Email: Vom fallenden Messer zum Turnaround

Subject:
Vom fallenden Messer zum Turnaround
Received:
9/8/2026, 10:08:29 AM
From:
"Verena Schlüpmann | K5" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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&lt;tr&gt;&lt;td&gt;Payback, Otto und Unilever über echte KI-Adoption, der A!-Day für Agentic Commerce und  K5 MEETup in Köln.&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&zwnj; &nbsp; &shy;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt; &lt;!--[if mso]&gt; &lt;img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/JM5M-UncexY6" /&gt; &lt;![endif]--&gt;
	&lt;!--[if !mso]&gt; &lt;!----&gt; &lt;img style="display:none" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/JM5M-UncexY6" /&gt; &lt;!-- &lt;![endif]--&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" class="nl2go-body-table" width="100%" style="background-color: #f5f5f5; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r0-o" style="table-layout: fixed; width: 600px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r1-i" style="background-color: #f5f5f5"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; background-color: #ffffff"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;background-color:#ffffff;text-align:center;padding-top:20px;padding-right:30px;padding-bottom:10px;padding-left:30px" align="center" class="r5-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/mr/sh/1t6AVsd2XFnIG8Uw0OA78H7I67hi8x/TVvi1fKwCO5T" style="color:#092aff;text-decoration:underline"&gt;&lt;span style="color:#666666;font-family:Arial,Helvetica,sans-serif;font-size:13px;"&gt;&lt;u&gt;Online-Version anzeigen&lt;/u&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r7-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 10px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r8-o" style="border-collapse: separate; border-radius: 8px; table-layout: fixed; width: 600px"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-size: 0px; line-height: 0px; padding-top: 15px; padding-bottom: 15px; border-radius: 8px" class="r9-i"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsDg0YrI3ageNfzZyWoTpr/Jmn7SvdGQJzN" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="0" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/_S99OV_q_kYK.png?u=WtVElij8PJZGcPbLFCDe9CjgpUvzV85b" width="600" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="0"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-top: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;border-radius:8px" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0;text-align:center"&gt;&lt;span style="font-weight:400;font-style:normal;text-decoration:none;vertical-align:baseline;font-size:14px;color:rgb(60, 72, 88);" id="isPasted"&gt;Diese Woche geht&#39;s um KI im Unternehmensalltag und einen echten Turnaround: Payback, Otto und Unilever verrieten live auf der K5 Konferenz, wie sie KI-Tools tatsächlich im Team verankern und woom-CEO Bernd Hake erzählt, wie er sein Unternehmen aus der Krise zurück auf Wachstumskurs gebracht hat. Außerdem: ein Insider-Tipp für alle Commerce und KI Fans &amp; aus dem Handel zeigt Anthropic erstmals den Bauplan für KI-Einkaufsagenten.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:center;line-height:1" align="center" valign="top" class="r17-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;h3 class="default-heading3" style="margin:0;color:#000000;font-family:Manrope, arial;font-size:24px;word-break:break-word"&gt;&lt;span style="color:#666666;font-size:18px;"&gt;Podcasts der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; 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width: 100%; border-radius: 8px;" sib_img_id="1"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;&lt;strong&gt;Präzision statt Rabattschlachten: Bernd Hake über den strategischen Turnaround von woom&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Nach Stationen bei Hugo Boss, Red Bull und Bain hat &lt;strong&gt;Bernd Hake &lt;/strong&gt;vor zwei Jahren den CEO-Posten bei w&lt;strong&gt;oom&lt;/strong&gt; übernommen, mitten in einer tiefen Krise aus Corona-Überbeständen und Rabattspirale. Im Gespräch mit &lt;strong&gt;Sven Rittau&lt;/strong&gt; erzählt er, wie er das Portfolio von sieben auf vier Produktgruppen eingedampft, die Rabattabhängigkeit beendet und einen Lieferantenkonkurs zum Katalysator für den Turnaround gemacht hat. Besonders spannend: wie woom seine KundInnen vom ersten Balance-Bike bis zum Teenager-Mountainbike über Jahre hinweg an die Marke bindet.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"&gt;&lt;tbody&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="16" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"&gt;&lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/nmgdBTm9XNl9" style="v-text-anchor:middle; height: 35px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Jetzt anhören&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/nmgdBTm9XNl9" target="_blank" data-btn="1" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:16px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="2" templating="n"&gt;&lt;span&gt;Jetzt anhören&lt;/span&gt;&lt;/a&gt;&lt;!