<!DOCTYPE html><html lang="en"><head><meta http-equiv="Content-Type" content="text/html charset=UTF-8"><meta charset="UTF-8"><meta name="viewport" content="width=device-width"><meta name="x-apple-disable-message-reformatting"><title>TLDR Marketing</title><meta name="color-scheme" content="light dark"><meta name="supported-color-schemes" content="light dark"><style type="text/css">
:root {
color-scheme: light dark; supported-color-schemes: light dark;
}
*,
*:after,
*:before {
-webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;
}
* {
-ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;
}
html,
body,
.document {
width: 100% !important; height: 100% !important; margin: 0; padding: 0;
}
body {
-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-rendering: optimizeLegibility;
}
div[style*="margin: 16px 0"] {
margin: 0 !important;
}
table,
td {
mso-table-lspace: 0pt; mso-table-rspace: 0pt;
}
table {
border-spacing: 0; border-collapse: collapse; table-layout: fixed; margin: 0 auto;
}
img {
-ms-interpolation-mode: bicubic; max-width: 100%; border: 0;
}
*[x-apple-data-detectors] {
color: inherit !important; text-decoration: none !important;
}
.x-gmail-data-detectors,
.x-gmail-data-detectors *,
.aBn {
border-bottom: 0 !important; cursor: default !important;
}
.btn {
-webkit-transition: all 200ms ease; transition: all 200ms ease;
}
.btn:hover {
background-color: #f67575; border-color: #f67575;
}
* {
font-family: Arial, Helvetica, sans-serif; font-size: 18px;
}
@media screen and (max-width: 600px) {
.container {
width: 100%; margin: auto;
}
.stack {
display: block!important; width: 100%!important; max-width: 100%!important;
}
.btn {
display: block; width: 100%; text-align: center;
}
}
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
body,
p,
td,
tr,
.body,
table,
h1,
h2,
h3,
h4,
h5,
h6,
div,
span {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
a {
color: inherit !important; text-decoration: underline !important;
}
</style><!--[if mso | ie]>
<style type="text/css">
a {
background-color: #FEFEFE !important; color: #010101 !important;
}
@media (prefers-color-scheme: dark) {
a {
background-color: #27292D !important; color: #FEFEFE !important;
}
}
</style>
<![endif]--></head><body class="">
<div style="display: none; max-height: 0px; overflow: hidden;">Influencer marketing delivers strong long-term ROI on par with TV, according to a new study presented at the IPA Effectiveness Conference </div>
<div style="display: none; max-height: 0px; overflow: hidden;">
<br>
</div>
<table align="center" class="document"><tbody><tr><td valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="container" width="600"><tbody><tr class="inner-body"><td>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr class="header"><td bgcolor="" class="container">
<table width="100%"><tbody><tr><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" style="margin-top: 0px;" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div style="text-align: center;">
<span style="margin-right: 0px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/KtJMvbSVsWOR9jntwyRAzBzInpfcyUEF4hF3lvARLM8=426" rel="noopener noreferrer" target="_blank"><span>Sign Up</span></a>
|<span style="margin-right: 2px; margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisetopnav/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/UAzh9KFR3ta7dIJg06qrHAFW_2CpZHLk4yPlmbn9WM8=426" rel="noopener noreferrer" target="_blank"><span>Advertise</span></a></span>|<span style="margin-left: 2px;"><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Fweb-version%3Fep=1%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=50dde112-a596-11f0-aec8-132bf11c7cdd%26pt=campaign%26t=1760094265%26s=e072c9a2dee68c2f2ea5e76363673f1dfa00998f0a7bfac711c4561216935d1a/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/9dHAS85Xhm78JVGjIWM6kayXXVMPEO1vBLB2nN4v9QU=426"><span>View Online</span></a></span>
<br>
</span></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="text-align: center;"><span data-darkreader-inline-color="" style="--darkreader-inline-color:#3db3ff; color: rgb(51, 175, 255) !important; font-size: 30px;">T</span><span style="font-size: 30px;"><span data-darkreader-inline-color="" style="color: rgb(232, 192, 96) !important; --darkreader-inline-color:#e8c163; font-size:30px;">L</span><span data-darkreader-inline-color="" style="color: rgb(101, 195, 173) !important; --darkreader-inline-color:#6ec7b2; font-size:30px;">D</span></span><span data-darkreader-inline-color="" style="--darkreader-inline-color:#dd6e6e; color: rgb(220, 107, 107) !important; font-size: 30px;">R</span>
<br>
</td></tr></tbody></table>
<br>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;">
<div style="text-align: center;">
<h1><strong>TLDR Marketing <span id="date">2025-10-10</span></strong></h1>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width:100%;" width="100%"><tbody></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr>
