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<tr><td>Außerdem: Retail Media bei REWE, Thesen-Update, Female Leadership, Speaker-Announcement & MEETup in Berlin‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­‌ ­</td></tr></table> <!--[if mso]> <img width="1" height="1" src="https://60wet.r.sp1-brevo.net/mk/op/sh/1t6AVse4sR7ZnCuB3KRI05h1G1Nt11/ZoaylkG-Xj3s" /> <![endif]-->
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width: 100%;"><tr><td class="r15-i" style="background-color: #ffffff; padding-bottom: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r16-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/0vr8HqAXl6XK" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/lgb1WnhbRi57.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="1"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r17-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td align="left" valign="top" class="r18-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" dir="ltr" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Der E-Commerce steht an einem Wendepunkt: Auswahl allein reicht nicht mehr, Vertrauen, Orientierung und Relevanz werden zum entscheidenden Faktor. Große Plattformen müssen sich neu erfinden oder riskieren, austauschbar zu werden.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">In der neuen ChefTreff Folge spricht <strong>Sven Rittau</strong> mit <strong>Dr. Boris Ewenstein</strong>, <strong>Incoming CEO von Otto</strong> (ab 2026), über genau diesen Wandel. Es geht um den Abschied vom „Everything Marketplace“, um kuratierte Sortimente und um die Frage, wie KI künftig Beratung, Discovery und Kundenzugang neu definiert.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Du lernst:</strong><br><span class="fr-emoticon fr-deletable">💡</span> Warum Otto bewusst auf Kuration statt Masse setzt.<br><span class="fr-emoticon fr-deletable">💡 </span>Wie Kundenorientierung und Partnerschaften zur strategischen Leitlinie werden.<br><span class="fr-emoticon fr-deletable">💡 </span>Weshalb KI den Handel grundlegend neu strukturiert.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r19-o" style="table-layout: fixed; 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font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" dir="ltr" id="isPasted" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Arbeit wird dann gut, wenn Menschen sich trauen, ehrlich zu führen, Entscheidungen zu hinterfragen und Emotionen nicht auszublenden. </span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"> </span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">In der neuen <strong>Female in Retail</strong> Folge spricht <strong>Verena Schlüpmann </strong>mit <strong>Magdalena Rogl</strong> über ihren Quereinstieg in die Digitalbranche und darüber, warum Mut, Intuition und Selbstreflexion heute zu den wichtigsten Leadership-Skills gehören.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Du erfährst:</strong><br> ❤️ Warum Emotionen im Job kein Tabu, sondern ein Führungsinstrument sind.<br> ❤️ Wie Diversity & Inklusion Wirkung entfalten, wenn sie strategisch gedacht werden.<br> ❤️ Weshalb Mut und Intuition entscheidend für die persönliche Entwicklung sind.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="179" class="r19-o" style="table-layout: fixed; width: 179px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFVLPezd14L2iEtVojQg7/HtxR-yppqAB4" style="v-text-anchor:middle; 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font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Kundennähe, Daten und messbare Wirkung entscheiden heute darüber, ob Retail Media wirklich funktioniert. Wer Reichweite einkauft, ohne den Impact sauber zu verstehen, verbrennt schnell Budget.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Genau darum geht es in der neuen Commerce Cast Folge. </span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Marcel Brindöpke</strong> spricht mit <strong>Nicole Wienigk</strong>, Lead Sales bei der <strong>REWE</strong> Group, über den strategischen Aufbau des Retail-Media-Ökosystems bei REWE.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Du lernst:</strong><br> 📌 Wie Retail Media bei REWE entlang der Customer Journey gedacht wird.<br> 📌 Wie Marken auch mit begrenztem Budget wirksamer planen können.<br> 📌 Warum KI Retail Media messbarer und vergleichbarer machen wird.</span></p></div></div></div></div></div></div></article></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="179" class="r19-o" style="table-layout: fixed; width: 179px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="18" align="center" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/kOrQzdGsEJ0V" style="v-text-anchor:middle; height: 37px; width: 178px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="3" sib_link_id="6" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"><span style="font-size: 14px;">Zur Folge</span></span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/kOrQzdGsEJ0V" class="r21-r default-button" target="_blank" data-btn="3" style="font-style: normal; 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padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; 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table-layout: fixed; width: 136px;"><tr><td class="r35-i" style="border-radius: 8px; font-size: 0px; line-height: 0px;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/NW7V4UJt2Cg5" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="11" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/B5meWejodQuB.jpg?u=2BpAyz2gMiWnciN3zyurApcE2Eo1g12md1" width="136" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="13"></a> </td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r17-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td align="left" valign="top" class="r18-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" dir="ltr" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Am <strong data-start="1477" data-end="1494" id="isPasted">12. März 2026</strong> ist es wieder so weit: </span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Das <strong data-start="1522" data-end="1545">Female Circle Event</strong> geht in die nächste Runde.</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Ein ganzer Tag voller neuer Perspektiven, Inspiration und Austausch in besonderer Atmosphäre.