--&lt;![endif]--&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r19-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r26-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border-collapse: separate; border-radius: 8px; table-layout: fixed; border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; visibility: hidden; width: 0"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-size: 0px; line-height: 0px; border-radius: 8px" class="r28-i mobshow resp-table magic-resp"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/qssCGDp6HhPm" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="3" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/xsPcXTGCifc5.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="305" border="0" style="border:none;float:none;font-size:0;height:0;line-height:0;max-height:0;mso-hide:all;overflow:hidden;table-layout:fixed;visibility:hidden;display:block;width:100%;border-radius:8px" class="mobshow resp-table no-show-for-you" sib_img_id="2"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;&lt;strong&gt;Kein Pflaster für nicht gemachte Hausaufgaben: Payback, Otto und Unilever über AI Enablement als Managementaufgabe&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Alle kaufen gerade KI-Lizenzen, aber bei Weitem nicht alle schaffen es, dass die Tools auch wirklich genutzt werden. Im Panel-Talk, live auf der &lt;strong&gt;K5 Konferenz 2026 &lt;/strong&gt;mit &lt;strong&gt;Paul Krauss&lt;/strong&gt;, erzählen &lt;strong&gt;Franziska Kripp&lt;/strong&gt; (&lt;strong&gt;Payback&lt;/strong&gt;), &lt;strong&gt;Saskia Dupré&lt;/strong&gt; (&lt;strong&gt;Otto&lt;/strong&gt;) und &lt;strong&gt;Alexander Skotz &lt;/strong&gt;(&lt;strong&gt;Unilever&lt;/strong&gt;), wie sie AI Enablement in ihren Unternehmen zur Managementaufgabe gemacht haben – von einer 30-minütigen Wochenserie bei Unilever mit 80 Prozent Teilnahme bis zum Promptaton bei Payback. Besonders ehrlich: der Umgang mit Shadow AI, wenn Mitarbeitende aus Angst vor Verboten lieber heimlich im Browser-Tab weiterarbeiten, statt offen zu fragen.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"&gt;&lt;tbody&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="18" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"&gt;&lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/J568_bO2WJKM" style="v-text-anchor:middle; height: 37px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="4" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Folge anhören&lt;/span&gt;&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/J568_bO2WJKM" target="_blank" data-btn="2" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:18px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="4" templating="n"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Folge anhören&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;!--&lt;![endif]--&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;th width="41.67%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r29-c" align="center" style="font-size: 0px; line-height: 0px; border-radius: 8px; valign: top"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/dNPcFz4Ga5PC" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="5" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/xsPcXTGCifc5.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:center;line-height:1" align="center" valign="top" class="r17-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;h3 class="default-heading3" style="margin:0;color:#000000;font-family:Manrope, arial;font-size:24px;word-break:break-word"&gt;&lt;span style="color:#666666;font-size:18px;"&gt;Events der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r19-i" style="background-color: #ffffff; padding-top: 10px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r26-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border-collapse: separate; border-radius: 8px; table-layout: fixed; border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; visibility: hidden; width: 0"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="font-size: 0px; line-height: 0px; border-radius: 8px" class="r28-i mobshow resp-table magic-resp"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/vx2Az98DV--U" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="6" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/7fC8tjAYbDwQ.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="305" border="0" style="border:none;float:none;font-size:0;height:0;line-height:0;max-height:0;mso-hide:all;overflow:hidden;table-layout:fixed;visibility:hidden;display:block;width:100%;border-radius:8px" class="mobshow resp-table no-show-for-you" sib_img_id="4"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;&lt;strong&gt;A!-Day für Agentic Commerce: Der  Pflichttermin für alle KI-Commerce-Fans&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Am &lt;strong&gt;8. Oktobe&lt;/strong&gt;r findet in München der erste &lt;strong&gt;A!