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<tr><td>Und: mymuesli-Gründer zurück als CEO, SchäferShop über Checkout-Mythen im B2B, K5 MEETup Köln.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/yxOHKSeWah4u" /> <![endif]-->
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font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Diese Woche wird's persönlich: Bei SchäferShop erzählt Anja Ittrich, wie Vertrieb und E-Commerce vom Gegner zum Team wurden, und Beliani zeigt, dass profitables Wachstum im Möbelmarkt eben doch geht. In Köln laden wir zum nächsten K5 MEETup, und aus dem Handel gibt's diese Woche eine echte Überraschung: Max Wittrock kehrt als CEO zu mymuesli zurück.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Podcasts der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/dxhotIe6p5tA" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/o1IGMou6XI9P.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"></a> </td> </tr></table></td> </tr></table></th> <th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>SchäferShop Insights: Warum B2B-KundInnen im Checkout abbrechen und trotzdem kaufen</strong></span></span></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">Ein Behördenmitarbeiter blättert im Katalog, recherchiert online und gibt die Artikelnummern dann handschriftlich an den Außendienstler weiter. Kuriosität? Nein, sagt <strong>Anja Ittrich</strong>, VP E-Commerce und Marketing beim <strong>SchäferShop</strong>, einem der größten B2B-Versandhändler für Büro- und Betriebsausstattung: Das ist einfach B2B. </span></span></span></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">I</span></span></span></span><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">m Gespräch mit <strong>Michael vom Sondern</strong> erzählt sie, warum vermeintliche Checkout-Abbrüche oft nur eine fehlende interne Freigabe bedeuten und wie SchäferShop komplett ohne klassisches CRM auskommt, dafür aber mit neuronalen Netzen und eigenen Scoring-Modellen dem Außendienst täglich passende Kundenvorschläge liefert.</span></span></span></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/7zGIY7Ll8XZu" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zur Folge</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/7zGIY7Ll8XZu" class="r25-r default-button" target="_blank" data-btn="1" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="2" templating="n"> <span>Zur Folge</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r26-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r28-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/YazCGEq66gy1" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/WMyfYAsCZE9f.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Wie zwei Brüder mit Beliani den Online-Möbelmarkt erobern und dabei profitabel bleiben</strong></span></span></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">Während Home24 verkauft wurde und andere verschwanden oder noch immer nach der Profitabilität suchen, haben<strong> Stefan Widmer</strong> und sein Bruder mit <strong>Beliani</strong> leise etwas aufgebaut, das eigentlich unmöglich klingt: </span></span></span></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">15 Jahre profitables Wachstum, komplett eigenfinanziert. Im Gespräch mit <strong>Sven Rittau</strong> erzählt der Beliani-CEO, wie aus Rattan-Lounges auf eBay ein Unternehmen mit 130 Millionen Euro Umsatz und Präsenz in 18 Ländern wurde – dank kaufmännischem Denken statt Wachstum um jeden Preis und einem Open-Budget-Ansatz im Marketing, bei dem jeder Kanal so viel bekommt, wie er nachweislich einbringt.</span></span></span></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/0B7S1jAt_P_M" style="v-text-anchor:middle; height: 37px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="4" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Jetzt anhören</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/0B7S1jAt_P_M" class="r25-r default-button" target="_blank" data-btn="2" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="4" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"><span style="font-size: 14px;">Jetzt anhören</span></span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r29-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/pjjmyBRRwE_r" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/WMyfYAsCZE9f.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r30-i" style="background-color: #ffffff; padding-bottom: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Events der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r26-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r28-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/4JRLoaQrnjcv" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/7KR3XHnEcbt_.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="3"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 MEETup Köln: Next-Level Networking</strong></span></span></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">Am <strong>22. September 2026</strong> laden wir zum <strong>K</strong><strong>5 MEETup</strong>, <span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);">powered by idealo, </span></span></span></span>nach Köln in den <strong>Kapten & Son Store</strong>. Für uns steht fest: Die besten Ideen entstehen dort, wo Menschen sich wirklich verbunden fühlen, oft eher im Gespräch danach als auf der Bühne selbst. Deshalb bringen wir die spannendsten Köpfe der Kölner E-Commerce-Szene zusammen: mit einem Interview voller Insights, guter Verpflegung und viel Zeit zum Netzwerken. </span></span></span></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Neu</strong>: Eine Stunde vor dem offiziellen Start öffnen wir mit "<strong>MEET the Brand</strong>" den Raum für Marken aus unterschiedlichsten Branchen, die sich hier austauschen und neue Kontakte knüpfen können. Die Plätze sind bewusst begrenzt, damit aus dem Abend echter Austausch statt einer Massenveranstaltung wird.</span></span></span></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/8reWyrYY_DJn" style="v-text-anchor:middle; height: 37px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Dabei sein</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/8reWyrYY_DJn" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r32-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r33-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span data-path-to-node="42,2">🥣 <strong>Mitgründer Max Wittrock kehrt als CEO zu mymuesli zurück</strong><br>Wittrock übernimmt erneut die operative Führung und will die Marke wieder stärker über Storytelling und Kundennähe ins Wachstum bringen. Für Marken zeigt der Fall: Gerade wenn es strauchelt, kann die Rückbesinnung auf die eigene Gründungs-DNA oft mehr bewirken als weitere Prozessoptimierung. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/fw10sHvtdwcH" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="9" templating="n">Weiterlesen...</a></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span data-path-to-node="42,2">👑 <strong>Penny baut dauerhafte "Leylaland"-Filiale in Frankfurt</strong><br>Aus einer Influencer-Kooperation macht Penny ein permanentes Markenerlebnis, ganz ohne Preisaufschlag. Ein Beispiel dafür, wie sich Influencer-Marketing über eine einzelne Kampagne hinaus in echte, dauerhafte Markenwelten übersetzen lässt. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/0y8FQql31OAU" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="10" templating="n">Weiterlesen...</a></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span data-path-to-node="42,2">📉 <strong>Shein rutscht vor geplantem Börsengang in die Verlustzone</strong><br>Vor dem IPO in Hongkong weist Shein einen Quartalsverlust von 99 Millionen Dollar aus, ausgelöst vor allem durch den Wegfall der US-Zollfreigrenze für Kleinsendungen. Wer selbst in die USA verkauft, sollte die eigene Zollkalkulation im Blick behalten – die regulatorischen Vorteile von gestern tragen nicht mehr zuverlässig. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/AjzYNLbveu-O" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n">Weiterlesen...</a></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><span data-path-to-node="42,2">💳 <strong>Lidl führt Wero als neue Bezahlmethode ein</strong><br>Der europäische PayPal-Konkurrent ist ab sofort auch bei lidl.de verfügbar und baut sein Händlernetz weiter aus. Für Shopbetreiber:innen lohnt sich jetzt ein Blick darauf, ob das eigene Shopsystem Wero bereits unterstützt, bevor der Dienst zum Standard wird. <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/g4NEseF3wH31" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="12" templating="n">Weiterlesen...</a></span></span></p></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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