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<div style="display: none; max-height: 0px; overflow: hidden;">Meta’s Vibes and OpenAI’s Sora are flooding platforms with endless videos that risk replacing authentic creativity with algorithm-driven output </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fwebinars%2Fbusiness%2Frun-smarter-faster-marketing-campaigns-with-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:gdc*F:awareness*C:webinar*H:fy26q2*I:tldr-marketing-newsletter-loom*E:cloud*%26utm_sfdc-campaign_id=701QB00000Yu5JIYAZ/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/5ZGKa2HhvbCWxa8Ceu_OhTi5Qg6U6wcfCr6KNOUXfdU=427"><img src="https://images.tldr.tech/atlassianloom.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Atlassian"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-10-21</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fwebinars%2Fbusiness%2Frun-smarter-faster-marketing-campaigns-with-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:gdc*F:awareness*C:webinar*H:fy26q2*I:tldr-marketing-newsletter-loom*E:cloud*%26utm_sfdc-campaign_id=701QB00000Yu5JIYAZ/2/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/u-YhHMTbWD3ueqeXSggCg7qjWdQXnOVjF_jL41-ijoc=427">
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<strong>How to Get sh*t done with Loom (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Ever feel like you spend more time in meetings about campaigns than you do actually working on campaigns? Join Atlassian and ServiceRocket for a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fwebinars%2Fbusiness%2Frun-smarter-faster-marketing-campaigns-with-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:gdc*F:awareness*C:webinar*H:fy26q2*I:tldr-marketing-newsletter-loom*E:cloud*%26utm_sfdc-campaign_id=701QB00000Yu5JIYAZ/3/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/h_6WUOk8_Ug9ck8nl0x6hZcLR8o9zUp4tldfu93VtuA=427" rel="noopener noreferrer nofollow" target="_blank"><span>live webinar on October 30</span></a> to learn how you can break this pattern:
<p></p>
<ul>
<li>How ServiceRocket's global marketing team uses Loom to keep campaigns moving and actually get sh*t done—without sacrificing creativity or collaboration.</li>
<li>Real-world stories, practical tips, and lessons learned about using Loom for marketing teams.</li>
<li>Creating a <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fwebinars%2Fbusiness%2Frun-smarter-faster-marketing-campaigns-with-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:gdc*F:awareness*C:webinar*H:fy26q2*I:tldr-marketing-newsletter-loom*E:cloud*%26utm_sfdc-campaign_id=701QB00000Yu5JIYAZ/4/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/rEQGgme4SHenBPFR-GG9cO8GPjeCyFQTltmAEa8vS_s=427" rel="noopener noreferrer nofollow" target="_blank"><span>culture of async feedback</span></a>, cross-functional teamwork, and leadership comms that don't consume your whole calendar.</li>
</ul>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fwebinars%2Fbusiness%2Frun-smarter-faster-marketing-campaigns-with-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:gdc*F:awareness*C:webinar*H:fy26q2*I:tldr-marketing-newsletter-loom*E:cloud*%26utm_sfdc-campaign_id=701QB00000Yu5JIYAZ/5/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/D7ZR-9Fuv5TD-Fc12o19F-rbzWw1Izl2xh-QpbGi_9A=427" rel="noopener noreferrer nofollow" target="_blank"><span>Register to attend live (or watch the recording)</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbeautymatter.com%2Farticles%2Fthe-rise-of-creator-led-storefronts%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/If5-WE2ZASstwsHr1cZE0iPKwnuyW3atsHyDSpz_oLs=427">
<span>
<strong>What does the rise of creator-led storefronts mean for beauty? (6 minute read)</strong>
</span>
</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Creator-led storefronts are changing beauty retail by combining media, commerce, and influence. Sephora and Condé Nast allow creators to curate and sell products directly, reducing friction with integrated checkout and offering competitive commissions. Brands must treat creator storefronts as both performance and cultural channels, using community-driven content to drive conversion. Today, creators serve as the “new shelf space”, connecting awareness to purchase.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.konvoy.vc%2Fnewsletters%2Fsoulless-social%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/Lirb7eBbwdCOao3ajd4ODCWN_HoWHLWiTwLYkO6vmPw=427">
<span>
<strong>Soulless Social (4 minute read)</strong>
</span>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Meta's Vibes and OpenAI's Sora are flooding platforms with endless, personalized videos that risk replacing authentic creativity with algorithm-driven output. These tools deepen the attention economy by maximizing screen time while worsening issues like loneliness, burnout, and reduced critical thinking. Even with safeguards such as likeness controls in Sora, the spread of deepfakes and misleading media blur the line between reality and fabrication.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsletter.pricingsaas.com%2Fp%2Fthe-guide-to-pricing-page-storytelling%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/n0mQAFY931nmW02Yg4a_J0NSdqaIOTEkicf36xB8BNc=427">
<span>
<strong>The Guide to Pricing Page Storytelling (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Good pricing pages use storytelling to differentiate a company and guide customers toward decisions. Many companies make mistakes, such as focusing on product details instead of pricing philosophy, overloading pricing menus, or neglecting meaningful social proof. Fixes include leading with a clear pricing philosophy, showcasing only the most relevant features, and adding context-rich testimonials or interactive tools that clarify plan value.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcurtishowland_we-analyzed-69449-ads-from-110-ecom-brands-activity-7384592722898210816-q0DD%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/CPFjukT57Vmq8rCTByJcpqDRTmNqCmYss1i0zJx3i7g=427">
<span>
<strong>The real Meta Ad mix (2 minute read)</strong>
</span>
</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Leading advertisers are balancing video and static assets to support both demand creation and conversion. Static ads are effective for urgency and personalization, while video builds awareness and intent over time. Attribution systems often misrepresent video's contribution to performance by over-crediting lower-funnel conversions. A portfolio approach that includes both asset types aligns better with long-term growth and platform diversity.
