsmRw=429"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr id="together-with"><td align="center" height="20" style="vertical-align:middle !important;" valign="middle" width="100%"><strong style="vertical-align:middle !important; height: 100%;">Together With </strong>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.lob.com%2F%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/5WuXgJb1f79ThisBUwq4TVLNNq4Ea00o0ssyghnFBqg=429"><img src="https://images.tldr.tech/lob.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Lob"></a></td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2025-11-03</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr id="sponsy-copy"><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.lob.com%2F%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/2/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/ZrAyDr_7KthCyN68I1314l5RQrVixMYMjETwoO3nl1o=429">
<span>
<strong>📨 What if direct mail was as easy and predictable as digital? (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Direct mail campaigns require more than slick software. To design, print, and mail letters at predictable times (and costs!), you need a national print delivery network with<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.lob.com%2F%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/3/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/KUP3XkBo4JpW9CIYDZXQUTXvCJboqv8gnY06ShmXJrc=429" rel="noopener noreferrer nofollow" target="_blank"><span> routing, printing, and delivery infrastructure</span></a>. And that's why you need <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.lob.com%2F%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/4/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/2fPY-MQMxYyjFyiQFiCZ2g5KmbaQTNRQk_7yPgTWN5A=429" rel="noopener noreferrer nofollow" target="_blank"><span>Lob</span></a>.
<p></p>
<p>Lob is trusted by 12,000+ companies for everything from campaign building to logistics to analytics. Lob's <a href="http://tracking.tldrnewsletter.com/CL0/http:%2F%2Flob.com%2Fproduct%2Fpostal-iq%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/B8Vho2trEKDzJRxBEXnHIVdEhT1ntAXpOLvurcH5jlU=429" rel="noopener noreferrer nofollow" target="_blank"><span>Postal IQ</span></a> chooses the most efficient USPS path before printing even begins, optimizing every execution step from campaign to mailbox. </p>
<p>"We can have a mail piece printed and in the mail stream within two or three days – that's a massive differentiator." - Abby Warner, 120Water</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.lob.com%2Fsales%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=2025-brand-refresh/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/fQ4VR7fYEykNc6A7BalRjISJEIQFYkQxmAk4UywIQ4c=429" rel="noopener noreferrer nofollow" target="_blank"><span>Get started for free</span></a>
</p>
</span></span></div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FLieQl7/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/AUQo80he0eWCUh6C5KKv4vkftpa9Dtx1eZrD74MRKrc=429">
<span>
<strong>The Lengths Americans Are Willing to Go to Make Every Penny Count (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Americans are finding creative ways to stretch their budgets and get more from every purchase. They're diluting cleaners, using smaller portions of products, shopping at discount stores, buying in bulk, and growing their own food. These habits are hitting consumer companies. Procter & Gamble reported a 2% drop in home and fabric-care volume, while private-label sales stayed flat. One household cut its grocery bill from $1,696 to $1,265 by portioning carefully.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.milkkarten.net%2Fp%2Fsocial-media-salary-data-2025%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/7I1GK_fe78u23Q6PljjbiFwFlyCKOaLXhaekH2-X-TI=429">
<span>
<strong>The 2025 Social Media Salary Report (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Social media compensation is rising most for veterans. Salaries jumped 12% for pros with 12+ years experience, while entry-level pay only matched inflation. B2B specialists earn 10% more than their B2C peers, and those in tech or working in-house at large companies see the highest pay. Titles now matter more - splitting Social Media Manager and Senior Social Media Manager yields a $5K difference in medians.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.sciencesays.com%2Fp%2Fsay-who-your-product-is-not-for%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/djXg9qqrKdlhQ1VI0aqYY3PO9MA1Wvw1gdVZiWj_HfU=429">
<span>
<strong>Say who your product is NOT for (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
People are more likely to choose a product when it highlights who it's not for. Across eight experiments, ads using negative framing such as “Not for light coffee drinkers” or “If you don't like spice, skip this sauce” increased product choice and engagement by up to 48%. This works because it makes products seem more specialized and better aligned with personal preferences. The effect has been strongest for food and drink items tested on US audiences, so results may vary across categories or cultures.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growthunhinged.com%2Fp%2Ftraffic-is-no-longer-reliable%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/q0gUSIQTEhOnWlDcMAaGOtVmabdMOz4900CLQSF3qT4=429">
<span>
<strong>Traffic is no longer a reliable growth metric (7 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Webflow drives AI discovery through 3 automated tactics. It refreshes website content at 5X the normal rate, boosting traffic on updated pages by 40%. Webinars are repurposed into 5-10 content assets each, reducing post-production time by 80% and increasing AI visibility. It also automates FAQs with schema markup, which led to a 24% rise in SEO impressions and 331 new AI citations. This helps its content get cited by models like ChatGPT and drives higher-quality conversions.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary11032025/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/yfyrDjH2Ff2Q2elDxc86taOGSzsucchqyHoWRp6vyl0=429">
