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<tr><td>Außerdem: Realitätscheck im ChefTreff, Erlebnisse statt Preisvorteile und Markenaufbau im FMCG-Umfeld‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/0i8Q7SFi_8uZ" /> <![endif]-->
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width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">News der Woche</span></h3></div> </td> </tr></table></td> </tr><tr><td class="r15-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/6RQgk980Dv5V" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/04DLdpGHCYAW.jpg?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 15px; table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"> <div><p class="default" dir="ltr" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Wer sind die <b id="isPasted" style="font-weight: 700;">wichtigsten Köpfe</b> im digitalen Handel <b style="font-weight: 700;">2026</b>?</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br>Mit dem <b style="font-weight: 700;">K5 KÖPFE AWARD 2026</b> zeichnen wir die Persönlichkeiten aus, die den Handel von morgen wirklich prägen.</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br>Wir haben die <b style="font-weight: 700;">K5 Top 50</b> nominiert und jetzt liegt es an Euch.<br>Aus <b style="font-weight: 700;">10 Kategorien</b> mit jeweils 5 Nominierten könnt ihr für die relevantesten Persönlichkeiten fürs Jahr 2026 voten.</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br><b style="font-weight: 700;">Diese Kategorien gibt es:</b><br><span class="fr-emoticon fr-deletable">💥 </span>Brand Building<br>💥 Community<br>💥 D2C<br>💥 Founders<br>💥 Internationalisierung & Expansion<br>💥 Marktplatz & Plattform<br>💥 Omnichannel<br>💥 People & Culture<br>💥 Retail Leadership<br>💥 Sustainability & Impact</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br><b style="font-weight: 700;">Ab sofort </b>könnt ihr für Eure Favoriten abstimmen. <b style="font-weight: 700;">Pro Kategorie</b> habt ihr<b style="font-weight: 700;"> 1 Stimme</b>. Das Voting läuft bis einschließlich<b style="font-weight: 700;"> 6.2.2026.</b></span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br>Macht mit und entscheidet mit Eurer Stimme über die wichtigsten Köpfe der Handelswelt.</span></p></div> </td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r18-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r19-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/SysUINwA-LdQ" style="v-text-anchor:middle; 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line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Podcasts der Woche</span></h3></div> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r21-i" style="background-color: #ffffff; padding-bottom: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r22-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/wOnpqUrf9EHg" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/AsaOwABZAmwj.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">"Das ist kein Rückblick. Das ist ein Realitätscheck." </span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Das sagt <strong>Sven Rittau</strong> über die neueste Ausgabe des <strong>ChefTreff</strong> Podcasts mit <strong>Philip Kehela</strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">, Gründer & Geschäftsführer von <strong>mokebo</strong> über ein E-Commerce-Jahr mit zwei Gesichtern und darüber, warum 2026 strategische Klarheit verlangt statt weiterer Kompromisse.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Key Takeaways:<br></strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">📌 Welche KPI wirklich zeigt, wie gesund ein Unternehmen ist<br>📌 Wie KI hilft, Kostenstrukturen dauerhaft zu verändern<br>📌 Warum China längst mehr als ein Preisproblem ist<br>📌 Weshalb Resilienz zur wichtigsten Management-Disziplin wird</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Eine Folge für alle, die nicht hoffen wollen, dass es wieder wird wie früher, sondern verstehen wollen, was jetzt zählt.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r18-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r19-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/NGRKFSOBHqp3" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="2" sib_link_id="4" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zum Podcast</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/NGRKFSOBHqp3" class="r20-r default-button" target="_blank" data-btn="2" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 275px;" sib_link_id="4" templating="n"> <span>Zum Podcast</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r23-o" style="table-layout: fixed; width: 100%;"><tr><td class="r24-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 10px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="50%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r25-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r26-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/U2Igua9ws7I7" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="5" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/oJ-zMmlAcuAG.png?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="256" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Im Snackmarkt gewinnen nicht die Günstigsten sondern die Glaubwürdigsten.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Im neuen <strong>Commerce Cast</strong> spricht<strong> Yara Molthan</strong> mit <strong>Aryan Moghaddam</strong>, Mitgründer von <strong>Heimatgut</strong>, über Markenaufbau im hart umkämpften FMCG-Umfeld. Vom Bootstrapping über Trendgespür bis hin zu Community-Events zeigt das Gespräch, wie Heimatgut Premium und Nähe konsequent zusammendenkt.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><strong>Die Learnings der Folge:</strong></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">📌 Warum klare Nischen und Bio-Qualität Wachstum ermöglichen.</span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">📌 Wie Bootstrapping Innovation und Marktnähe fördert.