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<div style="display: none; max-height: 0px; overflow: hidden;">Standard Capital has released standard Series A funding documents with balanced, consistent terms. Includes term sheet, purchase agreement </div>
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<h1><strong> TLDR Founders <span id="date">2025-09-17</span></strong></h1>
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<strong>Drowning in admin? Hire a virtual assistant with this exclusive TLDR offer (Sponsor)</strong>
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Your time is too important to spend on repetitive busywork. Top performers choose to delegate - but finding a remote assistant that you can actually trust isn't always easy.<p></p><p>Luckily, <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwingassistant.com%2Ftldr%2F/3/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/Tzcv-IoteJbuOoqPWxESbj8OGK3QnV4WxCEGEyyQqBs=423" rel="noopener noreferrer nofollow" target="_blank"><span>Wing</span></a> has the perfect solution: vetted, executive-grade remote assistants - fully trained and ready to take all the annoying stuff off your plate.</p>
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<h1><strong>Headlines & Trends</strong></h1>
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<strong>Standard Capital Series A Docs (1 minute read)</strong>
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Standard Capital has released standard Series A funding documents with balanced, consistent terms. Includes term sheet, purchase agreement, certificate of incorporation, investors' rights agreement, and side letter.
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<strong>The Great IPO Awakening: Are We Back? (12 minute read)</strong>
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Last week saw six companies raise $4.4 billion in five days - the busiest IPO stretch since 2021. Klarna priced conservatively at a $15 billion valuation, down from its $46 billion peak, but still popped 15% on debut, while Via Transportation quietly raised $493 million running the software behind 500 million public transit rides annually. Unlike 2021's froth, these IPOs emphasize actual profitability and conservative pricing. There's more coming - Stripe at $65 billion, Databricks at $100 billion, and OpenAI at $300 billion are all preparing debuts that could deliver $200 billion in combined proceeds.
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<strong>Nothing closes $200M Series C led by Tiger Global, plans AI-first device launch (4 minute read)</strong>
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Nothing raised $200M in a Series C round led by Tiger Global, valuing the company at $1.3 billion. With new funding, the company plans to launch an AI-first device, focusing on AI integration in its operating system. Despite global challenges, it has achieved significant market share in India and is expanding its AI capabilities under the leadership of former Linktree executive Sélim Benayat.
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<div style="text-align: center;"><span style="font-size: 36px;">🧠</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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Bolt, the one-prompt app builder that went viral, isn't actually an overnight success - it's a seven-year grind that finally paid off. Bolt spent those years building WebContainer, an insane piece of tech that runs Node.js entirely inside your browser tab. When LLMs got good enough to generate full apps in 2024, Bolt pivoted from its dying IDE business and rocketed to $40M ARR in six months with just 15 engineers.
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<strong>Why We Buy: The Psychology of Incentivization (3 minute read)</strong>
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You're at a gas station planning to spend $30 on fuel when you spot a sign offering a $10 gift card if you spend $45. Next thing you know, you're filling the tank completely and feeling like you won. B.F. Skinner discovered why we fall for this when he gave rats a lever that sometimes dispensed food - the unpredictable rewards made them press it obsessively because dopamine spikes at anticipation, not just the reward itself. Sephora tosses in free samples knowing you'll come back for full sizes, Asana randomly shows unicorns flying across your screen when you complete tasks, and smart marketers reveal surprise bonuses mid-launch to tip fence-sitters into buying. The right incentive at the right moment turns "maybe" into "yes" and keeps people coming back for more.
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<strong>Sales KPIs for Startups (4 minute read)</strong>
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Sales KPIs for startups should link directly to revenue, focusing on metrics like lead conversion through the sales funnel. Key distinctions include marketing-qualified leads (MQLs), who show interest but aren't ready to buy, and sales-qualified leads (SQLs), who are prepared to purchase. Understanding customer acquisition cost (CAC) and conversion metrics allows startups to optimize pricing and processes for profitability.
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<h1><strong>Tools & Resources</strong></h1>
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Most AI spits out words. Spark™ delivers strategy. By fusing real data, market signals, and competitor insights, BlueOcean helps brands like AWS, SAP and Intel make billion-dollar marketing moves. No fluff, no guesswork. <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.blueocean.ai%2F%3Futm_source=TLDR%26utm_medium=enews%26utm_campaign=q2q32025%26utm_content=founderssecondary/2/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/17zUDXhmQQJKcr_KvKVgkrXEQZK_HPc-SwdKlSoEHlE=423" rel="noopener noreferrer nofollow" target="_blank"><span>blueocean.ai</span></a> | <a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.blueocean.ai%2Fgeneric-llms-give-you-words-spark-gives-you-moves%2F%3Futm_source=TLDR%26utm_medium=enews%26utm_campaign=q2q32025%26utm_content=founderssecondary/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/4iKG-ssgkaffnxQWpOSY2PvaSh4cx2rONBMLQaH9vIE=423" rel="noopener noreferrer nofollow" target="_blank"><span>Words vs. Moves</span></a>
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Test changes in simulation and ship the best version.
