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<div style="display: none; max-height: 0px; overflow: hidden;">Creator marketing has entered the Era of Efficacy. Budgets rose 171% YoY as brands redirect funds from digital advertising to influencer partnerships </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fesg-technical-validation-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:clm*F:awareness*C:wpaper*H:fy26q2*I:tldr-marketing-newsletter-loom*%26utm_sfdc-campaign_id=701QB00000XrrspYAB/1/01000199b9320dea-d2d3b87a-5203-4cfa-a328-7dcbd19bb1f9-000000/oLBJq0hiTQs3LkKbRID_VNEvXaHrO9bWoQBGbIuNITA=425"><img src="https://images.tldr.tech/atlassianloom.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Atlassian"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-10-06</span></strong></h1>
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<strong>That meeting should have been a Loom. (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Feel like you're drowning in feedback sessions, creative reviews, and stakeholder updates? You're not alone: research from Enterprise Strategy Group shows <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fesg-technical-validation-loom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:clm*F:awareness*C:wpaper*H:fy26q2*I:tldr-marketing-newsletter-loom*%26utm_sfdc-campaign_id=701QB00000XrrspYAB/3/01000199b9320dea-d2d3b87a-5203-4cfa-a328-7dcbd19bb1f9-000000/GiOsrGS81z1WdwsO44sFP1JGRgkPNHJXYjXlpVqV_OE=425" rel="noopener noreferrer nofollow" target="_blank"><span>78% of employees struggle with meeting overload</span></a>, and 51% regularly work overtime just to catch up
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<p>A shinier meeting tool isn't going to get you that time back - but <a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Floom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:clm*F:awareness*C:ptour*H:fy26q2*I:tldr-marketing-newsletter-loom*%26utm_sfdc-campaign_id=701QB00000JvkCuYAJ/1/01000199b9320dea-d2d3b87a-5203-4cfa-a328-7dcbd19bb1f9-000000/72jIdYwhcUSanoJQ-JxOZsWDXUvEHGG4q374JGKc1ok=425" rel="noopener noreferrer nofollow" target="_blank"><span>Loom</span></a> will.</p>
<p>Use async video communication to replace status meetings, speed up review cycles, and keep campaigns moving across time zones. Record your screen, get feedback, and let AI generate summaries and action items.</p>
<p>More time for deep work. Less "this meeting should have been an email."</p>
<p><a class="underline" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.atlassian.com%2Fsoftware%2Floom%3Futm_source=tldr%26utm_medium=email%26utm_campaign=P:loom*O:clm*F:awareness*C:ptour*H:fy26q2*I:tldr-marketing-newsletter-loom*%26utm_sfdc-campaign_id=701QB00000JvkCuYAJ/2/01000199b9320dea-d2d3b87a-5203-4cfa-a328-7dcbd19bb1f9-000000/VQ5QDbLgWwnHeXy-sLPaO0Cj2TTULXuZ-ElzZIjzW1E=425" rel="noopener noreferrer nofollow" target="_blank"><span>Record your first Loom for free</span></a>.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creatoriq.com%2Fhubfs%2F2025-26%2520State%2520of%2520Creator%2520Marketing%2FCreatorIQ-StateofCreatorMarketing2025-2026.pdf%3Futm_source=tldrmarketing/1/01000199b9320dea-d2d3b87a-5203-4cfa-a328-7dcbd19bb1f9-000000/koqYTJQJ3MCbO6auP_gu_Vm71UhP-fcGs4aESaP05L8=425">
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<strong>The State of Creator Marketing (19 minute read)</strong>
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Creator marketing has entered the “Era of Efficacy”. Budgets rose 171% YoY as brands redirect funds from digital advertising to influencer partnerships, with 71% of organizations increasing investment. The focus is on ROI, creator fit, operational maturity, and long-term relationships rather than follower counts. Industry leaders report more than double the ROI by centralizing programs and involving larger teams.
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<strong>Can Large Language Models Extract Customer Needs as Well as Professional Analysts? (38 minute read)</strong>
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LLMs can make market research faster, cheaper, and more insightful. A hybrid LLM-human approach produced detailed qualitative data and matched humans in identifying key ideas and themes, but showed less diversity and consistency in quantitative responses. With human oversight and company data, LLMs do offer a low-cost way to generate insights across all stages of research.
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<strong>How one small experiment drove a +24% lift in SEO impressions (2 minute read)</strong>
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Webflow added automated FAQs with schema markup to 6 key feature pages using an AI workflow built in AirOps. The system mined real user questions from Google's “People Also Ask”, Reddit, and niche forums. It then filled content gaps and structured answers for search engines. This led to 331 new AI citations and a 24% lift in SEO impressions, with gains across nearly all tracked queries.
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<strong>Email segmentation tip (1 minute read)</strong>
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When resending emails to non-openers, include a condition to target only those who have opened one of the last few campaigns. This ensures messages reach engaged recipients and avoids emailing inactive contacts.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Attribution Reimagined: Building the Right Models for the Right Outcomes (Webinar)</strong>
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This session will discuss evolving attribution models, building more with zero and first-party data sets, and using AI to help separate signal from noise. It takes place on October 23 at 12 pm ET.
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<strong>Introducing Threads Communities: Find Your People (2 minute read)</strong>
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Threads is launching public communities that let users join topic-based spaces to share and discuss interests such as basketball, TV, and K-pop. The feature builds on custom feeds and topic tags and is currently being tested across more than 100 popular topics. Each community includes personalized elements like custom Like emojis and public membership listings that appear on user profiles. Threads also plans to add contributor badges and ranking features to highlight top members and surface the most relevant posts.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<strong>Does X Premium Really Boost Your Reach? An Analysis of 18M+ Posts (5 minute read)</strong>
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X Premium posts get far more visibility and engagement than regular user posts. Premium accounts average 10X more reach per post, while Premium+ users see over twice the reach of standard Premium. Engagement rates are higher across Premium tiers at 0.49% to 0.55%, compared to 0% for regular accounts. Text and video posts perform best, while link posts are penalized, especially for non-Premium users.
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Focus on writing that drives revenue, not on sounding eloquent. Talk to customers or sales teams to understand pain points, objections, and language. Study competitors' ads to find proven messages and keep a swipe file of strong examples. Specialize in one platform, learn its algorithm, and track ROI.
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<strong>The Gap Marketing: A Deep Dive Into Their Revival (8 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Gap rebuilt its brand identity by shifting from a mall staple to a cultural storyteller. New leadership focused on creativity and cultural relevance while campaigns with Tyla, Troye Sivan, and KATSEYE connected emotionally and visually with Gen Z. Gap also co-created products with influencers like Julia Huynh and made social content feel organic rather than promotional. The results showed up in sales and earned media.
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<h1><strong>Quick Links</strong></h1>
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<strong>Positioning strategy deck template (2 minute read)</strong>
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A 6-slide deck outlining a functional description, problem framework, and value framework.
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<strong>Top 100 Marketing Trends in October (6 minute read)</strong>
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Top trends include experiential retail pop-ups, gamified AR footwear fittings, and more.
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<strong>6 Thanksgiving email campaign ideas to connect with customers this holiday season (10 minute read)</strong>
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Ideas include collecting reviews, promoting wishlists, and targeting high-intent shoppers with product education.
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