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<div style="display: none; max-height: 0px; overflow: hidden;">Domino’s has unveiled its first rebrand in over a decade. Featuring brighter red and blue colors, a custom Domino’s Sans typeface, and more </div>
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<h1><strong>TLDR Design <span id="date">2025-10-17</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fabduzeedo.com%2Fdominos-serves-fresh-slice-branding-extra-cheese%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/NccCx3o-XAhNWyQByN0d07WQzSLkr70SYxe-8hY0XAI=427">
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<strong>Domino's Serves Up a Fresh Slice of Branding (2 minute read)</strong>
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Domino's has unveiled its first rebrand in over a decade. Featuring brighter red and blue colors, a custom Domino's Sans typeface, simplified packaging, and a new jingle by Shaboozey, the update modernizes the brand while keeping its familiar logo, blending bold visuals and sound to refresh its identity without losing its core appeal.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.figma.com%2Frelease-notes%2F%3Ftitle=improving-accessibility%26utm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/IK3Xvkcxokidvh4pG4cZe3aQFb9OfyMZi-CBJkalT1c=427">
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<strong>Improving Accessibility Across Figma (1 minute read)</strong>
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Figma introduced over 15 accessibility improvements across its design tools, expanding keyboard-only controls for tasks like rotating objects, managing comments, and adjusting FigJam elements. The updates enhance screen reader reliability with clearer announcements, richer object descriptions, and better support for formatted text. New toggles enable users to customize shortcut behavior and auto-follow settings during work.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.ign.com%2Farticles%2Fjapanese-government-calls-on-sora-2-maker-openai-to-refrain-from-copyright-infringement-says-characters-from-manga-and-anime-are-irreplaceable-treasures-that-japan-boasts-to-the-world%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/pv-VFJRQ7mNs4eXYwd2tXzlaPlEUhcZR4BbR0K_9mkg=427">
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<strong>Japanese Government Calls on Sora 2 Maker OpenAI to Refrain From Copyright Infringement (5 minute read)</strong>
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Japan's government formally requested OpenAI to stop copyright infringement after Sora 2 generated videos featuring characters from anime, manga, and games like Pokémon and Mario. Minister Minoru Kiuchi called these characters "irreplaceable treasures" and warned that Japan's AI Promotion Act could be invoked if the issue persists. OpenAI CEO Sam Altman promised to give rightsholders more control over character generation, but no formal response to Japan's request has been issued yet.
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<h1><strong>Opinions & Tutorials</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdataanddesign.substack.com%2Fp%2Fhow-many-designers-start-presentations%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/Mq0fEidonxhStEoGI-AZnVnPhjGr3Tkx9UUTxfgRhUQ=427">
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<strong>How Many Designers Start Presentations Off On the Back Foot (5 minute read)</strong>
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Designers often fail in presentations by treating them like old-fashioned car sales, expecting stakeholders to make costly decisions within minutes without proper preparation or context. Success requires pre-meeting groundwork: sharing agendas or executive summaries beforehand, understanding each stakeholder's motivations, and clearly prioritizing which issues matter most when resources are limited. Major decisions aren't made during presentations but through extensive preparation that helps executives feel informed rather than pressured, similar to how modern car buyers research thoroughly before visiting dealerships.
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<strong>The importance of taste, and other lies we tell ourselves (1 minute read)</strong>
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“Taste” is the wrong word to describe what truly separates human creativity from AI. Instead, what matters is judgment—a skill developed through time, experience, and critique. Drawing from art school lessons and years in design quality comes from effort and reflection, not instant output or surface-level style. AI can assist like a tool, but only human judgment—shaped by hours of practice—defines what “good” looks like.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fuxmag.com%2Farticles%2Fthe-psychology-of-hot-streak-game-design-how-to-keep-players-coming-back-every-day-without-shame%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/Hwb0vdIAVQfas7gSX8bdMrt-Ecdz9SZZ0bsnOpRzVnA=427">
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<strong>The Psychology of Hot Streak Game Design: How to Keep Players Coming Back Every Day Without Shame (26 minute read)</strong>
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Game designers can keep players engaged through streak mechanics by leveraging psychological principles like loss aversion and dopamine anticipation, but success requires ethical implementation with flexible recovery systems rather than exploitative pressure tactics. Duolingo's approach demonstrates that lowering barriers to consistency increases long-term engagement by 40% while supporting genuine habit formation. The key distinction between helpful and harmful design lies in prioritizing user autonomy and sustainable habits over pure engagement metrics, using collaborative social features and transparent recovery options instead of guilt-driven dark patterns.