</span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">📌 Welche Rolle Storytelling und Community für langfristige Loyalität spielen.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="179" class="r18-o" style="table-layout: fixed; 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width: 100%;"><tr><td valign="top" class="r27-i" style="padding-left: 22px; padding-right: 22px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r26-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGsLYGGo5M6XUQNfHfdoJ/6rcPpKAmbFi2" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="7" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/5U4UB0vj6caY.png?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="256" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="3"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r28-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="14" style="font-size: 14px; line-height: 14px;"></td> </tr><tr><td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68da7505-ae28-832a-ae0d-defb938ded7f-1" data-testid="conversation-turn-126" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="9fc1f5bc-f24f-44c8-b221-1b16534ee255" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p class="default" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Wer im Petcare-Markt nur über den Preis verkauft, hat langfristig verloren.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Verena Lindne</strong>r diskutiert mit<strong> Annette</strong> <strong>Corsten</strong>, Geschäftsführerin von <strong>ZooRoyal</strong> (REWE Group), in der neusten Female in Retail Folge über Markenaufbau jenseits von Rabattschlachten. </span></p><p class="default" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Im Fokus: Vertrauen, Nähe und die Frage, wie Kundenzentrierung im Alltag wirklich gelebt wird.</span></p><p class="default" style="margin: 0;"><br></p><p class="default" style="margin: 0;"><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Das nimmst Du aus der Folge mit:</strong><strong><br></strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">🐶 Warum Erlebnisse wichtiger sind als kurzfristige Preisvorteile.<br>🐶 Wie ZooRoyal Loyalty, Omnichannel und stationären Ausbau strategisch zusammendenkt.<br>🐶 Welche Rolle Empathie, Fokus und Neugier in moderner Führung spielen.</span></p><p class="default" style="margin: 0;"><br></p></div></div></div></div></div></div></article></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="179" class="r18-o" style="table-layout: fixed; width: 179px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r19-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/LEtpzNbJtphz" style="v-text-anchor:middle; height: 37px; width: 178px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="8" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Zur Folge</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHKgGShCRS1hkUD36eNWN/LEtpzNbJtphz" class="r20-r default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 169px;" sib_link_id="8" templating="n"> <span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"><span style="font-size: 14px;">Zur Folge</span></span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r29-i" style="background-color: #ffffff; 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font-size: 18px;"><strong>E-Commerce Update</strong></span></p><p style="margin: 0;"><span style="color: #666666; font-size: 18px;"><strong>News, Insights und Diskussionen aus der Welt des (digitalen) Handels</strong></span></p></div> </td> </tr></table></td> </tr><tr><td class="r31-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: custom; padding-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-67b38759-ed90-8012-aaf1-b2031cddfe43-10" data-testid="conversation-turn-193" data-scroll-anchor="true" data-turn="assistant" id="isPasted"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div data-message-author-role="assistant" data-message-id="77710f14-00e5-4ed9-ab77-e9d1317f175a" dir="auto" class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling" id="isPasted"><p class="default" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🎥 <strong data-start="85" data-end="153">TikTok Shop führt Marken zum Erfolg</strong><br data-start="153" data-end="156">Immer mehr Retail-Brands erzielen schnelle Erfolge über TikTok Shops. Der Marktplatz ist für viele ein Ort zum ausprobieren und um zu verstehen, was funktioniert und was nicht.<br data-start="340" data-end="343"><a data-start="343" data-end="462" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsHn0yf7anXws0Y2Qvd7ER/_dDReXLRWPIU" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="9" templating="n">Weiterlesen…</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🛍 <strong data-start="472" data-end="508">Wolt wird zum lokalen Marktplatz</strong><br data-start="508" data-end="511">Wolt baut sein Modell aus und positioniert sich als lokaler Marktplatz. Das erweiterte Sortiment beinhaltet sowohl Lebensmittel als auch Elektronik, Beauty und vieles mehr.<br data-start="695" data-end="698"><a data-start="698" data-end="834" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsZpYgI1wqMG3p0L44aLnX/CwT6SFbBLMih" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="10" templating="n">Weiterlesen…</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">💬 <strong data-start="844" data-end="873">ChatGPT führt Werbung ein</strong><br data-start="873" data-end="876">OpenAI startet mit Werbeanzeigen in ChatGPT. Damit entsteht ein weiterer Kanal, der Produktsuche und Kaufentscheidungen beeinflussen könnte.<br data-start="1044" data-end="1047"></span><a data-start="1047" data-end="1168" rel="noopener" target="_new" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/3kmThAbQS9cC" style="color: #092aff; text-decoration: underline; font-size: 14px;" sib_link_id="11" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p></div></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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