Email: 5 Learnings der diesjährigen K5

Subject:
5 Learnings der diesjährigen K5
Received:
9/25/2026, 11:31:28 AM
From:
"K5 Konferenz" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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&lt;tr&gt;&lt;td&gt;...und was diese für Dein 2027 bedeuten&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt; &lt;!--[if mso]&gt; &lt;img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/zHk5R1RDyL3e" /&gt; &lt;![endif]--&gt;
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width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-i" style="background-color: #ffffff; padding-right: 20px; padding-left: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r9-i" style="padding-right: 5px; padding-left: 5px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r13-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r14-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#3b3f44;font-family:arial,helvetica,sans-serif;font-size:16px;word-break:break-word;text-align:center;padding-top:20px;padding-bottom:20px" align="center" valign="top" class="r15-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="display:inline !important;background-color:rgb(255,255,255);color:rgb(29,28,29);font-size:19px;"&gt;&lt;strong&gt;Welche Learnings die Branche mitgenommen hat&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r16-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r17-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r9-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r13-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r18-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#3b3f44;font-family:arial,helvetica,sans-serif;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r19-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Kennst Du das Gefühl, dass alle anderen &lt;strong&gt;schon drei Schritte weiter&lt;/strong&gt; sind?&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;b style="font-weight: 700; font-weight: 700;" id="isPasted"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Auf der K5&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt; ist es meist nach dem ersten Kaffee &lt;b style="font-weight: 700; font-weight: 700;"&gt;verflogen&lt;/b&gt;. Du sprichst plötzlich mit Menschen, die an genau denselben Stellen hängen wie Du und offen darüber reden. Und andere, die diese Hürden schon genommen haben, zeigen Dir ganz konkret, wie sie vorgegangen sind.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Genau &lt;b style="font-weight: 700; font-weight: 700;" id="isPasted"&gt;davon lebt die K5&lt;/b&gt;. Das merkt man auch an den vielen Rückblicken auf die diesjährige Konferenz, in denen fünf Themen immer wieder auftauchten:&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;1. Ohne saubere Daten kein Agentic Commerce.&lt;/strong&gt; KI-Agenten sehen Dein Shopdesign nicht, sie lesen Deine Daten. Wer diese Grundlage nicht hat, kommt mit dem Rest nicht weit. Das tut beim Zuhören kurz weh, spart hinterher aber viel Geld.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;2. An der Technik liegt es selten.&lt;/strong&gt; Neue Modelle und Tools kann im Grunde jedes Unternehmen buchen. Stefan Wenzel brachte es auf der Bühne auf den Punkt: „Nicht die Technologie, sondern 10 % Eurer Leute bauen 100 % Eurer Zukunft.&#34;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;3. Content ist billig geworden, Haltung nicht.&lt;/strong&gt; &lt;span style="font-family: Tahoma, Geneva, sans-serif;"&gt;Wenn alle mit denselben Tools produzieren, sehen am Ende alle Feeds gleich aus. &lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Kristina Mertens nannte Authentizität deshalb die stärkste Differenzierung, die wir haben. Wer bisher dachte, jedem Trend hinterherrennen zu müssen, konnte da spürbar durchatmen.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;4. Aus Asien kommt vor allem Tempo.&lt;/strong&gt; &lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Rund 90 Prozent der Qualität zu etwa 60 Prozent der Kosten: Über den Preis gewinnst Du da nicht. Die unbequeme Frage war deshalb nicht, was China macht, sondern warum wir selbst so lange planen.&lt;/span&gt;&lt;strong&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;br id="isPasted"/&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;5. Entdeckt wird im Feed.&lt;/strong&gt; &lt;span style="font-family:Tahoma, Geneva, sans-serif;color:rgb(0, 0, 0)"&gt;Der Kauf beginnt immer seltener mit der Suche und immer öfter mit dem Entdecken, gleichzeitig wird Aufmerksamkeit jedes Jahr teurer. Wer wartet, bis die Kundschaft von allein sucht, zahlt später im Media-Budget drauf.&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;strong&gt;Und was heißt das für 2027?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;br&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Keines dieser Themen erledigt sich von allein und neue Themen werden kommen, die uns alle beschäftigen. Du musst sie ohnehin angehen. Die Frage ist nur, ob &lt;b style="font-weight: 700; font-weight: 700;" id="isPasted"&gt;allein am Schreibtisch oder mit dem Wissen von Leuten, die es schon hinter sich haben&lt;/b&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family:Tahoma, Geneva, sans-serif;color:rgb(0, 0, 0)"&gt;&lt;br&gt;Denn kaum eine Recherche verrät Dir, wie es jemand wirklich gemacht hat, was es gekostet hat und wo es fast gekippt wäre. Diese Geschichten hörst Du &lt;b style="font-weight: 700; font-weight: 700;"&gt;auf der Bühne, in den Masterclasses&lt;/b&gt; und in den vielen &lt;b style="font-weight: 700; font-weight: 700;"&gt;Gesprächen dazwischen&lt;/b&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Einige unserer Gäste nennen die K5 das &lt;strong&gt;Klassentreffen der Branche.