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<div style="display: none; max-height: 0px; overflow: hidden;">SaaS companies are rethinking pricing as AI costs rise and margins shrink. Notion’s margins dropped from 90% to 80%, with the lost 10% going to LLMs </div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Forganic-social-media-roi%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept15_roi-toolkit%26utm_term=headline/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/-FdajZ-wbmzGnmuSAN57D8U7w4TdC5ppsgf8rCldwPc=422"><img src="https://images.tldr.tech/sproutsocial.png" valign="middle" style="vertical-align: middle !important; height: 100%;" alt="Sprout Social"></a></td></tr></tbody></table>
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<h1><strong>TLDR Marketing <span id="date">2025-09-15</span></strong></h1>
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<strong>[Toolkit] Everything You Need to Prove Organic Social Media ROI (Sponsor)</strong>
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Newsflash: the CEO doesn't care about reel views - unless you can tie them back to actual revenue.<p></p><p>This toolkit will help you move beyond vanity metrics into cold hard revenue numbers.</p><p>Inside:</p><ul><li><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Forganic-social-media-roi%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept15_roi-toolkit%26utm_term=body/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/SRqf_9YI6P5hbEAz-XKvuJoQukuznzSS4AmGQO0Qqy0=422" rel="noopener noreferrer nofollow" target="_blank"><span>KPI templates</span></a>, scorecards, and other reporting resources</li>
<li>Presentation-ready decks designed to build your ROI narrative</li>
<li>Benchmark data to compare your performance with competitors</li>
<li><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Forganic-social-media-roi%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept15_roi-toolkit%26utm_term=body/2/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/HR998JGmKu99lxrmtDJxhK1Ig3LR3ee2fOY2IvU6JMk=422" rel="noopener noreferrer nofollow" target="_blank"><span>Frameworks and formulas</span></a> to calculate, communicate and amplify your impact</li>
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<p>📈 Social teams that report ROI earn stronger buy-in and bigger budgets.</p>
<p><a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fsproutsocial.com%2Finsights%2Ftemplates%2Forganic-social-media-roi%2F%3Futm_source=tldr%26utm_medium=cpc%26utm_campaign=tldr_i_us_2025-consideration_nl__2025_campaign%26utm_content=tldr_i_us_2025-consideration_nl_sept15_roi-toolkit%26utm_term=cta/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/41EPBKIn3cxRIMMqGqWO76Bvf3F3xdW8m6vwn6MhbbI=422" rel="noopener noreferrer nofollow" target="_blank"><span>Get the toolkit (free) ↗️</span></a>
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<h1><strong>News & Trends</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.marketingdive.com%2Fnews%2Fholiday-shoppers-expect-less-discounts-in-2025-what-numbers-say%2F759921%2F%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/UxVFoMEqkGvruXT1TP0HYZUglvDPZXTgcSNtlct8_eU=422">
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<strong>Holiday shoppers expect less discounts in 2025 (2 minute read)</strong>
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40% of consumers expect fewer discounts this holiday season, which is forecast to see the slowest sales growth since the pandemic. Preference for brand websites has dropped from 61% in 2023 to 40% in 2025, while shoppers now favor retail sites and apps. 58% plan to use retail sites on a computer, 43% plan to use a retail app, 12% a brand app, and only 7% social media shopping.
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<strong>The state of A/B testing in 2025 from the SMB perspective (8 minute read)</strong>
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A/B testing is still widely adopted by SMBs, but many rely on outdated strategies. Websites and email are the most frequently tested channels, showing a focus on high-traffic digital touchpoints. Conversion rate and customer retention are the top metrics guiding decisions. Key tactics include focusing tests on high-impact landing page elements, running experiments weekly, and using AI-powered tools to optimize targeting.
