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<div style="display: none; max-height: 0px; overflow: hidden;">Streaming platforms lead US ad receptivity, with The New York Times ranking highest. Consumer openness to ads rose to 58% from 47% last year </div>
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<h1><strong>TLDR Marketing <span id="date">2025-09-24</span></strong></h1>
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<strong>AEO in Practice: How Webflow Has Adapted to AI Search (Sponsor)</strong>
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You can't afford to ignore LLMs. Your SEO playbook is still relevant - but it needs a version update, pronto.<p></p><p>Get up to speed quickly with <a class="c-link" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwebflow.com%2Fresources%2Fwebinars%2Faeo-maturity-model-in-action%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=fy26-aeo-in-action-webinar%26utm_content=marketing-newsletter/3/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/9-FMldlZ9Sme4GaDxQnV05ABbRwFLoEytZWLecmYxWs=424" rel="noopener noreferrer" target="_blank"><span>Webflow's on-demand webinar</span></a>, featuring SEO Lead Vivian Hoang and Chief Evangelist Guy Yalif. They'll cover:</p>
<p>→ How Webflow does Answer Engine Optimization (AEO): real examples of content, structure, and measurement.</p>
<p>→ The <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwebflow.com%2Fresources%2Fwebinars%2Faeo-maturity-model-in-action%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=fy26-aeo-in-action-webinar%26utm_content=marketing-newsletter/4/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/qgkpxfJ8bjmZw3uYlKDqGgg0Hs9CTPs6iC3GIyFZQOQ=424" rel="noopener noreferrer nofollow" target="_blank"><span>AEO Maturity Model</span></a> - a framework to evolve your strategy from SEO to AEO.</p>
<p>→ A live walkthrough of AEO readiness using real websites.</p>
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<p>Help your brand show up, get cited, and drive qualified traffic in an AI-first world. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwebflow.com%2Fresources%2Fwebinars%2Faeo-maturity-model-in-action%3Futm_source=tldr%26utm_medium=sponsored-content%26utm_campaign=fy26-aeo-in-action-webinar%26utm_content=marketing-newsletter/5/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/fiY0kqOkduGxRFen3hheBgwH1jUPzuezt9fOU0E4iRk=424" rel="noopener noreferrer nofollow" target="_blank"><span>Watch the on-demand webinar now</span></a>
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<strong>Key Takeaways from Kantar US Media Reactions 2025 (4 minute read)</strong>
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Streaming platforms lead US ad receptivity, with The New York Times, Amazon, Apple TV, Netflix, and X ranking highest. Consumer openness to ads rose to 58% from 47% last year. Marketer investment plans for 2026 favor podcasts and streaming, clashing with consumer interest in OOH, sponsorships, and publications. Hispanic consumers show above-average receptivity to Online Video and Stories. Over 70% of marketers use generative AI, yet 60% of consumers distrust it.
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<strong>Parenthood boosts social media usage, study finds (2 minute read)</strong>
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59% of parents report higher social media use since having children. Usage spikes around events like Black Friday, holidays, and back-to-school. Parents also shop collaboratively with children, with 67% influenced by what kids see online. While parenthood fuels online activity, brands are advised to target parents through their hobbies and interests, not only their role as caregivers.
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<strong>Tired of cookie consent pop-ups? You soon may see less of them (2 minute read)</strong>
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EU lawmakers are considering changes to the e-Privacy Directive that triggered the constant cookie consent pop-ups online. Ideas include browser-based consent settings or broader exceptions for essential cookies, reducing the need for repeated prompts. Industry leaders are pushing for alignment with GDPR's risk-based model, while privacy groups raise concerns that data protections could be weakened.
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<h1><strong>Strategies & Tactics</strong></h1>
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<strong>Recover ChatGPT 404 Traffic with GA4 (2 minute read)</strong>
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ChatGPT drives high-converting traffic but often generates faulty URLs, which can waste potential visits. An Ahrefs study found ChatGPT 5 links to error pages nearly three times more than Google Search. To recover lost traffic, start by tracking ChatGPT-driven 404 pages in Google Analytics using filters for session source and error page titles. Next, create helpful 404 pages that guide visitors when they land on hallucinated URLs. Use 301 redirects only for broken URLs that generate measurable traffic.
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<strong>How I vibe coded a social feed via Lovable (2 minute read)</strong>
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A custom social feed was built by outlining a framework with features like voting, saves, topic filters, timestamps, breaking news alerts, and weekly reading stats. Lovable handled the technical build with Supabase, PWA support, and responsive design, while conversational feedback shaped iterations and aesthetics. Specific news and culture sources were added, unwanted ones excluded, and a widget was placed on the phone's homepage. The result is a curated, distraction-free content hub distinct from traditional social media.
