Email: Technologie ist selten Dein Problem

Subject:
Technologie ist selten Dein Problem
Received:
6/16/2026, 1:00:22 PM
From:
"Verena Schlüpmann | K5" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Wer im Handel 2026 wachsen will, darf Technologie nicht länger als reines IT-Projekt betrachten. Ob hyper-individualisiertes Customer Engagement wie bei Markus Dümmler von DocMorris oder der strategische Vorstoß in asiatische Märkte durch Löwenzahn Organics: Der entscheidende Hebel liegt in der radikalen Anpassung Deiner Team-Strukturen und Prozesse. Nur wer starre Silos aufbricht und Kanäle mit First-Party-Daten intelligent bespielt, sichert sich echte Wettbewerbsvorteile gegen die Riesen der Branche.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;K5 Podcasts der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/qRyJWPZbq5Le" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/_90a3oDSMCRg.jpeg?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Wie Du als Nischenmarke ohne klassisches Werbebudget wächst:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Wie behauptet man sich auf einem der am strengsten regulierten Märkte gegen große Konzerne? &lt;strong&gt;David Rau&lt;/strong&gt;, Geschäftsführer von &lt;strong&gt;Löwenzahn Organics&lt;/strong&gt;, zeigt im Gespräch mit &lt;strong&gt;Sven Rittau&lt;/strong&gt;, wie eine konsequente Hebammenstrategie und wissenschaftliche Fundierung klassisches Marketing alt aussehen lassen. Du erfährst, warum der Aufbau internationaler Märkte in Asien kein Selbstzweck ist, sondern als strategischer Skalierungsturbo die Einkaufspreise drückt und Margen für den deutschen Heimatmarkt sichert. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/VNgtXb6uMygF" style="v-text-anchor:middle; 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width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r26-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr&gt;&lt;td class="r28-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/QBCbRStI8Y0r" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/eKi_yAuw9itP.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="2"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Warum gesunder Menschenverstand im Business endlose Risikoanalysen schlägt:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Der Aufstieg in traditionellen Branchen erfordert harte, kompromisslose Entscheidungen. &lt;strong&gt;Sophie Friedl&lt;/strong&gt;, Chief Operating Officer bei &lt;strong&gt;Bassetti&lt;/strong&gt;, räumt im Gespräch mit &lt;strong&gt;Verena Schlüpmann&lt;/strong&gt; mit den typischen Mythen über weibliche Werdegänge auf. Sie teilt ihre Learnings aus zwei Jahrzehnten internationaler Führung, dem harten Krisenmanagement während einer Insolvenz in Eigenverwaltung und spricht Klartext zur Vereinbarkeit von Familie und Beruf. Ihr radikaler Rat für echtes Standing und finanzielle Unabhängigkeit auf Augenhöhe im Unternehmen lautet: Konsequente Vollzeitarbeit. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/i7FqyZhpAwnK" style="v-text-anchor:middle; 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padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/NNkRDtFnrt2C" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/lm8NrmbXCUJ3.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Hyper-Individualisierung statt Massen-Spam: Die Wahrheit über modernes Customer Engagement:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Die Toleranz der KundInnen für irrelevante Kommunikation ist auf einem historischen Tiefstand. &lt;strong&gt;Markus Dümmler &lt;/strong&gt;(&lt;strong&gt;DocMorris&lt;/strong&gt;) und &lt;strong&gt;Stefan Becker&lt;/strong&gt; (&lt;strong&gt;Braze&lt;/strong&gt;) legen im K5 Commerce Cast die klaffende Lücke zwischen technischer Machbarkeit und gelebter Praxis offen. Am konkreten Case des Pollen-Alerts zeigen sie, wie First-Party-Daten, Echtzeit-Wetterdaten und KI-Texte zu Öffnungsraten weit über dem Benchmark führen. Wer starre Team-Silos aufbricht und alte Prozesse hinterfragt, schafft es in nur sechs Wochen vom Kick-off bis zur finalen Entscheidung des Verwaltungsrats. Du lernst, wie Du KundInnen bindest, statt sie an den Abmeldebutton zu verlieren.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/FgKWDFA8Yse7" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Zur Folge&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/FgKWDFA8Yse7" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="7" templating="n"&gt; &lt;span&gt;Zur Folge&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/9z1tS0CBr2r8" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="8" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/bI59aY5ThtSZ.