Email: KI, China, Creator Commerce: Seid ihr bereit?

Subject:
KI, China, Creator Commerce: Seid ihr bereit?
Received:
6/9/2026, 2:16:06 PM
From:
"Verena Schlüpmann | K5" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"&gt;Der Markt verzeiht keine Trägheit mehr. In exakt zwei Wochen versammeln wir E-Commerce Deutschland in Berlin auf der K5 Konferenz, um die operative Lähmung der Branche aufzubrechen. Wer jetzt aus reiner Risikoaversion KI-Effizienz bloß auf veraltete Prozesse kippt, das überlebenswichtige China-Mindset ignoriert oder den unaufhaltsamen Siegeszug von TikTok Shop verschläft, optimiert sich nur noch in die eigene, effizientere Irrelevanz.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;K5 Podcasts der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/lcOhTEVm1zBF" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/7Jj-0djJ34R2.jpeg?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Cheftreff Live-Spezial: Sven Rittau im Verhör über die unbequemen Wahrheiten vor der K5&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p class="default" style="margin: 0;"&gt;&lt;span data-path-to-node="12,0" style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Kurz vor der K5 Konferenz 2026 &lt;/span&gt;&lt;span data-path-to-node="12,0" style="font-size: 14px; color: rgb(60, 72, 88);"&gt;dreht &lt;strong&gt;Verena Schlüpmann&lt;/strong&gt; den Spieß um und bringt im ChefTreff Podcast &lt;strong&gt;Sven Rittau&lt;/strong&gt; auf den heißen Stuhl. Das Ergebnis ist ein schonungsloser Realtalk über die drei brennendsten Themen im E-Commerce: KI jenseits der Effizienz-Phrasen, China als das entscheidende Lernfeld und Creator Commerce als tiefgreifendes System statt als nettes Kanal-Experiment. Wer die Transformation des Handels verstehen will, darf nicht länger warten. Das Motto der diesjährigen Konferenz lautet „Into Action“, weil Zaudern in drei Jahren zum unlösbaren Problem wird.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/tnKWNJPUZ2lx" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Zur Folge&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/tnKWNJPUZ2lx" class="r25-r default-button" target="_blank" data-btn="1" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="2" templating="n"&gt; &lt;span&gt;Zur Folge&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r26-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr&gt;&lt;td class="r28-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/sqTuJ_i4Y9w4" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/oQdGHDzImw5Z.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="2"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Datenlayer statt Buzzwords: Die KI-Realität im CRM von SAP&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Drei Viertel aller Unternehmen halten KI für unverzichtbar, doch fast die Hälfte der Kundschaft spürt absolut nichts davon. Im Gespräch mit &lt;strong&gt;Esther Schwan&lt;/strong&gt; räumt &lt;strong&gt;Henrik Thiel (SAP Customer Experience) &lt;/strong&gt;mit der grassierenden Selbstwahrnehmung im Marketing auf. Die Kern-Erkenntnis für EntscheiderInnen: Ohne ein unternehmensweites Datenfundament bleibt jede KI-Initiative stumpf. Du erfährst, wie sich die Rolle der CMOs hin zur strategischen Steuerung autonomer KI-Agenten verschiebt und warum Vertrauen sowie Customer Lifetime Value die einzig harten KPIs der Zukunft sind.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/8Es_nhvENkBt" style="v-text-anchor:middle; height: 37px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="4" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;&lt;span style="font-size: 14px;"&gt;Jetzt anhören&lt;/span&gt;&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/8Es_nhvENkBt" class="r25-r default-button" target="_blank" data-btn="2" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="4" templating="n"&gt; &lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;&lt;span style="font-size: 14px;"&gt;Jetzt anhören&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r29-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/1Lk1_208vjWy" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/oQdGHDzImw5Z.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;Events der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/u6m1efAHVXrQ" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/0WRSbsYNpS5i.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;K5 Future Retail Conference 2026: In 2 Wochen geht es los – Seid ihr bereit?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;In exakt zwei Wochen versammeln wir die Retail-Elite in Berlin. &lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Die K5 Konferenz ist DIE strategische Experience, um Euer Business wetterfest zu machen. Unter unserem diesjährigen Motto „Into Action“ bringen wir über 250 erstklassige SpeakerInnen auf unsere Bühnen, die Euch die ungeschönte Realität und eigene Insights über die die brisantesten Themen des Handels liefern. Nutzt unsere zwei Expo Hallen, geht in den Deep Dive bei den Masterclasses und sichert Euch Euren Vorsprung durch unbezahlbares Networking auf Augenhöhe. Für das leibliche Wohl ist selbstverständlich gesorgt: Dank All-Inclusive-Verpflegung behaltet i&lt;/span&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;hr die volle Kostenkontrolle vom Frühstück bis zum Drink an der Bar. &lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Das Programm steht! Also zögert nicht länger und sichert Euch jetzt Euer &lt;strong&gt;Ticket&lt;/strong&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Wir sehen uns in Berlin!&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r23-o" style="table-layout: fixed; width: 399px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/qK-WKjrcLQLf" style="v-text-anchor:middle; height: 35px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;Ticket sichern&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/qK-WKjrcLQLf" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 389px;" sib_link_id="7" templating="n"&gt; &lt;span&gt;Ticket sichern&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/uMLqdhUOJYvW" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="8" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/vKEdtjubk0zy.