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<h1><strong>Launches & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftraycer.ai%2F%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/HkPAJft82o06BtyZoYAoHHhnE5MLlYjdWnXuGvUWgE4=427">
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<strong>Vibe Code with Confidence (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Traycer scans your codebase to verify every AI-generated change, applying course corrections so bad code never makes it to production.
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<strong>Bento Generator (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Create beautiful bento-style grid layouts in your browser. Drag and drop cards, customize styles, and export high‑resolution images or JSON.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fdeckless.app%2F%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/Oc3mTAIYD9nkOKnHBClm0-uKzZgGBGqgpoigc61UErQ=427">
<span>
<strong>Markdown to Slides (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Deckless is a web-based tool that transforms plain text into presentation slides instantly.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.uxdesigninstitute.com%2Fblog%2Fthe-ultimate-guide-to-the-content-design-process%2F%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/WELFNLJ5F5PEpa7aQfG9OSIJsOr_015eOZkwsLxjP74=427">
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<strong>The Ultimate Guide to the Content Design Process (7 minute read)</strong>
</span>
</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Content design involves understanding user needs and creating appropriate content solutions, primarily through writing but also via charts, videos, and other formats that best communicate information. A structured content design process ensures designers collaborate from a project's beginning, integrating words and messages with visual design rather than cramming content into predetermined boxes late in development. The seven-step process involves understanding the problem, defining user needs, mapping user journeys, collaborative drafting, iteration, testing, and finalization for implementation, all supported by tools like Figma, Notion, and AI assistants.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fmatthiasott.com%2Fnotes%2Fcompressed-fluid-typography%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/MbhOuE70pCPacvbb3yO8E3PtEpiqbpMwiNSd4s93Ld8=427">
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<strong>Compressed Fluid Typography (10 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Fluid typography on the web typically assumes a 16px base font size, but when users increase their browser's default font size for accessibility, headlines can become disproportionately large and break the design hierarchy. A new experimental approach introduces a "compressed" typographic scale using a CSS calc() factor that divides the assumed base by the actual base font size, dampening the ratio as font size increases. This compression prevents oversized headings while still allowing body text to scale appropriately.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.designweek.co.uk%2Fdesigners-must-speak-up-to-change-unfair-ip-laws%2F%3Futm_source=tldrdesign/1/01000199f20f795a-5d48ce77-dcb0-43e2-a1e3-2f522ce5a377-000000/_bjClqIG3w-pDb9qqI6KZ2z9nwUG1qAm7KaIowIr3B8=427">
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<strong>Designers must speak up to change unfair IP laws (5 minute read)</strong>
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The UK government's consultation on updating design law aims to modernize protection and enforcement, but leaves uncertainty about whether it will truly help independent designers facing copycat issues. Advocates argue for stronger unregistered design rights—potentially including criminal penalties for intentional infringement—and better alignment of policy with the creative sector. The review seeks to simplify and future-proof the system while excluding AI-generated designs, but critics warn that without real deterrents and accessibility, large companies will continue to exploit smaller designers unchecked.
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<strong>Response Time in UX (7 minute read)</strong>
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Interface response time significantly impacts user experience, with delays beyond 0.1 seconds feeling noticeable and waits exceeding 10 seconds causing users to lose focus and potentially abandon tasks.
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<strong>Designers Must Speak Up to Change Unfair IP Laws (4 minute read)</strong>
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The UK government's design consultation presents a rare opportunity for designers to advocate for reforming a complex and inaccessible legal system that disproportionately favors large copycat infringers over individual creators.
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<strong>Type-led Sky Sports redesign aims to “put the love back” into the brand (6 minute read)</strong>
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Sky Sports has unveiled a new visual identity aimed at unifying its sports coverage under a single brand and appealing to younger audiences.
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