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="right" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: right;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 8px;"&gt;Anzeige&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;News der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/FPDyZBjt6qvy" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="9" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/aPzgFxcjWqOm.png?u=WtVElij8PJZGf9bcRkZmijjFCTEvNYLz" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="6"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r32-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Diese Top-SpeakerInnen stehen nächste Woche auf der Bühne&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;In genau einer Woche schlägt das Herz des digitalen Handels wieder in Berlin. Am &lt;strong&gt;23. und 24. Juni &lt;/strong&gt;versammelt die &lt;strong&gt;K5 Konferenz&lt;/strong&gt; über 5.000 BesucherInnen, 200 Aussteller und mehr als 250 Top-SpeakerInnen zum direkten Austausch. Nutze die Gelegenheit und profitiere von den ehrlichen Praxis-Learnings dieser zehn Branchen-ExpertInnen, die live auf der Bühne sprechen werden: &lt;strong&gt;Peter Wolf &lt;/strong&gt;(&lt;strong&gt;Porsche Digital&lt;/strong&gt;), &lt;strong&gt;Niclas Kroll&lt;/strong&gt; (&lt;strong&gt;CARMA Friends&lt;/strong&gt;), &lt;strong&gt;Thimo Gleitsmann &lt;/strong&gt;(&lt;strong&gt;DRYLL&lt;/strong&gt;), &lt;strong&gt;Veronica Demschik&lt;/strong&gt; (&lt;strong&gt;ipuro&lt;/strong&gt;), &lt;strong&gt;Fabian Ptok&lt;/strong&gt; (&lt;strong&gt;FOND OF&lt;/strong&gt;), &lt;strong&gt;Tony Nesterov&lt;/strong&gt; (&lt;strong&gt;Allegro&lt;/strong&gt;), &lt;strong&gt;Eva Friedel&lt;/strong&gt; (&lt;strong&gt;Charité&lt;/strong&gt;), &lt;strong&gt;Alexander Skotz&lt;/strong&gt; (&lt;strong&gt;Unilever&lt;/strong&gt;), &lt;strong&gt;Nora Dietrich&lt;/strong&gt; (&lt;strong&gt;Between People&lt;/strong&gt;) und &lt;strong&gt;Isabell Weiser&lt;/strong&gt; (&lt;strong&gt;Whatnot&lt;/strong&gt;). &lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Wer diese Branchen-Insights nicht verpassen will, sichert sich jetzt am Besten direkt sein &lt;strong&gt;Ticket&lt;/strong&gt;, da &lt;strong&gt;nur noch bis morgen der Last Minute Rabatt&lt;/strong&gt; gilt.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r23-o" style="table-layout: fixed; width: 399px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/uHpQI7dvGkwX" style="v-text-anchor:middle; height: 35px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="10" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Last Minute Ticket sichern&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/uHpQI7dvGkwX" class="r25-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 389px;" sib_link_id="10" templating="n"&gt; &lt;span&gt;Last Minute Ticket sichern&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/39GRfj1br2VO" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/IIi6vrti5dCt.png?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="5"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r32-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Neu auf der K5 Konferenz 2026&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Dieses Jahr launchen wir mit dem &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/LflC5vQ0JXU1" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="12" templating="n"&gt;&lt;strong&gt;AI Auditorium&lt;/strong&gt;&lt;/a&gt; erstmals eine dedizierte Bühne, auf der sich alles um den realen Einsatz Künstlicher Intelligenz im Handel dreht. Branchen-Schwergewichte wie PAYBACK, OTTO und Unilever zeigen, wie sie KI operativ in die Organisation bringen. Erfahre von ExpertInnen von OpenAI, Shopify und Amazon Web Services, warum Commerce-Unternehmen gerade jetzt ihre Produkt- und Tech-Teams neu denken müssen und was Agentic Commerce für Eure Infrastruktur bedeutet. &lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Zum Thema AI noch ein Tipp: Am 22. Juni startet der &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/I_m3k0F1qpgB" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n"&gt;&lt;strong&gt;AI Hackathon&lt;/strong&gt;&lt;/a&gt; von Team One Developers und der Agentic Commerce Aliance im ESTREL Berlin. Dort bauen Teilnehmende gemeinsam mit zehn Senior Experts in drei Stunden aus den ersten Prompts funktionierende Prototypen.