</span>
</span>
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fluma.com%2F600t5hf6%3Ftk=wQ9jJU%26utm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/q7VOxMFf9tz0lNT-oqMgQF7uQndbl39TRVPXbghV9_E=427">
<span>
<strong>Career AMA with Allison Stadd (Webinar)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Allison Stadd is the CMO of Ollie, a premium dog food company. She has scaled teams through IPOs (Shake Shack, Sweetgreen, and BarkBox), led global digital transformation for Stella Artois at Anheuser-Busch InBev, and driven marketing and creative transformation for Shipt at Target. In this AMA, she will answer curated and audience questions live. The free webinar takes place on October 29 at 9 am PT.
</span>
</span>
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</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fj%25C3%25BAlius-selnekovi%25C4%258D_googleanalytics-ga4-activity-7385922470932979712-po0D%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/GywSb5FTC0w7PZylzbC23_2eCzKCBMxxBRxFK4xooyU=427">
<span>
<strong>How to use the User ID feature in Google Analytics (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The User ID feature in GA4 lets you track individual users across sessions and devices by linking an internal identifier from your CRM or database, but it requires a login system. To implement it correctly, assign each user a unique, consistent, non-personal ID, send it only after login, and reset it to null on logout. Avoid empty or invalid values, ensure user consent, and don't use User ID as a custom dimension to prevent data issues. When configured with the correct reporting identity, GA4 can retroactively connect pre-login events and enable more accurate tracking and segmentation.
</span>
</span>
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingbrew.com%2Fstories%2F2025%2F10%2F20%2Fthe-onion-brand-strategy-advertising-week%3Futm_source=tldrmarketing/1/0100019a06713a3a-f91bca7f-6648-42a2-9bf9-0ea7ead19651-000000/U0ODzNdsrDhuFgErBHiE3IjGW26XjS7hVJ_G0MGziQE=427">
<span>
<strong>Why The Onion brand is ‘made for right now' (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The Onion is evolving its brand while maintaining its reputation for sharp, timely satire. It's still pursuing the purchase of InfoWars after a judge blocked its winning bid, viewing the deal as part of a strategy to expand into unexpected spaces. The publication has also launched its own marketing agency, America's Finest Creative Agency, which attracts clients aligned with its irreverent style rather than major corporations. It continues to resist using AI in its editorial work but applies it to business operations to improve campaign efficiency.
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<strong>Sam's Club shows how in-store retail media should really work (7 minute read)</strong>
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Sam's Club turned in-store retail media into a scalable system by uniting technology, data, and operations. Its Member Access Platform connects events, in-club displays, and digital tools through closed-loop measurement that tracks member behavior to purchase. Activations like “Race to the Club” and Scan & Go ads prove how physical spaces drive sales and engagement.
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<strong>Beyond the #Ad: How Brands Are Making Influencer Marketing Feel Real Again (6 minute read)</strong>
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Influencer marketing is growing as brands focus on authenticity and smaller creator partnerships. Audiences trust content that feels genuine, with nano- and micro-influencers achieving higher TikTok engagement (10.3% and 8.7%) than larger accounts. Product seeding remains effective, with 92% of marketers saying it boosts awareness and 76% reporting it drives sales. Brands also expand influence into real-world communities through events and collaborations, building loyalty and organic engagement.
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<strong>Instagram's Updated UI Is Coming (3 minute read)</strong>
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<strong>Brands Embrace Halloween Hijinks for Spooky Season 2025 (2 minute read)</strong>
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Recent Halloween campaigns from Heinz, Six Flags, and Cutwater.
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