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="right" valign="top" class="r32-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: right;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 8px;"&gt;Anzeige&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;News der Woche&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r30-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/T687URj8u9rH" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="9" templating="n"&gt; &lt;img src="https://60wet.img.a.d.sendibm1.com/im/sh/jtdsM9XAgFLj.png?u=WtVElij8PJZGehGuFKBQcoYz8dr6Oodv" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="5"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r31-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-top: 10px; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;K5 Chefetage auf Tour&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Sven Rittau und Verena Schlüpmann waren zu Gast bei führenden Branchen-Podcasts, um kurz vor der K5 Konferenz 2026 die wichtigsten Themen des Jahren zu diskutieren.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/n0Af7v1YEUmg" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="10" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Zwei mit Schuss&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;:&lt;/strong&gt; Sven Rittau spricht mit &lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Stefan Wenzel &amp; Ruppert Bodmeier&lt;/span&gt; über die operative Trägheit deutscher Retailer. Wer KI nur auf veraltete Prozesse kippt, optimiert bloß die eigene Irrelevanz. Gefragt sind jetzt Agilität und Mut zum Experimentieren.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/ZSywdCsib1Z5" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;Made in China&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;: &lt;/strong&gt;Sven analysiert im Podcast von T&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;homas Derksen &amp; Damian Maib&lt;/span&gt; anhand von Eindrücken aus Xi’an und Chongqing, wie kompromisslos digital der Osten agiert. China zeigt, wie neue mobile Infrastrukturen die globale Preisarchitektur aushebeln.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/Bi9HoCLerahF" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="12" templating="n"&gt;&lt;span style="color: rgb(60, 72, 88); font-size: 14px;"&gt;&lt;strong&gt;Johannes Kliesch Podcast&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;: &lt;/strong&gt;Sven macht im Gespräch mit dem Snocks-Gründer klar: Das alte Commerce-Spiel ist over. Bei Konsumflaute und Preisdruck braucht es ManagerInnen mit radikalem Speed für TikTok Shop und KI-First-Skalierung.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/kuMayvuuKFOO" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;HandelBar&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;strong&gt;: &lt;/strong&gt;Verena Schlüpmann betont im Podcast mit &lt;/span&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Dr. Kai Hudetz, &lt;/span&gt;dass es der Branche nicht an Ideen fehlt, sondern an harter Priorisierung. Wahre Differenzierung gelingt künftig nur über den Faktor Mensch, Diversität in Führungsteams und vertrauensbasierte Communities.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Ihr wollt noch mehr von Sven und Verena hören? Dann schaut bei unseren &lt;strong&gt;drei eigenen K5 Podcasts&lt;/strong&gt; vorbei, in denen die Beiden gemeinsam mit weiteren Hosts die MacherInnen der Branche zu Gast haben und über die aktuellsten Fragen diskutieren.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="399" class="r23-o" style="table-layout: fixed; width: 399px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/idp9LiSamner" style="v-text-anchor:middle; height: 35px; width: 398px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="14" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span&gt;K5 Podcasts&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/idp9LiSamner" class="r25-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 389px;" sib_link_id="14" templating="n"&gt; &lt;span&gt;K5 Podcasts&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r33-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r34-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;E-Commerce Update&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #666666; font-size: 18px;"&gt;&lt;strong&gt;News, Insights und Diskussionen aus der Welt des (digitalen) Handels&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; 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color: rgb(60, 72, 88);"&gt;🇪🇺 &lt;strong&gt;Social-Commerce-Evolution: TikTok Shop wird europäischer Marktplatz&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;TikTok Shop weitet seine Präsenz massiv aus und entwickelt sich rasant zu einem pan-europäischen Marktplatz mit hoher Relevanz für etablierte Brands.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/3NweY36VGmJj" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;🤖 &lt;strong&gt;KI-Halluzinationen im Retail: Amazons fiktive Produktbilder&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Die Amazon-App konfrontiert KonsumentInnen mit KI-generierten Produktbildern von Artikeln, die real überhaupt nicht existieren. Ein riskantes Experiment für das Kundenvertrauen.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/xgSJyq8683jq" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="16" templating="n"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;⚽ &lt;strong&gt;Plattform-Marketing: Zalando kooperiert mit dem DFB&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 14px; color: rgb(60, 72, 88);"&gt;Zalando festigt seine Position in der Popkultur und sichert sich eine strategische Partnerschaft mit der deutschen Fußball-Nationalmannschaft.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/SPAwRN9H10pI" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; 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color: rgb(60, 72, 88);"&gt;Weiterlesen…&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/article&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; color: #3c4858; font-family: 'Roboto','Arial',Helvetica,sans-serif; font-size: 14px;"&gt;&lt;span style="background-color: transparent; color: #666666; font-family: manrope, arial;"&gt;Eure Verena &amp; das K5 Team&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r36-i" style="background-color: #f5f5f5; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; 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