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<h1><strong>Resources & Tools</strong></h1>
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<strong>Make AI work with Connect AI (Sponsor)</strong>
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Most marketing teams were early adopters of ChatGPT and Claude, using them for campaign briefs, social copy and more. But AI can do more than content generation. <p></p><p>With <a class="Hyperlink SCXW189735514 BCX0" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.cdata.com%2Fai%2F%3Futm_source=tldrmarketing%26utm_medium=secondaryad_924%26utm_campaign=25Q3_Connect_AI_Launch_homepage/2/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/wePtVEbka1CodX1gSTKjI-BD3DdBjgHGMNU0S_HKwQM=424" rel="noreferrer noopener" target="_blank"><span>Connect AI</span></a>, securely link real-time data from Google Analytics, Salesforce, Marketo, and more in minutes to AI assistants for better reporting and faster decision-making. </p>
<p><a class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.cdata.com%2Fai%2F%3Futm_source=tldrmarketing%26utm_medium=secondaryad_924%26utm_campaign=25Q3_Connect_AI_Launch_homepage/3/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/bAoBjy9rBNq6uNF_W5VqOGCScpqvursIpvqAc65TxRE=424" rel="noreferrer noopener" target="_blank"><span>Superpower your marketing analytics and get started with Connect AI here</span></a>
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<strong>TODAY: The GEO & PR Strategies That Get You Found in ChatGPT & AI Search (Webinar)</strong>
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Go Fish Digital is hosting a webinar that will cover how brands can get cited by top publications to boost brand visibility, SEO, and inclusion in LLM responses. The panel will discuss how PR drives visibility, the links and mentions that carry weight with LLMs, and how to influence knowledge panels and entity-driven results. The event takes place today at 2 pm ET.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fusetapestry.com%2F%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/_Mo8JkEuRiV0oGpEBToTJxthiZKOLjoljqzCw70TSBs=424">
<span>
<strong>Tapestry (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Tapestry is an app that gathers content from blogs, RSS feeds, YouTube channels, and other sources into a single chronological timeline. No algorithm interferes with the feed. It prioritizes privacy with no tracking, allows muting of topics and spoilers across feeds, and offers customization of layouts, fonts, and icons.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fbusiness%2Fmarketing%2Fblog%2Fmeasurement%2Flinkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/BqVLPm6o-l_h1h2Eq1a-sSmqz-GpAUNJ0H1tGH4hoYE=424">
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<strong>LinkedIn Introduces B2B Attribution & Analytics with Marketing Partners (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn's Company Intelligence API shifts B2B measurement from lead-level tracking to company-level insights that reflect how real buying decisions are made. Early adopters reported a 287% increase in companies reached, 75% more MQLs, 96% more SQLs, and a 43% reduction in acquisition costs. The tooling allows marketers to see the full buyer journey, prioritize high-value accounts, improve attribution accuracy, and link campaigns directly to pipeline growth and revenue.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbrandingstrategyinsider.com%2Fsolving-brand-trade-offs-with-paradoxical-promises%2F%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/_kGdsI9G7TesrAnHr2nNZVV6-ZVxB0kStqRlVdpWGj8=424">
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<strong>Solving Brand Trade-Offs With Paradoxical Promises (7 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Brands often fall into the “Tyranny of the OR,” choosing single-dimensional strategies rather than embracing paradoxical promises that deliver both seemingly conflicting benefits. Unsuccessful examples include Cracker Barrel returning to its original premise and Jaguar abandoning its legacy for a new identity, each potentially missing opportunities to balance heritage with innovation. Research shows consumers dislike trade-offs that force them to sacrifice something they value, preferring brands that satisfy multiple, even contradictory, needs at once. Successful brands like McDonald's, Apple, and Coke have grown by solving paradoxes rather than choosing one side.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.brainonllm.com%2F%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/rKZDsUI3w8pjONQ2kEzBHvcoBF4j1YwydL6IFIJ_kbc=424">
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<strong>Your Brain on ChatGPT (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
This study examined the cognitive impact of using ChatGPT for essay writing. It compared participants who used an LLM, a search engine, or only their own brain across multiple sessions. EEG data revealed that reliance on the LLM reduced neural connectivity and engagement compared with the Brain-only and Search Engine groups, and participants using the LLM showed weaker memory recall and lower ownership of their work. While LLMs offer immediate assistance, extended use may impair cognitive effort and learning skills.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fheikeyoung_ive-been-working-on-employee-generated-content-activity-7376245128690278400-UgsU%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/L1xFi03-MUWxb9A2tbDxLzjgIOQ_E7u34aFlXy8BIvs=424">
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<strong>Lessons learned from employee-generated content (EGC) at Microsoft (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The head of content, social, and integrated marketing at Microsoft shares what's worked for their EGC program.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Felliot-scott_gamified-emails-yes-please-we-recently-activity-7376216279218798592-0lmV%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/tdvqeXn61Wz7eQ_H6bM2ZOPXADzj-Mys2G9q4ZyPYmY=424">
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<strong>Zaymo Gamification Examples (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Examples of gamified emails built via Zaymo.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsearchengineland.com%2Fgoogle-seasonal-bid-adjustments-app-campaigns-462368%3Futm_source=tldrmarketing/1/010001997b65c9c7-c14de4e2-9050-47dd-bf89-d16bcc446385-000000/V16kL4mGDXB226tAT1iVCx4YbSvzqUv9ZwzJdh7SNtY=424">
<span>
<strong>Google launches seasonal bid adjustments for app campaigns (1 minute read)</strong>
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</a>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
The new beta for Google Ads lets app marketers apply seasonality signals to Smart Bidding, enabling proactive bid boosts during major promotions without waiting for algorithm changes.
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