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<div style="display: none; max-height: 0px; overflow: hidden;">Trust is a key factor that influences how consumers consider and spend on brands, ranking second only to price. Consumers say trust is vital </div>
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<h1><strong>TLDR Marketing <span id="date">2025-10-23</span></strong></h1>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2Ftrusts-impact-on-consideration-and-spend%2Fen-GB%2F11052%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/CLqtB7s1teWhA0vZYZSCSSZUivAM5L9dzs3QzIGYLE8=428">
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<strong>Trust's impact on consideration and spend (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Trust is a key factor that influences how consumers consider and spend on brands, ranking second only to price. New research found that 59% of consumers say trust is vital in persuading them to consider a product or service, and 92% will take action if they trust a brand, with 74% willing to spend more. Losing trust has major consequences, as 60% of consumers who stopped using a brand did so due to a lack of trust. Reliability is the strongest pillar of trust (35%), followed by Reciprocity (19%) and Aligned Interests (14%).
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmediacat.uk%2Fcapturing-communities-with-specialist-mags%2F%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/bZsOzLKwT5PpzFtkvzfq8ImJisjfMliNwHZZ8twkhxs=428">
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<strong>Capturing communities with specialist mags (2 minute read)</strong>
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Publishers are reviving specialist magazines that build strong reader communities and reflect public interests. Hearst, for example, has shifted from subscriptions to a membership model, creating forums and perks that foster belonging and real engagement. This sense of community distinguishes a brand from a product and strengthens advertising potential. The industry is becoming smarter at responding to active communities, embracing one-shots, bookazines, and niche fandoms to reach highly engaged audiences.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmatt-hammel-84a38054_we-made-webinars-cool-again-for-once-activity-7386424834668417024-5VnP%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/AlJmIzwKqSDs7N83Cu8iIJYbAUmZAm8ZlBMW_24szFg=428">
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<strong>AirOps' best growth channel = Webinars (2 minute read)</strong>
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AirOps has turned webinars into its top growth channel by focusing on education, not product pitches. Each session features experts sharing real tactics on SEO and AI search, delivering substance instead of sales. The team repurposes every webinar into dozens of content pieces shared across multiple channels. This approach has shortened enterprise sales cycles from months to weeks. By teaching openly and offering value first, AirOps positions itself as a credible guide.
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<strong>Why Are Free Users Churning? A Growth Leader's 5-Step Guide To Auditing The Free User Experience (8 minute read)</strong>
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Free user churn in SaaS often starts long before conversion decisions. This five-step audit framework involves analyzing user data for drop-offs, interviewing both active and churned users, mapping competitor offerings, scoring product actions by friction level, and connecting these insights to find and fix friction points. This process reveals where users lose interest, which features fail to drive value, and where gates or limits appear too early. When done correctly, it helps create data-driven retention strategies that boost activation, engagement, and long-term conversions.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcaseyhill_wynter-is-the-only-company-i-know-doing-this-activity-7386774598152835073-loZW%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/hf8tretoSCdQojiT_x4jjrPJcr--iz_DC8wS_oY6LLU=428">
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<strong>Dedicated page for AI agents/LLMs (1 minute read)</strong>
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Wynter created a dedicated page for AI agents to scrape accurate information about its product. The page should be simple, factual, and crawlable, outlining what the product does, who it serves, key features, and pricing. Including a short “how to reference us” section further guides AI summaries.
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fapp.zuddl.com%2Fexitfive%2Fp%2Fa%2Fevent%2F6c380655-d552-482f-83c9-ed1d2189620c%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/TDSImBoi6SDleFTZBtgnW8XnYaf2_JHIEEAd4Ge_zRk=428">
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<strong>The B2B Buying Experience With AI: What Changes? (Webinar)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
As buyers use AI to research, compare, and decide before speaking with sales, marketing teams must adapt strategies, KPIs, and structures. This session will discuss faster buyer behavior, the merging of marketing and sales, and how “AI-readiness” is becoming central to GTM strategy. It's free to register and will take place on October 30 at 10 AM PDT.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftally.so%2F%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/OS3yhibcsh1GKPOuBr0eT6kiYvkNgtq9AZjsL8UAPHU=428">
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<strong>Tally (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Tally.so is a no-code form builder that functions like writing a document. Questions and blocks can be added for text, files, payments, or signatures. It supports forms, surveys, quizzes, and checkout pages. Compared to Google Forms, Tally offers greater design control, conditional logic, and integrations. It also allows unlimited forms and responses, even on the free plan.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ama.org%2F2025%2F10%2F21%2Fdo-more-likes-lead-to-more-clicks-evidence-from-a-social-advertising-field-experiment%2F%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/6jQIaKxlRKtmLbQSAIGqWc_8ZXWfe-QcJoMfH9KgDig=428">
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<strong>Do More Likes Lead to More Clicks? (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Evidence shows that social cues like ‘likes' influence user behavior in advertising. The first like enhances both credibility and engagement, while subsequent likes mainly reinforce social conformity. Platforms that display like counts in ads may see varying impacts based on campaign type. In click-driven campaigns, excessive like counts may reduce informational influence. In brand awareness efforts, larger like totals may support perceived popularity.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.growthunhinged.com%2Fp%2Fyour-pricing-is-broken%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/j80YzyHjdEGcHSRET-6plL7_xum6f1tDkyNnnjCq_nE=428">
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<strong>Your pricing is (probably) broken (6 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Most pricing models have limitations, but a full overhaul is usually unnecessary. Flat-rate pricing restricts expansion, seat-based models lose effectiveness in leaner, AI-driven teams, and usage-based pricing introduces forecasting challenges. Hybrid approaches can offer flexibility but often add complexity for both buyers and internal teams. Many companies address these issues by layering in premium tiers, usage thresholds, admin controls, and aligning incentives with realized usage. In enterprise settings, usage-based expansion can be successfully added to core pricing to increase wallet share.
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwersm.com%2Fyou-have-a-secret-score-on-linkedin-and-it-might-be-limiting-your-reach%2F%3Futm_source=tldrmarketing/1/0100019a10be32b0-2a041496-c9a4-49e1-9084-7fe6c7f76df0-000000/-o2tWGaPWNxYd3pVvrsIAzgNRA1jmFqFUFPsLdwlzGc=428">
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<strong>You Have a Secret Score on LinkedIn, And It Might Be Limiting Your Reach (2 minute read)</strong>
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LinkedIn uses a hidden Social Selling Index score to evaluate user activity, which may influence how widely content is seen on the platform.
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<strong>96.98% of Clicks Happen in the Top 10 Search Results (2 minute read)</strong>
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Analysis of billions of search interactions shows that user attention is overwhelmingly concentrated in the first 10 Google results.
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<strong>6 things to include in your speaker sheet (2 minute read)</strong>
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A speaker sheet template that books gigs.
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