<span>
<strong>Reach millions of tech professionals at scale (Sponsor)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Over 6 million tech professionals read TLDR including developers, product managers, marketers, designers and executives. Get in front of your target audience with an ad placement just like this one! <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=secondary11032025/2/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/AVB2WIujbNu9kBi8DNyi-qWeQyhIyJoEn42XZeBj_Z4=429" rel="noopener noreferrer nofollow" target="_blank"><span>Learn more</span></a> about running a test campaign.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.amplitude.com%2Ftry-ai-visibility%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/uJ4yEBu2r6pUkU7wCHbWDUEm8qF43RRtjMHiP9s5JKE=429">
<span>
<strong>Amplitude's AI Visibility Tracker (Tool)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Input your brand name, and this tool will provide data on how it performs across different platforms. It produces insights on competitor comparisons, top cited domains and URLs per prompt, visibility by topic area, and more. It's free to use.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fbriangormanh_awesome-youtube-upgrade-and-a-fantastic-tool-activity-7390021433063800832-GvdV%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/Wbf3A9KkapzjjrOJ_GR7iTG-Y9XzXzbwdlRyCp0crqc=429">
<span>
<strong>How to ‘hack' YouTube's ‘Ask' feature (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
YouTube's Gemini-powered "Ask" feature is now baked into the analytics backend and provides insight into content engagement. Since it's in beta, it only provides 3 preset prompts at the top of your analytics dashboard. You can click the ‘stop' button in the chat window to pause the tool and then input your own custom prompt.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FcgQeSN/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/J6XyDRBNvh9ATCOVtXCm7L2p5EdA5hkd-hL9qTd9g-g=429">
<span>
<strong>How Reddit built the internet's best comment section (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Reddit turned its comment section into the platform's main feature. Its design combined upvotes, karma, and nested threads to make discussions scalable, helping it reach over 100K active communities and 2.7B comments a year. The upvote system prioritizes quality over timing, keeping conversations dynamic and rewarding meaningful contributions. Karma and threaded conversations further motivate users to create and explore content in depth.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.gamesindustry.biz%2Fwhich-marketing-channel-provides-the-best-return-on-investment-for-small-publishers%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/xaiNwKvWOd5dKGNhxe3hO4uMx_KGtHPGCy-mE7ixtYA=429">
<span>
<strong>Which marketing channel provides the best return on investment for small game publishers? (5 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Small game publishers get the best return when paid ads support, not replace, community-driven marketing. TikTok and Reddit increase awareness, but conversions and platform fees can hurt ROI. Publishers like No More Robots spend around $50k pre-launch to maintain visibility, while live events, digital showcases, and streamer collaborations sustain authenticity and word-of-mouth.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fantanasandrulis_ecommerce-shopify-activity-7389609549286113280-P98L%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/RswJLXwpxsGfbfNXvoUYQ4pXS4XP4emZag0a1_QBOsY=429">
<span>
<strong>A simple A/B test added $759K a year (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
An A/B test using dollar savings and red highlights increased conversions by 11.6%.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2025%2F10%2F31%2Fperplexity-strikes-multi-year-licensing-deal-with-getty-images%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/Ta0B73mtze3ej587Y3xeT6QHLCRoMHkNUe37potKhok=429">
<span>
<strong>Perplexity strikes multi-year licensing deal with Getty Images (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Perplexity partnered with Getty Images to use its photos in AI search tools.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fleedensmer_i-often-see-overly-complicated-explanations-activity-7390722164070473728-bMHI%3Futm_source=tldrmarketing/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/FGwqq9IET2_D67vxjlOQB8XGbhUNAO_kbY2nemC3-FE=429">
<span>
<strong>Is your team shifting your content down the funnel? (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Overweighting on TOFU is a mistake because AI chat and your competitors have it covered.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/VF-Jc7cFZKDeuAAuRyylEAm-itH2xeV_j26rrSc0m88=429" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/a3A98-jxt32Wpk-UummsypULcZJ0L3SpC-6No4pRVmw=429" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/Bwkczl9AIumWzPgkJsuzOC3z9HVfG7HVRkN7CPtC9fk=429"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/AhE3uDfGZXKWL7s-9GFrXq9LOOcuEgcCj1UdFJdnv_A=429" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them!
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/I37gF0WySTiI4WFADQBz5pB8q4rTqIHD-nAkUuDhH44=429"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/cy206AsGRP7LPiP9qTr2xfKcKft-VGCx9oMm-wt6n80=429"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/z34uKEaIPbrkKA3OQByV19Z-8vJkSNUYzIAJjD1nTp0=429">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=69d03120-b86a-11f0-aaea-0195a6096241%26pt=campaign%26pv=4%26spa=1762171261%26t=1762172398%26s=303d385b357f0f66d8c5aa17acfde43ae3290e92ed4d13ec7b9b07434517b550/1/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/XWrP2KNOSqpfMpxAdUgiA2mHiefWMp8zUSHd4Mwp-CM=429">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/0100019a49a8ecce-cefef46f-8305-41a7-8b39-53fc78a3eadd-000000/-gqe6p1AReHJUxB4bfOB7dGdbCFvhiPZyIGpLW4qaxU=429" style="display: none; width: 1px; height: 1px;">
</body></html>