-Day&lt;/strong&gt; für &lt;strong&gt;Agentic Commerce &lt;/strong&gt;von &lt;strong&gt;Jochen Krisch&lt;/strong&gt;, unter dem Motto &#34;Milliardenideen für Consumer Agents und Agentic Commerce&#34; statt - powered by Agmetic, Roadsurfer und uns.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Ab 10 Uhr gibt&#39;s Workshops, Roundtables und Demo-Sessions, ab 14 Uhr Impulse von &lt;strong&gt;Jochen Krisch&lt;/strong&gt;, &lt;strong&gt;Stefan Wenzel&lt;/strong&gt;, &lt;strong&gt;Paul Krauss&lt;/strong&gt; und&lt;strong&gt; Martin Szugat&lt;/strong&gt;, dazu Pitches spannender AI-Startups. &lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Die Plätze sind limitiert und schon gut gefüllt. Wer beim Thema Commerce und KI vorne mitreden will, sollte sich zeitnah anmelden.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"&gt;&lt;tbody&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="18" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"&gt;&lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/QwtTmBPC08uK" style="v-text-anchor:middle; height: 37px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Ticket sichern&lt;/span&gt;&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/QwtTmBPC08uK" target="_blank" data-btn="3" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:18px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="7" templating="n"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Ticket sichern&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;!--&lt;![endif]--&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;th width="41.67%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r29-c" align="center" style="font-size: 0px; line-height: 0px; border-radius: 8px; valign: top"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/rvHiPxacjBG4" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="8" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/7fC8tjAYbDwQ.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="206" border="0" style="display: block; 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line-height: 0px; border-radius: 8px; valign: top"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/ioZGT_QFjST6" target="_blank" style="color:#092aff;text-decoration:underline" sib_link_id="9" templating="n"&gt;&lt;img src="https://60wet.img.sp1-brevo.net/im/sh/If33IpqqyY0T.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"/&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;th width="58.33%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-right: 22px; padding-left: 22px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p class="default" style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;&lt;strong&gt;K5 MEETup Köln: Networking und Insights par excellence&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Am &lt;strong&gt;22. September&lt;/strong&gt; sind wir mit dem &lt;strong&gt;K5 MEETup&lt;/strong&gt; powered by &lt;strong&gt;idealo ads&lt;/strong&gt; zu Gast im &lt;strong&gt;Kapten &amp; Son Store in Köln&lt;/strong&gt;. &lt;strong&gt;Felix Ritterbach&lt;/strong&gt;, VP Brand &amp; Internationalization bei Kapten &amp; Son wird uns im &lt;strong&gt;Panel&lt;/strong&gt; spannende Einblicke geben. Und natürlich erwartet Euch wie immer viel Zeit zum Netzwerken mit den spannendsten Köpfe der (Kölner) E-Commerce-Szene sowie leckere Snacks &amp; Drinks. Eine Stunde vorher öffnen wir mit &lt;strong&gt;&#34;MEET the Brand&#34;&lt;/strong&gt; den Store &lt;strong&gt;exklusiv für Marken&lt;/strong&gt; aus verschiedenen Branchen – zum tiefgehenden Austausch unter Peers. Die Plätze sind limitiert und begehrt, seid also schnell.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="213" class="r23-o" style="table-layout: fixed; width: 213px"&gt;&lt;tbody&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r24-i nl2go-default-textstyle" align="center" valign="top" height="16" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word"&gt;&lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/thkGDyVMIXC8" style="v-text-anchor:middle; height: 35px; width: 212px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="10" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Jetzt Platz sichern&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/thkGDyVMIXC8" target="_blank" data-btn="4" style="font-style:normal;font-weight:normal;line-height:1.15;text-decoration:none;word-break:break-word;word-wrap:break-word;display:block;-webkit-text-size-adjust:none;border-style:solid;background-color:#092aff;border-width:0px;border-color:#000000;border-radius:25px;padding-top:10px;padding-right:5px;padding-bottom:10px;padding-left:5px;font-size:14px;font-family:Manrope, arial;color:#fff;height:16px;mso-hide:all;width:203px" class="r25-r default-button" sib_link_id="10" templating="n"&gt;&lt;span&gt;Jetzt Platz sichern&lt;/span&gt;&lt;/a&gt;&lt;!