Email: Hugendubel: Tradition trifft TikTok

Subject:
Hugendubel: Tradition trifft TikTok
Received:
10/7/2025, 12:55:10 PM
From:
"Verena Schlüpmann | K5" <news@k5.de>
To:
jam.queen.25@fwdnl.com
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width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-family: Manrope, arial; font-size: 18px;"&gt;Svens 5 Cents&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r6-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="176" class="r2-o" style="table-layout: fixed; width: 176px;"&gt;&lt;tr&gt;&lt;td class="r15-i" style="font-size: 0px; line-height: 0px; padding-bottom: 6px; padding-top: 6px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsE8LH3iRwmZXw3PMLnDXv/YaInfGBTfKAt" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="1" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/Ebff0oVtbF5H.png?u=WtVElij8PJZGcrw3Rcc0F7twtKJoTrnf" width="176" border="0" style="display: block; width: 100%;" sib_img_id="1"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Während wir in Deutschland noch diskutieren, planen andere längst und setzen um.&lt;/i&gt;&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Was mich an China besonders fasziniert: Hier regieren keine Juristen, sondern Ingenieure. Es wird nicht abgesichert, sondern gebaut. Skalierwille, Firepower und ein klarer, strategischer Plan, wie „Made in China“ zur Realität wird.&lt;/i&gt;&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Wer verstehen will, wohin sich der globale Handel entwickelt, muss raus aus der eigenen Bubble. &lt;strong&gt;Man muss die Welt sehen, um sie zu verstehen.&lt;/strong&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Darum fliege ich am 11. Oktober zur &lt;strong&gt;zweiten großen K5 XPEDITION nach China&lt;/strong&gt;. Mit klarem Blick, offenem Kopf und dem Ziel, für Euch aus erster Hand zu berichten:&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt; &lt;/p&gt;&lt;ul style="margin: 0;"&gt;&lt;li style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Was bewegt den chinesischen Markt wirklich?&lt;/i&gt;&lt;/span&gt;&lt;/li&gt;&lt;li style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Wie ticken Gründer, Investoren und Plattformen vor Ort?&lt;/i&gt;&lt;/span&gt;&lt;/li&gt;&lt;li style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Und was heißt das für uns in Europa?&lt;/i&gt;&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;&lt;strong&gt;Ab nächster Woche&lt;/strong&gt; teile ich täglich Einblicke, Videos und kurze Analysen direkt aus China. &lt;strong&gt;Wer wissen will, was hinter den Kulissen passiert, kann mir &lt;/strong&gt;&lt;/i&gt;&lt;/span&gt;&lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsEafzG8qIsUiC7EkAlxFz/MwhaDSpT0Srs" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="2" templating="n"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;&lt;strong&gt;auf LinkedIn nach China folgen&lt;/strong&gt;&lt;/i&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;&lt;strong&gt;.&lt;/strong&gt;&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;i&gt;Bis bald aus dem Reich der Geschwindigkeit.&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-family: Manrope, arial; font-size: 18px;"&gt;Tradition trifft TikTok: Hugendubel im digitalen Zeitalter&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r18-i" style="background-color: #ffffff;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r19-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r20-c" align="center" style="border-radius: 8px; font-size: 0px; line-height: 0px; valign: top;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsF30hSZEeyPsSB47zkgy3/1OKgQ_-ztdvZ" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="3" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/VNBbsCfuxjtE.jpg?u=WtVElij8PJZGdKGle30ML34Cx9hdSbVj" width="270" border="0" style="display: block; width: 100%; border-radius: 8px;" sib_img_id="2"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r21-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="" style="table-layout: fixed; width: 189px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class=" nl2go-default-textstyle" style="color: #000; 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font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="4" templating="n"&gt; &lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;Jetzt reinhören&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Seit über 130 Jahren steht&lt;strong&gt; Hugendubel&lt;/strong&gt; für Lesekultur und schafft es bis heute, sich im digitalen Zeitalter neu zu erfinden.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt; &lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Im &lt;strong&gt;ChefTreff &lt;/strong&gt;Podcast&lt;strong&gt; &lt;/strong&gt;mit &lt;strong&gt;Sven Rittau &lt;/strong&gt;erzählt Geschäftsführer &lt;strong&gt;Dirk Brettschneider&lt;/strong&gt;, wie das Familienunternehmen mit fast 100 Standorten seine Position im Buchhandel behauptet und sogar wächst.