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<div style="display: none; max-height: 0px; overflow: hidden;">Improve readability by combining concise line items with hover boxes that explain vague or technical terms. This helps users understand offerings </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Finfluencer-marketing-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept29_im-roi-toolkit%26utm_term=headline/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/FKp7z2tnXStrRvyQsjuvaEXyR29VXlAHJT8TinBKyks=424"><img src="https://images.tldr.tech/sproutsocial.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Sprout Social"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-09-29</span></strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Finfluencer-marketing-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept29_im-roi-toolkit%26utm_term=headline/2/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/zVKtFg3zcGFuHD9SSa_87CFIVqkvlEGZUocttewjYyQ=424">
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<strong>Your influencer campaigns are crushing it – but can you prove it to your boss? (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
You know that TikTok creator just moved the needle. The Instagram partnership definitely drove sign-ups. But when budget season rolls around, all you have are vanity metrics and a hunch. And that's how great influencer marketing gets killed by bad measurement.<p></p><p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Finfluencer-marketing-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept29_im-roi-toolkit%26utm_term=body/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/W5bGEAr9jX-paoDyN-DgumKGERaWkDmfgzPI9FOsWi0=424" rel="noopener noreferrer nofollow" target="_blank"><span>Sprout Social's influencer toolkit</span></a> is the cure to what ails you. It includes:</p>
<ul>
<li><strong>ROI calculator + pitch deck template:</strong> Turn campaign data into boardroom-ready business impact stories.</li>
<li><strong>Proprietary research + expert insights:</strong> See how successful brands measure and scale influencer programs, plus advice from leading marketing consultant Nycole Hampton.</li>
<li><strong>Budget tracker + contract templates:</strong> Stop overpaying creators and start protecting your partnerships.</li>
</ul>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Finfluencer-marketing-toolkit%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept29_im-roi-toolkit%26utm_term=cta/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/ucdygjcYXiuOkMsjD9ZgOUbygEkjPiobB0FU1yjIKLw=424" rel="noopener noreferrer nofollow" target="_blank"><span>Get the toolkit</span></a>
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<div style="text-align: center;"><span style="font-size: 36px;">📱</span></div></div>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.cnbc.com%2F2025%2F09%2F27%2Fdirty-soda-swig-taco-bell-pepsico.html%3Futm_source=tldrmarketing/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/QUiTDevuzZYgXZ1mhzw9NT6tUOIw4e2bGAcemhq2fyw=424">
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<strong>From PepsiCo to Taco Bell, dirty soda is taking over (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Dirty soda, a mix of soda with cream, syrups, and other flavorings, grew from a Utah-based Swig into a national trend that is revitalizing the sluggish soft drink category. Popularized by TikTok and reality TV, it has spread from soda shops to restaurants, grocery aisles, and fast-food chains like McDonald's and Taco Bell. Beverage giants such as PepsiCo and Keurig Dr Pepper are launching ready-to-drink versions, as they see it as a way to attract younger consumers.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.thefashionlaw.com%2Fnikeskims-the-business-legal-architecture-behind-the-new-brand%3Futm_source=tldrmarketing/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/pyyQgRovx_dhgvSCMdYXb7n8vYQfIkCWKQJaREhTRgU=424">
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<strong>NikeSKIMS: The Business & Legal Architecture Behind the New Brand (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
NikeSKIMS merges Nike's performance expertise with SKIMS' knowledge of fit and cultural relevance. It's a new activewear category rather than just a line of leggings and sports bras under a shared logo. Likely structured as a licensing deal, Nike owns all intellectual property, including creative assets, trademarks, and design patents, while any co-branded items would need SKIMS marks removed if the deal ends. The venture leverages Nike's talent, manufacturing, and IP alongside SKIMS' brand equity and retail network.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fcaseyhill_why-do-we-all-use-checkmarks-or-bullets-for-activity-7377409652084387840-EZUz%3Futm_source=tldrmarketing/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/YrM_UgFndhGkdfHi_XjgICQEJopTu9QGClbCDmGRi-o=424">
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<strong>Use icons for pricing page line items (1 minute read)</strong>
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Using checkmarks or bullets on pricing pages makes features easier to skim, but too many icons can blend together. Dropbox improves readability by combining concise line items with hover boxes that explain vague or technical terms. This helps users quickly understand offerings without getting lost in jargon.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.milkkarten.net%2Fp%2Fcreator-brand-olivia-unplugged-opal%3Futm_source=tldrmarketing/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/0a2NhKQkrgxAQpY1giBGcSN5EwtQis6-Yj7mq0UbH5k=424">
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<strong>This viral creator is actually a brand (7 minute read)</strong>
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Opal's TikTok account, Olivia Unplugged, scaled to 8M views in 30 days by using a personality-led format and data-informed content themes like sleep and burnout. Its team tested over 40 videos before finding breakout success with a “green whiteboard” storytelling style that made complex topics digestible and repeatable. Scripts were informed by peer-reviewed research and audience pain points. Opal's branding remained very subtle but consistent.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.aragon.ai%2F%3Futm_source=newsletter%26utm_medium=tldr/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/9FZ7jfLJBejXdQtDUTD2BUysRFhwPLrdHdFON4UsDas=424">
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<strong>📸 Use this AI Headshot Generator to turn your blurry selfies into studio-quality headshots (Sponsor)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
⭐️⭐️⭐️⭐️⭐️ Rated <strong>4.8 across 6,700 total reviews </strong>(Google + Trustpilot), trusted by <strong>2 million professionals</strong>: <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.aragon.ai%2F%3Futm_source=newsletter%26utm_medium=tldr/2/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/b7wXUJhbzynka0KQXUkeX8cwXQNC7Irh2ryUmZUvWx0=424" rel="noopener noreferrer nofollow" target="_blank"><span>Aragon.ai</span></a> turns your selfies into studio-quality headshots instantly. Upgrade your CV, LinkedIn, or About page with slick headshots - without spending hundreds of dollars and half a day on a photoshoot. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.aragon.ai%2F%3Futm_source=newsletter%26utm_medium=tldr/3/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/-e53Op5676Z6upyackJA4V2hieRajPkJNsQjefQ_Mjc=424" rel="noopener noreferrer nofollow" target="_blank"><span>Get your headshot</span></a>
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<strong>Introducing ChatGPT Pulse (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Pulse is a new feature that proactively delivers personalized daily updates instead of waiting for questions to be asked. Currently in preview for Pro users on mobile, it compiles research each night from chats, feedback, and optional integrations like Gmail and Google Calendar, then presents the results as visual cards that can be scanned or opened for detail. Curation and quick feedback refine what appears, making Pulse more tailored over time.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fabout.fb.com%2Fnews%2F2025%2F09%2Fintroducing-vibes-ai-videos%2F%3Futm_source=tldrmarketing/1/01000199952595cd-623b6537-8a1c-430f-adfc-c5761971af96-000000/7JB0DwEx5spiKbWqhAxNiz7IaupBICuhhaJ9oJ3qvcg=424">
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<strong>Introducing Vibes: A New Way to Discover and Create AI Videos (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Meta AI's Vibes is a new feed that lets users create and share short-form AI-generated videos. The feature allows starting from scratch, remixing existing videos with music or style changes, and sharing across Vibes, Instagram, and Facebook. The feed will personalize over time to inspire creativity and experimentation.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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