<tr bgcolor=""><td class="container">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="padding: 0px;">
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>News & Trends</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.warc.com%2Fcontent%2Ffeed%2Finfluencers-deliver-disproportionately-through-long-term-roi%2Fen-GB%2F11020%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/OVo6tRYoP10PGL2d_tAT5bia0xXV1AK5-hEE5mzumLU=426">
<span>
<strong>Influencers deliver disproportionately through long-term ROI (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Influencer marketing delivers strong long-term ROI on par with TV, according to a new study presented at the IPA Effectiveness Conference. Short-term influencer ROI scored 99, close to the all-channel average of 100, while long-term ROI reached 151 and drove 6.2% of sales. Influencers outperformed paid social in both ROI and long-term impact, with Health & Beauty showing the strongest returns. The study noted limitations in sample size and representation but found that brand-creator fit is critical for success.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flinks.tldrnewsletter.com%2FfhrjKW%26utm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/2yqubZ76SNNmq-JKlFA3pK4m2DQfB-XBo2-0zG3JHOk=426">
<span>
<strong>How Businesses Are Already Feeling Shutdown Pain (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A week into the US government shutdown, businesses are already feeling the impact. The private sector depends on a functioning federal system. Medical-device companies are pausing spinoffs, and marketing firms are laying off employees due to halted federal contracts. Subcontractors struggle to keep workers busy while payments and approvals are delayed, and small businesses face cash flow challenges. Economists warn that prolonged shutdowns could slow economic growth, and even companies not directly tied to federal work are bracing for reduced consumer spending.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Strategies & Tactics</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmina-ms_forget-1-hour-brainstorming-sessions-use-activity-7380935189511815168-09JU%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/vw_SuzOV-XNP-QegAhG2SoiOz5V6EhSdxSH84ZU1zJo=426">
<span>
<strong>A-B-Shift Content Test (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This content framework takes 5 minutes and eliminates long brainstorming sessions that create scattered ideas. Start by defining what your ideal customer is experiencing (Point A) and where they want to be (Point B). Identify the mindset or behavior change needed to get there (the Shift) and show how your solution bridges that gap. This approach creates content that guides audiences toward action.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstrategybreakdowns.com%2Fp%2Fmemelord%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/gf_gUUhprPUWqXpodag2ij5tr1I8cefAXdv4jNL4yjA=426">
<span>
<strong>How to announce your $3M Seed Round in style (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Memelord.com raised $3M and turned its funding announcement into a viral campaign that showcased its AI video software's creative power, generating over 1M views from a $300 video. The founder made the video himself using the platform, then had the entire team create their own, proving anyone could make professional-quality AI movies. The strategy focused on three ideas: treating AI as a storytelling tool rather than “AI slop,” sharing personal founder stories to build connection, and treating every day as a launch day instead of relying on one big reveal. The campaign drove continuous signups and positioned Memelord.com as a creative, scrappy, and community-driven brand.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
</div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Resources & Tools</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.productreleasenotes.com%2Fp%2Fai-found-12-major-flaws-in-my-app%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/NxIM7UCqahJCWfJ4uWw_5ZSfELUixHz1ANVmWzo7_RY=426">
<span>
<strong>AI Found 12 Major Flaws in My App Before I Wasted Real User Feedback (6 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Synthetic user research can reveal major product flaws early, saving time and user goodwill before real testing. By using AI-generated personas and simulated interviews, the creator identified 12 critical UX issues and key trust gaps, including the need for community previews, cultural context, and clear anonymity signals. Synthetic users accurately surfaced functional problems, such as missing features and trust barriers, but failed to capture emotional depth and cultural nuances. The hybrid approach of testing with synthetic users first, then validating with real ones, is a cost-effective way to refine design and prepare for meaningful user feedback.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Fapple-ads-what-to-know-463194%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/Dg_7ZAuskKCcaupELYICcHnFIZ-S-Kd9BIcNOOlc60E=426">