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;strong&gt;Du erfährst:&lt;/strong&gt;&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;📚 Wie Hugendubel mit Multichannel-Strategie & Innovation neue Zielgruppen erreicht.&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;💬 Warum Authentizität & Community-Building zentrale Erfolgsfaktoren sind.&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;📱 Wie TikTok & LovelyBooks den Buchhandel für junge LeserInnen neu erlebbar machen.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r22-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="r23-o" style="border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsFxg7rQ1NAGCyIitdiAOB/y7zSuQwwZ988" style="v-text-anchor:middle; 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font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="5" templating="n"&gt; &lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;Jetzt reinhören&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-family: Manrope, arial; font-size: 18px;"&gt;How to IT-Großprojekt&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r18-i" style="background-color: #ffffff;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r19-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r22-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="270" class="r26-o mobshow" style="border: none; border-collapse: separate; border-radius: 8px; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr&gt;&lt;td class="r27-i mobshow resp-table magic-resp" style="border-radius: 8px; font-size: 0px; line-height: 0px;"&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/1t6Af4OiGsGQ0q3qPjGBNEMYHSgu6F/pJ5Vml84iRss" target="_blank" style="color: #092aff; text-decoration: underline;" sib_link_id="6" templating="n"&gt; &lt;img src="https://60wet.img.sp1-brevo.net/im/sh/K7f0xEYTBOSf.jpeg?u=WtVElij8PJZGdmbTqTOiQyET0z5SRLDn" width="270" border="0" class="mobshow resp-table no-show-for-you" style="border: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; display: block; width: 100%; border-radius: 8px;" sib_img_id="3"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--&lt;![endif]--&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Zwei Jahre, 20 Workstreams, unzählige Schnittstellen: Das &lt;strong&gt;Projekt Roadgap&lt;/strong&gt; von &lt;strong&gt;bike-components&lt;/strong&gt; war kein IT-Experiment, sondern echte Business-Transformation.&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;ERP, PIM, Lager, Pricing, KI – alles wurde neu gedacht und umgesetzt.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Im &lt;strong&gt;Commerce Cast&lt;/strong&gt; spricht &lt;strong&gt;Dörte Kaschdailis &lt;/strong&gt;mit&lt;strong&gt; Svenja Kohnke&lt;/strong&gt; und &lt;strong&gt;Christof Kunz&lt;/strong&gt; über die Learnings.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt; &lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;&lt;strong&gt;Du hörst:&lt;/strong&gt;&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;⚙️ Wie bike-components den Sprung vom Monolithen zur modernen Systemwelt geschafft hat.&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;🧩 Warum Kommunikation & Wertstrom-Denken den Unterschied machen.&lt;/span&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;🚀 Wie ein Best-of-Breed-Setup in Rekordzeit Realität wurde.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; 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&lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;Podcast anhören&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; 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font-family: Manrope,arial; font-size: 16px; word-break: break-word; text-align: right;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="font-size: 10px;"&gt;Anzeige&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td class="r10-i" style="background-color: #ffffff; padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="100%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r13-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="center" valign="top" class="r14-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1; text-align: center;"&gt; &lt;div&gt;&lt;h3 class="default-heading3" style="margin: 0; color: #000; font-family: Manrope,arial; font-size: 24px; word-break: break-word;"&gt;&lt;span style="color: #666666; font-family: Manrope, arial; font-size: 18px;"&gt;4 Brands, die Social Commerce ernst nehmen &lt;/span&gt;&lt;/h3&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" align="center" class="r2-o" style="table-layout: fixed; 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width: 100%; border-radius: 8px;" sib_img_id="5"&gt;&lt;/a&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td class="r21-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="" style="table-layout: fixed; width: 189px;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class=" nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/AUbyYuZRzl0X" style="v-text-anchor:middle; height: 37px; width: 188px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="4" sib_link_id="11" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;Mehr