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<div style="text-align: center;"><span style="font-size: 36px;">🚀</span></div>
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<h1><strong>Strategies & Tactics</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fstartupgtm.substack.com%2Fp%2F5-linkedin-systems-generating-8-figure%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/FTba1RrpK3_V-wtvDPB6K-79HRZrBiLGD8PP-c1jgpY=422">
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<strong>5 LinkedIn Systems Generating 8-Figure B2B Pipelines (12 minute read)</strong>
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Most B2B companies lack systematic LinkedIn demand processes. Many now move beyond founder-led branding to team-run systems with growth loops, conversion architectures, and measurement frameworks tying content to revenue. This piece outlines a 90-day roadmap built on full-funnel attribution and systematic engagement.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fnewsletter.pricingsaas.com%2Fp%2F5-pricing-experiments-you-can-run%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/sLYg6iHQFVEOOGhXSaN89tBJOaRaoUeUNQWvBJKNDQ0=422">
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<strong>5 pricing experiments you can run today (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
SaaS companies are rethinking pricing as AI costs rise and margins shrink. Notion's margins dropped from 90% to 80%, with the lost 10% going to LLMs. Instead of full overhauls, many companies are testing smaller changes such as discounts for skipping trials, introductory pricing, price anchoring, user minimums, and bundling add-ons. These experiments reduce risk and often improve customer experience while creating compounding value for future pricing decisions.
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<div style="text-align: center;"><span style="font-size: 36px;">🧑💻</span></div>
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<h1><strong>Resources & Tools</strong></h1>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fchris-long-marketing_identify-aio-opportunities-with-ahrefs-5-activity-7372245731044167680-YPRN%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/llpmsHK07Hh3NnpPi58xpMsMMiBP5FqM7eKVtROlVfI=422">
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<strong>AI SEO Tip: How to find where you rank well in Google but aren't in the AIO (2 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
76% of AI Overviews are from URLs in Google's top 10 results. To find where you rank well but aren't in the AIO, navigate to the "Organic Keywords" report in Ahrefs for your URL, then filter the results based on SERP Features > AI Overviews, as well as Google search position.
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.linkedin.com%2Fposts%2Fmike-jackowski_linkedinads-newfeature-abm-activity-7372315088051048448-JZKl%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/88ArMNKJHjq19VBh7nn4y9Y8HBgz1KI33iDCFz8RDAo=422">
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<strong>LinkedIn's Ad Personalization (1 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
LinkedIn's new feature allows Sponsored Content to dynamically include profile fields like first name, job title, company, and industry. This enables ads to speak directly to the target, scaling hundreds of personalized variations in a single campaign. This supports 1:1 or small-group campaigns aligned with outbound messaging, making LinkedIn ads feel as personal as emails.
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<div style="text-align: center;"><span style="font-size: 36px;">🎁</span></div></div>
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<div style="text-align: center;"><strong><h1>Miscellaneous</h1></strong></div>
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<a href="https://tracking.tldrnewsletter.com/CL0/https:%2F%2Fwww.elenaverna.com%2Fp%2F9-ways-growth-is-different-in-ai%3Futm_source=tldrmarketing/1/010001994d0c1c11-f1b8bd77-a43d-49c8-ba70-b96100d97f24-000000/tgC_ffPL7bbCFXQKFE7kdvKObhXDLK6T3SY3Wo--654=422">
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<strong>9 ways growth is different in AI companies (5 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Growth at AI-native companies looks different from traditional software. At Lovable, activation happens in the prompt box instead of onboarding. Founder-led social drives millions of impressions and often outperforms paid campaigns. AI products ship so fast that marketing shifts into a product-level responsibility, making product-led loops central to growth. Growth teams also build features directly, since distribution cannot keep up with AI's pace.
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<strong>How Erin Condren's Marketing Built a Lifestyle Empire (3 minute read)</strong>
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<span style="font-family: "Helvetica Neue", Helvetica, Arial, Verdana, sans-serif;">
Erin Condren built a $50–$70 premium planner business by focusing on customization, community, and lifestyle branding over price. Its core audience is women 25-45, including teachers and professionals, who view planning as self-care. Loyalty comes from limited editions and seasonal collections. Growth has come through Target partnerships, UGC, and data-driven campaigns that cut acquisition costs 25% and boosted organic traffic 35%.
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<h1><strong>Quick Links</strong></h1>
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<strong>Google Mocks Apple Over iPhone 17 In Absurd New Ad (1 minute read)</strong>
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Google's new “Best Phones Forever” campaign is equal parts parody and promotion.
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<strong>10 examples of our new native image editing in the Gemini app (2 minute read)</strong>
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Nano Banana inspo for blending multiple photos together, altering parts of an image, and more.
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<strong>FTC Investigates Advertising Practices of Amazon and Google (2 minute read)</strong>
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The FTC is investigating Amazon and Google for potentially deceptive ad practices.
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