<span>
<strong>Apple Ads: What you need to know in 2026 (11 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Apple Ads is a full-funnel platform with four primary placements: Search Results, Search Tab, Today Tab, and Product Pages. Each placement operates with distinct creative formats, review processes, and cost structures. Discovery campaigns serve to surface new keyword opportunities while Search Results placements maintain conversion rates above 60% based on industry benchmarks. Bidding models are structured around cost per tap, with rates influenced by target CPA and conversion performance. Audience filters such as age and gender reduce eligible reach, with 78% of search volume coming from users who opt out of personalized ads.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.naomiwest.ca%2Fjournal%2Fstop-vibe-coding-your-marketing-tech-stack-your-marketers-will-thank-you%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/Ur8oUSJIfyMv2Hlq6NNBkykZEWoFfYH3NeRmhNwYvb8=426">
<span>
<strong>Stop vibe coding your marketing tech stack (3 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This piece warns against vibe-coding marketing tools. These are DIY builds made for short-term convenience but not long-term success. While AI makes it easy to create internal tools, these quick fixes often lack scalability, documentation, and support. It leaves marketers stuck with fragile systems no one wants to maintain. Teams should build collaboratively or buy proven solutions that reduce friction and let marketers focus on strategy and growth.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Flbbonline.com%2Fnews%2FScott-Cullather-The-Saturday-Effect%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/VXrbLQJv4wiYxtKs7pvoWwHtcXxOfdQA0-vC1cHW1ic=426">
<span>
<strong>The Saturday Effect (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The “Saturday Effect” captures the energy of a Soho House Saturday, a private London club for creative professionals. Leaders can spark it by making project starts feel energizing and meaningful, using AI to handle prep and let humans focus on purpose. Short, focused sprints with clear endpoints and recognition sustain urgency without stress. Sustainable performance comes from prioritizing what matters most and using AI to personalize insights and workflows for each team member.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding-top: 0px; padding-bottom: 0px;">
<div class="text-block">
<div style="text-align: center;">
<h1><strong>Quick Links</strong></h1>
</div>
</div>
</td></tr></tbody></table>
<table bgcolor="" style="table-layout: fixed; width: 100%;" width="100%"><tbody><tr><td style="padding:0;border-collapse:collapse;border-spacing:0;margin:0;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fpatrick-tr%25C3%25BCmpi_two-weeks-ago-we-started-to-pay-employees-activity-7379748466190729216-RaGE%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/vd8PG2uYJbGZGnQPld95x_gyx-OkNddbyUGu6AHntkw=426">
<span>
<strong>‘Sponsored' LinkedIn posts (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The CRO at Taskbase shares how they pay employees to post on LinkedIn.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fjoshlowman_your-rebrand-either-drives-revenue-or-it-activity-7381737796518154240-iwq4%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/r2PDgdoNncM276XsIIIhgbXvNOq1ufyUnwTvtwKiJB0=426">
<span>
<strong>4 layers of brand (1 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
A visual showing how mindset, POV, visuals, and voice work together to make a brand unstoppable.
</span>
</span>
</div>
</td></tr></tbody></table>
<table align="center" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block">
<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2025%2F10%2F08%2Fsoras-downloads-in-its-first-week-was-nearly-as-big-as-chatgpts-launch%2F%3Futm_source=tldrmarketing/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/BBz8bBxo758dS84-AsiTKOCitNFMKV3hmApTNS2umJg=426">
<span>
<strong>Sora's downloads in its first week was nearly as big as ChatGPT's launch (2 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Sora reached 627k iOS downloads in its first week, narrowly surpassing ChatGPT's US launch figures when adjusted for Canada.
</span>
</span>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Love TLDR? Tell your friends and get rewards!
</p>
</td></tr>
<tr><td class="container" style="padding: 0px 10px 15px;">
<div class="text-block">
Share your referral link below with friends to get free TLDR swag!