&lt;/strong&gt; &lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Das trifft es gut: zwei Tage im Juni, die vielen von uns für den Rest des Jahres den &lt;b style="font-weight: 700; font-weight: 700;" id="isPasted"&gt;Rücken stärken&lt;/b&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-family:Tahoma, Geneva, sans-serif;color:rgb(0, 0, 0)"&gt;Geschlossen haben wir die K5 2026 mit einem Satz, der all das zusammenfasst: &lt;b style="font-weight: 700; font-weight: 700;" id="isPasted"&gt;Klarheit entsteht nicht vor dem Handeln, sondern durch das Handeln&lt;/b&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" id="isPasted" style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Also: &lt;b style="font-weight: 700; font-weight: 700;"&gt;Sichere Dir jetzt Dein Ticket&lt;/b&gt; für die K5 Konferenz 2027 am 22. und 23. Juni zum Super Early Bird-Preis.&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;ul style="margin:0"&gt;&lt;li style="margin:0;font-family:Tahoma, Geneva, sans-serif;color:rgb(0, 0, 0)"&gt;&lt;b style="font-weight: 700; font-weight: 700;"&gt;Retailer:&lt;/b&gt; 549 € statt 899 €&lt;/li&gt;&lt;li style="margin:0;font-family:Tahoma, Geneva, sans-serif;color:rgb(0, 0, 0)"&gt;&lt;b style="font-weight: 700; font-weight: 700;"&gt;Solution Provider &amp; Agencies:&lt;/b&gt; 899 € statt 1.399 €&lt;/li&gt;&lt;/ul&gt;&lt;p class="default" style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;br&gt;Alle Stages, Masterclasses, die Expo und die Verpflegung an beiden Tagen sind inklusive. Du kannst Dich also &lt;b style="font-weight: 700; font-weight: 700;"&gt;voll auf die Inhalte und die Gespräche konzentrieren&lt;/b&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="5" style="font-size: 5px; line-height: 5px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="280" class="r2-o" style="table-layout: fixed; width: 280px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r20-i nl2go-default-textstyle" align="center" valign="top" height="18" style="color:#3b3f44;font-family:arial,helvetica,sans-serif;font-size:16px;word-break:break-word"&gt;&lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/H0HVHmJlVGzn" style="v-text-anchor:middle; height: 37px; width: 279px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="1" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;strong&gt;Super Early Bird Ticket sichern&lt;/strong&gt;&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/H0HVHmJlVGzn" target="_blank" data-btn="1" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:20px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Roboto;color:#ffffff;height:18px;mso-hide:all;width:270px" class="r21-r default-button" sib_link_id="1" templating="n"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;strong&gt;Super Early Bird Ticket sichern&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;!--&lt;![endif]--&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r22-i" style="background-color: #ffffff; padding-top: 5px; padding-bottom: 5px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r9-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r13-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r23-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="10" style="font-size: 10px; line-height: 10px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="color:#3b3f44;font-family:arial,helvetica,sans-serif;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r19-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p class="default" style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;Wir freuen uns auf Dich!&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;span style="font-family: Tahoma, Geneva, sans-serif; color: rgb(0, 0, 0);"&gt;&lt;em&gt;Deine Verena &amp; das Team der K5&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="20" style="font-size: 20px; line-height: 20px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-i" style="background-color: #ffffff; padding-right: 20px; padding-left: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r9-i"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r13-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r24-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#3b3f44;font-family:arial,helvetica,sans-serif;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r19-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;span style="background-color:transparent;color:#000000;font-family:Tahoma, geneva, sans-serif;font-size:17px;"&gt;&lt;strong&gt;#LearnFromTheBest #MeetTheBest #BelongToTheBest&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="30" style="font-size: 30px; line-height: 30px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r1-i" style="background-color: #f9fafc"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="590" align="center" class="r0-o" style="table-layout: fixed; width: 590px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="590" align="center" class="r2-o" style="table-layout: fixed; width: 590px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td height="18" style="font-size: 18px; line-height: 18px; background-color: transparent" class="r25-i"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="590" align="center" class="r0-o" style="table-layout: fixed; width: 590px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r1-i" style="background-color: #f9fafc"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r26-i" style="background-color: #f9fafc; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="50%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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