<br style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial;"></span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial;">Die ersten Speakerinnen stehen bereits fest und lassen erahnen, wie spannend das Programm wird:</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);"><span class="fr-emoticon fr-deletable">💜 </span>Sherin Maruhn: Co-Founder von LOOSH</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);"><span class="fr-emoticon fr-deletable">💜 </span>Dilan Küçük: Founder von NAILD</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);"><span class="fr-emoticon fr-deletable">💜 </span>Patricia Oleksiak: Gründerin von slows</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);"><span class="fr-emoticon fr-deletable">💜 </span>Charlotte Küppers: Co-Founder von LOOSH</span></p><p class="default" dir="ltr" style="margin: 0;"><span class="fr-emoticon fr-deletable" style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);">💜 </span><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);">Christina Richter: Gründerin & Geschäftsführerin von Personal Branding Institut & Own Your Seat</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Wenn Du Teil dieses Tages sein willst, sichere Dir jetzt Dein <strong>Ticket</strong>.</span><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);"> </span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial; font-size: 14px; color: rgb(60, 72, 88);">Weitere Speakerinnen folgen bald!</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r19-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/gVRilxHF_tce" style="v-text-anchor:middle; 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line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Event-Tipp der Woche</span></h3></div> </td> </tr></table></td> </tr><tr><td class="r36-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfyEo8CCxeXiN8mQq9YwZd5/zTwX2FqHaMGW" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="13" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/Q91IhG8f_YIM.png?u=WtVElij8PJZGeEwC2tn4WtOj4oTHQ4vr" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="4"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r17-o" style="table-layout: fixed; width: 100%;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td align="left" valign="top" class="r18-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: left;"> <div><p class="default" dir="ltr" id="isPasted" style="margin: 0;"><span style="font-style: normal; text-decoration: none;"><strong><span style="font-size: 14px; color: rgb(60, 72, 88);">It’s MEETup time!</span></strong></span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Das<strong> K5 MEETup Berlin </strong>steht vor der Tür! </span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Am </span><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>16. Februar 2026</strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"> treffen wir uns im </span><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Zalando Headquarter</strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"> – für einen Abend voller Austausch, Insights und echtem Community-Spirit.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Ergänzt wird der Abend durch einen Panel Talk zum Thema </span><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">„Shoppable Inspiration: Der neue Weg von Content zu Conversion“</span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"> mit </span><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Matthias Haase (Co-CEO, DeepAR.ai) </strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">und</span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"> </span><span style="font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);"><strong>Verena Schlüpmann</strong></span><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">.</span></p><p class="default" dir="ltr" style="margin: 0;"><br></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Wir freuen uns auf einen besonderen Abend in Berlin.</span></p><p class="default" dir="ltr" style="margin: 0;"><span style="font-weight: 400; font-style: normal; text-decoration: none; font-size: 14px; color: rgb(60, 72, 88);">Sichere Dir jetzt Dein Ticket & sei mit dabei.</span></p></div> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r19-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/HusLi_B33wXG" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="5" sib_link_id="14" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Ticket sichern</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng07nehVwDmAPV6F0W3jJZb/HusLi_B33wXG" class="r21-r default-button" target="_blank" data-btn="5" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 275px;" sib_link_id="14" templating="n"> <span>Ticket sichern</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"><tr><td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"> <div><h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"><span style="color: #666666; font-size: 18px;">Leseempfehlung der Woche</span></h3></div> </td> </tr></table></td> </tr><tr><td class="r36-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng20nBCoun0cRrQ3AsYW3W7/tHrTKQqSMTqg" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="15" templating="n"> <img src="https://60wet.img.sp1-brevo.net/im/sh/qAcYrZuZ50Rr.png?u=2BpAyz2gMiWnckG3WUDpk44GOYcC2VpWZX" width="570" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="14"></a> </td> </tr><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r17-o" style="border-collapse: separate; border-radius: 8px; margin-bottom: 15px; margin-top: 15px; table-layout: fixed; width: 100%;"><tr><td align="left" valign="top" class="r18-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; border-radius: 8px; text-align: left;"> <div><p class="default" data-start="204" data-end="453" id="isPasted" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Der dritte Advent ist da und damit das nächste <strong>Update</strong> der <strong>K5 Thesen 2025 </strong>auf unserem <strong>Blog</strong></span><span style="font-size: 14px; color: rgb(60, 72, 88);">. Sechs Monate nach der <strong>Konferenz</strong> schaut <strong>Karo Junker de Neui </strong>noch einmal ehrlich auf ihre Prognosen und ordnet ein, was sich im Handel schneller verändert hat als gedacht.