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Cloud storage that connects directly to S3 data, scales infinitely, and speeds up access 30x.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.smobi.com%2F%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/1yPy0NG1GmU09VIPPaWR8bMSkf-t6tF584BWvu0fJL4=423">
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<strong>Smobi (Tool)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Send interactive text messages to prospects with rich media, AI automation, and real-time analytics for higher engagement.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Ftaylor.town%2Ftype-of-person%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/tJrpJSPZPZtjxMX_Iy1GDLlTZnOtKFG0VAqasDGY5EY=423">
<span>
<strong>"I'm the type of person who…" (2 minute read)</strong>
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</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Identity drives behavior more powerfully than goals - you become "the type of person who ships code daily" then actually ships daily, not the other way around. The author quit smoking by declaring himself a non-smoker first, then acting accordingly, and now deliberately cultivates 50+ identities from "publishes imperfect art" to "returns shopping carts" - each one chosen rather than accidentally accumulated through habit. For startups, this means replacing goals with identity: instead of trying to reach product-market fit, become "the type of founder who talks to customers daily"; and instead of trying to raise funding, become "the type of CEO who builds inevitable companies" - because once you define who you are, the actions follow automatically.
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<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fjoincolossus.com%2Farticle%2Fai-will-not-make-you-rich%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/4QU4cK_-eAmA30vojv5hqwq3km4ggPPlqJaljRoQTxM=423">
<span>
<strong>AI Will Not Make You Rich (6 minute read)</strong>
</span>
</a>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Generative AI won't create the investor fortunes that personal computers did - it's more like shipping containerization in 1956, which revolutionized global trade but made almost nobody rich. Unlike the PC revolution that surprised everyone and gave startups time to build moats before IBM noticed, AI faces immediate competition from tech giants who control the models and limit experimentation. The real money won't be in AI companies themselves but downstream in businesses that use AI to cut costs and expand into new markets, though even these will face brutal competition. Most of the $1-7 trillion in value AI creates will flow to consumers through cheaper services, not investors.
</span>
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<span>
<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnews.crunchbase.com%2Fai%2Fagents-humans-digital-marketing-strategies-corey-optimizely%2F%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/PIQCa6QXAdyatdEbGMG-ZWQc1gm1RXrI3WgeVLqrMNU=423">
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<strong>RIP Digital Marketing To Humans (4 minute read)</strong>
</span>
</a>
<br>
<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
AI agents are replacing humans in digital marketing by autonomously making purchasing decisions using structured data. Traditional SEO and web analytics are becoming obsolete as agents bypass traditional browsing to extract information directly from databases and APIs. Marketers must now focus on ensuring content is machine-readable to remain competitive.
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<div style="text-align: center;"><span style="font-size: 36px;">⚡</span></div></div>
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<h1><strong>Quick Links</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.startuparchive.org%2Fp%2Fsam-altman-if-your-product-has-any-retention-at-all-you-re-actually-in-really-good-shape%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/VXzCkq3vNfxT9fH8963aKAuHZ0kCvTBxDctg7JMI-6o=423">
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<strong>If your product has any retention at all, you're actually in really good shape (1 minute read)</strong>
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If your product keeps even 5% of users, you're doing better than most startups because the default is dropping straight to zero.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fbensaltiel.substack.com%2Fp%2Fwhat-to-do-when-nobody-wants-to-buy%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/ni6QRKhDxHjiSF8PR9Q4nY6EfxFqPk6CjyrpVyhh2rA=423">
<span>
<strong>Why nobody is buying from you! (2 minute read)</strong>
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<br>
<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
If your company hasn't landed a customer in over a year despite having full sales and marketing teams, your product is a want, not a need, the right prospects don't know you exist, or your sales team is waiting for leads instead of hunting.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.cnbc.com%2F2025%2F08%2F27%2Fgoogle-executive-says-company-has-cut-a-third-of-its-managers.html%3Futm_source=tldrfounders/1/0100019957922620-5790fc29-104b-447b-92a6-e585ec4dcb3e-000000/NckZ2ktTGpfIu-iQbs35V8SZHcF6toreyP_g2G225sY=423">
<span>
<strong>Google has eliminated 35% of managers overseeing small teams in past year, exec says (4 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Google cut 35% of managers overseeing small teams to reduce bureaucracy and enhance efficiency.
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