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<div style="display: none; max-height: 0px; overflow: hidden;">OpenAI launched its first large-scale brand campaign, showcasing everyday moments where ChatGPT quietly helps people achieve goals </div>
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<h1><strong>TLDR Design <span id="date">2025-10-02</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creativeboom.com%2Fnews%2Fopenais-first-big-chatgpt-campaign-signals-a-new-era%2F%3Futm_source=tldrdesign/1/01000199a4cfec02-b2008387-dae8-414c-afcd-08ce2daa1fe4-000000/bKX2vTHuMn1Y4GITBbEJ3lOJZKHVwQbSz5v8RcmHYQE=425">
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<strong>OpenAI's first big ChatGPT campaign signals a new era (3 minute read)</strong>
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OpenAI launched its first large-scale brand campaign, showcasing everyday moments where ChatGPT quietly helps people achieve goals, framed as “everyday magic” rather than a tech spectacle. Shot on 35mm film with an intimate, human-centered style, the campaign reflects ChatGPT's growing role in daily life, timed alongside the rollout of its new Pulse feature for real-time updates.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.creativebloq.com%2Fdesign%2Flogos-icons%2Fnew-trump-logo-torn-to-shreds-by-savage-travis-kelce-fans%3Futm_source=tldrdesign/1/01000199a4cfec02-b2008387-dae8-414c-afcd-08ce2daa1fe4-000000/8mtdwM8dDFQjMEzOERCyhYgjwt4e3FY80LOoU_DYWUA=425">
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<strong>New Trump logo torn to shreds by ferocious Travis Kelce fans (2 minute read)</strong>
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Kai Trump, Donald Trump's granddaughter, faces backlash for her new varsity-style “KT” logo merchandise, accused of copying Travis Kelce's “TK” Tru Kolors logo. Fans on both sides have debated the issue online, though neither party has commented, with comparisons fueled by Kelce's established brand presence and previous logo disputes.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftechcrunch.com%2F2025%2F09%2F29%2Ffacebook-adds-fan-challenges-custom-badges-for-creators%2F%3Futm_source=tldrdesign/1/01000199a4cfec02-b2008387-dae8-414c-afcd-08ce2daa1fe4-000000/X9l2BJwppUVibyIdjWiWRpLkdWOAlZ2Q4BaJhxlQHhI=425">
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<strong>Facebook Adds Fan Challenges, Custom Badges for Creators (2 minute read)</strong>
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Facebook is introducing fan challenges that allow creators to prompt followers to create reels or posts in response, with submissions ranked on a leaderboard based on the number of reactions. The platform will also enable creators to customize "top fan" badges that appear next to the names of their most engaged followers. Meta tested fan challenges over three months, generating 1.5 million entries, as it pushes to make Facebook more creator-focused despite being better known for community groups and AI-generated content.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.smashingmagazine.com%2F2025%2F09%2Fintent-prototyping-pure-vibe-coding-enterprise-ux%2F%3Futm_source=tldrdesign/1/01000199a4cfec02-b2008387-dae8-414c-afcd-08ce2daa1fe4-000000/C5XoWfBvEM6NPbl9nFh4yY5thNkGD2kHX7SqNj840ps=425">
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<strong>Intent Prototyping: The Allure and Danger of Pure Vibe Coding in Enterprise UX (14 minute read)</strong>
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The common mockup-centric design approach often leaves conceptual models and user flows underdeveloped, creating a "lopsided horse" problem that is particularly dangerous for complex enterprise applications. AI-powered prototyping offers a potential solution, but popular "vibe coding" methods encourage building without blueprints, leading to structural ambiguities and broken conceptual models. A more disciplined, intent-driven approach to prototyping is needed to bridge the gap between design intent and live prototypes while maintaining conceptual clarity.
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<strong>Design Dialects: Breaking the Rules, Not the System (5 minute read)</strong>
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Design systems should function as living languages that can adapt to different contexts through "design dialects"—systematic variations that maintain core principles while developing new patterns for specific user needs. At Shopify, adapting the Polaris design system for warehouse workers who wear thick gloves and work in low-light conditions increased task completion, proving that contextual flexibility serves users better than uniformity. The author advocates for frameworks that tier components by flexibility (Consistent, Opinionated, Flexible) and evaluate changes through user outcomes, documenting deviations as legitimate dialects rather than exceptions, because unity through shared principles beats uniformity through cloned components.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.designweek.co.uk%2Fhow-the-illustration-industry-is-grappling-with-ai-a-special-report%2F%3Futm_source=tldrdesign/1/01000199a4cfec02-b2008387-dae8-414c-afcd-08ce2daa1fe4-000000/rzSfGkV6XkiNIRPNGN2UCJONvbTmuKwOAeuUUIjk7vk=425">
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<strong>How the illustration industry is grappling with AI – a special report (10 minute read)</strong>
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About a quarter of illustrators have reported losing work to AI. Industry surveys show declining fees, lost commissions, and rising legal uncertainty over image use and copyright. While some illustrators embrace AI as a creative aid, others see it as a threat, citing plagiarism and lack of transparency. Agencies like Jacky Winter are developing clear AI policies, while groups such as the Association of Illustrators are pushing for stronger legal protections amid an evolving, divisive landscape.
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<h1><strong>Launches & Tools</strong></h1>
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<strong>Make Anything Move (Website)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Burp is an AI motion editor for ads, social content, UI design, websites, and more.
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<strong>The AI Builder for Your Ideas (Website)</strong>
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Easily build pages with AI, and turn ideas into stunning websites.
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<strong>Color Pattern Generator (Website)</strong>
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Create harmonious color patterns with Oklchroma, a powerful OKLCH-based color scale generator for designers and developers.
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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Quiet UI is a component library that serves as a creative outlet for experimenting with bleeding-edge Web APIs, such as ElementInternals and the Popover API, which were not yet ready for Web Awesome, an acquired and more mature project. The library features CSS-generated color palettes using OKLAB/OKLCH color spaces and acts as a testbed—several components have already been adapted into Web Awesome, including popover, slider, and scroller.
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Ten essential UX principles separate intuitive digital experiences from frustrating ones, emphasizing user-centered design over designer preferences and prioritizing clarity, consistency, and feedback. Key foundations include maintaining familiar patterns to build trust, providing clear responses for every action, and designing for accessibility as a fundamental requirement rather than an afterthought. Effective UX is iterative and context-aware. It is ultimately about respecting users' time and intelligence through thoughtful design choices that treat people well.
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A Russian YouTuber has leaked an unboxing of the unreleased M5 iPad Pro, despite Apple not officially selling products in Russia. It looks nearly identical to the M4 model but with notable performance gains, including up to 15% faster CPU performance and 38% better Metal graphics. The leak also suggests the 256GB/512GB models will get 12GB RAM. An October announcement is expected.
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Taylor Swift's upcoming album, The Life of a Showgirl, exemplifies how she transforms music releases into interactive puzzles by incorporating coded Easter eggs into her covers, costumes, and promotional materials.
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