erfahren&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfuSp5Bb0W4oIQ8oVQZN5k3/AUbyYuZRzl0X" class=" default-button" target="_blank" data-btn="4" style="font-style: normal; font-weight: normal; line-height: 1.15; text-decoration: none; word-break: break-word; border-style: solid; word-wrap: break-word; display: block; -webkit-text-size-adjust: none; background-color: #092aff; border-color: #000000; border-radius: 25px; border-width: 0px; color: #ffffff; font-family: Manrope, arial; font-size: 14px; height: 18px; mso-hide: all; padding-bottom: 10px; padding-left: 5px; padding-right: 5px; padding-top: 10px; width: 179px;" sib_link_id="11" templating="n"&gt; &lt;span style="color: #ffffff; font-family: Arial,Helvetica,sans-serif; font-size: 16px;"&gt;Mehr erfahren&lt;/span&gt;&lt;/a&gt; &lt;!--&lt;![endif]--&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/th&gt; &lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 15px; padding-right: 15px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r12-c" align="left"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r16-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td align="left" valign="top" class="r17-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; line-height: 1.2; text-align: left;"&gt; &lt;div&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Der &lt;strong&gt;klassische Onlineshop &lt;/strong&gt;stößt zunehmend an seine Grenzen:&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;austauschbare Produktseiten, steigende Kundengewinnungskosten und eine Generation, die nach Inspiration statt reiner Produktdarstellung sucht. &lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt; &lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;👉 Genau hier kommt &lt;strong&gt;Social Commerce&lt;/strong&gt; ins Spiel.&lt;/span&gt;&lt;/p&gt;&lt;p style="margin: 0;"&gt;&lt;br&gt;&lt;span style="color: #3c4858; font-size: 14px;"&gt;Auf dem &lt;strong&gt;K5 Blog&lt;/strong&gt; zeigen wir vier Marken, die Social Commerce wirklich leben: &lt;strong&gt;SHEGLAM&lt;/strong&gt;, &lt;strong&gt;Whatnot&lt;/strong&gt;, &lt;strong&gt;flaconi&lt;/strong&gt; und &lt;strong&gt;Yepoda&lt;/strong&gt;. Sie setzen auf Community, authentisches Storytelling und Live-Shopping-Erlebnisse: nicht als Zusatz, sondern als Teil ihrer Marken-DNA.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt; &lt;/td&gt; &lt;/tr&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;/table&gt;&lt;/td&gt; &lt;/tr&gt;&lt;!--[if !mso]&gt;&lt;!-- --&gt;&lt;tr&gt;&lt;td class="r22-c" align="center"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="189" class="r23-o" style="border: none; display: none; float: none; font-size: 0; height: 0; line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layout: fixed; visibility: hidden; width: 0;"&gt;&lt;tr class="nl2go-responsive-hide"&gt;&lt;td height="15" style="font-size: 15px; line-height: 15px;"&gt;&lt;/td&gt; &lt;/tr&gt;&lt;tr&gt;&lt;td height="18" align="center" valign="top" class="r24-i nl2go-default-textstyle" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word;"&gt;  &lt;!--[if mso]&gt; &lt;v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/j82Kp2W9VTjg" style="v-text-anchor:middle; height: 37px; width: 188px;" arcsize="50%" fillcolor="#092aff" strokecolor="#092aff" strokeweight="1px" data-btn="5" sib_link_id="12" templating="n"&gt; &lt;w:anchorlock&gt; &lt;/w:anchorlock&gt; &lt;v:textbox inset="0,0,0,0"&gt; &lt;div style="display:none;"&gt; &lt;center class="default-button"&gt;&lt;span style="color:#ffffff;font-family:Arial,Helvetica,sans-serif;font-size:16px;"&gt;Mehr erfahren&lt;/span&gt;&lt;/center&gt; &lt;/div&gt; &lt;/v:textbox&gt; &lt;/v:roundrect&gt; &lt;![endif]--&gt;  &lt;!--[if !mso]&gt;&lt;!-- --&gt; &lt;a href="https://60wet.r.sp1-brevo.net/mk/cl/f/sh/7nVU1aA2nfwLobgtz5JGKmScfn49pgZ/j82Kp2W9VTjg" class="r25-r default-button" target="_blank" data-btn="5" style="font-style: normal; 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padding-bottom: 20px; padding-top: 20px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;th width="50%" valign="top" class="r3-c" style="font-weight: normal;"&gt; &lt;table cellspacing="0" cellpadding="0" border="0" role="presentation" width="100%" class="r4-o" style="table-layout: fixed; width: 100%;"&gt;&lt;tr&gt;&lt;td valign="top" class="r11-i" style="padding-left: 5px; padding-right: 5px;"&gt; &lt;table width="100%" cellspacing="0" cellpadding="0" border="0" role="presentation"&gt;&lt;tr&gt;&lt;td class="r36-c nl2go-default-textstyle" align="left" style="color: #000; font-family: Manrope,arial; font-size: 16px; word-break: break-word; padding-left: 20px; padding-right: 20px; text-align: left; valign: top;"&gt; &lt;div&gt;&lt;p style="margin: 0; font-family: Arial,Helvetica,sans-serif; font-size: 14px; color: #888888;"&gt;&lt;span&gt;K5 GmbH&lt;/span&gt;&lt;br&gt;&lt;span&gt;&lt;span&gt;Winzererstr. 47 D&lt;/span&gt;&lt;br&gt;&lt;span&gt;80797 München&lt;/span&gt;&lt;br&gt;&lt;a href="mailto:info@k5-gmbh.com?subject=Newsletter" style="color: #092aff; 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