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r23-o" style="table-layout: fixed; width: 399px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/RJfCgCXObFmk" style="v-text-anchor:middle; 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padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 389px;" sib_link_id="14" templating="n"&gt; &lt;span&gt;Zum Programm&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r33-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r34-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;E-Commerce Update&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;News, Insights und Diskussionen aus der Welt des (digitalen) Handels&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r35-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"&gt;&lt;div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"&gt;&lt;div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"&gt;&lt;div class="flex max-w-full flex-col grow"&gt;&lt;div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"&gt;&lt;div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"&gt;&lt;div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;📲 &lt;b data-path-to-node="29,0,0" data-index-in-node="3"&gt;Wie InfluencerInnen das Kaufverhalten von Jugendlichen steuern&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Eine aktuelle Untersuchung zeigt den massiven Einfluss von Social-Media-Creators auf die Konsumentscheidungen der jüngeren Zielgruppe. Für Retailer bedeutet das: Wer diese Zielgruppe erreichen will, muss seine Content- und Influencer-Strategie fundamental professionalisieren.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/KpcFgcD3SSk6" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;🌍 &lt;b data-path-to-node="29,1,0" data-index-in-node="3"&gt;Kaufland expandiert nach Spanien und in die Niederlande&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Der Marktplatz-Riese rollt seine Plattform-Infrastruktur in weitere europäische Kernmärkte aus. Für E-Commerce-HändlerInnen eröffnen sich hierdurch neue, reichweitenstarke Vertriebskanäle im internationalen Cross-Border-Handel.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/c6418HcUIhEe" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;🤖 &lt;b data-path-to-node="29,2,0" data-index-in-node="3"&gt;Breite KI-Nutzung im Handel, aber Defizite bei Skalierung&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Zwar nutzen bereits 90 Prozent der Retailer künstliche Intelligenz in ihren Prozessen, doch die wenigsten Organisationen sind technologisch und strukturell bereit für den flächendeckenden Scale-up. Wer langfristig gewinnen will, muss jetzt die technischen Fundamente stabilisieren.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/FgvjDz-KRcoP" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="17" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;📈 &lt;b data-path-to-node="29,3,0" data-index-in-node="3"&gt;E-Commerce bleibt der zentrale Wachstumsmotor des Einzelhandels&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Der aktuelle HDE Online-Monitor 2026 unterstreicht die unersetzliche Rolle des Digitalgeschäfts für die gesamte Branche. Strategische Investitionen in digitale Kanäle sind für EntscheiderInnen weiterhin keine Option, sondern existenzielle Notwendigkeit.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/3uqJrTUju0Mu" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="18" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;🇺🇸 &lt;b data-path-to-node="29,4,0" data-index-in-node="5"&gt;Ungleiche Händlerverteilung auf dem US-Marktplatz von TikTok&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Die Umsatzströme im amerikanischen TikTok Shop konzentrieren sich stark auf wenige Top-Akteure. Das zeigt deutliche Barrieren für Nachzügler und erzwingt einen hochstrategischen Ansatz beim Einstieg in den Social Commerce.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng9YlHE2p3wQbIhHqKXf1IB/yEqzJEV-r0Fo" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="19" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; color: #3c4858; font-family: 'Roboto','Arial',Helvetica,sans-serif; font-size: 14px;"&gt;&lt;span style="background-color: transparent; color: #666666; font-family: manrope, arial;"&gt;Eure Verena &amp; das K5 Team&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r36-i" style="background-color: #f5f5f5; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 5px; padding-right: 5px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r37-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-left: 20px; padding-right: 20px; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; color: #888888;"&gt;&lt;span&gt;K5 GmbH&lt;/span&gt;&lt;br&gt;&lt;span&gt;&lt;span&gt;Winzererstr. 47 D&lt;/span&gt;&lt;br&gt;&lt;span&gt;80797 München&lt;/span&gt;&lt;br&gt;&lt;a href="mailto:info@k5-gmbh.com?subject=Newsletter" style="color: #092aff; text-decoration: underline;"&gt;&lt;span style="text-decoration: underline; color: rgb(102, 102, 102);"&gt;info@k5-gmbh.com&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 5px; 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