</div>
</td></tr>
<tr><td align="left" style="padding: 10px;">
<div class="text-block">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Frefer.tldr.tech%2Fa3b8f9ad%2F5/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/O8rYrjLIoGPL1MzjsqG51k_dgZA-qE1TdDPd_tqJOWI=426" style="color: #464ba4; text-decoration: underline;">https://refer.tldr.tech/a3b8f9ad/5</a>
</div>
</td></tr>
<tr></tr>
<tr><td align="left" style="padding:5px 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fhub.sparklp.co%2Fsub_482b1fc4bf79%2F5/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/Izuki0qA1yApcaApUPp7t3pPE7v_hstPa5KhOwmpiLM=426" style="font-size: 16px; line-height: 1.6; padding: 10px 0; display: inline-block; text-decoration: underline;"><span style="mso-text-raise:13pt; text-decoration: underline;">Track your referrals here.</span></a>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td align="left" style="word-break: break-word; vertical-align: top; padding: 5px 10px;">
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to advertise in TLDR? 📰
</p>
<div class="text-block" style="margin-top: 10px;">
If your company is interested in reaching an audience of marketing professionals and decision makers, you may want to <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fadvertise.tldr.tech%2F%3Futm_source=tldrmarketing%26utm_medium=newsletter%26utm_campaign=advertisecta/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/Pcv24CNU07YZpQEe7dIaUFdyU9PjgSrjs0ivrKRT7Tw=426"><strong><span>advertise with us</span></strong></a>.
</div>
<br>
<!-- New "Want to work at TLDR?" section -->
<p style="padding: 0; margin: 0; font-size: 22px; color: #000000; line-height: 1.6; font-weight: bold;">
Want to work at TLDR? 💼
</p>
<div class="text-block" style="margin-top: 10px;">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjobs.ashbyhq.com%2Ftldr.tech/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/3pHR7waV93p4GJBONh0DEAAk9h9eEWFhSXzpu9yKGnY=426" rel="noopener noreferrer" style="color: #0000EE; text-decoration: underline;" target="_blank"><strong>Apply here</strong></a> or send a friend's resume to <a href="mailto:jobs@tldr.tech" style="color: #0000EE; text-decoration: underline;">jobs@tldr.tech</a> and get $1k if we hire them!
</div>
<br>
<div class="text-block">
If you have any comments or feedback, just respond to this email!
<br>
<br> Thanks for reading,
<br>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Falikoh%2F/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/bf7WkrbgEoL4RS-Fd_qJSAKege-LdBA9TrGG-IE-LDA=426"><span>Alison Koh</span></a> & <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fin%2Fmaddisalmon%2F/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/heViC-OJxs68PkwKSt9bQnPNdrZkjCYbv8KlTJsukVE=426"><span>Maddi Salmon</span></a>
<br>
<br>
</div>
<br>
</td></tr></tbody></table>
<table align="center" bgcolor="" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="container" style="padding: 15px 15px;">
<div class="text-block" id="testing-id">
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftldr.tech%2Fmarketing%2Fmanage%3Femail=silk.theater.56%2540fwdnl.com/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/lVdsjmBefDUlVGBaDyzp10s5A61qq2lY4u4JzkTw-6Y=426">Manage your subscriptions</a> to our other newsletters on tech, startups, and programming. Or if TLDR Marketing isn't for you, please <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fa.tldrnewsletter.com%2Funsubscribe%3Fep=1%26l=7dbdbdcb-3e94-11ed-9a32-0241b9615763%26lc=156bd65c-84b7-11f0-9fff-816a46f2cc57%26p=50dde112-a596-11f0-aec8-132bf11c7cdd%26pt=campaign%26pv=4%26spa=1760094036%26t=1760094265%26s=cf4a2839e861675b87ca8c49e4373f0bca71d56d782c16200ea6a419800178c7/1/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/COAc3gTnxIa6TQl1BrOVgnSVS8i7pN8GxXb6HVKa2g4=426">unsubscribe</a>.
<br>
</div>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
</td></tr></tbody></table>
<img alt="" src="http://tracking.tldrnewsletter.com/CI0/01000199cdcb1f94-ec1cd340-4013-4ef1-b96f-2fc1385fa538-000000/5aTrA4wf0ym7bRoJNR7M1npvllmb0KslaVx3qzHZ5tc=426" style="display: none; width: 1px; height: 1px;">
</body></html>