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<tr><td>Warum Mammut auf Fokus setzt, Royfort ohne VC skaliert und Leadership radikale Offenheit braucht.‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.a.d.sendibm1.com/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/wRHgcrdRvvOv" /> <![endif]-->
<!--[if !mso]> <!----> <img style="display:none" src="https://60wet.r.a.d.sendibm1.com/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/wRHgcrdRvvOv" /> <!-- <![endif]--> <table cellspacing="0" cellpadding="0" border="0" role="presentation" class="nl2go-body-table" width="100%" style="background-color: #f5f5f5; width: 100%;"><tr><td> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r0-o" style="table-layout: fixed; width: 600px;"><tr><td valign="top" class="r1-i" style="background-color: #f5f5f5;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="background-color: #ffffff; table-layout: fixed;"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" class="r5-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #ffffff; padding-bottom: 10px; padding-left: 30px; padding-right: 30px; padding-top: 20px; text-align: center;"> <div><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/mr/sh/1t6AVsd2XFnIG8Uw0OA78H7I67hi8x/F8Wm7CCOnPOX" style="color: #092aff; text-decoration: underline;"><span style="color: #666666; font-family: Arial,Helvetica,sans-serif; font-size: 13px;"><u>Online-Version anzeigen</u></span></a></p></div> </td> </tr></table></th> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r7-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="600" align="center" class="r8-o" style="table-layout: fixed; width: 600px;"><tr><td class="r9-i" style="font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsDg0YrI3ageNfzZyWoTpr/vnqftfe2tnki" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="0" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/LYRsa5tl6RqE.png?u=WtVElij8PJZGcPbLFCDe9CjgpUvzV85b" width="600" border="0" style="display: block; width: 100%;" sib_img_id="0"></a> </td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 0px; table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"> <div><p style="margin: 0; text-align: center;"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span id="isPasted" style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Wachstum um jeden Preis war gestern. Wer heute im Commerce bestehen will, muss die Balance zwischen operativer Exzellenz, klarer Markenidentität und einer modernen Führungskultur finden, die Verletzlichkeit nicht als Schwäche, sondern als Management-Tool begreift. Wir dekonstruieren diese Woche, warum Profitabilität ab dem ersten Tag und der Mut zur Lücke in der Kommunikation die neuen Benchmarks für EntscheiderInnen sind.</span></span></span></span></p></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Podcasts der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/2Y4rjmihGAm-" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/HdiuouycLPC6.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"></a> </td> </tr></table></td> </tr></table></th> <th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Mammut-Strategie: Fokus statt Marken-Verwässerung</strong></span></p><p class="default" style="margin: 0;"><span style="color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Traditionsmarken scheitern oft am Spagat zwischen Heritage und globaler Skalierung. <span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Heiko Schäfer</strong>, CEO von <strong>Mammut</strong>, legt im K5 Commerce Cast mit <strong>Michael vom Sondern</strong> offen, warum der Versuch, die Alpin-Marke in Richtung Lifestyle zu dehnen, strategisch korrigiert werden musste.</span> Wachstum entsteht heute nicht durch maximale Beliebigkeit, sondern durch radikale Profitabilität und operative Exzellenz. Besonders spannend: Mammut verankert AI-Literacy nicht durch abstrakte Projekte, sondern über ein internes Netzwerk von Evangelists direkt im Arbeitsalltag. Eine Pflichtfolge für EntscheiderInnen, die Markenidentität als wirtschaftlichen Hebel begreifen.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/akoiqA8n1ojH" style="v-text-anchor:middle; height: 35px; width: 213px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="1" sib_link_id="2" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zur Folge</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/akoiqA8n1ojH" class="r25-r default-button" target="_blank" data-btn="1" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="2" templating="n"> <span>Zur Folge</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><!--[if !mso]><!-- --><tr><td class="r26-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="305" class="r27-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"><tr><td class="r28-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/LoShziypiSKF" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/MweOzE5wddjj.jpeg?u=WtVElij8PJZGg4H2qbMUua3lK80ZL1m7" width="305" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="8"></a> </td> </tr></table></td> </tr><!--<![endif]--><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Bootstrapped Luxury: Skalierung ohne VC-Doping</strong></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">D2C-Wachstum ohne Fremdkapital ist im Premiumsegment möglich, wenn die Unit Economics ab dem ersten Tag stimmen. </span></p><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>Gregor Gmür</strong>, Co-Founder von <strong>Royfort</strong>, skizziert im ChefTreff mit <strong>Sven Rittau</strong>, wie eine Luxus-Schlafmarke durch Produkttiefe statt Marketing-Rauschen skaliert. Da die Wiederkaufrate in dieser Kategorie naturgemäß niedrig ist, nutzt Royfort gezielte Sortimentserweiterungen und physische Touchpoints als Hebel für den Customer Lifetime Value. Die Folge zeigt, wie reale Kundendaten die ursprüngliche Positionierung schärfen und warum Substanz langfristig jeden Growth-Hack schlägt.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/NxKkV1FvbqqK" style="v-text-anchor:middle; height: 37px; 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mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 204px;" sib_link_id="4" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"><span style="font-size: 14px;">Jetzt anhören</span></span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> <th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r29-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/cR6zvkkoQ9ha" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/c7umnXZT2er4.jpeg?u=WtVElij8PJZGgWbl31kr0VE1NxOOJlUB" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="9"></a> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r30-i" style="background-color: #ffffff; padding-bottom: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">News der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r31-i" style="background-color: #ffffff;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r32-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/kmffvtzxoxL7" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/KGEs3VMSfKev.jpeg?