--&lt;![endif]--&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r30-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 10px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;background-color:#f3fccf;text-align:center;padding-top:10px;padding-bottom:10px;border-radius:5px" align="center" valign="top" class="r31-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="color:#666666;font-size:18px;"&gt;&lt;strong&gt;E-Commerce Update&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="color:#666666;font-size:18px;"&gt;&lt;strong&gt;News, Insights und Diskussionen aus der Welt des (digitalen) Handels&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left" align="left" valign="top" class="r14-i nl2go-default-textstyle"&gt;&lt;div&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;🏪 &lt;strong&gt;Rewe Group startet Retail Media bei Toom&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Ab Oktober können Werbetreibende erstmals digitale Werbeflächen bei Baumarktbetreiber Toom buchen. Die Rewe Group weitet ihr Retail-Media-Angebot damit auf eine weitere Vertriebslinie aus. Das zeigt, wie Retail Media inzwischen auch jenseits von Supermärkten zum festen Umsatzbaustein im Handel wird. &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/AU-fBc940R23" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="11" templating="n"&gt;Weiterlesen...&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;🛒&lt;strong&gt; Studie: Beim Lebensmittelkauf bleibt stationär die erste Wahl&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;71 Prozent der Deutschen haben in den letzten sechs Monaten keinen Online-Lebensmitteldienst genutzt, vor allem weil sie frische Ware selbst sehen und anfassen möchten. Online punktet dagegen bei Vorräten und schweren Produkten wie Getränkekisten. Der stärkste Hebel, um Zweifler zu überzeugen: kostenlose Lieferung ohne Mindestbestellwert. &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/DBfqQH0jHtEZ" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="12" templating="n"&gt;Weiterlesen... &lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;🤖 &lt;strong&gt;Anthropic veröffentlicht Bauplan für E-Commerce-Agenten&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Mit neuen Referenzarchitekturen zeigt Anthropic Entwicklern, wie sich KI-Einkaufsagenten mit Claude bauen lassen. Ein einziger Agent mit dynamisch geladenen Skills statt vieler Sub-Agenten, dazu strikte Regeln, die dafür sorgen, dass die KI bei Zahlungen nie eigenmächtig handelt. Erste Händler sollen laut Anthropic bis zu 35 Prozent größere Warenkörbe verzeichnen. Ein guter Anlass, sich mit der eigenen Agentic-Commerce-Architektur zu beschäftigen, bevor es andere tun. &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/CJ040uKG839u" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="13" templating="n"&gt;Weiterlesen... &lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;&lt;strong&gt;📺 YouTube startet Shopping-Affiliate-Programm in Deutschland&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin:0"&gt;&lt;span style="font-size:14px;color:rgb(60, 72, 88);"&gt;Ab sofort können CreatorInnen in Deutschland Produkte direkt in Videos taggen und darüber verdienen, Partner sind unter anderem Otto, MediaMarktSaturn, About You und Tchibo. Videos mit Produkt-Tags erzielten in einem internen Test über 110 Prozent mehr Klicks als reine Links in der Beschreibung. Relevant für alle, die über Creator-Kooperationen zusätzlichen Traffic und Umsatz erschließen wollen. &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/aC0gnZ62Mm01" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color:#092aff;text-decoration:underline" sib_link_id="14" templating="n"&gt;Weiterlesen... &lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="100%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 15px; padding-left: 15px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r12-c nl2go-default-textstyle" align="left" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;valign:top"&gt;&lt;div&gt;&lt;p style="margin:0;color:#3c4858;font-family:'Roboto','Arial',Helvetica,sans-serif;font-size:14px"&gt;&lt;span style="background-color:transparent;color:#666666;font-family: manrope, arial;"&gt;Eure Verena &amp; das K5 Team&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r32-i" style="background-color: #f5f5f5; padding-top: 20px; padding-bottom: 20px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;th width="50%" style="font-weight: normal" valign="top" class="r3-c"&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-right: 5px; padding-left: 5px"&gt;&lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td class="r33-c nl2go-default-textstyle" align="left" style="color:#000000;font-family:Manrope, arial;font-size:16px;word-break:break-word;text-align:left;padding-right:20px;padding-left:20px;valign:top"&gt;&lt;div&gt;&lt;p style="margin:0;font-family:Arial,Helvetica,sans-serif;font-size:14px;color:#888888"&gt;&lt;span&gt;K5 GmbH&lt;/span&gt;&lt;br&gt;&lt;span&gt;&lt;span&gt;Winzererstr. 47 D&lt;/span&gt;&lt;br&gt; 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