</span></p><p class="default" data-start="204" data-end="453" style="margin: 0;"><br></p><p class="default" data-start="455" data-end="742" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Im Fokus stehen drei Fragen, die aktuell viele HändlerInnen umtreiben: </span></p><p class="default" data-start="455" data-end="742" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Wie wird Empathie im E-Commerce plötzlich messbar? </span></p><p class="default" data-start="455" data-end="742" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Warum entscheiden neue Kanäle nicht über Reichweite, sondern über Reaktionsgeschwindigkeit? </span></p><p class="default" data-start="455" data-end="742" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Und weshalb ist Tempo inzwischen wichtiger als perfekte Strategiepapiere?</span></p><p class="default" data-start="455" data-end="742" style="margin: 0;"><br></p><p class="default" data-start="744" data-end="918" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">Karos Update zeigt, wie stark sich Marktmechaniken, Entscheidungslogiken und Erwartungen in kurzer Zeit verschoben haben und warum Zögern heute teurer ist als mutige Tests.</span></p></div> </td> </tr></table></td> </tr><tr><td class="r6-c" align="center"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="285" class="r19-o" style="table-layout: fixed; width: 285px;"><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr><tr><td height="16" align="center" valign="top" class="r20-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"> <!--[if mso]> <v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/X_nP_IpbUZe2" style="v-text-anchor:middle; height: 35px; width: 284px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="6" sib_link_id="16" templating="n"> <w:anchorlock> </w:anchorlock> <v:textbox inset="0,0,0,0"> <div style="display:none;"> <center class="default-button"><span>Zum Blogbeitrag</span></center> </div> </v:textbox> </v:roundrect> <![endif]--> <!--[if !mso]><!-- --> <a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng3tmhi7tMF4UDjrLF3InSd/X_nP_IpbUZe2" class="r21-r default-button" target="_blank" data-btn="6" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 16px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 275px;" sib_link_id="16" templating="n"> <span>Zum Blogbeitrag</span></a> <!--<![endif]--> </td> </tr><tr class="nl2go-responsive-hide"><td height="15" style="font-size: 15px; line-height: 15px;"></td> </tr></table></td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r37-i" style="background-color: #ffffff; padding-bottom: 10px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"><tr><td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><td class="r12-c" align="left"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="border-collapse: separate; 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color: rgb(60, 72, 88);">💸 <strong data-start="441" data-end="489">TikTok Shop erhöht Gebühren für HändlerInnen</strong><br data-start="489" data-end="492">Ab 2026 müssen HändlerInnen im TikTok Shop tiefer in die Tasche greifen. Die Plattform hebt ihre Verkaufsgebühren ab dem 8. Januar 2026 auf 9% an.<br data-start="660" data-end="663"><a data-start="663" data-end="783" rel="noopener" target="_new" class="decorated-link" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng5mmEDQrvTWWa3fVbY5XP9/sr41Ou0CWltv" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="17" templating="n">Weiterlesen…</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" data-start="790" data-end="1145" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">🧠 <strong data-start="793" data-end="842">Instacart setzt beim Checkout voll auf OpenAI</strong><br data-start="842" data-end="845">Instacart integriert einen KI-basierten Instant Checkout und bindet sich eng an OpenAI. <br data-start="1020" data-end="1023"><a data-start="1023" data-end="1145" rel="noopener" target="_new" class="decorated-link" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng7flkijqUhyYwNTfy2sHLf/2syYWR-FyvZT" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="18" templating="n">Weiterlesen…</a></span></p><p class="default" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);"><br></span></p><p class="default" data-start="1152" data-end="1446" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">⚖️ <strong data-start="150" data-end="214" id="isPasted">Italien genehmigt JD-Übernahme von Ceconomy nur mit Auflagen</strong><br data-start="214" data-end="217">Italien hat die Übernahme von Ceconomy durch JD.com freigegeben, allerdings unter strengen Datenschutzauflagen. Kundendaten sollen in der EU gespeichert werden.<br data-start="1362" data-end="1365"></span><a data-start="1365" data-end="1446" rel="noopener" target="_new" class="decorated-link" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2ng9YlHE2p3wQbIhHqKXf1IB/vSjBD40L0Rg_" style="color: #092aff; text-decoration: underline; font-size: 14px;" sib_link_id="19" templating="n"><span style="font-size: 14px; color: rgb(60, 72, 88);">Weiterlesen…</span></a></p><p class="default" data-start="1152" data-end="1446" style="margin: 0;"><br></p><p class="default" data-start="1152" data-end="1446" style="margin: 0;"><span style="font-size: 14px; color: rgb(60, 72, 88);">💊 <strong data-start="3" data-end="40" id="isPasted">dm startet eigene Online-Apotheke</strong><br data-start="40" data-end="43" data-is-only-node="">dm erweitert sein Angebot und startet eine eigene Online-Apotheke. KundInnen können ab sofort <span id="isPasted" style="font-style: normal; font-weight: 400; text-decoration-thickness: initial; text-decoration-style: initial;">nicht verschreibungspflichtige Apothekenprodukte</span> direkt online bestellen.<br data-start="263" data-end="266"><a data-start="266" data-end="412" rel="noopener" target="_new" class="decorated-link" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfsaHtOUSLCSBE54ARtZ5Vb/X1uhepoGUwp4" style="text-decoration: underline; color: rgb(60, 72, 88);" sib_link_id="20" templating="n">Weiterlesen…</a></span></p></div></div></div></div></div></div></div></article></div> </td> </tr></table></td> </tr></table></th> </tr></table></td> </tr></table><table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"><tr><td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"> <table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"><tr><th width="100%" valign="top" class="r3-c" style="font-weight: normal;"> <table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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