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<div style="display: none; max-height: 0px; overflow: hidden;">Employee-generated content is created by staff rather than the company itself. LinkedIn has been sponsoring employee posts to increase ROI </div>
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<h1><strong>TLDR Marketing <span id="date">2025-10-07</span></strong></h1>
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<strong>Marketing is entering a world of infinite possibilities - explore new frontiers at Opticon Online (Sponsor)</strong>
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A new era is coming - where AI is the foundation, data is limitless, and digital experiences evolve in real time. Find ways to push boundaries at <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.optimizely.com%2Fopticon%2F%23%2F%3Fdestination=Online%26utm_source=tldr%26utm_medium=cpc%26utm_campaign=2025-10-HE-GC-SE-Opticon-Online-TLDR%26utm_content=marketing_newsletter_ad2/3/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/2fTKpkp9mJyla65aIE8zYebfMaCpEMu3yyGGJCZLBzY=425" rel="noopener noreferrer nofollow" target="_blank"><span>Opticon Online</span></a> - a virtual event for marketers, digital leaders, and product managers.
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<p>Join on <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.optimizely.com%2Fopticon%2F%23%2F%3Fdestination=Online%26utm_source=tldr%26utm_medium=cpc%26utm_campaign=2025-10-HE-GC-SE-Opticon-Online-TLDR%26utm_content=marketing_newsletter_ad2/4/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/jnQw0VzYsVZk6TaG0fY5U54VfWeO9THeeR82-zxhk4w=425" rel="noopener noreferrer nofollow" target="_blank"><span>October 21</span></a> to learn winning digital strategies from experts at Optimizely, United Airlines, Grammarly, Cox Automative, and others, as they discuss:</p>
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<h1><strong>News & Trends</strong></h1>
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<strong>Fewer online ads are good for everyone (2 minute read)</strong>
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Reducing online ads boosts reader trust, satisfaction, and brand favorability. In low-ad environments, 73% of readers trusted publishers versus 56% in high-ad ones, and 63% felt more favorable toward brands. Over half showed facial confusion in high-ad settings, signaling frustration. Fewer intrusive ads improve user experience and long-term value, even with lower short-term revenue.
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<strong>Bad Bot Report: The Rapid Rise of Bots and the Unseen Risk for Business (30 minute read)</strong>
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AI tools have made it easier to create malicious bots, increasing both the volume and sophistication of automated threats. In 2024, automated traffic surpassed human traffic at 51%, with bad bots making up 37%. Advanced and moderate attacks accounted for 55%, while simple high-volume attacks also rose. Key targets include financial services, telecom, healthcare, and retail. Data scraping, payment fraud, and account takeover attacks are the most common.
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmarkseo_seo-activity-7380943497576591360-k-O6%3Futm_source=tldrmarketing/1/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/j9Aea4EBjdGdN5iDyzzoJkDIfRa2Qk68_mDGCcNiJBU=425">
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<strong>How to Use Regex to Filter GSC Query Data (1 minute read)</strong>
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Use the provided regex patterns in the post to filter your Google Search Console query data and find where your website is ranking for informational, transactional, and other types of queries.
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<strong>LinkedIn's EGC Ad Strategy (1 minute read)</strong>
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Employee-generated content is created by staff rather than the company itself. LinkedIn has been sponsoring employee posts, not just company page content, to increase ROI. This post shares 3 examples of LinkedIn staff doing this, including the Head of APAC posting thought-leadership content, product marketers using creator-style content to discuss the power of LinkedIn videos, and content strategists pushing LinkedIn Ads.
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<strong>Personalized subscriber outreach (1 minute read)</strong>
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Identify your most engaged email subscribers who consistently open and click your emails, then research who they are from their email addresses. Send a personalized email to learn about their needs and interests, aiming to build a closer relationship. Even without a response, this outreach shows care and strengthens trust.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsocialmediaexplorer.com%2Fcontent-sections%2Ftools-and-tips%2Fbest-voice-note-apps-for-content%2F%3Futm_source=tldrmarketing/1/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/Ig1r6LhC4BXtBs0zxmCWy_UiZfvYjYwOYpY2tuQY1xA=425">
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<strong>8 Best Voice Note Apps for Content Creation (6 minute read)</strong>
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Top voice note apps for creators include Otter.ai for transcription, Descript for text-based editing, and Voice Record Pro for advanced controls. Zinggit offers mobile-first capture, Easy Voice Recorder keeps it simple, Apple Voice Memos syncs across devices, Dolby On enhances audio, and Braina enables voice dictation.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.practicalecommerce.com%2Fbetter-audience-targeting-in-google-ads%3Futm_source=tldrmarketing/1/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/asqp8fGbuGAtvQuxNpgM6A1S_2XtbU3sE-kFbpxndn4=425">
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<strong>Better Audience Targeting in Google Ads (2 minute read)</strong>
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Google Ads is shifting from keyword-based to audience-focused formats like Performance Max and Demand Gen. Its expanded Display tools now mirror Meta and LinkedIn, letting advertisers create detailed custom audiences from site visitors, searchers, or users with specific interests or purchase intent. This flexibility allows testing and combining segments to identify top performers and scale campaigns effectively.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fpulse%2Fmicro-moments-mistrust-erewhon-edit-jacqueline-jevtich-y7ijc%2F%3Futm_source=tldrmarketing/1/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/_IoWtlSub5LSz-JuqhehCQH81DRBr5rm41aw4s-PmKI=425">
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<strong>Micro-Moments of Mistrust: The Erewhon Edit (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Even the most curated brands can lose control of the conversation with a single overlooked word. Erewhon sparked online confusion when an IG post initially suggested new city openings, then quietly changed to say the brand was shipping instead. The small edit created a micro-moment of mistrust, showing how quickly narratives can shift.
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<strong>Advertisers Can Now Buy DoorDash Ads Through Criteo (1 minute read)</strong>
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DoorDash partnered with Criteo to let advertisers buy sponsored product ads through Criteo's platform, which connects over 220 retail media networks. The deal adds DoorDash to Criteo's network of major retail partners. DoorDash also launched new tools, including category-level share reporting and a Ghost Ads measurement standard to track incremental sales.
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<h1><strong>Quick Links</strong></h1>
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<strong>10+ Email Examples to Promote Yearly Plans (7 minute read)</strong>
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When to ask users to switch to annual, pros and cons, and SaaS examples.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.glossy.co%2Fpop%2Ftiktok-live-shopping-is-proving-lucrative-for-beauty-brands-across-categories%2F%3Futm_source=tldrmarketing/1/01000199be583d78-69a70ab8-0b5a-4c15-a86d-11330596cc2a-000000/Ej_QrjiAJbiDNj_6LzQaa8D7tVM_OT1CQBTYDPAQ5wc=425">
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<strong>TikTok Live Shopping is proving lucrative for beauty brands across categories (4 minute read)</strong>
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TikTok Live Shopping is now one of the top 10 beauty retailers in the US.
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<strong>A simple, social-first trend (1 minute read)</strong>
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A “zoom in” social trend brands are using to spread a little positivity.
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