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<div style="display: none; max-height: 0px; overflow: hidden;">Non-digital companies can’t copy tech’s product models wholesale. True change means linking teams, strategy, and outcomes </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira%2Fproduct-discovery%2Fresources%2Fstate-of-product-2026%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=P:jpd*O:gdc*C:campaign*H:fy26q1*I:state-of-product-2026*Y:jpd*E:cloud*%26utm_sfdc-campaign_id=701QB00000WUEeJYAX/1/01000199e22f7d0d-b44fff5b-1d23-470b-a005-4d2fcb0f4af0-000000/5bTC0YGd2ZiMtciMCzgRWtNEva3gB5LiPhWZaQTov0Y=426"><img src="https://images.tldr.tech/atlassianjpd.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Atlassian"></a></td></tr></tbody></table>
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<h1><strong>TLDR Product Management <span id="date">2025-10-14</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira%2Fproduct-discovery%2Fresources%2Fstate-of-product-2026%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=P:jpd*O:gdc*C:campaign*H:fy26q1*I:state-of-product-2026*Y:jpd*E:cloud*%26utm_sfdc-campaign_id=701QB00000WUEeJYAX/2/01000199e22f7d0d-b44fff5b-1d23-470b-a005-4d2fcb0f4af0-000000/mTuLCjzPlOCzbBiuCmOrI0wq9CsB4ei0L7Z3p8GlwlU=426">
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<strong>84% of product managers fear their products will fail (Sponsor)</strong>
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Your product manager friends are stressed. Really stressed. Atlassian surveyed 1,000+ of them - and most are convinced they're heading for failure.<p></p><p>The <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira%2Fproduct-discovery%2Fresources%2Fstate-of-product-2026%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=P:jpd*O:gdc*C:campaign*H:fy26q1*I:state-of-product-2026*Y:jpd*E:cloud*%26utm_sfdc-campaign_id=701QB00000WUEeJYAX/3/01000199e22f7d0d-b44fff5b-1d23-470b-a005-4d2fcb0f4af0-000000/JR7MLUx9zguj2WhW9p09tJlNS9DA3x6mGxZbre4voZY=426" rel="noopener noreferrer nofollow" target="_blank"><span>full report</span></a> covers what's stressing teams out, where AI is actually helping (and where it isn't), and how collaboration breaks down in practice. Find out:</p>
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<li>How AI is saving teams time — and what they <em>still</em> can't find time for</li>
<li>Tips for investing in experimentation and product ops, based on Atlassian's own product development experience.</li>
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<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira%2Fproduct-discovery%2Fresources%2Fstate-of-product-2026%3Futm_source=tldr%26utm_medium=paid-newsletter%26utm_campaign=P:jpd*O:gdc*C:campaign*H:fy26q1*I:state-of-product-2026*Y:jpd*E:cloud*%26utm_sfdc-campaign_id=701QB00000WUEeJYAX/5/01000199e22f7d0d-b44fff5b-1d23-470b-a005-4d2fcb0f4af0-000000/BAHEL7iFk33MtjmPA67ympdNmr-MJZHy3nLRQgtoorU=426" rel="noopener noreferrer nofollow" target="_blank"><span><strong>Get the full State of Product 2026 report →</strong></span></a>
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<strong>Product-Centricity When You Don't Sell A Digital Product (10 minute read)</strong>
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Non-digital companies can't copy tech's product models wholesale. True change means linking teams, strategy, and outcomes across a complex ecosystem, not simplifying it away.
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Organizations thrive by balancing speed with focus. Strategy works best when the Architect builds structure, the Strategist adapts fast, the Opportunist drives discovery, and the Perfectionist safeguards standards.
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<strong>What to Do When Your Manager Doesn't Have a Strategy (8 minute read)</strong>
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Leaders often have a strategy that they just haven't put into words. The key is to draw it out by asking thoughtful questions, drafting what you've heard, and shaping it into a clear plan they can refine and own.
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<h1><strong>Quick Links</strong></h1>
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Swap LLMs on a prompt-by-prompt basis to control costs, improve quality, and guarantee uptime. Build without vendor lock-in and without managing multiple subscriptions and APIs. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fopenrouter.ai%2F%3Futm_medium=email%26utm_source=tldr-product%26utm_campaign=paid/2/01000199e22f7d0d-b44fff5b-1d23-470b-a005-4d2fcb0f4af0-000000/ichmTPshmhbjkX67ALnObSeNE3RhI6Si6fUDZBKQIuw=426" rel="noopener noreferrer nofollow" target="_blank"><span>See how prompt routing works</span></a>
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<strong>Coding managers, types of context, and bad decisions (3 minute read)</strong>
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AI is reshaping how engineering leaders work: it's helping managers code again, thrive on deep data context, and make better decisions by focusing on process quality over outcomes.
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Innovation isn't about chasing trends but creating them through curiosity, frustration, and timing.
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