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"></a> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Leadership-Update: Warum das "Starke-Ego"-Modell ausgedient hat</strong></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Die Burnout-Raten unter Führungskräften erreichen Rekordwerte, während das Vertrauen der Teams sinkt. Im Interview räumen <strong>Vera Termühlen-Enger</strong> und <strong>Yvonne Seim </strong>mit dem Mythos der unfehlbaren Führungskraft auf. </span></span></p><p style="margin: 0;"><span style="font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Für C-Level-EntscheiderInnen bedeutet das ein radikales Umdenken: Moderne Führung ist ein "Influencer-Job" – Mitarbeitende folgen nur denen, die authentisch und menschlich agieren. Wer Unsicherheiten, etwa bei Restrukturierungen, nicht offen kommuniziert, zerstört systematisch Vertrauen. In einer volatilen Welt ist Selbstreflexion kein "Nice-to-have", sondern die Basis für Business-Performance.</span></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="389" class="r23-o" style="table-layout: fixed; width: 389px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/NKDKLXlCbjh5" style="v-text-anchor:middle; height: 35px; width: 388px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="7" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zum Interview</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/NKDKLXlCbjh5" class="r25-r default-button" target="_blank" data-btn="3" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 379px;" sib_link_id="7" templating="n"> <span>Zum Interview</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Events der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r18-o" style="table-layout: fixed; width: 100%;"><tr><td class="r19-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="41.67%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r20-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r21-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/V0b8NrGpxB15" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="8" templating="n"> <img src="https://60wet.img.a.d.sendibm1.com/im/sh/55x0cs-6TfQG.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="206" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"></a> </td> </tr></table></td> </tr></table></th> <th width="58.33%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r22-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><strong>K5 MEETup Hamburg: Networking auf der Elbe für Brands</strong></span></span></p><p style="margin: 0;"><br></p><p style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">KI in der Organisation zu verankern, ist kein technisches Problem, sondern eine Management-Aufgabe. Am <strong>23. April </strong>bringen wir die Handelswelt in <strong>Hamburg</strong> auf einer <strong>Bootstour</strong> zusammen, um genau diese operativen Hürden zu diskutieren. Mit Insights von Stefan Wenzel, Frauke Rodeck (Fielman) und Verena Schlüpmann bieten wir den Raum für ehrlichen Austausch unter MacherInnen. <span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);"><span style="font-weight: 400; font-style: normal; text-decoration: none; vertical-align: baseline; font-size: 14px; color: rgb(60, 72, 88);">Die Plätze auf dem Wasser sind nur für Retailer & Brands und streng limitiert, meldet Euch gleich an</span></span>.</span></span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="214" class="r23-o" style="table-layout: fixed; width: 214px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; 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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 5px; table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r34-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; background-color: #f3fccf; border-radius: 5px; padding-bottom: 10px; padding-top: 10px; text-align: center;"> <div><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r35-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">💄 <b data-path-to-node="27,0,0" data-index-in-node="3" id="isPasted">Beauty-Wachstum:</b> Der weltweite Markt wächst um 10% durch KI-gesteuertes Kaufverhalten. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/jwIQ4qyn9YdC" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="10" templating="n">Weiterlesen…</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">📉 <b data-path-to-node="27,1,0" data-index-in-node="3" id="isPasted">Struktureller Shift:</b> Das Wachstum im Luxus-E-Commerce verlangsamt sich weltweit auf 1,8%. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/nCnPvgM3Plvw" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n">Weiterlesen…</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🇨🇳 <b data-path-to-node="27,2,0" data-index-in-node="5" id="isPasted">Neue China-Regeln:</b> Peking reagiert auf EU-Kritik mit neuen Regeln für das Online-Geschäft. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/j4nm8ReudkHQ" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="12" templating="n">Weiterlesen…</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">💳 <b data-path-to-node="27,3,0" data-index-in-node="3" id="isPasted">BNPL-Risiken:</b> Der Trend zu "Buy Now Pay Later" birgt für europäische Retailer wachsende Gefahren. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/oInnAJurDK9J" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n">Weiterlesen…</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🏆 <b data-path-to-node="27,4,0" data-index-in-node="3" id="isPasted">Intersport Expansion:</b> Mit dem ersten Superstore in Halle setzt Intersport auf großflächige Retail-Erlebnisse. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/K__lKv76M3nA" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="14" templating="n">Weiterlesen…</a></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🇳🇱 <b data-path-to-node="27,5,0" data-index-in-node="5" id="isPasted">Marktplatz-Offensive:</b> Breuninger expandiert mit seinem Marktplatz-Modell weiter in die Niederlande. <a href="https://60wet.r.a.d.sendibm1.com/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/E07V8MBiUg4Z" type="absoluteLink" target="_blank" rel="noopener noreferrer" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n">Weiterlesen…</a></span></p></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c nl2go-default-textstyle" align="left" style="color: #000; 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Sie haben diese E-Mail erhalten, weil Sie sich bei der K5 GmbH für die K5 Konferenz, den K5 Newsletter oder ein anderes Angebot angemeldet haben.<br> </p></div> </td> </tr></table></td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: center;"> <div><p style="margin: 0;"><a href="https://60wet.r.a.d.sendibm1.com/mk/un/v2/sh/1t6AVsdYhqSR1fhYWrIhZBP9g4XnZz/R06y41UH-fWl" style="color: #092aff; text-decoration: underline;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 14px; color: #666666; text-decoration: underline;">Abmelden</span></a></p></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r45-i" style="background-color: #f5f5f5; padding-bottom: 10px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="left" class="r16-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: center;"> <div><p style="margin: 0; color: #888888; font-family: Arial,Helvetica,sans-serif; font-size: 14px;">© 2026 K5 GmbH</p></div> </td> </tr></table></th> </tr></table></td> </tr></table></td> </tr></table></td> </tr></table> </body></html>